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500 Startups Tour
       April 12, 2013

     Ray Grieselhuber
   CEO, Ginzamarkets, Inc.
About 500 Startups
•   $60m+ under management
•   20 people, 10 investing partners
•   Silicon Valley incubator
•   Presence in SF, NY, MEX, BRZ, IND, CHN, SE Asia
•   800+ Founders, 200+ Mentors
•   Focus: Design, Data & Distribution
500 Startups
   Investment Thesis
Lots of small bets + quantitative approach
Notable Companies / Global Coverage

                             • Wildfire
                             • Twilio
                             • SendGrid
                             • TaskRabbit
                             • MakerBot
                             • 9GAG
Recent, Big Changes in VC
• LESS Capital Required
   • Cloud drives down data center costs
   • Crowdfunding
• More Customers via Online Platforms
   • Search
   • Social
   • Mobile
   • Media
   • Networking
• Lots of Little Bets
   • 500 Startups,Y Combinator, Angel List
Venture Funding Ecosystem
Risk Mitigation Through Diversification
Lots of Little Bets
Global Trends
• Growth of global languages
   • Mandarin, English, Spanish, Arabic
• Smart device proliferation
• Internet Adoption
• More Bandwidth = more social, more cloud, more mobile,
more video
• Wealthy Chinese & Indians
• Global Payment Platforms
• Reduce Startup Costs
• Global Distribution Platforms
GinzaMetrics
       Team size: 10 people
       Offices:
       - San Francisco
       - Tokyo
       - NYC coming soon
       - Moscow coming soon
       Raised: $1.7m from
       Y Combinator,
       500 Startups & more
Coming to Japan

       • Read a book when I
         was 9 about feudal
         Japan called Shogun
       • Studied Japanese in
         college
Toyama
Tokyo
•   Moved to Japan again in 2008

•   Quit my job to start my own company

•   Started Firewatching Media in Tokyo

•   Starting building Ginzametrics in my pajamas. Almost ran
    out of money.

•   Learned about the Japanese enterprise market
Getting into Y Combinator
GinzaMetrics
History:
•   Launched August, 2010
•   Struggled to raise money initially because I was alone and
    B2B was not sexy
•   Mostly Japanese customers until late 2012
•   Growing quickly now
•   Startups take a long time. Most people give up too soon.
•    Our goal: to be the leading SEO & Content Marketing
    platform in the world.
Differences / Comparisons
Between Silicon Valley & Japan
In Both Japan and SV, Reputation is Everything




 http://www.flickr.com/photos/paulnichol/2056630217/sizes/z/in/photostream/
In Japan, People (Media, Companies, Event Organizers) Respect
              Investors More than Entrepreneurs
In Silicon Valley, those who can create are taking power
Advice to Japanese Entrepreneurs
            (and VCs)
•   Start thinking bigger!

•   Unsexy businesses are sexy

•   Focus on revenue, especially because investment in
    Japan is still weak

•   Choose big markets

•   Don’t underestimate difficulties of living / working in
    the US

•   Build in Japan + Asia

•   Learn how to be a global Asian, not just Japanese.
Advice to Japanese Entrepreneurs
            (and VCs)
•   Create stronger Japanese networks abroad. Look at Chinese
    and Korean networks.

•   There is no longer any excuse for not speaking English well.
    It is hurting growth.

•   Invest in building native Japanese IT / Software global
    powerhouses. Software is eating the world and Japan is still
    made out of things about to be eaten.

•   You are not safe. The young people of Meiji knew this and
    completely transformed their country in less than 30 years.
Thanks!
   B @raygrieselhuber
   M ray@ginzametrics.com
   f www.ginzametrics.com/blog

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500 Startups Tour

  • 1. 500 Startups Tour April 12, 2013 Ray Grieselhuber CEO, Ginzamarkets, Inc.
  • 2. About 500 Startups • $60m+ under management • 20 people, 10 investing partners • Silicon Valley incubator • Presence in SF, NY, MEX, BRZ, IND, CHN, SE Asia • 800+ Founders, 200+ Mentors • Focus: Design, Data & Distribution
  • 3. 500 Startups Investment Thesis Lots of small bets + quantitative approach
  • 4. Notable Companies / Global Coverage • Wildfire • Twilio • SendGrid • TaskRabbit • MakerBot • 9GAG
  • 5. Recent, Big Changes in VC • LESS Capital Required • Cloud drives down data center costs • Crowdfunding • More Customers via Online Platforms • Search • Social • Mobile • Media • Networking • Lots of Little Bets • 500 Startups,Y Combinator, Angel List
  • 7.
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  • 10. Risk Mitigation Through Diversification
  • 12. Global Trends • Growth of global languages • Mandarin, English, Spanish, Arabic • Smart device proliferation • Internet Adoption • More Bandwidth = more social, more cloud, more mobile, more video • Wealthy Chinese & Indians • Global Payment Platforms • Reduce Startup Costs • Global Distribution Platforms
  • 13. GinzaMetrics Team size: 10 people Offices: - San Francisco - Tokyo - NYC coming soon - Moscow coming soon Raised: $1.7m from Y Combinator, 500 Startups & more
  • 14. Coming to Japan • Read a book when I was 9 about feudal Japan called Shogun • Studied Japanese in college
  • 16. Tokyo • Moved to Japan again in 2008 • Quit my job to start my own company • Started Firewatching Media in Tokyo • Starting building Ginzametrics in my pajamas. Almost ran out of money. • Learned about the Japanese enterprise market
  • 17. Getting into Y Combinator
  • 18. GinzaMetrics History: • Launched August, 2010 • Struggled to raise money initially because I was alone and B2B was not sexy • Mostly Japanese customers until late 2012 • Growing quickly now • Startups take a long time. Most people give up too soon. • Our goal: to be the leading SEO & Content Marketing platform in the world.
  • 19. Differences / Comparisons Between Silicon Valley & Japan
  • 20. In Both Japan and SV, Reputation is Everything http://www.flickr.com/photos/paulnichol/2056630217/sizes/z/in/photostream/
  • 21. In Japan, People (Media, Companies, Event Organizers) Respect Investors More than Entrepreneurs
  • 22. In Silicon Valley, those who can create are taking power
  • 23. Advice to Japanese Entrepreneurs (and VCs) • Start thinking bigger! • Unsexy businesses are sexy • Focus on revenue, especially because investment in Japan is still weak • Choose big markets • Don’t underestimate difficulties of living / working in the US • Build in Japan + Asia • Learn how to be a global Asian, not just Japanese.
  • 24. Advice to Japanese Entrepreneurs (and VCs) • Create stronger Japanese networks abroad. Look at Chinese and Korean networks. • There is no longer any excuse for not speaking English well. It is hurting growth. • Invest in building native Japanese IT / Software global powerhouses. Software is eating the world and Japan is still made out of things about to be eaten. • You are not safe. The young people of Meiji knew this and completely transformed their country in less than 30 years.
  • 25. Thanks! B @raygrieselhuber M ray@ginzametrics.com f www.ginzametrics.com/blog