Most people will leave your website in less than 15 seconds. How can you design a website so people will be interested enough to stay?

1. THE FIRST
15 SECONDS
Ran Segall
Designer
The nuSchool, Co-Founder

2. 55%of Visitors Spend Fewer Than 15
Seconds on Your Website
time.com
March, 2014

3. NEVER BELIEVE
WHAT YOU
READ IN THE
MEDIA.

4. 72% 79%

5. YOU HAVE
0-10 SECONDS
TO TELL YOUR
STORY.

6. Old Story New Story

7. “a picture is worth a
thousand words”

8. “a picture is worth a
thousand words”
designer
/
/
/
/
$

9. HOW TO MAKE
A GOOD
WEB PICTURE?

10. ANSWER
THIS:
• Who are you?
• What do you do?
• Why should I care?

11. ANSWER IT IN
0-10 SECONDS

12. WHO ARE YOU?
Easy

15. PUT YOUR
NAME / LOGO
• Standard position (top corner / centre)
• Use contrast (against background)
• Use negative space

16. WHAT DO YOU DO?
Intermediate

17. Putting the focus on rapid,
qualified scalability.
Bullshit 3.0

18. Tapping into seamless, mobile
document stores.
Bullshit 3.0

19. Streamlining event driven
coupons on Facebook.
Bullshit 3.0

20. DON’T
BULLSHIT.
• Be clear.
• Be short.
• Be honest.

21. WHY SHOULD I CARE?
Hard

24. MY FAVORITE
PERSON IS ME.
• Talk about me.
• Make me feel good.
• Inspire me / delight me / make me laugh.

25. SOME GOOD
EXAMPLES

31. Thanks :)