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©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn Recruiter Launch Pad
January 20, 2017
©2016 LinkedIn Corporation. All Rights Reserved.
2
Agenda
• Boolean
• InMails
• General Information
• Headhunting Method
• Pipeline Management
• Social Recruitment
Usage
©2016 LinkedIn Corporation. All Rights Reserved.
Usage
January
Boolean Searches
©2016 LinkedIn Corporation. All Rights Reserved.
Boolean Searches
Hit Your Target with InMail
©2016 LinkedIn Corporation. All Rights Reserved.
Good InMails
©2016 LinkedIn Corporation. All Rights Reserved.
Good InMail 1
©2016 LinkedIn Corporation. All Rights Reserved.
Good InMail 2
©2016 LinkedIn Corporation. All Rights Reserved.
Good InMail 3
©2016 LinkedIn Corporation. All Rights Reserved.
Bad InMails
©2016 LinkedIn Corporation. All Rights Reserved.
Bad InMail 1
©2016 LinkedIn Corporation. All Rights Reserved.
Bad InMail 2
Open Candidates – Recruiter’s Experience
Recruiters can see “Open to New Opportunities” as part
of Spotlights.
Profile Outlook
LinkedIn Confidential ©2013
Build a Profile That Recruits – Show more
than tell!
Name
HeadlinePicture
Summary &
Experience
Vanity
URL
©2016 LinkedIn Corporation. All Rights Reserved.
Start with Financial Controller
©2016 LinkedIn Corporation. All Rights Reserved.
• Conduct research on job titles
• Method 1:
o Make use of smart suggestions
• Method 2:
o Pay attention to job titles & industries that are not
included
• Method 3:
o Headhunt using insights
• Method 4:
o Headhunt from Groups
Financial Controller Search
©2016 LinkedIn Corporation. All Rights Reserved.
Insights
©2016 LinkedIn Corporation. All Rights Reserved.
• Advise your clients where the talent is
• Advise which companies to target from
• Look at Current Client Company and headhunt
from past companies
• Network relationships
• Open to new opportunities
• Engaged with your Talent Brand
Headhunt from Specific Companies
©2016 LinkedIn Corporation. All Rights Reserved.
Follow Up with Your InMail
©2016 LinkedIn Corporation. All Rights Reserved.
©2016 LinkedIn Corporation. All Rights Reserved.
Recommended Sent Out
InMails Sent Out:
5 per day; 25 per week; 100 per
month
Let’s aim for 22% acceptance rate
22 acceptances per month per seat
©2016 LinkedIn Corporation. All Rights Reserved.
Recommended Schedule
09:00 to 09:30 – Quick Search
09:30 to 10:00 – Send InMails & Update
status
10:00 to 18:00 – Go on with other tasks
1 hours a day – 5 hours a week
Pipeline Management Update
©2016 LinkedIn Corporation. All Rights Reserved.
Update Status
©2016 LinkedIn Corporation. All Rights Reserved.
People who have declined you or
accepted you, please ensure that
their status are updated.
Job Slots
©2016 LinkedIn Corporation. All Rights Reserved.
©2016 LinkedIn Corporation. All Rights Reserved.
©2016 LinkedIn Corporation. All Rights Reserved.
Social Recruiting
©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn Recruiter
Post
jobs
Source
candidates
Send
InMail
messages
Organize
profiles
Manage candidate
profiles
Collaborate with
your team
Get
news
Conduct
research
Stay
connected
Join
groups
Endorse
people
Build
your brand
Make
connections
©2016 LinkedIn Corporation. All Rights Reserved.
Building Relationships
Write Blogs Use your Connections Targeting Jobs
©2016 LinkedIn Corporation. All Rights Reserved.
©2016 LinkedIn Corporation. All Rights Reserved.
©2016 LinkedIn Corporation. All Rights Reserved.

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Criterion

Editor's Notes

  1. Build a Profile That Recruits – what do you think is the #1 Activity on LinkedIn today? Looking at profiles is the #1 activity on LinkedIn. People often think of their profile as their own personal space - when it’s not just you that you’re representing, it’s also your company. Think about your company’s employment brand, how can your represent both yourself and your employer’s brand? As you are updating your profile, or building one from scratch, ask yourself the following: What is my goal? Who is my audience? How will my profile lead them to want to engage with me and learn more about our opportunities? Say: When it comes to your profile, you’ll want to “show”, not “tell”. Give your profile a facelift with these key fields: Name: Ensure that you have your full name with nothing more. Headline: Did you know that your headline doesn’t have to be your job title? Headlines should be creative, with professional flair, to explain what you do. Picture: A profile picture makes you more memorable and 11 times more likely to be viewed. Use a picture that represents who you are, professionally. Summary & experience: Use these sections to tell a story of who you are, and who you are looking for, all the while promoting your employer brand. Summarize your role and key contributions as sign posts of your skills while avoiding the CV style breakdown. Write your experience in a way that encourages viewers to say “Yes, tell me more…” So building a strong profile is a way to engage with talent and promote your business in a targeted manner, and builds trust by using an authentic voice leading to further conversation. Once you have these basics down, you can take your profile to the next level by using rich media which we will can cover of in our Advanced session. Any questions on porfiles