This document provides a summary of Ray Poynter's "State of the MR Nation" webinar from March 1, 2019. It discusses how market research is growing and changing, with new types of research like online, social media, and web analytics growing faster than traditional research. The people in the industry are also changing, with more centralization in North America and a decline in Europe's share. Online prices for market research continue to fall globally. The webinar also covered emerging technologies like AI and automation, client concerns around reporting and the value of insights, and predictions for the future of the industry including continued mergers and acquisitions.
2. Research is Growing & Changing
38 38 40 40 42
24 27 29 31 35
2013 2014 2015 2016 2017
Traditionally Defined Research New Research
New Research = IT & Telecoms, Online, Social Media, Web Analytics and others
$62 Billion $65 Billion
$68 Billion $72 Billion
$76 Billion
(39%)
(46%)
ESOMAR GMR 2018, US$ Billions.
23. Predictions
1. It’s the economy stupid
2. Mergers, acquisitions, sales, & closures
3. Automation and especially platforms
4. Video stuff
5. Chatbots
6. Artificial Intelligence
7. Myth busting (e.g. some neuro)
8. Campaign for Real Qual
9. The demand for curation
10. The battle for evidence, privacy, security and ethics
11. Clients-side insights re-structuring
25. Wale Omiyale, Confirmit
Festival of #NewMR
2019
“Obtaining and maintaining a holistic view of the market environment is extremely important to us at
Confirmit, and as a result ensuring that we educate ourselves on the state of the market is vital in
determining our approach to the market as the research industry evolves and changes. This holistic
approach often means we need an external view point that may often be different to our view point, or
one that perhaps reinforces some of our existing viewpoints. The “State of the Nation” workshops that
Ray Poynter has run for us provides an excellent opportunity for all stakeholders within the business to
come together and firstly learn more about the market place outside the walls of our business and at the
same time understand how their specific functions within our business can impact on business
performance, market perception and brand awareness throughout the industry. The workshop is
attended by wide cross-section of stakeholders across the business – product strategy, Account
Management, Customer Success, Business Development, support and services, R&D as well as our
Executive Management team. This ensures that the entire organisation has a common and clear picture
of the State of the Market Research industry, which in turn has and is helping us to devise a common
strategy to exploit market opportunities and solve industry challenges. The feedback from the workshop
Ray has run has been tremendously positive over the last 2 years and we are signed up to continue with
these workshops out into the future”.