Social Media conversations are by most account a form of big data, but do big data approaches always work? Listen to the recording on NewMR.org to hear Gaelle and Ray discuss social media intelligence, and if it is qual, quant or both? Gaelle Bertrand uses specific use cases to demonstrate when and how to use qualitative and quantitative approaches to answer specific business/marketing questions.

1. Social media intelligence:
qual, quant or both?
Gaelle Bertrand
Webinar 13 October 2021
Gaelle Bertrand
Webinar 3
of a three-
part series

2. Sponsors
Communication

3. Social media intelligence:
qual, quant or both?
Ray Poynter
Gaelle Bertrand
13 October 2021
Webinar 3 of a 3-part series

4. Q & A
Ray Poynter
Gaelle Bertrand

5. Thank You