2. 2
11/12/2013
Global Media PortfolioAgenda
▶ Introducing Atos
▶ Atos in Media
▶ Atos’ offerings and references
– Broadcast & IT Managed Services
– Media Facility Creation
– Media Asset Management
– New Media Delivery
– Interactive TV
– Big Data for Media
– Subscription & payment
3. 3
11/12/2013
Global Media PortfolioIntroducing Atos
Atos is an international information technology services company, delivering hi-
tech transactional services, consulting, systems integration and managed
services.
Atos is focused on business technology that powers progress and helps
organizations to create their firm of the future. It is the Worldwide Information
Technology Partner for the Olympic Games and is quoted on the Paris Eurolist
Market. Atos operates under the brands Atos, Atos Consulting & Technology
Services, Atos Worldline and Atos Worldgrid.
▶ The #1 European services and solutions company
▶ Annual revenues of € 8,8 billion (2012)
▶ Deep understanding of the processes of the sectors
it serves
▶ 76,400 business technologists across 48 countries worldwide
▶ Atos; Societas Europaea (SE) with Worldwide headquarters in Bezons / Paris,
France
5. 5
11/12/2013
Global Media PortfolioFrom business line to excellence
Systems
Integration
Transactional
Services
Consulting&
TechnologyServices
Transforming IT
infrastructure and
business operations
revenues
Delivering
seamless business
systems
Transforming
business through
innovation leveraging
Information
Technologies
Advancing business
strategy through
innovative
processing solutions
Managed
Services
6. 6
11/12/2013
Global Media PortfolioAgenda
▶ Introducing Atos
▶ Atos in Media
▶ Atos’ offerings and references
– Broadcast & IT Managed Services
– Media Facility Creation
– Media Asset Management
– New Media Delivery
– Interactive TV
– Big Data for Media
– Subscription & payment
7. 7
11/12/2013
Global Media PortfolioAtos in Media
▶ Atos has a proven track record in successful large-scale new generation Media
Facilities creation and Vertical Media & IT integration programs, including the
design and delivery of key media turnkey project implementations.
▶ Atos brings:
– High profile and strong reputation in media sector
– A unique understanding of complex large-scale broadcast business transformation management
– Extensive knowledge of the implementation of real-life Media & IT integration
– A strong customer base
– Understanding user needs, requirements gathering, future platform design
– Partner & technology selection and management throughout the program of change
– A clear vision of where Media is going in the future
– Current Cloud based services for business functions
– Future Cloud based services for Broadcast and media enablement
– Complete program management skills
– The ambition and financial backing to continue to grow
8. 8
11/12/2013
Global Media Portfolio
Atos in Media
The services we provide to broadcasters
▶ Technology and Transformational Consulting
▶ Digital tapeless workflow design
▶ Digital Broadcast solutions architecture
▶ IT & Broadcast systems integration
▶ IT & Broadcast infrastructure managed services
▶ Business Process Outsourcing services
▶ Innovative services: Connected TV, 2nd screen, Media in sports
Atos is the only company globally which masters both IT & Broadcast
technologies and has implemented large complex digital
transformation project of large (BBC Pacific Quay and Corus Quay)
9. 9
11/12/2013
Global Media PortfolioAgenda
▶ Introducing Atos
▶ Atos in Media
▶ Atos’ offerings and references
– Broadcast & IT Managed Services
– Media Facility Creation
– Media Asset Management
– New Media Delivery
– Interactive TV
– Big Data for Media
– Subscription & payment
10. 10
11/12/2013
Global Media Portfolio
Aligning Offerings with Market drivers -
Media
Audience fragmentation
Multi-device content consumption
Evolution of consumption patterns
Increasing consumer created content
1
Interactivity
From traditional advertising to new media
Digitally enabled direct audience relationship
Change of value chain
Competition from over-the-top services
2
Infrastructures/Applications standardization
Processes optimization
Reduce cost of operations
Continuous digital transformation
3
New Media delivery
Interactive TV Services
Big Data/Social Network Analysis
OTT TV subscription & payment
Digital Contents eCommerce
Media Asset Management
Media Facility Creation
Vertical & IT Managed Services
Cloud enabled Media
Atos OfferingsMarket Driver
1
2
3
4
5
6
7
8
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11/12/2013
Global Media Portfolio
CONTENT (MAM) - NEWS (NRCS) – ADS MANAGEMENT
BUSINESS PROCESS SUPPORT (HRM, CRM, Payroll, Finance) including external Freelancing community
IT MANAGEMENT (Datacenters, Networking, PC Lifecycle and mobile device management)
BUSINESS INTELLIGENCE (Forecasting, Reporting) : Direct Costs – Stock Value / Ads or Subscribers Revenues / Audience
• Broadcasting
• Multiplatform
distribution
• Interactivity (IP)
• Social Media
• Pgm Right
sourcing
• Production
sourcing
• Resources Mgt
• Programs Delivery
• Production Mgt
• Technical QC
• Editorial QC
• Indexation
• Organizing
Continuity
• Ads Insertion
• Live Production
• News
• Sport Events
MEDIA BUSINESS SUPPORT (Programs, Rights, Marketing, Subscrip. & Payt, Air-time & Advertising Sales Management)
• Audiences
• Right Management
• Owner Rights Mgt
• Quota
• Archives
CORE BROADCAST : Production, Traffic, Encoding, DRM,
Transmitting and synchronization second screen
CORE NEW MEDIA : Multiplaform CMS, Communities Mgt
STRATEGIC
PLANNING
PROGRAMS
BUYINGS
&
PRODUCTION
CONTENT
PREPARATION
SCHEDULING
LINEAR
Broadcasted
DELIVERY POST
DELIVERYNON LINEAR
IP based
DELIVERY
Broadcast processes
Mapping of Media Solutions offerings
• Editorial strategy
• Scheduling
strategy
• Sourcing strategy
• Commissioning
1
2
3
4 5
6 7
8
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11/12/2013
Global Media Portfolio
Print & Publishing processes
Mapping of Media Solutions offerings
STRATEGIC
PLANNING – Product
development
PREPRESS
PRINT
POST
DELIVERY
WEB BASED
DELIVERY
DISTRIBUTION
WHOLESALE
• Newspaper
planning
• Collaborative
working
• Enterprise Search
• Editorial Systems
• Media Asset
Management
• Digital Library
• Digital Magazines
• ERP & HRM
• Security
• Ad-Sales
• Advertising
Management
• CRM
• Royalties Management
• ECM & SCM
• Procurement
• Pagination
• Monetization
• Ads Insertion
• E-edition Publication
• Sales & Distribution
• Digital Signage
• PLM
• Business Intelligence
• Returns process for
hard-copy
• Multi-platform
• Enterprise Search
• Web-content
Management
• App Management
• Web & App hosting
services
CONTENT (MAM) - – ADS MANAGEMENT – Third-Part On-line Analytics and Publishing Platforms
BUSINESS PROCESS SUPPORT (HRM, CRM, Payroll, Finance) including external Freelancing community
IT MANAGEMENT (Datacenters, Networking, PC Lifecycle and mobile device management)
BUSINESS INTELLIGENCE (Forecasting, Reporting) : Direct Costs – Stock Value / Ads at Subscribers Revenues / On-line access
EDITORIAL BUSINESS SUPPORT (Image library, Rights, Marketing, Subscriptions, Paywalling On-line & Advertising Sales Management)
CORE PUBLISHING : Pre-press & Production, Column & Graphics Creations, Distribution
CORE NEW MEDIA : Multi-plaform CMS, Communities Mgt 1
3
5
6
8
13. 13
11/12/2013
Global Media Portfolio
From Foundation to Business
Media GoToMarket and offerings
▶ Atos has an
extensive portfolio
of media services
▶ We deliver a
combination of
media-specific and
foundation IT
services
▶ Our media industry
consultants work in
close collaboration
with our technical
and business
service specialists
to create
extraordinary
results
Entertainment
(Sports, Theme Parks & Betting)
Broadcast Print/Publishing/Adv
Business-Enabling – The Atos ‘enable’ service suite
Foundation Technology – The Atos ‘professionalize’ service suite
Professionalize
Test
Improve / Evolve Disrupt/ Change the Game
Enable – Payment
Professionalize.
ERP Consolidation
Professionalize.
ERP Run
Professionalize. Security
Professionalize. ERP ManagementProfessionalize.
Application
Management
& Operations
Professionalize.
Vertical & IT
Managed
Services
New Media
Enable. Media Creation-Production Transformation (MAM, Media Facility Creation)
Enable. Multichannel Content Delivery (New Media Delivery)
Enable. Interactive & Social Customer Experience (Interactive TV, Big Data for Media)
Enable. Smart Content Monetization (Digital contents eCommerce, OTT TV subs & payment)
Professionalize. Business & Operation Process Management
14. 14
11/12/2013
Global Media Portfolio
From Foundation to Business …
Media Solutions offerings
NewMediaDelivery
•The consultancy, strategic
planning, system integration and
operation services for enabling
and supporting the online and
multiplatform delivery of video
contents
•Third party online video
platforms (OVP) for supporting
the online delivery of videos
anywhere, anytime and on any
device.
•Atos SMART Player solution for
supporting the streaming of live
events with embedded real time
results and statistics (sport
specific), automatic
recommendations and
interactivity, enriching the
viewer’s experience.
InteractiveTVServices/2nd
Screen
•Back office tools including
screenwriting interface, web
server, real-time notification
server, to allow end-users
interactivity watching TV shows
and using a smart device (tablet,
smart phone).
•Events occur on a smart device
synchronized with the TV show.
Increase end-users
engagement, content
monetization and new revenue
streams, enriching the TV
contents with contextualized
data, advertisement, polls, etc..
•Thanks to Atos’ SaaS approach it
requires a limited initial
investment and supports an high
scalability.
InteractiveTVServices–TV
Show
•Provide a complete, proven and
effective multi-channel (IVR, SMS,
Social networks, web, mobile
applications, tablets and Hbb TV)
management solution to TV and
Radio stations.
•Enable TV channels to drive
higher levels of audience
participation, improved viewer
loyalty steadily growing numbers,
monetization of some interactions
(gaming or voting) on all the
channels.
•Deliver an efficient, high-quality
central management approach for
all user channels, including
service and audience monitoring
and full administration services.
15. 15
11/12/2013
Global Media Portfolio
From Foundation to Business …
Media Solutions offerings
BigDataforMedia
•Atos services to allow the
customers to explore the current
value that they could gain from the
changing marketplace and
consumers’ behaviors, including on-
line content and social networks.
•Consultancy to understand
customers’ current readiness to
exploit these opportunities.
•Inform and integrate Big Data with
customers’ business and IT
strategy.
•Gain business insight using
advanced analytics also real-time
and from any source. Internal as
well as external.
•Utilize a restricted set of the BDaaS
platform for pilot or proof of
concept implementations
OTTTVSubscription&
Payment
•SaaS services supporting order-to-
cash and accounting processes for
over-the-top TV and pay-TV
services.
•Atos offering covers the entire
process from the offers packaging
to the order management, billing
and the final payment.
•Three layers: Business Modules
(Payment, Billing, Fraud Prevention,
Reconciliation, Account Mgmt,
Online Safe, Scoring, Collection,
CRM, Document Mgmt, Reporting,
Authentication). Platform Services
(Customer Mgmt, Payment Gateway,
Fraud & Risk); Core Services
(Securigty, WorkFlow Mgmt,
Logging/Alerting, Ticket.Mgmt,
Reporting Engine).
DigitalContentseCommerce
•Full Digital Content Platform
providing end-to-end
eCommerce functions,
Digital Warehouse to store,
manage and deliver Digital
Contents, and ePayment SIPS
solution.
•Full service: we Build , Host,
and Run the services.
•Based on Omni-channel
solution : it supports and
integrates Mobility, Web,
and Social networks.
•Transactional Business
Model (HTTS)
16. 16
11/12/2013
Global Media Portfolio
From Foundation to Business
Media Solutions offerings
MediaAssetManagement
•Based on our experience of large
and complex digital transformation
projects, we support Media
organisations to optimize the way
they capture, manage, store and
repurpose media assets, to better
capitalize and monetize their
content.
•Atos provides full integration and
automation of a chosen technology
starting with content work-flow
design into and across the business
processes: to produce once,
accurately catalogue and then
reuse.
•The value in a Digital Library is
empowering the business to use
those assets to their full potential.
MediaFacilityCreation
•Media Consulting methodology,
from visioning through to delivery,
to set-up facilities (including MAM)
for a major event, modernize
existing operations or transform the
entire business processes
•Business process re-engineering,
business transformation and
strategic technical consultancy;
•Procurement, logistics
management, contract and program
management; system/ overall
solution design and integration; in-
house installation
•Broadcast Network Control System
(BNCS) for broadcast systems
management and monitoring.
Vertical&ITManaged
Services
•Enables the media company to
focus on its brand and creative
value-propositions
•Support and maintenance of IT as
well as media specific equipment
and/or environments. Provision and
the operational of horizontal
business functions
•Manage all the underlying
infrastructure and services either
hosted traditionally or via cloud-
based delivery in Atos Data Centres,
or on-premise
•Unique references and consolidated
expertise
17. 17
11/12/2013
Global Media PortfolioPartnership eco-system
▶ Strong partners from the USA, Europe and Asia
Media Facility Creation
Digital Production
Production
Broadcast Management
Play-out and Graphics
Digital Delivery
Media Asset
Management
Library
Ingest & QC
Transcode & Movement
Broadcast Management
New Media Delivery
Interactive TV
BNC
S
Hard/software, process &
workflow modelling,
Data Mgmt
Workflow
Tiered Storage
Media Glue
Media Facility Creation
Systems Integrators
C O N V I V A
Big Data
19. 19
11/12/2013
Global Media Portfolio
Competition landscape
Atos differentiators
Atos differentiators from the IT
global system integrators (HP,
IBM, Accenture, CAP, Cognizant,
Tata, T-Systems, HCL, Wipro)
•Vendor agnostic (vs HP, IBM)
•Expertise and capability to
understand the core processes
of the Media companies
•Ability to address both the
foundation IT and the vertical
media infrastructures
•Strong references in broadcast
and publishing sectors
•European company, no patriot
act when addressing Big Data
or cloud (vs HP, IBM,
Accenture)
Atos differentiators from the
vertical system integrators
(Ericsson/Technicolor, Sony, TDF,
etc.)
•Ability and expertise to
deliver complex integration
projects that include both IT
and industry specific
technologies
•HTTS offerings for
supporting the needs of the
media companies to
monetize their contents
Atos differentiators from the local
system integrators
•Scalability
•Global coverage
•Ability to leverage the
experiences done for other
customers around the world
•Research & Innovation
Center focused on New
Media for Sports
