With the time and budget constraints most market researchers are facing these days, research mistakes are not exactly affordable. Unfortunately, research mistakes do happen. This presentation is your chance to learn from some memorable errors so that you can avoid the pitfalls and achieve success.

1. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
A Comedy Of Errors: Anonymous
Stories Of Research Mess Ups
Chris'an Vanek
Co-Founder and CEO

2. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Knowing the common pi;alls
can prevent you from falling.

3. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Pi;all #1: Bloated, overly long “Mega Surveys”

4. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Pi;all #2: Ques'oning that is too wide-ranging and general in scope

5. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Pi;all #3: Sampling that does not represent the wider popula'on

6. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Pi;all #4: Late stage changes from clients that lead to
retes'ng and logic-bus'ng

7. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Pi;all #5: Internal stakeholders who do not
respond to clear results

8. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Research Solu'ons
• Be brief, but meaningful.
• Hone in on the focus of your research, and ask
ques:ons that do the same.
• Target quality, representa:ve samples.
• Set :metables on when final changes can be made.
• Make sure your results are seen by the right people
if you want to have an effect with your data.
Your
Photo

9. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Thank You!
Your
Photo
Chris'an Vanek, Co-Founder and CEO
4888 Pearl East Cir. Suite 100W
Boulder, CO 80301 USA
800-609-6480 Ext. 1
hello@surveygizmo.com

10. A Comedy of Errors: Anonymous Stories of Research Mess Ups
Chris:an Vanek, SurveyGizmo
Festival of
#NewMR 2017
Q & A
Andrew Jeavons
Mass Cogni:on
Chris:an Vanek
SurveyGizmo