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Mark Michelson Festival of NewMR 2017

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There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are integrated mobile and online, others are mobile only, some come with built-in audiences, others provide only video. In this presentation Mark Michelson will present a taxonomy of mobile qualitative apps to help researchers understand which can be used for what.

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Mark Michelson Festival of NewMR 2017

  1. 1. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 LET’S GO MOBILE QUAL AN INTRODUCTION TO MOBILE QUAL PLATFORMS & APPS BY MARK MICHELSON
  2. 2. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017
  3. 3. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 MORE QUAL APPS NOT FOUND WITH COMMON SEARCH TERMS
  4. 4. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 Mobile Qual Supplier App Integrated Online Mobile Community Diary Ethnography Bulle<n Board IDI 2 way Phonecam Mobile Panel In-house Recruitment Incen<ves Instant DIY Setup Support ONLINE & MOBILE 20|20 Technologies - QualBoard Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Aha Yes Yes No Yes Yes No No No No Yes CiviCom Yes Yes Yes Yes Yes Yes No No No Yes FocusVision - RevelaGon Yes Yes No Yes Yes Yes Yes Yes Yes Yes iTracks Yes Yes Yes Yes Yes Yes Yes Yes No Yes Touchstone - Myinsights Yes Yes Yes Yes Yes Yes Yes Yes No Yes VisionsLive Yes Yes No Yes Yes Yes No No No Yes Dub No No Yes Yes Yes Yes No No No Yes ETHNO APP Ethos App Yes No No Yes No No No No No No Over the Shoulder Yes No No Yes No Yes No No No Yes Mindswarms Yes No Yes Yes No No Yes Yes Yes No QUAL PLATFORM REVIEW
  5. 5. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 Mobile Qual Supplier App Integrated Online Mobile Community Diary Ethnography Bulle<n Board IDI 2 way Phonecam Mobile Panel In-house Recruitment Incen<ves Instant DIY Setup Support APP w/PANEL Beta Research Corp Yes No No Yes No No Yes Yes No Yes Dscout Yes Yes Yes Yes No No Yes Yes Yes Yes Field Agent Yes No Yes No No No Yes Yes Yes Yes Gigwalk Yes No Yes Yes Yes No Yes Yes Yes No Mfour - SurveysOnThe Go Yes No Yes No No No Yes Yes Yes No ResearchNow - e-Rewards Yes No No Yes No No Yes Yes No Yes SSI QuickThoughts™ Yes No No Yes No No Yes Yes No Yes Toluna - T MobileDiary Yes No Yes Yes No Yes Yes Yes No Yes COMMUNITY CMNTY Yes Yes Yes Yes Yes No No No No No Digsite Yes Yes Yes Yes No Yes Yes Yes No Yes FuelCycle - Passenger Yes No Yes No No No No No No No QUAL PLATFORM REVIEW
  6. 6. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 Mobile Qual Supplier App Integrated Online Mobile Community Diary Ethnography Bulle<n Board IDI 2 way Phonecam Mobile Panel In-house Recruitment Incen<ves Instant DIY Setup Support OTHER Purchased - Shop Along Yes No Yes Yes No No Yes Yes Yes No VoxPopMe Yes No No No No No No Yes No No AdobeConnect Mobile Yes Yes No No No Yes No No No No Pollfish No No No No No No Yes No No Yes UserZoom - UX TesGng Yes No No No No No Yes Yes No Yes QUAL PLATFORM REVIEW
  7. 7. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 •  MARK MICHELSON •  MARK@MMRA-GLOBAL.ORG •  WWW.MMRA-GLOBAL.ORG •  + 00 1 404-308-7173 Thank you
  8. 8. Let’s Go Mobile Qual Mark Michelson, MMRA Festival of #NewMR 2017 Q & A Mark Michelson MMRA Andrew Jeavons Mass CogniGon

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