Public relations plays an important role in the 21st century by helping organizations build relationships and manage their reputation. The document discusses various PR techniques including advertising, publications, events, and media relations. It also covers the tools of PR like media relations, events, newsletters and community relations. PR is distinguished from advertising by its focus on long term relationship building rather than paid messaging. The document provides examples of proactive and reactive PR and stresses developing a PR budget and calendar to plan PR programs effectively. It concludes by emphasizing the importance of promoting an organization's news to journalists.

1. ROLE OF
PUBLIC RELATION
IN 21ST
CENTURY.

2. TABLE OF CONTENT
o Introduction.
o PR Techniques.
o Tools of Public relation.
o Public relation Vs. Advertisement.
o Types of Public Relation.
o Public Relation on Budget.
o Case study.
o Conclusion.

4. Everybody sees things in different way.

5. INTRODUCTION
PUBLIC RELATION
 In Modern era.
 Concept of PR.
 Effective & Promising.

7. PUBLIC RELATION CAMPAIGN.

8. PR- AS A STRATEGY

9. CAN BE USED TO BUILD OR KILL..
What you do, what you say & what
others say about you???

11. PR TECHNIQS
Advertise
ment
Press
Publicati
Relations
ons
PR
Internal
Events

12. TOOLS OF PUBLIC RELATION
-- Media Relation
-- Events.
-- Sponsorship.
-- Employee Media Tour.
-- News Letter.
-- Special Relation.
-- Community Relation.

13. PUBLIC RELATION Vs. ADVERTISING
o Paid and un paid ways.
o Building long term relationship.
o Cost incurred is high.
o Viral effect.

15. TYPES OF PUBLIC RELATION.
Proactive
Reactive

16. PUBLIC RELATION ON BUDGET.
o PR Preparation.
a.Audit Organisation for PR
Opportunities.
b.Have a Communication Day.
c.Prepare a PR Calendar.
d.Plan your PR Programmes.
e.Types of PR Opportunities.

17. PUBLIC RELATION ON BUDGET.
o Approaching a
Newsroom.
a) KISS- keep it
simple, stupid.
b) The 5 W’s
c) Tell People your News.

18. Don’t hide your news
behind…journalist won’t have time
to go fishing for your information-its
up to you to promote your business.

19. POLITICAL PR
Aristotle said,
‘Man is by nature a Political Animal’

20. CADBOURY CASE STUDY

21. PR : The Wildcard Marketing
Strategy.

23. BIBLIOGRAPHY
o Books
Public Relation Management
Public Relation-C.S.Rayadu.
o Websites.
o www.google.com
o www.managementparadise.com-
o www.authorstream.com