Post 2008, many non-profit organizations or NGO are facing major challenges in raising enough funds to pursue their mission programs, reach out to the right audiences and donors and attract and retain the right talent. In this presentation, Browne & Mohan consultants share the approaches to build strong, and sustainable non-profit organization.

1. Building a sustainable
Non-profit
Organization
DrTR Madan Mohan
D. Balasubramaniam
All Images used in the presentation are owned by respective Copyright Owners

2. Challenges Non-profits face
Post 2008, Non-profits are
majorly challenged:
1) on getting the required
funds to support their
mission programs,
2) getting the market &
donors know what
they do,
3) staffing and
4) stakeholder
expectations

3. Fundraising: frozen in time.
1) Most Non-profits
have not rejigged
their fundraising
option.
2) Many do not know
how to exploit social
media to garner small
individual donations
3) Many have no
merchandize or
artefact strategy
4) Events not well
integrated

4. Marketing lacks integration
1) Non-profits suffer from structural limitations that inhibit free integration
across inform, influence and advocacy
2) Communications, advocacy and fundraising not coordinated
3) Employee branding under utilized

5. Weak Program Management
Non-profits suffer from
1) Functional silos of
delivery and
program
management
2) Low ownership
structures and
outcomes
3) Stakeholder and
outcome conflicts

6. Stakeholder relations and reporting??
Stakeholder management
suffers
1) There is no standard
overhead management
2) Fund utilization,
outcomes and donor
relations are not
integrated
3) Donor perceive non-profit
is profiteering because of
low accounting reporting
systems

7. Build multi-pronged fundraising strategy
1) Fund raising must be multi-source.
2) Pursue grants, donations and pull strategies to raise monies to support
mission programs.
3) Payment gateway for micropayments is a must.

8. Pursue Integrated marketing
1) Integrate communication, and advocacy and Fundraising teams
2) Both off-line and On-line mediums must resonate
3) Program or Delivery specialists must involve for advocacy
4) Online marketing including paid inserts pays off.

9. Optimize, efficiencies & reward performance
1) Outsource functions like IT, elements of HR like payroll, procurement
2) Benchmark and drive efficiencies
3) Increase “Open innovation” and “Volunteer” efficiencies
4) Reward for performance

10. Thank You
Browne & Mohan
Board & CEO Advisors, Management Consultants
38 2nd Floor, 8th Main, 8th Cross, Jayanagar 2nd Block
Bangalore-560 011
Ph: +91-80-26565164/40951170
www.browneandmohan.com