The document is a presentation on using LinkedIn Recruiter. It discusses searching for candidates using Boolean searches, sending effective InMail messages, headhunting candidates from specific companies and groups, managing pipelines, and social recruiting techniques like posting jobs, building relationships, and writing blogs.
Build a Profile That Recruits – what do you think is the #1 Activity on LinkedIn today?
Looking at profiles is the #1 activity on LinkedIn.
People often think of their profile as their own personal space - when it’s not just you that you’re representing, it’s also your company. Think about your company’s employment brand, how can your represent both yourself and your employer’s brand? As you are updating your profile, or building one from scratch, ask yourself the following:
What is my goal? Who is my audience? How will my profile lead them to want to engage with me and learn more about our opportunities?
Say: When it comes to your profile, you’ll want to “show”, not “tell”. Give your profile a facelift with these key fields:
Name: Ensure that you have your full name with nothing more.
Headline: Did you know that your headline doesn’t have to be your job title? Headlines should be creative, with professional flair, to explain what you do.
Picture: A profile picture makes you more memorable and 11 times more likely to be viewed. Use a picture that represents who you are, professionally.
Summary & experience: Use these sections to tell a story of who you are, and who you are looking for, all the while promoting your employer brand. Summarize your role and key contributions as sign posts of your skills while avoiding the CV style breakdown. Write your experience in a way that encourages viewers to say “Yes, tell me more…”
So building a strong profile is a way to engage with talent and promote your business in a targeted manner, and builds trust by using an authentic voice leading to further conversation.
Once you have these basics down, you can take your profile to the next level by using rich media which we will can cover of in our Advanced session.
Any questions on porfiles