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Rana Asali
‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﺗﺮﻳﻨﺪات‬ 5‫أﻫﻢ‬
‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻷﻫﻠﻴﺔ‬ ‫ﻟﻠﺠﻤﻌﻴﺎت‬
2020 ‫ﻟﻠﻌﺎم‬
‫ﻋﺴﻠﻲ‬ ‫رﻧﺎ‬
Rana Asali
2
2020 ‫ﻟﻠﺠﻤﻌﻴﺎت‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﺗﺮﻳﻨﺪات‬ 5
‫اﻻﻋﺘﻤﺎد‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫ﻟﻠﺠﻤﻌﻴﺎت‬ ‫ﻳﻤﻜﻦ‬ ‫وﺳﻴﻠﺔ‬ ‫ﻫﻮ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫ﺣﺠﻤﻬﺎ‬ ‫ﻛﺎن‬ ‫أي‬ ،‫ﻫﺎ‬ ّ‫ﻧﻤﻮ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﻋﻠﻴﻬﺎ‬
.‫اﻟﻤﺘﺎﺣﺔ‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬
‫ﻣﻦ‬ ‫وﻳﻤﻜﻨﻨﺎ‬ ،‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻠﻘﻀﺎﻳﺎ‬ ‫اﻟﻮﻋﻲ‬ ‫ﻧﺸﺮ‬ ‫ﻟﻨﺎ‬ ‫ﻳﺘﻴﺢ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
.‫ﻣﺎ‬ ‫ﻣﻮﺿﻮع‬ ‫أي‬ ‫ﻓﻲ‬ ‫ﻫﺪﻓﻨﺎ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫أو‬ ‫رﺳﺎﻟﺘﻨﺎ‬ ‫ﻟﺘﻮﺻﻴﻞ‬ ‫ﺎ‬ ً‫ﻋﺎﻟﻤﻴ‬ ‫ﺎ‬ ً‫ﻧﻄﺎﻗ‬ ‫ﺑﻨﺎء‬
.‫ﻟﻠﺘﺤﺴﻴﻦ‬ ‫ﻗﺎﺑﻠﺔ‬ ‫ﻓﻬﻲ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻟﻠﻘﻴﺎس‬ ‫ﻗﺎﺑﻠﺔ‬ ‫ﻋﻤﻠﻨﺎ‬ ‫ﻧﺘﺎﺋﺞ‬
Rana Asali
:‫ﺑﻨﺠﺎح‬ ‫ﺑﺬﻟﻚ‬ ‫اﻟﻘﻴﺎم‬ ‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻤﺆﺳﺴﺘﻚ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻛﻴﻒ‬
.1Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫واﻟﺒﺎك‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫اﺳﺘﻌﻤﺎل‬
.2‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
.3‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻛﻴﻔﻴﺔ‬
.4PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬
.5‫اﻹﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬
3
Rana Asali
“
‫الذي‬ ‫المكان‬ ‫على‬ ‫ًا‬‫ر‬‫كثي‬ ‫يعتمد‬ ‫"هذا‬ :‫القط‬ ‫فأجاب‬
"‫إليه‬ ‫الذهاب‬ ‫في‬ ‫ترغبين‬

4
:‫أجاب‬

"‫لكين‬ ‫تس‬ ‫يق‬‫طر‬ ‫أي‬ ّ‫م‬‫يه‬ ‫لا‬ ،‫"إذن‬
َّ‫أي‬ ‫ِي‬‫ن‬‫أخبرت‬ ‫"هلا‬ :‫شيشاير‬ ‫القط‬ ْ‫يس‬ِ ‫أل‬ ‫سألت‬
"‫هنا؟‬ ‫من‬ ‫لأخرج‬ ‫أسلك‬ ‫أن‬ ‫ينبغي‬ ٍ‫ق‬‫ي‬‫طر‬

‫ًا‬‫ر‬‫كثي‬ ‫يهمني‬ ‫"لا‬ :‫أليس‬ ‫فقالت‬
"...‫أين‬ ‫إلى‬

Rana Asali
Rana Asali
5
Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫اﺳﺘﻌﻤﺎل‬ 1
!‫ﻣﻮﻗﻌﻚ‬ ‫ﺰ‬ّ‫ﺗﻤﻴ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫وﺗﻮﺿﺢ‬ ،‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫وإﺷﻬﺎره‬ ‫ﺑﻤﻮﻗﻌﻚ‬ ‫اﻟﺼﻌﻮد‬ ‫ﻋﻮاﻣﻞ‬ ‫أﻫﻢ‬ ‫ﻣﻦ‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫ﺗﻌﺪ‬
".…‫ﺗﺒﻴﻦ‬ ‫اﻟﻔﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺣﻮل‬ www.jam3iyti.org ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻹﺣﺼﺎﺋﻴﺎت‬ ‫"وﺣﺴﺐ‬ :‫ﺿﻌﻴﻒ‬ ‫ﻟﻴﻨﻚ‬ ‫ﺑﺎك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺜﺎل‬
www.jam3iyti.org/poverty-stats ‫اﻟﻰ‬ ‫اﻟﺮاﺑﻂ‬ ‫ﻳﺸﻴﺮ‬ ‫ﺑﺤﻴﺚ‬ "…‫ﺗﺒﻴﻦ‬ ‫اﻟﻔﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺣﻮل‬ ‫اﻻﺣﺼﺎﺋﻴﺎت‬ ‫"وﺣﺴﺐ‬ :‫ﻗﻮي‬ ‫ﻟﻴﻨﻚ‬ ‫ﺑﺎك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺜﺎل‬
‫ﻓﻲ‬ ‫اﻷﺻﻮات‬ ‫ﻣﺜﻞ‬ ‫ﻓﻬﻲ‬ ،‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﺷﺒﻜﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺷﻌﺒﻴﺔ‬ ‫وﻣﺪى‬ ‫ﻣﻘﺪار‬ ‫ﻟﺤﺴﺎب‬ ‫ﺟﻮﺟﻞ‬ ‫ﻳﺴﺘﺨﺪﻣﻪ‬ ‫ﻣﻘﻴﺎس‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫ﺗﻌﺘﺒﺮ‬
!‫اﻻﻧﺘﺨﺎﺑﺎت‬
.‫ﺟﻮﺟﻞ‬ ‫ﻧﻈﺮ‬ ‫ﻓﻰ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺷﻌﺒﻴﺔ‬ ‫زادت‬ ،‫ﻟﻤﻮﻗﻌﻚ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫زادت‬ ‫ﻛﻠﻤﺎ‬
.‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺸﻌﺒﻴﺔ‬ ‫راﺋﻊ‬ ‫ﺗﺼﻮﻳﺖ‬ ‫اﻷﻣﺮ‬ ‫وﻳﻌﺘﺒﺮ‬ ،‫ﺗﺮﺗﻴﺒﻚ‬ ‫رﻓﻊ‬ ‫ﻛﻠﻤﺎ‬ ‫اﻗﻮى‬ ‫ﻣﻮﻗﻊ‬ ‫ﻓﻰ‬ ‫ﻟﻤﻮﻗﻌﻚ‬ ‫ﻟﻴﻨﻜﺲ‬ ‫ﺑﺎك‬ ‫وﺿﻌﺖ‬ ‫وﻛﻠﻤﺎ‬
Rana Asali
Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫اﺳﺘﻌﻤﺎل‬
6
Rana Asali
➢‫ﻣﺘﺨﺼﺺ‬ ‫اﻟﺸﺨﺺ‬ ‫ﻫﺬا‬ ‫ﻋﺎم‬ ‫ﺑﺸﻜﻞ‬
‫ﻋﻦ‬ ‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫وﻳﻨﺸﺮ‬ ،‫ﻣﻌﻴﻦ‬ ‫ﺑﻤﻮﺿﻮع‬
‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫وﻟﺪﻳﻪ‬ ‫ﺗﺨﺼﺼﻪ‬
.‫واﻫﺘﻤﺎﻣﻪ‬ ‫اﺧﺘﺼﺎﺻﻪ‬ ‫ﻳﺸﺎرﻛﻮﻧﻪ‬ ‫اﻟﺬﻳﻦ‬
‫اﻟﻤﺆﺛﺮﻳﻦ؟‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
➢‫ﻫﻨﺎك‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻓﻲ‬
‫اﻟﻤﻮﺟﻮدﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫آراء‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫ﺟﻬﺎت‬
‫ﺗﻜﻮن‬ ‫ﻗﺪ‬ ‫اﻟﺠﻬﺔ‬ ‫ﻫﺬه‬ ،‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻰ‬
،‫ﻓﻴﺴﺒﻮك‬ ‫أو‬ ‫اﻹﻧﺴﺘﻘﺮام‬ ‫ﻋﻠﻰ‬ ‫ﺷﺨﺺ‬ ‫ﺣﺴﺎب‬
‫أو‬ ‫اﻟﺘﻮﻳﺘﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻐﺮدﻳﻦ‬ ‫أﺣﺪ‬ ‫ﺣﺴﺎب‬ ‫أو‬
.‫إن‬ ‫اﻟﻠﻴﻨﻜﺪ‬
7
‫؟‬ ‫اﻟﻤﺆﺛﺮ‬ ‫ﻫﻮ‬ ‫ﻣﻦ‬
Rana Asali
‫ﻫﻮ‬ ‫اﻟﻤﺆﺛﺮ‬
➢‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﺺ‬ ‫ﺷﺨﺺ‬
➢‫ﺟﺪا‬ ‫ﻛﺒﻴﺮ‬ ‫ﺟﻤﻬﻮر‬ ‫ﻟﺪﻳﻪ‬ ‫ﻳﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬
‫ﺑﻌﻴﻨﻬﺎ‬ ‫ﻣﻮاﺿﻴﻊ‬ ‫ﻓﻲ‬ ‫ﻣﺆﺛﺮ‬ ‫وﻟﻜﻨﻪ‬ Place your screenshot
here
8
‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬
‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬
Rana Asali
Rana Asali
Place your screenshot
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9
‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬
‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬
‫ﻫﻮ‬ ‫اﻟﻤﺆﺛﺮ‬
➢‫اﻟﺸﺒﻜﺎت‬ ‫ﻋﺎﻟﻢ‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬
‫ﻋﻠﻰ‬ ‫رﻛﺰ‬ ‫و‬ ‫اﻷﻏﻠﺐ‬ ‫ﻫﻮ‬ ‫و‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬
‫أو‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫أو‬ ‫ﻛﺎﻟﺴﻔﺮ‬ :‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﻮاﺿﻴﻊ‬
‫ﻏﻴﺮه‬ ‫أو‬ ‫اﻻﻗﺘﺼﺎد‬
Rana Asali
Rana Asali
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10
‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬
‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬
‫ﻫﻮ‬ ‫اﻟﻤﺸﻬﻮر‬
➢‫اﻟﺘﺮﻛﻴﺰ‬ ‫دون‬ ‫اﻟﻈﻬﻮر‬ ‫ﻋﻠﻰ‬ ‫ﻳﺮﻛﺰ‬ ‫اﻟﺬي‬
‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻋﺪدا‬ ‫ﺟﻤﻊ‬ ،‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻋﻠﻰ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬
‫ﺗﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫و‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺎﻫﺘﻤﺎﻣﺎت‬
‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫اﻷﻏﻠﺐ‬ ‫ﻓﻲ‬ ،‫ﻣﺘﻘﺎرﺑﺔ‬
‫ﻣﻨﺼﺎت‬ ‫اﺳﺘﺨﺪم‬ ‫أو‬ ‫اﻟﺘﻘﻠﻴﺪي‬ ‫اﻹﻋﻼم‬
.‫اﻟﺸﻬﺮة‬ ‫ﻫﺬه‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬
Rana Asali
Rana Asali
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11
‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬
‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬
‫ﻫﻮ‬ ‫اﻟﻤﺸﻬﻮر‬
➢‫اﻟﺘﺮﻛﻴﺰ‬ ‫دون‬ ‫اﻟﻈﻬﻮر‬ ‫ﻋﻠﻰ‬ ‫ﻳﺮﻛﺰ‬ ‫اﻟﺬي‬
‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻋﺪدا‬ ‫ﺟﻤﻊ‬ ،‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻋﻠﻰ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬
‫ﺗﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫و‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺎﻫﺘﻤﺎﻣﺎت‬
‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫اﻷﻏﻠﺐ‬ ‫ﻓﻲ‬ ،‫ﻣﺘﻘﺎرﺑﺔ‬
‫ﻣﻨﺼﺎت‬ ‫اﺳﺘﺨﺪم‬ ‫أو‬ ‫اﻟﺘﻘﻠﻴﺪي‬ ‫اﻹﻋﻼم‬
.‫اﻟﺸﻬﺮة‬ ‫ﻫﺬه‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬
Rana Asali
Rana Asali
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‫ﻧﺼﻴﺤﺔ‬
‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺑﻤﺸﺎرﻛﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺆﺛﺮي‬ ‫ﻳﻘﻮم‬
‫اﻷﺷﺨﺎص‬ ‫ﺑﻌﺾ‬ ‫ﻋﻦ‬ ‫اﺑﺤﺚ/ي‬ .‫اﻟﻨﺎس‬ ‫ﻣﻦ‬ ‫ﻫﺎﺋﻠﺔ‬ ‫ﻛﻤﻴﺎت‬ ‫ﻣﻊ‬ ‫ﻣﻨﺘﻈﻢ‬
‫ﻓﻲ‬ ‫وﻓﻜﺮ/ي‬ ،‫اﻟﻤﺴﺘﻬﺪف‬ ‫اﻟﺴﻮق‬ ‫ﻣﻊ‬ ‫ﺟﻤﻬﻮرﻫﻢ‬ ‫ﻳﺘﻨﺎﺳﺐ‬ ‫اﻟﺬﻳﻦ‬
‫اﻟﻤﺪوﻧﻴﻦ‬ ‫وﻛﺬﻟﻚ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﻤﺆﺳﺴﺎت‬ ‫أو‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺎت‬ ‫اﻻﺗﺼﺎل‬
‫ﻛﺎﻧﻮا‬ ‫إذا‬ ‫ﻋﻤﺎ‬ ‫واﺳﺄﻟﻬﻢ‬ ‫ﺟﻤﻌﻴﺘﻚ‬ ‫ﻋﻦ‬ ‫ﻹﺧﺒﺎرﻫﻢ‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﻮاﻗﻊ‬
.‫ﻣﻌﻚ‬ ‫اﻟﺘﻌﺎون‬ ‫ﻓﻲ‬ ‫ﻳﺮﻏﺒﻮن‬
Rana Asali
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‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ 2➢‫ﻋﻠﻰ‬ – ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
‫ﻳﺤﺘﻞ‬ ‫زال‬ ‫ﻣﺎ‬ – ‫اﻟﻨﺴﺒﻲ‬ ‫ﺪﻣﻪ‬ ِ‫ﻗ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬
‫ﺎ‬ ً‫ﻧﺠﺎﺣ‬ ‫اﻟﻄﺮق‬ ‫أﻛﺜﺮ‬ ‫ﺑﻴﻦ‬ ‫اﻟﺼﺪارة‬ ‫ﻣﺮﻛﺰ‬
،‫اﻟﻤﺴﺘﻬﺪف‬ ‫اﻟﻌﻤﻴﻞ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫ﻓﻲ‬
.‫ﻣﻌﻪ‬ ‫واﻟﺘﻌﺎﻣﻞ‬
Rana Asali
Rana Asali
14
‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
➢‫اﻟﺠﻬﺎت‬ ‫ﻟﺠﺬب‬ ‫ﻣﻜﻠﻔﺔ‬ ‫ﻏﻴﺮ‬ ‫وﺳﻴﻠﺔ‬ ‫ﻫﻮ‬
‫ﻳﻤﻜﻨﻚ‬ .‫واﻟﺮﻋﺎة‬ ‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫اﻟﻤﺎﻧﺤﺔ‬
‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫إﻟﻰ‬ ‫ﺟﻤﻬﻮرك‬ ‫ﺗﻘﺴﻴﻢ‬
‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺑﺎﻟﻤﺎﻧﺤﻴﻦ‬ ‫اﻻﺣﺘﻔﺎظ‬ ‫وزﻳﺎدة‬
‫اﻟﺠﻤﺎﻫﻴﺮ‬ ‫ﺑﻬﺆﻻء‬ ‫ﺧﺎﺻﺔ‬ ‫ﺣﻤﻼت‬ ‫إﻧﺸﺎء‬
‫ﺗﻌﺪ‬ .‫إﺟﺮاء‬ ‫اﺗﺨﺎذ‬ ‫إﻟﻰ‬ CTAs ‫واﺳﺘﺨﺪام‬
‫ﻣﻤﺘﺎزة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﺣﻤﻼت‬
‫واﻟﻮﺻﻮل‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﻟﺘﻘﺪﻳﻢ‬
.‫واﺣﺪ‬ ‫آن‬ ‫ﻓﻲ‬ ‫اﻟﻤﻬﺘﻤﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫إﻟﻰ‬
Rana Asali
Rana Asali
‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﻨﺎﺻﺮ‬
.3‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫أﺗﻤﺘﺔ‬ .2‫اﻟﺒﺮﻳﺪ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺗﻨﻈﻴﻒ‬
‫وﺗﻘﺴﻴﻤﻬﺎ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬
‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺗﻔﻀﻴﻼت‬ ‫ﺑﺤﺴﺐ‬
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬
.1‫اﻟﻌﻤﻼء‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬
‫ﻃﺮح‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬
:‫وﻫﻤﺎ‬ ،‫ﺳﺆاﻟﻴﻦ‬
‫ﻳﻄﺮﺣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﺴﺆال‬ ‫وﻫﻮ‬ ‫ﺳﺄﺳﺘﻔﻴﺪ؟‬ ‫ﻛﻴﻒ‬
‫ﻋﻨﻮان‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮاﻏﺒﻴﻦ‬ ‫اﻟﻌﻤﻼء‬ ‫أﺣﺪ‬
‫اﻟﻤﺴﻮق‬ ‫ﻣﻊ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫ﺑﺮﻳﺪﻫﻢ‬
‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫وﻛﻴﻒ‬
‫ﻃﺮح‬ ‫وﻳﺠﺐ‬ ‫ﻟﻠﺠﻤﻌﻴﺔ؟‬ ‫ﻣﻔﻴﺪة‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬
‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺣﻤﻠﺔ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫أﺛﻨﺎء‬ ‫اﻟﺴﺆال‬ ‫ﻫﺬا‬
‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬
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Rana Asali
‫اﻟﺨﺎص‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻟﺴﻠﺴﻠﺔ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫إﻟﻰ‬ ‫ﻳﺤﺘﺎج‬ ‫ذﻟﻚ‬
‫أﺟﺰاء‬ 4 ‫إﻟﻰ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
:‫وﻫﻲ‬
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‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫أﺗﻤﺘﺔ‬
.1‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻣﻘﺪﻣﺔ‬ ‫أو‬ ‫ﺗﺮﺣﻴﺒﺔ‬ ‫إﻟﻜﺘﺮوﻧﻴﺔ‬ ‫رﺳﺎﺋﻞ‬ ‫إﻧﺸﺎء‬
.‫اﻟﺠﺪد‬ ‫ﻟﻠﻤﻨﺘﺴﺒﻴﻦ‬
.2،‫رؤﻳﺘﻬﺎ‬ ،‫أﻫﺪاﻓﻬﺎ‬ ،‫ﺑﺎﻟﺠﻤﻌﻴﺔ‬ ‫ﻟﻠﺘﻌﺮﻳﻒ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬
.‫وﺗﻄﻠﻌﺎﺗﻬﺎ‬
.3،‫اﻟﺠﻤﻌﻴﺔ‬ ‫)ﻓﻌﺎﻟﻴﺎت‬ ‫اﻟﺪورﻳﺔ‬ ‫اﻹﺧﺒﺎرﻳﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬
.(‫ﻧﺠﺎﺣﺎﺗﻬﺎ‬ ،‫أﺧﺒﺎرﻫﺎ‬
.4‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫رﺳﺎﺋﻞ‬ ‫وﻫﻲ‬ ،‫اﻟﺘﺮوﻳﺠﻴﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬
.‫اﻟﺠﻤﺎﻋﻲ‬ ‫ﻟﻠﺘﻤﻮﻳﻞ‬ ‫ﺣﻤﻠﺔ‬ ‫أو‬ ‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﺑﻪ‬ ‫ﺗﻘﻮم‬ ‫ﻣﺎ‬ ‫ﺣﺪث‬ ‫إﻟﻰ‬
Rana Asali
Rana Asali
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Rana Asali
18
‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ 3
.‫اﻟﻤﻮازﻳﻦ‬ ‫ﺗﻐﻴﺮ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﻗﻮﻳﺔ‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﺣﻤﻼت‬ ‫وﺟﻮد‬ ‫ﻓﺈن‬ ،‫اﻵن‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﻤﺠﺎل‬ ‫ﻳﺤﻜﻢ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻷن‬ ‫ا‬ ً‫ﻧﻈﺮ‬
‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﺻﻔﺤﺎﺗﻚ‬ ‫ﻋﻠﻰ‬ ‫ﺎ‬ ً‫داﺋﻤ‬ ‫ا‬ ً‫ﻣﻨﺸﻮر‬ ‫ﺑﺎﻋﺘﺒﺎره‬ ‫ﺟﺪا‬ ‫ﺟﻴﺪ‬ ‫اﻟﻔﻴﺪﻳﻮ‬
.‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺒﺎدرات‬ ‫ﻓﻲ‬ ‫اﺳﺘﺨﺪاﻣﻪ‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻳﻤﻜﻦ‬
‫اﻟﻨﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﻣﻀﺎﻋﻔﺔ‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﺨﺪام‬
80% ‫ﺑﻨﺴﺒﺔ‬ ‫اﻟﻬﺒﻮط‬ ‫ﺻﻔﺤﺔ‬ ‫إﻟﻰ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪﻻت‬ ‫ﻣﻦ‬ ‫ﻳﺰﻳﺪ‬ ‫ﻣﻤﺎ‬ CTR
‫اﻹﻳﻤﻴﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺿﻮع‬ ‫ﻓﻲ‬ "‫"ﻓﻴﺪﻳﻮ‬ ‫ﻛﻠﻤﺔ‬ ‫إدﺧﺎل‬
20% ‫ﺑﻨﺴﺒﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻓﺘﺢ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬
Rana Asali
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‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬
‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬
!‫ﻟﻠﺠﻤﻠﺔ‬ ‫اﻟﺤﺮﻓﻲ‬ ‫ﺑﺎﻟﻤﻌﻨﻰ‬ ‫اﻟﺼﻨﺪوق‬ ‫داﺧﻞ‬ ‫ﻓﻜﺮ‬
‫واﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫ﻋﺪد‬ ‫ﻳﺰﻳﺪ‬ ‫اﻟﻤﺮﺑﻊ‬ ‫اﻟﻔﻴﺪﻳﻮ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺎﺑﺮ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﺸﺎﻫﺪات‬
‫ﻗﻮاﻋﺪ‬ ‫ﻫﻨﺎك‬ ‫ذﻟﻚ‬ ‫وﻣﻊ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﺟﺘﻤﺎﻋﻲ‬
:‫أﺧﺮى‬
Rana Asali
Rana Asali
‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬
‫أوﻻ‬ ‫ﺑﺎﻟﻤﻮﺑﺎﻳﻞ‬ ‫اﻹﻫﺘﻤﺎم‬
‫ﻋﻠﻰ‬ ‫ﺗﻤﺎﻣﺎ‬ ‫واﺿﺤﺔ‬ ‫ﻋﻤﻠﻨﺎ‬ ‫ﻧﺘﻴﺠﺔ‬ ‫أن‬ ‫اﻟﺘﺄﻛﺪ‬
‫ﺗﻮب‬ ‫اﻟﺪﻳﺴﻚ‬ ‫ﻗﺒﻞ‬ ،‫اﻟﻤﻮﺑﺎﻳﻞ‬
‫اﻟﻤﻠﻒ‬ ‫ﺣﺠﻢ‬
‫ﺗﺤﻤﻴﻠﻪ‬ ‫ﻗﺒﻞ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﺑﺤﺠﻢ‬ ‫اﻹﻫﺘﻤﺎم‬
‫واﻟﻌﺮض‬ ‫اﻟﻄﻮل‬ ‫وﺑﻨﺴﺒﺔ‬
‫ﻟﻠﻤﻨﺒﺮ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻣﻼﺋﻤﺔ‬
‫ﺗﻌﻠﻢ/ي‬ ‫أن‬ ‫ﻋﻠﻴﻚ‬ ‫ﺑﺎﻟﻔﻴﺪﻳﻮ‬ ‫اﻟﺒﺪء‬ ‫ﻗﺒﻞ‬
‫اﻟﺘﺼﻤﻴﻢ‬ ‫اﺧﺘﻴﺎر‬ ‫ذﻟﻚ‬ ‫وﺑﺤﺴﺐ‬ ‫ﻨﺸﺮ‬ ُ‫ﺳﻴ‬ ‫أﻳﻦ‬
‫ﻣﺜﻼ‬ ،‫واﻟﺠﻤﻬﻮر‬ ‫واﻟﻔﻜﺮة‬ ‫واﻟﺤﺠﻢ‬
‫ﺗﺮﺟﻤﺔ‬ ‫أو‬ ‫ﻧﺼﻮص‬ ‫وﺟﻮد‬ ‫ﻣﻬﻢ‬ ‫ﻟﻠﻔﻴﺴﺒﻮك‬
‫اﻹﻫﺘﻤﺎم‬ ،‫ﻫﻨﺎك‬ ‫ﻣﺒﺎﺷﺮة‬ ‫وﺗﺤﻤﻴﻠﻪ‬ ‫ﻛﺎﻣﻠﺔ‬
‫اﻷﻟﻮان‬ ‫وﻓﻲ‬ ‫اﻹﻧﺴﺘﻐﺮام‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻬﺎﺷﺘﺎج‬
‫اﻟﻴﻮﺗﻴﻮب‬ ‫ﻓﻲ‬ ،‫اﻟﻤﺘﺤﺮﻛﺔ‬ ‫واﻟﺮﺳﻮم‬
‫"ﻛﻴﻒ‬ ‫أو‬ "‫ﺗﻌﻠﻢ‬ ‫"ﻫﻞ‬ ‫ﺗﻌﻠﻴﻤﻴﺔ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬
‫ﻣﻊ‬ ‫واﻟﺘﻌﺎون‬ "‫ﺑﺬﻟﻚ‬ ‫ﺗﻘﻮم‬
‫ﻟﻴﻨﻜﺪان‬ ‫وﻓﻲ‬ ‫ﻣﺆﺛﺮﻳﻦ/ﻓﻠﻮﺟﺮز‬
.‫اﻟﺨﺒﺮات‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬
20
‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻃﻮل‬
‫دﻗﻴﻘﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻳﺰﻳﺪ‬ ‫ﻻ‬ ‫أن‬ ‫ﻣﻔﻀﻞ‬
‫وﺗﻨﻔﻴﺬ‬ ‫راﺋﻌﺔ‬ ‫ﻓﻜﺮة‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫وﻟﻜﻦ‬
‫ﺑﺄﺧﺬ‬ ‫أﻃﻮل‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﺑﻨﺎء‬ ‫ﻳﻤﻜﻦ‬ ‫ﻋﻨﺪﻫﺎ‬ ‫راﺋﻊ‬
‫اﻹﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫اﻟﻤﻨﺒﺮ‬
‫ﻣﻨﺒﺮ‬ ‫ﻛﻞ‬
‫ﻣﻨﺒﺮ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫اﻟﺘﺤﻤﻴﻞ‬ ‫ﻋﻠﻴﻨﺎ‬
‫وﺛﻢ‬ ‫واﺣﺪ‬ ‫ﻣﻨﺒﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺤﻤﻴﻞ‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬
‫اﻷﺧﺮى‬ ‫اﻟﻤﻨﺎﺑﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻣﺸﺎرﻛﺔ‬
Rana Asali
Place your screenshot here
21
‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬
‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬
Rana Asali
Rana Asali
PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ 4
22
Google" ‫ﺑﺮﻧﺎﻣﺞ‬ ‫اﺳﺘﻌﻤﺎل‬
"‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻠﻤﺆﺳﺴﺎت‬
‫ﻟﺮﺳﺎﻟﺔ‬ ‫اﻟﺘﺮوﻳﺞ‬ ‫ﻣﻦ‬ ‫ﻦ‬ ّ‫ﻟﺘﺘﻤﻜ‬
‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﺆﺳﺴﺘﻚ‬
‫وﺟﻤﻊ‬ ‫ﺟﺪد‬ ‫ﻣﺆﻳﺪﻳﻦ‬ ‫واﻛﺘﺴﺎب‬
‫ﻋﻠﻰ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﻄﺮق‬ ‫اﻟﺘﺒﺮﻋﺎت‬
‫واﻟﺘﻘﺪﻳﻢ‬ .‫ذﻟﻚ‬ ‫وﻏﻴﺮ‬ ‫اﻹﻧﺘﺮﻧﺖ‬
‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻨﺤﺔ‬ ‫ﻟﻄﻠﺐ‬
‫ﻟﻤﺆﺳﺴﺘﻚ‬
‫اﺳﺘﻌﻤﺎل‬
G-suite ‫ﻣﺠﺎﻧﺎ‬
‫ﺗﺨﻔﻴﺾ‬ ‫ﻣﻊ‬ ‫أو‬
‫ﺟﻮﺟﻞ‬ ‫ﻣﻨﺤﺔ‬
10,000 ‫ﺣﺘﻰ‬
‫ﺷﻬﺮﻳﺎ‬ ‫دوﻻر‬
‫أدوات‬
‫ﻻﺳﺘﻌﻤﺎل‬
‫ﻳﻮﺗﻴﻮب‬
Rana Asali
PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬
23
"‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻠﻤﺆﺳﺴﺎت‬ Google" ‫ﻋﻠﻰ‬ ‫ﺣﺴﺎب‬ ‫ﻃﻠﺐ‬
‫ﺗﻔﻌﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻦ/ﻳﻦ‬‫ﺳﺘﺘﻤﻜ‬ ،‫ﻣﺆﺳﺴﺘﻚ‬ ‫أﻫﻠﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻖ‬‫اﻟﺘﺤﻘ‬ ‫ﺑﻌﺪ‬
.‫وﺟﻪ‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫اﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﺗﻠﺒﻲ‬ ‫اﻟﺘﻲ‬ Google ‫ﻣﻨﺘﺠﺎت‬
Rana Asali
PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬
24
Rana Asali
Google ‫ﻣﻦ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫ﻣﻨﺤﺔ‬
25
‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬
‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺒﺮﻋﻴﻦ‬
‫ﻣﻦ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫"ﻣﻨﺤﺔ‬ ‫ﺑﺎﺳﺘﺨﺪام‬
"Google
‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫ﻳﻤﻜﻨﻚ‬
‫"ﺑﺤﺚ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻴﻨﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬
‫اﻟﻤﺘﺒﺮﻋﻴﻦ‬ ‫ﻟﺠﺬب‬ "Google
‫ﻧﺸﺎط‬ ‫ﺣﻮل‬ ‫اﻟﻨﺎس‬ ‫وﺗﺜﻘﻴﻒ‬
‫وﺗﻌﻴﻴﻦ‬ ‫ﻣﺆﺳﺴﺘﻚ‬
.‫ﻣﺘﻄﻮﻋﻴﻦ‬
‫إﻋﻼﻧﻴﺔ‬ ‫"ﻣﻨﺤﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺮ‬‫ﻳﻮﻓ‬
‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ "Google ‫ﻣﻦ‬
‫ﺑﻘﻴﻤﺔ‬ ‫ﻋﻴﻨﻴﺔ‬ ‫ﺔ‬ّ‫ﻧﺼﻴ‬ ‫إﻋﻼﻧﺎت‬
‫أﻣﺮﻳﻜﻲ‬ ‫دوﻻر‬ ‫آﻻف‬ 10
.‫ﺎ‬ ً‫ﺷﻬﺮﻳ‬
Rana Asali
26
‫اﻹﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬ 5 ‫ﻋﻤﻴﻠﻚ‬
‫اﻟﻤﺤﺘﻤﻞ‬
‫ﻳﺰور‬
‫ﻣﻮﻗﻌﻚ‬
‫ﻋﻤﻠﻴﺔ‬ ‫ﻳﺘﻢ‬ ‫أن‬ ‫دون‬ ‫ﻳﺮﺣﻞ‬
‫اﻟﺘﺴﺠﻴﻞ/اﻟﺸﺮاء‬
‫ﻣﺤﺘﻤﻞ‬ ‫ﻋﻤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻳﺘﺤﻮل‬
‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﻌﻤﻴﻞ‬
‫ﻳﻌﻮد‬ ‫ﺛﻢ‬ ‫إﻋﻼﻧﻚ‬ ‫ﻟﻪ‬ ‫ﻳﻈﻬﺮ‬
‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ﻣﻮﻗﻌﻚ‬ ‫إﻟﻰ‬
‫ﺑﺘﺼﻔﺢ‬ ‫ﻳﻘﻮم‬
‫ﻻﺣﻘﺎ‬ ‫اﻟﻮﻳﺐ‬
Retargeting ‫اﻻﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬
‫ﻣﺮة‬ ،‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫ﺷﺮﻳﺤﺘﻚ‬ ‫اﺳﺘﻬﺪاف‬ ‫ﺗﻌﻴﺪ/ي‬ ‫ان‬ ‫ﺑﻬﺎ‬ ‫ﻘﺼﺪ‬ُ‫ﻳ‬
‫ﺗﺮﻳﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﺨﻄﻮات‬ ‫ﺑﺎﻟﻘﻴﺎم‬ ‫ﺗﻘﻨﻌﻬﺎ‬ ‫ﺣﺘﻰ‬ ‫أﺧﺮى‬ ‫ﺑﻌﺪ‬
‫أﻧﺖ‬
‫اﻹﻧﺘﺴﺎب‬ ،‫اﻟﺠﻤﺎﻋﻲ‬ ‫اﻟﺘﻤﻮﻳﻞ‬ ‫ﺣﻤﻠﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺒﺮع‬ ‫ﻣﺜﻼ‬
‫ﻗﻤﺖ‬ ‫ﻓﺈذا‬ .‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﻣﻨﺘﻮﺟﺎت‬ ‫ﺷﺮاء‬ ،‫اﻟﺒﺮﻳﺪﻳﺔ‬ ‫ﻟﻠﻘﺎﺋﻤﺔ‬
‫ﻣﺜ‬
‫ﻠ‬‫ﻓﺴ‬ ،‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬ ‫ﻣﻌﻪ‬ ‫وﺗﻔﺎﻋﻞ‬ ،‫ﻓﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻋﻼن‬ ‫ﺑﻌﻤﻞ‬ ً‫ﺎ‬
Rana Asali
Rana Asali
‫ا‬ ً‫ﺷﻜﺮ‬
27

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تعرف/ي على 5 استراتيجيات وتريندات التسويق الرقمي للجمعيات الأهلية وغير الربحية للعام 2020

  • 1. Rana Asali ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﺗﺮﻳﻨﺪات‬ 5‫أﻫﻢ‬ ‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻷﻫﻠﻴﺔ‬ ‫ﻟﻠﺠﻤﻌﻴﺎت‬ 2020 ‫ﻟﻠﻌﺎم‬ ‫ﻋﺴﻠﻲ‬ ‫رﻧﺎ‬
  • 2. Rana Asali 2 2020 ‫ﻟﻠﺠﻤﻌﻴﺎت‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﺗﺮﻳﻨﺪات‬ 5 ‫اﻻﻋﺘﻤﺎد‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫ﻟﻠﺠﻤﻌﻴﺎت‬ ‫ﻳﻤﻜﻦ‬ ‫وﺳﻴﻠﺔ‬ ‫ﻫﻮ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫ﺣﺠﻤﻬﺎ‬ ‫ﻛﺎن‬ ‫أي‬ ،‫ﻫﺎ‬ ّ‫ﻧﻤﻮ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﻋﻠﻴﻬﺎ‬ .‫اﻟﻤﺘﺎﺣﺔ‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻣﻦ‬ ‫وﻳﻤﻜﻨﻨﺎ‬ ،‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻠﻘﻀﺎﻳﺎ‬ ‫اﻟﻮﻋﻲ‬ ‫ﻧﺸﺮ‬ ‫ﻟﻨﺎ‬ ‫ﻳﺘﻴﺢ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ .‫ﻣﺎ‬ ‫ﻣﻮﺿﻮع‬ ‫أي‬ ‫ﻓﻲ‬ ‫ﻫﺪﻓﻨﺎ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫أو‬ ‫رﺳﺎﻟﺘﻨﺎ‬ ‫ﻟﺘﻮﺻﻴﻞ‬ ‫ﺎ‬ ً‫ﻋﺎﻟﻤﻴ‬ ‫ﺎ‬ ً‫ﻧﻄﺎﻗ‬ ‫ﺑﻨﺎء‬ .‫ﻟﻠﺘﺤﺴﻴﻦ‬ ‫ﻗﺎﺑﻠﺔ‬ ‫ﻓﻬﻲ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻟﻠﻘﻴﺎس‬ ‫ﻗﺎﺑﻠﺔ‬ ‫ﻋﻤﻠﻨﺎ‬ ‫ﻧﺘﺎﺋﺞ‬
  • 3. Rana Asali :‫ﺑﻨﺠﺎح‬ ‫ﺑﺬﻟﻚ‬ ‫اﻟﻘﻴﺎم‬ ‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻤﺆﺳﺴﺘﻚ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻛﻴﻒ‬ .1Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫واﻟﺒﺎك‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫اﺳﺘﻌﻤﺎل‬ .2‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ .3‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻛﻴﻔﻴﺔ‬ .4PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ .5‫اﻹﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬ 3
  • 4. Rana Asali “ ‫الذي‬ ‫المكان‬ ‫على‬ ‫ًا‬‫ر‬‫كثي‬ ‫يعتمد‬ ‫"هذا‬ :‫القط‬ ‫فأجاب‬ "‫إليه‬ ‫الذهاب‬ ‫في‬ ‫ترغبين‬
 4 :‫أجاب‬
 "‫لكين‬ ‫تس‬ ‫يق‬‫طر‬ ‫أي‬ ّ‫م‬‫يه‬ ‫لا‬ ،‫"إذن‬ َّ‫أي‬ ‫ِي‬‫ن‬‫أخبرت‬ ‫"هلا‬ :‫شيشاير‬ ‫القط‬ ْ‫يس‬ِ ‫أل‬ ‫سألت‬ "‫هنا؟‬ ‫من‬ ‫لأخرج‬ ‫أسلك‬ ‫أن‬ ‫ينبغي‬ ٍ‫ق‬‫ي‬‫طر‬
 ‫ًا‬‫ر‬‫كثي‬ ‫يهمني‬ ‫"لا‬ :‫أليس‬ ‫فقالت‬ "...‫أين‬ ‫إلى‬
 Rana Asali
  • 5. Rana Asali 5 Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫اﺳﺘﻌﻤﺎل‬ 1 !‫ﻣﻮﻗﻌﻚ‬ ‫ﺰ‬ّ‫ﺗﻤﻴ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫وﺗﻮﺿﺢ‬ ،‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫وإﺷﻬﺎره‬ ‫ﺑﻤﻮﻗﻌﻚ‬ ‫اﻟﺼﻌﻮد‬ ‫ﻋﻮاﻣﻞ‬ ‫أﻫﻢ‬ ‫ﻣﻦ‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫ﺗﻌﺪ‬ ".…‫ﺗﺒﻴﻦ‬ ‫اﻟﻔﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺣﻮل‬ www.jam3iyti.org ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻹﺣﺼﺎﺋﻴﺎت‬ ‫"وﺣﺴﺐ‬ :‫ﺿﻌﻴﻒ‬ ‫ﻟﻴﻨﻚ‬ ‫ﺑﺎك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺜﺎل‬ www.jam3iyti.org/poverty-stats ‫اﻟﻰ‬ ‫اﻟﺮاﺑﻂ‬ ‫ﻳﺸﻴﺮ‬ ‫ﺑﺤﻴﺚ‬ "…‫ﺗﺒﻴﻦ‬ ‫اﻟﻔﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺣﻮل‬ ‫اﻻﺣﺼﺎﺋﻴﺎت‬ ‫"وﺣﺴﺐ‬ :‫ﻗﻮي‬ ‫ﻟﻴﻨﻚ‬ ‫ﺑﺎك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺜﺎل‬ ‫ﻓﻲ‬ ‫اﻷﺻﻮات‬ ‫ﻣﺜﻞ‬ ‫ﻓﻬﻲ‬ ،‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﺷﺒﻜﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺷﻌﺒﻴﺔ‬ ‫وﻣﺪى‬ ‫ﻣﻘﺪار‬ ‫ﻟﺤﺴﺎب‬ ‫ﺟﻮﺟﻞ‬ ‫ﻳﺴﺘﺨﺪﻣﻪ‬ ‫ﻣﻘﻴﺎس‬ ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫ﺗﻌﺘﺒﺮ‬ !‫اﻻﻧﺘﺨﺎﺑﺎت‬ .‫ﺟﻮﺟﻞ‬ ‫ﻧﻈﺮ‬ ‫ﻓﻰ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺷﻌﺒﻴﺔ‬ ‫زادت‬ ،‫ﻟﻤﻮﻗﻌﻚ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫زادت‬ ‫ﻛﻠﻤﺎ‬ .‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺸﻌﺒﻴﺔ‬ ‫راﺋﻊ‬ ‫ﺗﺼﻮﻳﺖ‬ ‫اﻷﻣﺮ‬ ‫وﻳﻌﺘﺒﺮ‬ ،‫ﺗﺮﺗﻴﺒﻚ‬ ‫رﻓﻊ‬ ‫ﻛﻠﻤﺎ‬ ‫اﻗﻮى‬ ‫ﻣﻮﻗﻊ‬ ‫ﻓﻰ‬ ‫ﻟﻤﻮﻗﻌﻚ‬ ‫ﻟﻴﻨﻜﺲ‬ ‫ﺑﺎك‬ ‫وﺿﻌﺖ‬ ‫وﻛﻠﻤﺎ‬
  • 6. Rana Asali Backlinks ‫ﻟﻴﻨﻜﺲ‬ ‫اﻟﺒﺎك‬ ‫اﺳﺘﻌﻤﺎل‬ 6
  • 7. Rana Asali ➢‫ﻣﺘﺨﺼﺺ‬ ‫اﻟﺸﺨﺺ‬ ‫ﻫﺬا‬ ‫ﻋﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫ﻋﻦ‬ ‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫وﻳﻨﺸﺮ‬ ،‫ﻣﻌﻴﻦ‬ ‫ﺑﻤﻮﺿﻮع‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫وﻟﺪﻳﻪ‬ ‫ﺗﺨﺼﺼﻪ‬ .‫واﻫﺘﻤﺎﻣﻪ‬ ‫اﺧﺘﺼﺎﺻﻪ‬ ‫ﻳﺸﺎرﻛﻮﻧﻪ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻟﻤﺆﺛﺮﻳﻦ؟‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬ ➢‫ﻫﻨﺎك‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫آراء‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫ﺟﻬﺎت‬ ‫ﺗﻜﻮن‬ ‫ﻗﺪ‬ ‫اﻟﺠﻬﺔ‬ ‫ﻫﺬه‬ ،‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ،‫ﻓﻴﺴﺒﻮك‬ ‫أو‬ ‫اﻹﻧﺴﺘﻘﺮام‬ ‫ﻋﻠﻰ‬ ‫ﺷﺨﺺ‬ ‫ﺣﺴﺎب‬ ‫أو‬ ‫اﻟﺘﻮﻳﺘﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻐﺮدﻳﻦ‬ ‫أﺣﺪ‬ ‫ﺣﺴﺎب‬ ‫أو‬ .‫إن‬ ‫اﻟﻠﻴﻨﻜﺪ‬ 7 ‫؟‬ ‫اﻟﻤﺆﺛﺮ‬ ‫ﻫﻮ‬ ‫ﻣﻦ‬
  • 8. Rana Asali ‫ﻫﻮ‬ ‫اﻟﻤﺆﺛﺮ‬ ➢‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﺺ‬ ‫ﺷﺨﺺ‬ ➢‫ﺟﺪا‬ ‫ﻛﺒﻴﺮ‬ ‫ﺟﻤﻬﻮر‬ ‫ﻟﺪﻳﻪ‬ ‫ﻳﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫ﺑﻌﻴﻨﻬﺎ‬ ‫ﻣﻮاﺿﻴﻊ‬ ‫ﻓﻲ‬ ‫ﻣﺆﺛﺮ‬ ‫وﻟﻜﻨﻪ‬ Place your screenshot here 8 ‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬ Rana Asali
  • 9. Rana Asali Place your screenshot here 9 ‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺆﺛﺮ‬ ➢‫اﻟﺸﺒﻜﺎت‬ ‫ﻋﺎﻟﻢ‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬ ‫ﻋﻠﻰ‬ ‫رﻛﺰ‬ ‫و‬ ‫اﻷﻏﻠﺐ‬ ‫ﻫﻮ‬ ‫و‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫أو‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫أو‬ ‫ﻛﺎﻟﺴﻔﺮ‬ :‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﻮاﺿﻴﻊ‬ ‫ﻏﻴﺮه‬ ‫أو‬ ‫اﻻﻗﺘﺼﺎد‬ Rana Asali
  • 10. Rana Asali Place your screenshot here 10 ‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺸﻬﻮر‬ ➢‫اﻟﺘﺮﻛﻴﺰ‬ ‫دون‬ ‫اﻟﻈﻬﻮر‬ ‫ﻋﻠﻰ‬ ‫ﻳﺮﻛﺰ‬ ‫اﻟﺬي‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻋﺪدا‬ ‫ﺟﻤﻊ‬ ،‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﺗﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫و‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺎﻫﺘﻤﺎﻣﺎت‬ ‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫اﻷﻏﻠﺐ‬ ‫ﻓﻲ‬ ،‫ﻣﺘﻘﺎرﺑﺔ‬ ‫ﻣﻨﺼﺎت‬ ‫اﺳﺘﺨﺪم‬ ‫أو‬ ‫اﻟﺘﻘﻠﻴﺪي‬ ‫اﻹﻋﻼم‬ .‫اﻟﺸﻬﺮة‬ ‫ﻫﺬه‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬ Rana Asali
  • 11. Rana Asali Place your screenshot here 11 ‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺮق‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻋﺒﺮ‬ ‫واﻟﺘﺴﻮﻳﻖ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺸﻬﻮر‬ ➢‫اﻟﺘﺮﻛﻴﺰ‬ ‫دون‬ ‫اﻟﻈﻬﻮر‬ ‫ﻋﻠﻰ‬ ‫ﻳﺮﻛﺰ‬ ‫اﻟﺬي‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻋﺪدا‬ ‫ﺟﻤﻊ‬ ،‫ﻣﺤﺪد‬ ‫ﻣﻮﺿﻮع‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﺗﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫و‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺎﻫﺘﻤﺎﻣﺎت‬ ‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺪأ‬ ‫اﻷﻏﻠﺐ‬ ‫ﻓﻲ‬ ،‫ﻣﺘﻘﺎرﺑﺔ‬ ‫ﻣﻨﺼﺎت‬ ‫اﺳﺘﺨﺪم‬ ‫أو‬ ‫اﻟﺘﻘﻠﻴﺪي‬ ‫اﻹﻋﻼم‬ .‫اﻟﺸﻬﺮة‬ ‫ﻫﺬه‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬ Rana Asali
  • 12. Rana Asali 12 ‫ﻧﺼﻴﺤﺔ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺑﻤﺸﺎرﻛﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺆﺛﺮي‬ ‫ﻳﻘﻮم‬ ‫اﻷﺷﺨﺎص‬ ‫ﺑﻌﺾ‬ ‫ﻋﻦ‬ ‫اﺑﺤﺚ/ي‬ .‫اﻟﻨﺎس‬ ‫ﻣﻦ‬ ‫ﻫﺎﺋﻠﺔ‬ ‫ﻛﻤﻴﺎت‬ ‫ﻣﻊ‬ ‫ﻣﻨﺘﻈﻢ‬ ‫ﻓﻲ‬ ‫وﻓﻜﺮ/ي‬ ،‫اﻟﻤﺴﺘﻬﺪف‬ ‫اﻟﺴﻮق‬ ‫ﻣﻊ‬ ‫ﺟﻤﻬﻮرﻫﻢ‬ ‫ﻳﺘﻨﺎﺳﺐ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻟﻤﺪوﻧﻴﻦ‬ ‫وﻛﺬﻟﻚ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﻤﺆﺳﺴﺎت‬ ‫أو‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺎت‬ ‫اﻻﺗﺼﺎل‬ ‫ﻛﺎﻧﻮا‬ ‫إذا‬ ‫ﻋﻤﺎ‬ ‫واﺳﺄﻟﻬﻢ‬ ‫ﺟﻤﻌﻴﺘﻚ‬ ‫ﻋﻦ‬ ‫ﻹﺧﺒﺎرﻫﻢ‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﻮاﻗﻊ‬ .‫ﻣﻌﻚ‬ ‫اﻟﺘﻌﺎون‬ ‫ﻓﻲ‬ ‫ﻳﺮﻏﺒﻮن‬
  • 13. Rana Asali 13 ‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ 2➢‫ﻋﻠﻰ‬ – ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻳﺤﺘﻞ‬ ‫زال‬ ‫ﻣﺎ‬ – ‫اﻟﻨﺴﺒﻲ‬ ‫ﺪﻣﻪ‬ ِ‫ﻗ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﺎ‬ ً‫ﻧﺠﺎﺣ‬ ‫اﻟﻄﺮق‬ ‫أﻛﺜﺮ‬ ‫ﺑﻴﻦ‬ ‫اﻟﺼﺪارة‬ ‫ﻣﺮﻛﺰ‬ ،‫اﻟﻤﺴﺘﻬﺪف‬ ‫اﻟﻌﻤﻴﻞ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫ﻓﻲ‬ .‫ﻣﻌﻪ‬ ‫واﻟﺘﻌﺎﻣﻞ‬ Rana Asali
  • 14. Rana Asali 14 ‫اﻹﻳﻤﻴﻞ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ➢‫اﻟﺠﻬﺎت‬ ‫ﻟﺠﺬب‬ ‫ﻣﻜﻠﻔﺔ‬ ‫ﻏﻴﺮ‬ ‫وﺳﻴﻠﺔ‬ ‫ﻫﻮ‬ ‫ﻳﻤﻜﻨﻚ‬ .‫واﻟﺮﻋﺎة‬ ‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫اﻟﻤﺎﻧﺤﺔ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫إﻟﻰ‬ ‫ﺟﻤﻬﻮرك‬ ‫ﺗﻘﺴﻴﻢ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺑﺎﻟﻤﺎﻧﺤﻴﻦ‬ ‫اﻻﺣﺘﻔﺎظ‬ ‫وزﻳﺎدة‬ ‫اﻟﺠﻤﺎﻫﻴﺮ‬ ‫ﺑﻬﺆﻻء‬ ‫ﺧﺎﺻﺔ‬ ‫ﺣﻤﻼت‬ ‫إﻧﺸﺎء‬ ‫ﺗﻌﺪ‬ .‫إﺟﺮاء‬ ‫اﺗﺨﺎذ‬ ‫إﻟﻰ‬ CTAs ‫واﺳﺘﺨﺪام‬ ‫ﻣﻤﺘﺎزة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﺣﻤﻼت‬ ‫واﻟﻮﺻﻮل‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﻟﺘﻘﺪﻳﻢ‬ .‫واﺣﺪ‬ ‫آن‬ ‫ﻓﻲ‬ ‫اﻟﻤﻬﺘﻤﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫إﻟﻰ‬ Rana Asali
  • 15. Rana Asali ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﻨﺎﺻﺮ‬ .3‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫أﺗﻤﺘﺔ‬ .2‫اﻟﺒﺮﻳﺪ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺗﻨﻈﻴﻒ‬ ‫وﺗﻘﺴﻴﻤﻬﺎ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺗﻔﻀﻴﻼت‬ ‫ﺑﺤﺴﺐ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ .1‫اﻟﻌﻤﻼء‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻃﺮح‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ :‫وﻫﻤﺎ‬ ،‫ﺳﺆاﻟﻴﻦ‬ ‫ﻳﻄﺮﺣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﺴﺆال‬ ‫وﻫﻮ‬ ‫ﺳﺄﺳﺘﻔﻴﺪ؟‬ ‫ﻛﻴﻒ‬ ‫ﻋﻨﻮان‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮاﻏﺒﻴﻦ‬ ‫اﻟﻌﻤﻼء‬ ‫أﺣﺪ‬ ‫اﻟﻤﺴﻮق‬ ‫ﻣﻊ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫ﺑﺮﻳﺪﻫﻢ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫وﻛﻴﻒ‬ ‫ﻃﺮح‬ ‫وﻳﺠﺐ‬ ‫ﻟﻠﺠﻤﻌﻴﺔ؟‬ ‫ﻣﻔﻴﺪة‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺣﻤﻠﺔ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫أﺛﻨﺎء‬ ‫اﻟﺴﺆال‬ ‫ﻫﺬا‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ 15
  • 16. Rana Asali ‫اﻟﺨﺎص‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻟﺴﻠﺴﻠﺔ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫إﻟﻰ‬ ‫ﻳﺤﺘﺎج‬ ‫ذﻟﻚ‬ ‫أﺟﺰاء‬ 4 ‫إﻟﻰ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ :‫وﻫﻲ‬ Place your screenshot here 16 ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫أﺗﻤﺘﺔ‬ .1‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻣﻘﺪﻣﺔ‬ ‫أو‬ ‫ﺗﺮﺣﻴﺒﺔ‬ ‫إﻟﻜﺘﺮوﻧﻴﺔ‬ ‫رﺳﺎﺋﻞ‬ ‫إﻧﺸﺎء‬ .‫اﻟﺠﺪد‬ ‫ﻟﻠﻤﻨﺘﺴﺒﻴﻦ‬ .2،‫رؤﻳﺘﻬﺎ‬ ،‫أﻫﺪاﻓﻬﺎ‬ ،‫ﺑﺎﻟﺠﻤﻌﻴﺔ‬ ‫ﻟﻠﺘﻌﺮﻳﻒ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬ .‫وﺗﻄﻠﻌﺎﺗﻬﺎ‬ .3،‫اﻟﺠﻤﻌﻴﺔ‬ ‫)ﻓﻌﺎﻟﻴﺎت‬ ‫اﻟﺪورﻳﺔ‬ ‫اﻹﺧﺒﺎرﻳﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬ .(‫ﻧﺠﺎﺣﺎﺗﻬﺎ‬ ،‫أﺧﺒﺎرﻫﺎ‬ .4‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫رﺳﺎﺋﻞ‬ ‫وﻫﻲ‬ ،‫اﻟﺘﺮوﻳﺠﻴﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫رﺳﺎﺋﻞ‬ .‫اﻟﺠﻤﺎﻋﻲ‬ ‫ﻟﻠﺘﻤﻮﻳﻞ‬ ‫ﺣﻤﻠﺔ‬ ‫أو‬ ‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﺑﻪ‬ ‫ﺗﻘﻮم‬ ‫ﻣﺎ‬ ‫ﺣﺪث‬ ‫إﻟﻰ‬ Rana Asali
  • 18. Rana Asali 18 ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ 3 .‫اﻟﻤﻮازﻳﻦ‬ ‫ﺗﻐﻴﺮ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﻗﻮﻳﺔ‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﺣﻤﻼت‬ ‫وﺟﻮد‬ ‫ﻓﺈن‬ ،‫اﻵن‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﻤﺠﺎل‬ ‫ﻳﺤﻜﻢ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻷن‬ ‫ا‬ ً‫ﻧﻈﺮ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﺻﻔﺤﺎﺗﻚ‬ ‫ﻋﻠﻰ‬ ‫ﺎ‬ ً‫داﺋﻤ‬ ‫ا‬ ً‫ﻣﻨﺸﻮر‬ ‫ﺑﺎﻋﺘﺒﺎره‬ ‫ﺟﺪا‬ ‫ﺟﻴﺪ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ .‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺒﺎدرات‬ ‫ﻓﻲ‬ ‫اﺳﺘﺨﺪاﻣﻪ‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﻨﻘﺮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﻣﻀﺎﻋﻔﺔ‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﺨﺪام‬ 80% ‫ﺑﻨﺴﺒﺔ‬ ‫اﻟﻬﺒﻮط‬ ‫ﺻﻔﺤﺔ‬ ‫إﻟﻰ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪﻻت‬ ‫ﻣﻦ‬ ‫ﻳﺰﻳﺪ‬ ‫ﻣﻤﺎ‬ CTR ‫اﻹﻳﻤﻴﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺿﻮع‬ ‫ﻓﻲ‬ "‫"ﻓﻴﺪﻳﻮ‬ ‫ﻛﻠﻤﺔ‬ ‫إدﺧﺎل‬ 20% ‫ﺑﻨﺴﺒﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻓﺘﺢ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬
  • 19. Rana Asali Place your screenshot here 19 ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ !‫ﻟﻠﺠﻤﻠﺔ‬ ‫اﻟﺤﺮﻓﻲ‬ ‫ﺑﺎﻟﻤﻌﻨﻰ‬ ‫اﻟﺼﻨﺪوق‬ ‫داﺧﻞ‬ ‫ﻓﻜﺮ‬ ‫واﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫ﻋﺪد‬ ‫ﻳﺰﻳﺪ‬ ‫اﻟﻤﺮﺑﻊ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺎﺑﺮ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﺸﺎﻫﺪات‬ ‫ﻗﻮاﻋﺪ‬ ‫ﻫﻨﺎك‬ ‫ذﻟﻚ‬ ‫وﻣﻊ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﺟﺘﻤﺎﻋﻲ‬ :‫أﺧﺮى‬ Rana Asali
  • 20. Rana Asali ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أوﻻ‬ ‫ﺑﺎﻟﻤﻮﺑﺎﻳﻞ‬ ‫اﻹﻫﺘﻤﺎم‬ ‫ﻋﻠﻰ‬ ‫ﺗﻤﺎﻣﺎ‬ ‫واﺿﺤﺔ‬ ‫ﻋﻤﻠﻨﺎ‬ ‫ﻧﺘﻴﺠﺔ‬ ‫أن‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﺗﻮب‬ ‫اﻟﺪﻳﺴﻚ‬ ‫ﻗﺒﻞ‬ ،‫اﻟﻤﻮﺑﺎﻳﻞ‬ ‫اﻟﻤﻠﻒ‬ ‫ﺣﺠﻢ‬ ‫ﺗﺤﻤﻴﻠﻪ‬ ‫ﻗﺒﻞ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﺑﺤﺠﻢ‬ ‫اﻹﻫﺘﻤﺎم‬ ‫واﻟﻌﺮض‬ ‫اﻟﻄﻮل‬ ‫وﺑﻨﺴﺒﺔ‬ ‫ﻟﻠﻤﻨﺒﺮ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻣﻼﺋﻤﺔ‬ ‫ﺗﻌﻠﻢ/ي‬ ‫أن‬ ‫ﻋﻠﻴﻚ‬ ‫ﺑﺎﻟﻔﻴﺪﻳﻮ‬ ‫اﻟﺒﺪء‬ ‫ﻗﺒﻞ‬ ‫اﻟﺘﺼﻤﻴﻢ‬ ‫اﺧﺘﻴﺎر‬ ‫ذﻟﻚ‬ ‫وﺑﺤﺴﺐ‬ ‫ﻨﺸﺮ‬ ُ‫ﺳﻴ‬ ‫أﻳﻦ‬ ‫ﻣﺜﻼ‬ ،‫واﻟﺠﻤﻬﻮر‬ ‫واﻟﻔﻜﺮة‬ ‫واﻟﺤﺠﻢ‬ ‫ﺗﺮﺟﻤﺔ‬ ‫أو‬ ‫ﻧﺼﻮص‬ ‫وﺟﻮد‬ ‫ﻣﻬﻢ‬ ‫ﻟﻠﻔﻴﺴﺒﻮك‬ ‫اﻹﻫﺘﻤﺎم‬ ،‫ﻫﻨﺎك‬ ‫ﻣﺒﺎﺷﺮة‬ ‫وﺗﺤﻤﻴﻠﻪ‬ ‫ﻛﺎﻣﻠﺔ‬ ‫اﻷﻟﻮان‬ ‫وﻓﻲ‬ ‫اﻹﻧﺴﺘﻐﺮام‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻬﺎﺷﺘﺎج‬ ‫اﻟﻴﻮﺗﻴﻮب‬ ‫ﻓﻲ‬ ،‫اﻟﻤﺘﺤﺮﻛﺔ‬ ‫واﻟﺮﺳﻮم‬ ‫"ﻛﻴﻒ‬ ‫أو‬ "‫ﺗﻌﻠﻢ‬ ‫"ﻫﻞ‬ ‫ﺗﻌﻠﻴﻤﻴﺔ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ ‫ﻣﻊ‬ ‫واﻟﺘﻌﺎون‬ "‫ﺑﺬﻟﻚ‬ ‫ﺗﻘﻮم‬ ‫ﻟﻴﻨﻜﺪان‬ ‫وﻓﻲ‬ ‫ﻣﺆﺛﺮﻳﻦ/ﻓﻠﻮﺟﺮز‬ .‫اﻟﺨﺒﺮات‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ 20 ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻃﻮل‬ ‫دﻗﻴﻘﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻳﺰﻳﺪ‬ ‫ﻻ‬ ‫أن‬ ‫ﻣﻔﻀﻞ‬ ‫وﺗﻨﻔﻴﺬ‬ ‫راﺋﻌﺔ‬ ‫ﻓﻜﺮة‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫وﻟﻜﻦ‬ ‫ﺑﺄﺧﺬ‬ ‫أﻃﻮل‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﺑﻨﺎء‬ ‫ﻳﻤﻜﻦ‬ ‫ﻋﻨﺪﻫﺎ‬ ‫راﺋﻊ‬ ‫اﻹﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫اﻟﻤﻨﺒﺮ‬ ‫ﻣﻨﺒﺮ‬ ‫ﻛﻞ‬ ‫ﻣﻨﺒﺮ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫اﻟﺘﺤﻤﻴﻞ‬ ‫ﻋﻠﻴﻨﺎ‬ ‫وﺛﻢ‬ ‫واﺣﺪ‬ ‫ﻣﻨﺒﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺤﻤﻴﻞ‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ ‫اﻷﺧﺮى‬ ‫اﻟﻤﻨﺎﺑﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﻣﺸﺎرﻛﺔ‬
  • 21. Rana Asali Place your screenshot here 21 ‫ﻓﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫اﺳﺘﻌﻤﺎل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ Rana Asali
  • 22. Rana Asali PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ 4 22 Google" ‫ﺑﺮﻧﺎﻣﺞ‬ ‫اﺳﺘﻌﻤﺎل‬ "‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻠﻤﺆﺳﺴﺎت‬ ‫ﻟﺮﺳﺎﻟﺔ‬ ‫اﻟﺘﺮوﻳﺞ‬ ‫ﻣﻦ‬ ‫ﻦ‬ ّ‫ﻟﺘﺘﻤﻜ‬ ‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﺆﺳﺴﺘﻚ‬ ‫وﺟﻤﻊ‬ ‫ﺟﺪد‬ ‫ﻣﺆﻳﺪﻳﻦ‬ ‫واﻛﺘﺴﺎب‬ ‫ﻋﻠﻰ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﻄﺮق‬ ‫اﻟﺘﺒﺮﻋﺎت‬ ‫واﻟﺘﻘﺪﻳﻢ‬ .‫ذﻟﻚ‬ ‫وﻏﻴﺮ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻨﺤﺔ‬ ‫ﻟﻄﻠﺐ‬ ‫ﻟﻤﺆﺳﺴﺘﻚ‬ ‫اﺳﺘﻌﻤﺎل‬ G-suite ‫ﻣﺠﺎﻧﺎ‬ ‫ﺗﺨﻔﻴﺾ‬ ‫ﻣﻊ‬ ‫أو‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻨﺤﺔ‬ 10,000 ‫ﺣﺘﻰ‬ ‫ﺷﻬﺮﻳﺎ‬ ‫دوﻻر‬ ‫أدوات‬ ‫ﻻﺳﺘﻌﻤﺎل‬ ‫ﻳﻮﺗﻴﻮب‬
  • 23. Rana Asali PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ 23 "‫اﻟﺮﺑﺤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻟﻠﻤﺆﺳﺴﺎت‬ Google" ‫ﻋﻠﻰ‬ ‫ﺣﺴﺎب‬ ‫ﻃﻠﺐ‬ ‫ﺗﻔﻌﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻦ/ﻳﻦ‬‫ﺳﺘﺘﻤﻜ‬ ،‫ﻣﺆﺳﺴﺘﻚ‬ ‫أﻫﻠﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻖ‬‫اﻟﺘﺤﻘ‬ ‫ﺑﻌﺪ‬ .‫وﺟﻪ‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫اﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﺗﻠﺒﻲ‬ ‫اﻟﺘﻲ‬ Google ‫ﻣﻨﺘﺠﺎت‬
  • 24. Rana Asali PPC ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ 24
  • 25. Rana Asali Google ‫ﻣﻦ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫ﻣﻨﺤﺔ‬ 25 ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺒﺮﻋﻴﻦ‬ ‫ﻣﻦ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫"ﻣﻨﺤﺔ‬ ‫ﺑﺎﺳﺘﺨﺪام‬ "Google ‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫ﻳﻤﻜﻨﻚ‬ ‫"ﺑﺤﺚ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻴﻨﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﺘﺒﺮﻋﻴﻦ‬ ‫ﻟﺠﺬب‬ "Google ‫ﻧﺸﺎط‬ ‫ﺣﻮل‬ ‫اﻟﻨﺎس‬ ‫وﺗﺜﻘﻴﻒ‬ ‫وﺗﻌﻴﻴﻦ‬ ‫ﻣﺆﺳﺴﺘﻚ‬ .‫ﻣﺘﻄﻮﻋﻴﻦ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫"ﻣﻨﺤﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺮ‬‫ﻳﻮﻓ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ "Google ‫ﻣﻦ‬ ‫ﺑﻘﻴﻤﺔ‬ ‫ﻋﻴﻨﻴﺔ‬ ‫ﺔ‬ّ‫ﻧﺼﻴ‬ ‫إﻋﻼﻧﺎت‬ ‫أﻣﺮﻳﻜﻲ‬ ‫دوﻻر‬ ‫آﻻف‬ 10 .‫ﺎ‬ ً‫ﺷﻬﺮﻳ‬
  • 26. Rana Asali 26 ‫اﻹﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬ 5 ‫ﻋﻤﻴﻠﻚ‬ ‫اﻟﻤﺤﺘﻤﻞ‬ ‫ﻳﺰور‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻳﺘﻢ‬ ‫أن‬ ‫دون‬ ‫ﻳﺮﺣﻞ‬ ‫اﻟﺘﺴﺠﻴﻞ/اﻟﺸﺮاء‬ ‫ﻣﺤﺘﻤﻞ‬ ‫ﻋﻤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻳﺘﺤﻮل‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﻌﻤﻴﻞ‬ ‫ﻳﻌﻮد‬ ‫ﺛﻢ‬ ‫إﻋﻼﻧﻚ‬ ‫ﻟﻪ‬ ‫ﻳﻈﻬﺮ‬ ‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ﻣﻮﻗﻌﻚ‬ ‫إﻟﻰ‬ ‫ﺑﺘﺼﻔﺢ‬ ‫ﻳﻘﻮم‬ ‫ﻻﺣﻘﺎ‬ ‫اﻟﻮﻳﺐ‬ Retargeting ‫اﻻﺳﺘﻬﺪاف‬ ‫إﻋﺎدة‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻣﺮة‬ ،‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫ﺷﺮﻳﺤﺘﻚ‬ ‫اﺳﺘﻬﺪاف‬ ‫ﺗﻌﻴﺪ/ي‬ ‫ان‬ ‫ﺑﻬﺎ‬ ‫ﻘﺼﺪ‬ُ‫ﻳ‬ ‫ﺗﺮﻳﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﺨﻄﻮات‬ ‫ﺑﺎﻟﻘﻴﺎم‬ ‫ﺗﻘﻨﻌﻬﺎ‬ ‫ﺣﺘﻰ‬ ‫أﺧﺮى‬ ‫ﺑﻌﺪ‬ ‫أﻧﺖ‬ ‫اﻹﻧﺘﺴﺎب‬ ،‫اﻟﺠﻤﺎﻋﻲ‬ ‫اﻟﺘﻤﻮﻳﻞ‬ ‫ﺣﻤﻠﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺒﺮع‬ ‫ﻣﺜﻼ‬ ‫ﻗﻤﺖ‬ ‫ﻓﺈذا‬ .‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﻣﻨﺘﻮﺟﺎت‬ ‫ﺷﺮاء‬ ،‫اﻟﺒﺮﻳﺪﻳﺔ‬ ‫ﻟﻠﻘﺎﺋﻤﺔ‬ ‫ﻣﺜ‬ ‫ﻠ‬‫ﻓﺴ‬ ،‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬ ‫ﻣﻌﻪ‬ ‫وﺗﻔﺎﻋﻞ‬ ،‫ﻓﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻋﻼن‬ ‫ﺑﻌﻤﻞ‬ ً‫ﺎ‬ Rana Asali