Presentation by Michele Ronsen, Founder, Curiosity Tank. The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too. Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists! Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource. Access the full recording via NewMR.org/Play-Again

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3. © 2021 CuriosityTank
THE UX LEXICON IS BORN
May 2021
Michele Ronsen
Curiosity Tank
michele@curiositytank.com
www.curiositytank.com
clear communication and
understanding for all researchers

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Nice to meet you! I’m Michele.
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• Michele Ronsen is a user research executive, coach and
educator. She teaches design and user research to people
around the world. Her corporate trainings and workshops are
inspired by working with Fortune 500s and start-ups for more
than twenty years.
• In 2010, Michele founded Ronsen Consulting, a design and
strategy firm specializing in human-centered research, design
development and hands-on learning programs. Ten years later,
she established Curiosity Tank to help more people ask better
questions in order to make confident decisions.
• In 2020 Michele taught over 3200 students how to ask better
questions and make more informed business decisions.
LinkedIn also honored her with a TopVoices award in the
Technology category.

5. © 2021 CuriosityTank
THE UX LEXICON IS BORN
May 2021
Michele Ronsen
Curiosity Tank
michele@curiositytank.com
www.curiositytank.com
clear communication and
understanding for all researchers

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UX and MRX are in flux
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CX is part of UX but where does MRX fit? Or is it vice versa? We first need to speak the same language to even
figure this out. Historically independent silos are converging.

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Is it a duck? Or is it a rabbit?
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We bring our language and terms from the perspectives and industries we come from.

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Our “UX terminology problem” was
everywhere
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I saw this in my classes, when consulting with internal teams, and with my clients. It started to follow me
like a dark cloud.

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So… I did some research
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I envisioned…
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I envisioned…
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Crowd-sourcing
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Janet Standen
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Janet Standen

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Crowd-sourcing
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user research
and
experience
research?
market
research
and
marketing
research?
generative
vs.
formative
research
Learnability vs.
discoverability vs.
findability?
journey
map vs
experience
map?
heuristic
hybrid card
sort vs. an
open or closed
card sort?
click test
moderated
vs.
unmoderated
research
Finding
versus an
insight
affinity
map vs.
stakeholder
map
IDI vs IA
vs AI?
PUX vs. NUX
KPI vs.
OKR?
Tech debt vs.
Dogfooding

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Contributors

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Working prototypes (concepts)

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Evaluative Research

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Which brings us to today

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Demo

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What’s next?
UX Lex: An evolving, interactive glossary of UX research terms.
© 2021 Curiosity Tank
curiositytank.com/ux-lexicon
It’s ironic. Those of us who work in UX, user researchers included, aspire to create terrific
user experiences. That’s what we do. But what we have done with our own terminology is
to create a mess. Eighty UXers from around the globe began to address that problem in
September 2019. Here is a sneak peek of that work. More details, and full credits, to come.
Explore the terms
A
A/B Testing
Accessibility Testing*
Agile*
Affordance*
Analytics*
Archetype*
Artifact*
Attention or
Discoverability test*
B
Benchmark Testing
Bias
C
Card sort
Click test*
Clickstream analysis*
Co-Design*
Cognitive Walkthrough
Competitive analysis*
Content strategist*
Content Strategy*
Contextual Inquiry*
Conversion rate*
CX: Customer
experience*
D
Design Debt*
Design thinking*
Design Sprint*
Designer*
Diary study*
Desirability test*
Documentarian*
Dogfooding*
E
Effective vs. Efficient*
Empathy*
Empathy mapping*
End users*
Error analysis*
Error rate*
Ethics in research*
Ethnography*
Eye-tracking*
Evaluative research
Experience Design*
Expert Review*
F
Featureset*
Fidelity (low and high)*
Field Study*
Finding
Fitt’s Lay*
Flat Design*
FTUX or FTU (First time
user experience)*
Focus group*
Friction*
G
Generative research
Gestalt Principles*
H
Heat map*
Heuristics Analysis*
Hick’s law*
HCD / Human centered
design*
Human Factors*
I
Idea generation*
IDI / In-depth Interview*
In-context interview*
Insight
IA / Information
architecture*
Intercept Interview/
Survey
Intercept Recruitment
J
Jobs-to-be-Done*
Journey mapping
K
KPI / Key Performance
Indicators*
L
Lean UX*
Learnability*
Likert Scale
M
Market research
Marketing research
Mental model
Material Design*
Message or content test*
Measure*
Metrics*
Mindset*
Moderator (for Research)
MVP / Minimum Viable
Product
N
Needs assessment*
Note Taker
NPS / Net Promoter
Score*
O
Observation*
Observer*
P
Paired interviews*
Pain Point*
Panel*
Path*
Participants*
Participatory design*
Pattern library*
Persona*
Primary research*
Product design*
Product Manager*
Product scoping*
Protothon*
Prototype*
PURE Method*
PUX / Previous User
Experience*
Q
Qualitative Research
Quantitative
Quantitative Research*
R
Recruiter*
Recruiting*
Reframing*
Remote usability study*
Roadmap*
S
Sample / Sampling*
Secondary research*
Sentiment Test/Analysis*
Service Design*
Scenario*
Scenario Planning*
Shop-along*
Stack ranking*
Stakeholder
Storyboarding*
Subjects*
Summative research*
Survey*
SUS / System Usability
Scale*SUPRQ /
Standardized Usability
Percentile Rank*
SWOT analysis*
Systems Thinking*
T
Target market*
Task Analysis*
Tech Debt*
Tree Test*
U
UCD / User-Centered
Design*
Unfocus groups*
Unmoderated*
UMUX / Usability Metric
for User Experience*
Use case*
80/20 Rule or Pareto
Principle*
Unit Testing*
Usability*
Usability lab*
Usability test*
Usable*
User Research*
User Researcher*
User Stories*
UI / User Interface*
UX / User Experience*
UXR / User Experience
Research
UXR / User Experience
Researcher
V
Visual Design*
VOC / Voice of
Customer*
W
Waterfall*
Wireframe*
Workflow analysis*
*These terms are still in process.

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And for the UX Lex?
• Decision on scope (and name!)
• Finalize content
• Expert / peer review?
• Management, oversight & funding
• Translation into other languages?
• Volunteers (project leads, editors, reference, more resources, etc.)
• Expertise to go from MVP to fully working Beta Test

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Key Takeaways
• Decision Consider crowd-sourcing
• Never assume you are talking the same language as someone else — ask!
• Visit the UX Lex
• UX LEX will help us reinforce the professional status of our industry
• Helps avoid misunderstanding and confusion and ultimately it will save time
and money!
• Sign up for weekly term definition

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Check it out!
www.curiositytank.com/
ux-lexicon

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CuriosityTank.com workshops
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Hands-on,
deep-dive
remote classes

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Curiosity Tank

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I look forward to your
questions in the Q&A!

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30. © 2021 CuriosityTank
THANK YOU
PLEASE
KEEP IN TOUCH
General Assembly May 2021
Michele Ronsen
Curiosity Tank
michele@curiositytank.com
www.curiositytank.com