"Beginner" UI/UX Project Presentation

UI/UX
Project Brief
An Online platform which sells handmade and
digital paintings with a unique shopping
experience.
Also gives exposure to Rural artisans along
with Urban artisans to sell their art works in
India as well as in Abroad.
Rao
Purna

UX 6D Process
• Project Description
• Business Goals and Objectives
• User Research
• Metric Analysis
• Competitive Analysis
• User Research
DISCOVE
R
DEFINE
• Target User Profiles & Classifications
• User Profiles
• User Personas
• User Scenario and Storyboard
• Task Flows

DREAM
• Ideation Workshops
• Customer Journey Mapping
DESIGN
• Information Architecture
• Sketches
DEVELOP
• Wireframes
• Visual Design
DELIVER • Assets

• Project Description
• Business Goals and Objectives
• User Research
• Metric Analysis
• Competitive Analysis
• User Research

ABOUT THE PROJECT
OmniCarft is an online sopping platform to buy and sell handmade paintings. In this project I used the ImaginXp’s
6D UX Process and other modern methodologies to solve the problems present in the existing online retail platform
of handmade paintings.
OmniCraft is an online shopping platform for all types of handmade paintings. Construction of this app will not only
help customers (Art lovers) but also it’ll create a platform for urban/rural artisans to showcase their art skills.
OmniCraft artisan App: Keeping in mind that rural artisans won’t have access to PC, so there will be a separate app
for artisans so that they can enlist their art works.
• App’s main goal is to create such a platform for monetizing handmade paintings as well as promoting rural/urban
artisan’s skills
• Include such features to make the user shopping experience unique
• Provide a virtual platform for independent rural/urban artisans to promote their business and to showcase their
skills
ABOUT THE APPLICATION
GOALS
OBJECTIVE

Company Features Differentiators Pain points User Satisfaction
• Artesian account available
• 4 different currency available for payment
• Wish list
• Paintings categorized Religious and Historical
wise
• Bestselling handmade art
• Default and Custom size paintings are
available
• Shipping Worldwide
• Choose art by size and orientation and shades
• Bulk and Corporate orders
• Chat bots available
• Simple and sorted interface.
• Easy to sort and filter the product.
• Easy to send Inquiry.
• Artistic colour pallets, textures and
background patterns are used
• Artisans are not featured in home
page, only enlisted in the “Artisans
page”
• Products are categorised so well
that even novice user can find
specific paintings so quick
• Paintings are occupying too much
space due to the absence of
responsive product design. And due
to this there’s too much nil space is
being visible in the website
• Mobile App isn’t available
• There’s isn’t any option/tech
available to see how painting would
look like in our place.
• 3D or even different angles of
product pictures are not available
• Product reviews are not available
under product description
• Average (3/5 stars)
• Advertise option is available along with sell
paintings option
• Testimonials are given in the home page
• Paintings categorized Religious and Historical
wise
available
• Tips for artists is available (Instruction and
guidelines for artists from users)
• Slide show is available on top of the
home page
• There’s a separate page available
for Offers, Sell paintings
• Reviews from different big
companies are listed at home page
• Features artists are listed on the
home page
• Top selling painting of different
categories are showcased on the
home page with prices and ratings
• You check the art (painting) on
Default 2D wall
• In 2D, Only few backgrounds wall
images are available. Also there isn’t
much furniture designs around the
paintings to give a real world feel. So
users were unsatisfied even after
trying the feature “Check this art on
wall”
product pictures are not available
• Shipping to other countries is not
available
• Product reviews are not available
under product description
• Above average (3.5/5
stars)

Company Features Differentiators Pain points User Satisfaction
• Art maintenance section available
• Art advisory and art canvas are available
• Art exhibition option is available
• Explore by Artist
• 2 different currency available for payment
• Wish list is available
available
• Shipping Worldwide
• Choose art by size and orientation and shades
• Bulk and Corporate orders
• Paintings of different price rangers are filtered and
presented in the home page very well
• Simple yet different UI in comparison to other
websites.
• Very easy to sort and filter the product.
• Easy to share across our social media channels, The
design and functionality is so neat and quick
• Artisans are not featured in home page, only enlisted
in the “Artisans page”
• Products are categorised so well that even novice
user can find specific paintings so quick
• Less verities of paintings are
available. Diversity is not more,
kind of restricted.
• There’s isn’t any option/tech
available to see how painting
would look like in our place.
product pictures are not
available
• Offers and Coupon code are not
available
• Product reviews are not
available under product
description
• Average (3 stars)
• Art for a cause (social work) feature is available
along with Offers
• Trending stories on arts available
• Advertise option is available along with sell
paintings option
• Recommended arts are displayed at home page
• Collaborated art work among artists are available
• Artify feature available (a place where memories
are converted to art)
• Art Videos are also available
• Testimonials are given in the home page
• Paintings categorized Religious and Historical wise
• Worldwide shipping is available
• Merchandise and printing is available
• Default and Custom size paintings are available
• captcha feature is there to identify the fake users
• Art on wall (2D view) is available to preview how the
painting would look on a wall with furniture around it.
• Responsive product blocks are available
• Some motion interactions are implemented while user
interacting with any of the product
• Instead of drop down popular art categories are placed In
small blocks below home banner one after one in a slide
show format
• Category pictures are inserted in very simple objects like
rectangle, squares and circles unlike other fancy websites.
• Paintings are even distributed in such categories like
home, office decor
• There’s a separate page available for Offers, Sell paintings
• Reviews from different big companies are listed at home
page
• Features artists are listed on the home page
• Top selling painting of different categories are showcased
on the home page with prices and ratings
• Quality of banner used in the
website are very poor.
• In 2D, Only on default
background wall image is
available.
product pictures are not
available
• Product reviews are not
available under product
description
• Good (4/5 stars)

Key Takeaways from Competitor Analysis
After performing “Competitive Analysis” among top players in India painting retails field, I observed the
following features can be implemented in our App
• Simple product categorization of products with minimalistic design approach
• Responsive product blocks with minimal motion interactions
• Use of artistic backgrounds, textures and patterns
• Testimonial and ratings can be shown in the home page to define the authenticity
• Art History, stories and advises can be provided to attract and engage art lovers
• Art making videos and collaborations among top artisans can be done to attract novice/emerging artisans
• Use of 3D models of house/office/hotels/restaurant to preview paintings would give a real life experience
• Availability of different painting sizes, Frames and different pictures of same products in the product
description would result in more conversions
• Availability of product reviews along with pictures would given user more trustworthy feeling
• Seasonal and novice user offers and coupon codes

Source: Quora.comMETRIC ANALYSIS
Metric analysis was done to check the top counties and popularity of Indian art abroad. This will not only help to
understand the user base and behaviors but also to convince the Investors and stakeholders.

Source: Facebook Ad Manager
Took the help of Facebook AD Manager to check the audience size of people who
are interested in art and handicraft etc. in the targeted countries like US, UK,
Germany, Europe etc. (Found from in the previous research on Quora)

Source: Export promotion council for Handicrafts (www.epch.in)
From this chart we can see that which abroad countries have highest
share and popular in importing Indian art works.

Source: Google Keyword Planner
Selected
targeted
countries
Entered keyword
ideas according
business niche
Generated search data for last two years

Generated Data from Google Keyword Planner:
Using this tool we get the broad idea on which types of paintings/art works are famous in the targeted counties.
This will be helpful in defining the product categories, information architecture and as well in content mapping.

Another set of keywords and Generated Data

Target Users
Demographic: Includes people from urban cities and semi urban cities of India and some abroad countries like
USA, UK, Canada, Italy, UAE, Germany, Europe, Switzerland, France, Australia.
Age Group: 25 to 45 years old
Psychographic:
• Worried about weather the paintings would look good on their place.
• Worried about weather the painting would gel with the furniture and interior
• Authenticity about the painting
• Authenticity about the platform (Artesian perspective)
Knowledge Leve: Well educated (Byers), Min High school pass out (Artisans)
Technical Orientation: The younger and mid age people are well aware of new emerging technology. And also
they have access to hi-fi gadgets like Android, iPhone Phones, Laptops, Alexa, Mac and Smart wearables.
User Research

User research was done for understanding the possibilities in how we can develop the
pain points and shopping experience. A questionnaire was shared among selected list of
10 target users and their feedbacks were documented to get the required insights.
• How often do you buy paintings in a year?
Rare-Moderate-Often
• What kind of orientations you prefer most in paintings?
(Landscape, Portrait, Customized, Depends on the painting)
• What age paintings do you like most?
(Modern, Old)
• Which type of paintings do you like most?
(Handmade, Digital)
• What’s your priority expectations while buying painting?
Variety of Paintings (Categories)
Sizes of Paintings
Pricing of paintings
Offers/Discounts
Product buyer details
Delivery timeline
Others
STAKEHOLDER INTERVIEWS

• How much do you spend per painting (Approx.)
5k<20k, 20k-30K, 30k-50K, >50k, Depends on the painting
• How often do you do online shopping in a year?
Rare-Moderate-Often
• Is it easy to find religious/community based paintings so
easily in the existing online painting retailers?
(YES, NO, I don’t know)
• What’s you highest priority while paying for expensive
products?
(Online Mode, Offline Mode)
• What Frustrates you most while buying a painting?
Product details missing
Less no of product images
Missing details of artisans/buyers
Less Frame models and colors?
Others
• What’s your past experience of buying paintings online?
Rating: Very Disappointing (1) – Worth Money (5)
• What Frustrates you most while using an e-commerce app?
App’s functioning speed
App’s UI
Less available payment options
Customer support
Others
• Reasons for Good/Bad Satisfaction:
Did/Didn't fit well with wall colors
Did/Didn't fit well with interiors
Colors got faded/not faded within sort time
Cracks, Rusts did/didn't appeared on frames
Other
• What triggers you most for buying paintings?
To get Inspiration/Motivation
To Decor my place
To resell
Just an hobby of collecting paintings
Gifting
Investment (To sell/auction in future)
Others

Following stats are collected by interviewing the 10 stakeholders:

Key Takeaways from Stakeholder Interviews
After thoroughly analyzing the data collected from the Questionnaire, I have DISCOVERED the following
solutions that can be included in the new app.
• Since most people preferring custom sized painting, Maybe a feature like “Customize your painting” option
could be included along with predefined sizes
• Since both modern and old paintings are famous nowadays, we can enlist both types of paining in the app
• Handmade paintings are found pretty preferred than the Digital paintings
• Availability of variety no. of painting styles/Art forms and more painting images (Product images) would give
uses a good shopping experience
• Fast App’s Speed and simple UI would be better
• Great Quality of paintings should be enlisted while accepting orders from seller
• One of the main reason buyers aren’t satisfied with their shopping experience is that the painting which
they bought they didn’t suited well with wall colors/interiors. So by providing any feature where they can
preview paintings would give them the opportunity to make right decisions.
• Availability of more no. of payment options, Good customer support, Short delivery timeline and complete
details of painting are very important to achieve a better shopping experience
• People spend

• Target User Profiles & Classifications
• User Profiles
• User Personas
• User Scenario
• Task Flows

Target User Profiles
• Local art shop
owner
• Reseller
• Rural Artisan
• Urban Artisan
• Interior Designer
• Event Planner (or)
Event Designer
• Museum Owner
• Gallerist (or) Art
exhibition owner

We can divide our target audience into three categories.
Primary: Art Lovers (Urban and Semi Urban, Indian and Outside India)
• Art Lovers who are newly moving into a new house/office/shop etc. or those who want to decorate their existing
house/office/shop etc. would want to buy paintings to decorate their place
Secondary: Artisans (Urbans and Rural)
Rural/Urban artisans can leverage this platform to showcase/promote their art skills and sell their artwork in and outside India
Tertiary: Artisans, Art Museum Owners and Resellers (Urbans, India and Outside India)
• People who do interior designing for Houses/Offices/Hotels/Restaurants etc. would be interested in buying modern/old art
work for decoration.
• Event mangers who are responsible for designing event beautifully would buy art pieces for beautiful decoration.
• Art Museum owners can make bulk orders of different kind of artworks to showcase in their museum
• People who want to resell paintings can order in bulk to get quality work in affordable pricings
Target User Classifications

Name: Nandini Jain
Age: 28 years old
Gender: Female
Geographical occupation: Abbotsford, Canada
Education: B.com from Punjab University,
Chandigarh
Professional occupation: Solopreneur (Digital
Marketing)
Electronic accessories owned: iPhone, Laptop, Smart
Watch and kindle
Often used apps (Top 5)on regular basis: YouTube,
PUBG, Instagram, LinkedIn and Netflix
Primary device used for online shopping:
Smartphone
Avg. time spent on app everyday: 8-10 hours
Love for Art Works:
Tech friendly:
Social media:
I need some diverse and beautiful piece of artworks which can
help me in transforming my work “room” to a small “world”
BACKSTORY
Nandini Jain is a successful Indian solopreneur who recently got married and moved to Canada.
From the last 3 years, she's been working on the field of Digital marketing on her own with the
help of two other freelancers. It's been 6 months since she got married to an Indian IT Engineer
settled in Canada. Nandini is an introvert person, She loves art and culture. She has a hobby to
collect different religious and famous artisans paintings. Back in India, she had decorated her
home office room with beautiful handmade artworks and crafts. She believes presence of a
variety of artworks at the workplace helps her to be in a creative mood. Now as she's settled in
Canada, She again wants to reopen her business. She wants to decorate her home office with
an awesome variety piece of handmade artworks of different styles. She's looking for an online
shop to buy paintings within a friendly budget and short home delivery timeline.
Persona-1
GOALS
• To decorate work
place with paintings
to stay creative and
fell inspired
• To get the order
within two weeks
and within budget
• Worried about authenticity
of the seller
• Worried about quality of the
paintings
• Worried about availability of
diverse artworks
Pain Points Expectations
• Want paintings in customized
sizes
• Want to preview the
paintings (if possible)
• Want painting to get
delivered within one week
and within budget

Name: Priya Basak
Age: 35 years old
Gender: Female
Geographical occupation: Bangalore, India
Education: Bangalore school of design
Professional occupation: Founder and CEO of an interior
design startup “Conceptual Designs”
Electronic accessories owned: iPhone, iPad, Laptop,
Smart Watch
Pinterest, Instagram, LinkedIn and Facebook
Primary device used for online shopping: Smartphone
Love for Art Works:
Tech friendly:
Social media:
I want variety of artworks made by rural artisans. And good
discounts on bulk order placements.
BACKSTORY
Priya is an experienced award-winning Interior designer working from the last 7 years. She had
worked under MNC's for top hotels, Restaurant brands. It's been 1.5 years since Priya started
her own venture of Interior designing. Her startup named the best in town even featured in a
famous news article for the outstanding work they provide for their clients. Priya is known for
her diverse creativity and taste of art she suggests and implements in her work. Priya is an
extrovert, and her hobbies are reading books and traveling. Priya has a lot of good connections
with local art shop vendors. But considering the pandemic situation, to low down the operation
costs Priya decided to shop online. She is looking for an online site where she can find a variety
of Indian handmade artworks from either rural artisans.
Persona-2
GOALS
• To find an app which
can accepts bulk
orders of art pieces
• To get diverse
categories of Indian
artwork by rural
artisans at one place
• Budget friendly and
short delivery period
bulk paintings in customized
sizes
• Worried about authenticity of
the seller
paintings
diverse artworks
• Worried about quality of
artworks and artisan
• Want great discount on bulk
orders
• Less transportation costs
• Want quality paintings in
customized sizes
• Want to preview the
paintings (if possible)
• Want painting to get
delivered within one week

Name: Subhamoy Roy
Age: 41 years old
Gender: Male
Geographical occupation: Jaipur, India
Education: (B.A) Maheswari college of commerce &
Arts
Professional occupation: Owns an big Artwork shop
Electronic accessories owned: iPhone, Laptop
Facebook, Hotstar, WhatsApp and Paytm
Love for Art Works:
Tech friendly:
Social media:
I want variety of artworks made by rural artisans. And good
discounts on bulk order placements.
BACKSTORY
Subhamoy is a Jaipur based shopkeeper who has a very special place for Indian Art in his heart.
He is an Art lover and owns a big shop that sells different kinds of Indian artworks from famous
and emerging artists. He's doing this business for the last 10 years. His shop is pretty famous in
the town and even featured in some newspapers. His shop is well known for yearly exhibition
and versatility of available artworks among different cultures and religions. Over the past few
years, Mr. Roy has made some good connections with local and nationwide artwork vendors.
He imports products from well-known artists and distributors. But after the huge business loss
in the pandemic, To reduce the cost of the operations Mr. Roy decided to go for online
purchase. Also, he's looking beforehand for some urban artisans online to invite for the
exhibition which he conducts at the end of every year.
Persona-3
GOALS
• To find an app which
can accepts bulk
orders of art pieces
• To get diverse
categories of Indian
artwork by rural
artisans at one place
• Budget friendly and
short delivery period
• To find talented
urban artisans.
bulk paintings in customized
sizes
• Worried about authenticity of
the seller
paintings
diverse artworks
• Worried about quality of
artworks and artisan
• Want great discount on bulk orders
• Less transportation costs
• Want quality paintings in
customized sizes
• Want to preview the paintings (if
possible)
• Want painting to get delivered
within one week
• Talented urban artisans with would
agree to participate in his yearly
exhibition

Name: Tausif Ali
Age: 26 years old
Gender: Male
Geographical occupation: Raghurajpur in Odisha
Education: B. Ed in History
Professional occupation: Govt. school teacher and
Freelance artisan
Electronic accessories owned: Android Smartphone
Facebook, WhatsApp, Pinterest and Google Pay
Love for Art Works:
Tech friendly:
Social media:
I’m looking for an online platform to promote Indian rural art
culture in abroad.
BACKSTORY
Tausif is a young full-time school teacher and passionate part-time artisan. He lives in India's
one of the famous rural village Raghurajpur, this city is famous for its natives who are masters
of the traditional "Pattachitra art" form, a cloth-based scroll painting. From the age of 18, Tausif
started making quality arts and over the year he became one among the perfectionist in his
village. Despite his religion, he makes all religious artworks and also got an appreciation for his
tremendous skill from local and non-local people. Tausif is an Extrovert and likes to meet new
people. Tausif exports his artworks to other famous cities in India. Keeping in mind the demand
of Indian artworks abroad, He now wants to scale up his freelance business outside India. So
he's now looking for an online portal which can help him in listing his products and in
exportation.
Persona-4
GOALS
• To sell my all styles
and religions art
works in abroad
• To find am app which
is very easy to use
and enlist my
artworks
• To find an which can
help as an artisans
(Personal branding)
• Some app sells products well
but they are not promoting
artisans
• Registration fee is very high
• App up is very confusing and
long steps are involved in
functionality
• Want an app whose registration
charges are affordable
• Want an app where I can easily
enlist my products
• Want an which can promote me as
an artisans
• Want an app whose logistics cost
are nominal

Nandini Jain is a 28 year old Indian solopreneur working in a
Digital Marketing field. She got married 1 year back and moved
to Canada with her husband.
She completed her graduation Bachelors in Arts and Crafts. 5
years ago, She started a lifestyle and fashion blogging site and
also worked with top brands as a freelancer. Nandini is an
absolute art lover, back in Indian she decorated her home office
with old and modern artworks. She believes a diverse piece of
artwork inspires her and helps in creativity. It's been 6 months
after her marriage now she again wants to restart her business.
She wants to decorate her new home office more beautifully
than she did in India. But she couldn't able to bring all her
favorite artworks with her.
So did some research on the web and get to knew about the
"OmniCraft" app. she was really app’s feature and soon she
downloaded the app on her Phone. She made herself registered
in the app and selected her favorite handmade painting among
different other artworks. She previewed how would painting
going to look like after it fits with the wall color, Furniture set,
etc. She placed order and made payment. Within a week she got
her product at her doorsteps. Nandini is happy with her
experience.
Priya Basak is 35 years old, Bangalore based experienced Interior
designer. For more than 7 years, she has worked with top Hotels,
restaurants, and corporate brands under various MNC
companies. Her impeccable talent in this field brought her
awards, respect, and money
It's been a couple of years since she started her own venture
Conceptual Designs. It's an expert Interior designing agency of
creative designers and architects. Priya is a vivid art lover and
enthusiastic photographer. Her thoughts on diverse creativity
are often shown in her work. With her new venture, She's
recognized as the best designer in the industry and even got a
few reputed projects from Govt. of India as well.
As India is well known for its various art culture, She wanted to
use different religious paintings in her new project. To reduce
logistics costs, she decided to go for online shopping. Based on
reviews she installed "OmniCraft" in her Phone and completed
the registration process. She got surprised by seeing all kinds of
famous Indian artworks in the app. She placed a bulk order of art
works in customized sizes. Priya received her products with a
week and at a cost less than market price. she's very happy with
her shopping experience.
Scenario-1 Scenario-2

Subhamoy Roy is a 42 years old Jaipur based shopkeeper. He is
an absolute art lover and has an amazing big local shop which
sells different kind Indian artworks including painting and other
handicrafts from the rule and urban artists. His shop is pretty
famous in the town.
Subhamoy's love for art and Indian culture has grown over the
years. His shop Interiors and available product catalogs replicate
the true Indian culture of different religions and artworks. Mr.
Roy also conducts yearly art exhibitions at the end of every year
to promote the Indian artworks and emerging artisans from
villages and cities. He and his shop even feature in the country's
famous newspapers. This time Mr. Roy wants to look for new
talent online to invite for his October art exhibition.
After thorough research on the web, He came across the
"OmniCraft" app. He was inspired by knowing the act that this
platform sells painting and also promotes new and independent
talents artisans. He Installed the app on his Phone and made his
registration, He then headed to videos section where artworks
of artisans where published. He watched all trending artisans
videos and requested app admin to provide contact details. Mr.
Roy then contacted and scheduled a meeting with artisans. Roy
is happy with his experience.
Tausif Ali is a 26 years old young teacher. He works in a Govt.
school as a full-time History teacher. He lives in one of India's
well know rural place called Raghurajpur. This is place is famous
for its art form named "Pattachitra". Tausif is also a freelance
artisan.
Tausif is an art lover from his childhood. From the age of 18, he
started making handmade artworks of his village's famous art
along with other styles of artwork. Despite his religion, Tausif
draws paintings of famous Hindu gods along with others. Tausif
is quite popular for his good finishing and speed of his work. The
popularity of his artworks in his village gave him the opportunity
to export his paintings to vendors inside and outside his State.
Keeping in mind the demand for Indian artwork in the
international market, Tausif now Looking for an Indian platform
that can help him in selling his artworks abroad.
His artisan friend introduced him to the OmniCraft's seller App.
Tausif impressed by the app's features and T&C. He installed the
app on his android smartphone and paid the Reg. fee and
registered himself. After that, he enlisted his famous artworks
and within a month, two foreigners and one Indian bought his
paintings. Tausif felt very happy with his experience with the app
and he continued to improve his product catalogs.
Scenario-3 Scenario-4

Installs the App on iPhone
Login
Home page
Verifies and
Confirms
Provide details
(Name, gender, Mail and
Mobile number)
Signup
Categories Page
Recommended paintings
Chooses one painting
Checks different product
pictures of Paintings and
looks for other details for
authenticity
Checks other painting in
available in the catalog
Place order
Enter delivery address
Select payments method and pay
Receives confirmation SMS & Email
Selects among trending
arts works
Hovers to Different
artworks of
Religions/Community
Selects
Hindu god art > Lord Shiva
Sort out paintings by price
Videos Page
art work videos appeared
on top of the page
Filter out artisans based
on specific art
Watches art work videos
Clicks on displayed
products beneath the
videos
Writes a comment
Share with friend on
social media
channels
Artisans Page
Checks out
trending
artisan
appeared
on top of
the page
Filter out
artisans
based on
specific art
Filter out
Rural or
Urban
artisan
Reads
artisan’s
details
Views
product
galleries
Watch their
art work
videos
Exit / Closes the app

Login
Home page
Verifies and
Confirms
Provide details
Mobile number)
Signup
Categories Page
Checks different product pictures of
Paintings and looks for other details
for authenticity
Checks other painting in available in
the catalog
Place order
arts works
Hovers to Different
artworks of
Religions/Community
Selects
Videos Page
on top of the page
on specific art
Clicks on displayed
videos
Writes a comment
social media
channels
Artisans Page
Checks out
trending
artisan
appeared
on top of
the page
Filter out
artisans
based on
specific art
Filter out
Rural or
Urban
artisan
Reads
artisan’s
details
Views
product
galleries
Watch their
art work
videos
Add to Cart

Login
Home page
Verifies and
Confirms
Provide details
Mobile number)
Signup
Categories Page
Checks different product
pictures of Paintings and
looks for other details for
authenticity
Checks other painting in
available in the catalog
Place order
arts works
Hovers to Different
artworks of
Religions/Community
Selects
Videos Page
on top of the page
on specific art
Clicks on displayed
videos
Views artisan profile
social media
channels
Artisans Page
Checks out
trending
artisan
appeared
on top of
the page
Filter out
artisans
based on
specific art
form
Filter out
Rural or
Urban
artisan
Reads
artisan’s
details
Views
product
galleries
Watch their
art work
videos
Writes a comment
Request admin to
connect with artisans

Installs the App on Smartphone
Login
Start selling paintings
Verifies and Confirms Mail (or) Mobile number Signup
Exit / Closes / Bounces from the app
Reads and Accepts T&C
Provide personal details and
Contacts details
Upload five Painting pictures
and writes brief intro
Submit > Review> Receives
confirmation
QualifiedRejected
Gets access to personalized
product dashboard
Customer SupportFAQ Why choose usFeedbacks & Reviews
Check your analytics
Views
Profile views
Painting Views
Gallery Views
Sales
Most sold
paintings list &
Details (Like
Country, age
groups etc.)
Tips and
Suggestions
Most searched
paintings in
this month
Take a note
Messages / Notifications
Become a
Verified Artist
About
Products
Promotional
Notifications
Reviews &
Ratings
Contact
Requests
Product details
corrections
To stay on
trending
To upload
videos
To write
articles
OthersOthers
Profile
Edit personal
details
Show Product
Gallery
Add / Edit / Update / Remove
Products
Show Videos
Gallery
Submit an Article
Become verified
artisan
Earnings / Rewards
Delete
Account
Report a
problem
Logout

Stages Research Evaluation Product Selection Purchase Post Purchase
User Journey
During her free time Nandini goes on internet and
searches for best online portals to buy handmade
Indian paintings. She also discuses with her family
members India/abroad, Also she asks suggestions
from entrepreneur /freelancer network for
suggestions.
After doing a thorough research on web and
discussing with friends/colleagues, Nandini
installed an App which suites her needs and
requirements. She filled all required details and
completed registration process.
After Installing and registering in the
app, Nandini continued to explore
apps Features. She discovered her
required and favourite paintings and
placed the order.
Nandini selected or added to cart her
required paintings. She again checked
her details and deliver address.
According to preferred payment
method she completed the payment.
After completing payment procedure,
Nandini received continuous
updates/status of her order. Finally
She received her order at the
mentioned delivery day. She’s pretty
happy and shared her experience on
social channels.
Pain Points
• Not able to find all information at one place
• Confused about whom advice to consider
• Authenticity about the information
• Old, not new reviews and feedbacks
• App’s UI is not aesthetically appealing
• Big size of app (Storage issues)
• Unavailability of more no. of
product (paintings) pictures
• Not able to figure whether
particular paintings would suits
with her room colours and
furniture
• Product details are missing
• Customized Frames, Sizes are not
available
• Less number of payment methods
available
• Inconvenient timeslot for product
delivery
• Extra deliver and Tax charges
depending on the location
• Not able to detect her exact
address locations
• Packaging is not well
• Was unable to reminder to
calendar
• Since address was located on map,
there's little miscommunication
while guiding delivery boy
• Painting was good but didn’t fit
well with wall colour as expected
Digital
Touchpoints
• Interaction with various websites on internet
• Spoke/Chatted with Friends, Family,
Colleagues over mobile through different
social media channels
• Watched review videos on videos streaming
sites
• Visited App store to download and also
check ratings, download, reviews etc.
• Interacted with various websites
and blogs
• Visited different social media sites
of poplar artisans and interior
designer
• Visited online video streaming
platforms to get an
idea/suggestions
• Checked Google calendar to see
whether the delivery date is
convenient with her schedule
• Connected preferred mobile
payments wallets with the app
• Explored ongoing Offers &
Coupons
• Visited Social media sites to post
pictures
• Visited App to Gave
Feedback/Ratings about her
shopping experience
• Visited App to contact customer
support for help when delivery boy
was unable to find her place
Features
• Information of available various online
shopping apps
• Information about Pricing, Variety paintings,
Delivery
• Various blogs on tips/suggestions for
decorating “Home office / Work space”
• Got authentic information about high
trending artwork shopping sites, and was
able to see entre app and its features
without downloading. This helped to final
evolution and installation
• Number of downloads, rating helped
Nandini to finalize her choice.
• Read blogs and watched videos
about how to decide/know which
paintings would look better/suits
with room wall colours
• Went through ongoing Offers and
available coupon codes, Read T&C
before applying it.
• Sees offers on Mobile payments e-
Wallets on payments transaction
• Impressed by seeing available
offers and different coupon codes,
Took decision accordingly.
• As She’s a blogger, She wrote her
experience and tips on “Online
shopping of artworks”
• She received feedback fro her
family and friends to her uploaded
paintings pics on her social media
accounts
Persona Scenario Triggers Goals & Expectations
• Name: Nandini Jain
• Age: 28 years old
• Gender: Female
• Education: B.com
Nandini an Art Lover, shifted to Canada from India after marriage. She was a solopreneur
and paused her business for marriage. She’s again restarting her business and want to
décor her new home office with beautiful religious, nature and motivational paintings.
• Online Advertisements
• Word of mouth
• Online Search
• Want desired painting at one place
• Availability of Authentic & Diverse paintings
• Affordable Pricing
• Short delivery timeline

Persona Scenario Triggers Goals & Expectations
• Name: Tausif Ali
• Age: 26 years old
• Gender: Male
• Education: B. Ed in History
Tausif lives in India’s one of the famous rural are. Tausif a part time freelance artisans. He’s been drawing
variety of handmade paintings from last seven years. His art work is pretty popular, so he exports to other
cities of India. Keeping in mind the demand for Indian paintings abroad, Tausif now looking for an
authentic, Convenient online portal to sell his paintings abroad.
• Online Advertisements
• Word of mouth
• Online Search
• Affordable fee and simple Registration fees
• Quick & Personalized assistance while enlisting products
• Able to check analytics and buyers feedbacks
• Beautiful UI and Simple functionality of App
• Personal branding and other opportunities
Stages Research & Evaluation 1st
Interaction 2nd
Interaction Post Enlistment Loyalty
User
Journey
During his free time, Tausif goes on internet and
searches for best online portals to sell handmade Indian
paintings. Since he lives in a rural area, he takes advice
from his friends/clients living in the urban areas. After
reading reviews he listed down few apps to evaluate the
final one.
Tausif finalized and Installed an App which suits his
requirements and expectations. He created his
account by providing necessary details. This time
Tausif went through app’s every features, read FAQ
and even contacted Customer Support for better
understanding of the guidelines and app
functionality.
After understanding the app’s
functionality, T&C well, Tausif paid the
Registration fee. He submitted all the
necessary documents, followed the
guidelines and enlisted his paintings.
Within few months Tausif got decent sales from India
but only a few from Abroad. He was impressed after
seeing such good compliments and feedbacks from local
and abroad buyers.
Tausif used the same app to
get sales for his paintings
from both India and
Abroad.
Pain Points
• Not able to find all information at one place
• Confused about whom advice to consider
• Authenticity about the information
• Only few features available for sellers (Artisans)
• The process is too complicated and the UI is not
appealing, Registration fee is high
• Only shipping to few abroad countries
• More time taking in receiving in OTP
• Asking both Mobile number and email ID
• Customer support is pretty slow and
nonresponsive sometimes
• Long time taken for product review
process by admin
• Didn’t get expected assistance from
team while enlisting products
• Process is little complicated, Can’t able
to edit/modify categories etc.
• UI Interface is pretty confusing
• Not able to understand why he isn’t getting enough
sales from abroad
• Not able to check analytics for his products like how
many people visited his gallery per month etc.
• Didn’t getting much info on which artwork is on
more demand abroad
• Unsatisfied with the procedure involved in exporting
paintings.
• Too many ads and
notifications
• Artisan app is not
getting upgrading often
• Not adding new
features
Digital
Touchpoints
• Interaction with various websites on internet
• Spoke/Chatted with Friends, Family, Colleagues over
mobile through different social media channels
• Visited App store to download and also to check
rating, download, reviews etc.
• Watched review videos on videos streaming sites
• Searched on App store to get any other contact
details of app’s Admin
• Went App social media sites to check for the
alternative customer number
• Compared the Terms and Conditions with others
online art shopping portals
• Contacted customer support over call
• Sent mails and followed up to get
assistance
• Again visited app FAQ page and also
checked videos
• Searched on web about trending art style and form
on Indian and abroad
• Contacted customer support for getting assistance
about his sales analytics
• Shared his art gallery link in social media sites to get
more visits and to increase sales
• Goes to App store to
update the app
• Stay connected with
company social media
channels.
Features
• Got Information of available various online shopping
apps on web
• Read Various blogs on best online market place for
Indian artisans to sell paintings worldwide
• Lot of information acquired and many doubts got
cleared after doing hit and try method with
downloaded
• Found out key differences while comparing
installed app features and T&C with other online
art selling portals.
• Read and understood where he went
wrong while enlisting products
• Got help after watching videos from
company on how to enlist products
into site.
• Different blog articles and videos helped Tausif to
know which kind of art work are in demand in
abroad.
• After sharing his art gallery across social channels,
he saw a spike in product views and sales
• App’s team helped Tausif to get clear insights of his
sales along wit resources to improve his future sales
• Gave ratings and Wrote
reviews, suggestions on
app store f
• Checking once in a
while app’s social
channels to stay
updated with latest
news/offers and
opportunities.

•Ideation Workshops
•Customer Journey
Mapping

Product AR mode:
It’s that exact feature that people want when they wonder how certain paintings would look in their room. With
augmented reality we can play around with different painting styles and size accurate virtual items. The app lays
models over real-time video of the interior. We look at a smartphone/tablet screen and see the result. Other
characteristics include:
• 3D models of products in HD
• Manipulation: move, rotate, scale
• Room dimensions scanning
• Special AR models enacted with a printed catalog
• More accurate positioning in iOS app due to AR Kit use
Religious/Community Category:
This category will help to fetch specific art forms of a particular community like Hindu god paintings, Islamic
calligraphic paintings , Buddha meditation paintings and Jesus Crucifixion paints etc.
Ideation Workshops Buyer App’s Key Features
In this workshop I have done a lot of BRAINSTORMING, surfed different online portals. Also I have discussed WITH
IDEAL CUSTOMERS (who matches previously done personas). Keeping in mind the previously collected data I came up
with the following features which could be implemented in OmniCraft's Buyer and Seller(Artisan) App

Videos Category:
This category will give users to new shopping experience, Because they will be able to see how BTS of particular
paintings, and those paintings will be displayed below the video for better conversion. Along with these there will be
videos about tips, advice on Interior décor home/office etc.
Engagement features:
In addition to main functionality, We’ll in all the modern attributes to stay relevant among users. Such user engagement
features are welcome in any other app, either AR app or any other type of app:
• Social sharing of mock-up designs
• Blogs articles for sharing art stories/tips etc.
• Reviews and comments section
• Push notifications for discounts, special deals, etc.
Seller Place (Android app for artisans/sellers):
Since Rural and some urban artisan won’t have access to iPhone devices, they only have access to android smartphone.
So there will be an separate android app for artisans/sellers who want to sell their paintings in India and abroad.
• For enlisting paintings
• Insights (Check sales and other analytics)
• Notifications and Messages
• User profile/account

Technological Constraints
For many brands, augmented reality is expensive or technologically hard to pull off. That changed on12th Sept 2017,
when Apple introduced iOS 11, which makes it easier and faster for developers to build AR into their apps.
Augmented reality (AR) application will allow users to see paintings in real time through Apple iOS 11’s AR Kit
technology. The iPhone- and iPad-compatible free application features realistically-rendered, true-to-scale 3D products.
The app will automatically scales paintings, based on room dimensions.
To develop such an app for a particular platform (Android/iOS/Windows Phone) we should know what technology and
tools to use.
• ASP. Net, HTML5, Java, List.js, jQuery, Hotjar and things like that.
• Unity3D is an advanced virtual gaming engine supporting 2D/3D graphics. With its convenient drag-and-drop interface
and lots of features it is perfect to build augmented reality products.
• Open source AR Kit by Apple made AR more available, as IKEA acknowledges. Together with iOS 11 SDK and Xcode 9 it
allows creating AR apps like IKEA in particular. It implies visual inertial odometry (VIO) and Core Motion – for tracking
and camera data, as 2 main inputs. Also, now iPhones and iPads are able to analyze scenes and detect horizontal
planes.

•Information Architecture
•Sketches

•Wireframes
•Visual Design

WIREFRAMES
Welcome Screens and Sign In/Register Page

Product Page AR view through smart phone Pop up widow to import more
paintings to AR view

Order summary page Categories Page

Artisan Welcome Screen, Sign In Page and Registration Page

Artisan App’s Insights page
followed by AD manager
Note: Seller app’s other pages (Product
enlistment, Notification, profiles, customer
support etc.) were not created because they
are pretty similar to any of the existing selling
apps’ of an e-commerce company. I just
wanted highlight the unique feature in the
Insights page (which isn’t available in the other
apps), that’s why I have designed only these
wireframes.

Logo Design
Omnism is the recognition and respect of all religions
Craft an activity involving skill in making things by
hand
OMNIsm + CRAFT = OmniCraft

VISUAL DESIGNS
Welcome screens

Assets
Color Codes Fonts Font Sizes Icons

Thank You…
A special shout-out to “Team ImaginXP” and our mentor “Lavina Utamani”

"Beginner" UI/UX Project Presentation

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