The document discusses the balanced scorecard approach to strategy implementation and management. It provides an overview of key concepts:
- The balanced scorecard translates an organization's vision and strategy into objectives and measures across four perspectives: financial, customer, internal processes, and learning and growth.
- It helps organizations execute their strategies more effectively by aligning goals and metrics to the strategy, and by facilitating strategic feedback and learning.
- Early adopters of the balanced scorecard approach were able to reliably and rapidly execute their strategies to achieve breakthrough results within 2-3 years, through creating organizational alignment around the strategy.
- Seven key ingredients make balanced scorecard programs highly successful: leadership, communicating the strategy, linking score