SlideShare a Scribd company logo
1 of 33
Download to read offline
1
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                                                            150 Smart Stats
                                                  Online Marketing
                                              Trends Every Business
                                                     Needs to Know




  reachlocal.com | 866.822.7358
  © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
2
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                     Online marketing is a powerful tool
                     for building your brand, connecting
                     to consumers, and getting leads.
                     That’s because now more than ever,
                     consumers rely on the Web to find
                     information about your products and
                     services. This collection of statistics
                     explores the latest in digital trends,
                     giving you valuable insight into how
                     consumers’ behavior today can affect
                     your business and how to capitalize
                     on it.        Stats gathered through July 2012.
3
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                                                                             LOCAL


                                                                            SEARCH


                                                                             SOCIAL
            Table of Contents
                                                                             VIDEO


                                                                            MOBILE


                                                                        ADVERTISING
4
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Local Businesses Need an Online Presence
      85% of consumers are searching for local businesses online.1 But, there’s a big number of small businesses that
      might not show up online. Approximately 63% of small businesses do not have a website, and another 25% don’t show up in search results.2
      Plus, 60% are missing a phone number on their home page, and almost 75% don’t have an email address listed.3




                    85%                                              63%                                              25%
                                                  {                                                 {
       Consumers Searching for                                Small Businesses                                 Small Businesses
       Local Businesses Online                                Without a Website                              That Don’t Show Up in
                                                                                                                Search Results

      Consumers are searching for local businesses like yours online.
      Without an optimized Web presence, you will miss the opportunity
      to attract them.
                                                                                                                                  LOCAL
5
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                                                                           Consumers Spend
               22% Social
                                                            20% Reading
               Networking
                                                            Content

                                                                           A Lot of Time
       5% Shopping
                                                                           Online
         13% Viewing                                           21%         Today, most Americans have access to and
         Entertainment                                         Searching   are using the Internet. In the U.S. alone, 82% of adults
                                                                           use the Internet,4 with the typical user spending an average of 38.8
                     19% Emailing                                          hours per month online.5 That’s a little over an hour a day. And
                                                                           they spend a lot of that time on social networking, searching, and
                                                                           reading content.
                         Percentage of time spent online6




      Your potential customers are spending more of their time online. Is your
      business marketing to people on the types of places they are spending
      most of their time?
                                                                                                                                 LOCAL
6
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      What Consumers Do Online
      Internet users report performing a wide variety of activities when they are online. In some
      cases, these online activities replace the tasks they used to do offline.




                 92%                                        92%               81%               76%             71%

          Sent or                                          Used Search                                        Watched
                                                                         Checked Weather     Read News
        Read Email                                           Engines                                          Videos




                  71%                                             65%          65%                61%           37%

           Purchased                                      Used Social         Made Travel     Used Online   Rated Products
            Products                                      Networking          Reservations     Banking       or Services
      Types of activities consumers reported performing online7



      This is what your potential customers are doing online.
      Are you reaching them?                                                                                  LOCAL
7
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Use Search Engines
      There are over 17.5 billion explicit searches conducted each month in the U.S. among various search
      engines.8 Of these, Google leads with the majority of primary searches. And in 2011, Bing surpassed Yahoo! to claim the number 2 spot.



                                                       15.4% Bing

       66.7% Google

                                                            13.4% Yahoo!
                                                                            {        goo•gle                                verb


                                                                                     goo•gled | goo•gling
                                                             3.0% Ask.com
                                                                                     : to use the Google search engine to obtain
                                                                                     information about someone or something on
                                                                                     the World Wide Web
                                                               1.5% AOL
                                                                                           “Google” as a verb added to English-language dictionaries10



                    Core search engine market share9




      Consumers rely on Google, Yahoo!, and Bing to help them find
      information, making these search engines important tools in your
      online marketing strategy.
                                                                                                                                      SEARCH
8
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Value Search
      Today’s consumers rely on search engines, with 91% using search to find information on the Web and
      59% doing so on a daily basis.11 Plus, search engine users find search engine results to be reliable, educational, and unbiased.




               91%                                           86%                                        73%              66%               50%
         Found What                                    Learned                                          Believed        Said Search      Found Info
          They Were                                 Something New                                   Information was   Engines are Fair   They Didn’t
         Looking For                                 or Important                                     Accurate and     and Unbiased      Think They
                                                                                                      Trustworthy                          Could
       Percentage of search engine users reporting these experiences with search engine results12




      Consumers regularly rely on search engines to find information they
      need. Can they find information about your business via search?                                                                    SEARCH
9
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Search Engine Rank Matters
      How well you rank in search engine results significantly affects whether or not consumers find your
      business, products, and services. And, consumers tend to focus on the first page of results, making it incredibly important to show up
      there for important keywords.




       Plumber in Atlanta, GA                Page 1
                                                                                                                              Paid Search
                                                                                              Organic                         Ads
                                                                                              Listing




              93%
        Of consumers begin
                                                          75%
                                                    Of searchers never
                                                                                                          50%
                                                                                                 Paid search ads provide
        on a search engine.13                       scroll past the first                      50% incremental clicks even
                                                  page of search results.14                   when a business ranks #1 for
                                                                                              a keyword in organic search.15




      Both paid search advertising and organic search engine optimization are
      essential tools to help you show up in search engine results.                                                    SEARCH
10
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Social Media Use is on the Rise
      Since 2005, social networking has been the fastest-growing online activity. 66% of adult
      Internet users access social media.16 This has grown significantly from only 8% of online adults using social media in 2005. In fact,
      today Internet users spend 1 out of 6 online minutes using social media.17




                    712
                    %
              Growth
             in 7 Years

                                                                      zombies
                                                                      attacked


                          2005                     2006               2007       2008         2009             2010             2011
                    Growth in number of adults using social media18




      As the use of social media continues to grow, it’s becoming more
      important for your business to be active in this space.                                                                          SOCIAL
11
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Socialize Online
      Social networking is one of the most popular activities online. For some consumers, posting updates to
      their social media profiles has become part of their daily routines.


                                        35%
                                        Post at least
                                                                     18%           17% 16% 10% 4%
                                                                     Post nearly   Post at    Post many   Post less  Never
                                        once per                     every         least once times       than once post an
                                        week.                        day.          per month. per day.    per month. update.
                                         {



                                                                    {

                                                                                   {
                                                                                              {
                                                                                                          {
                                                                                                                     {
      Percentage of people posting social media updates19




      People are engaging on social media. So as a business, using social
      media frequently and consistently gives you an opportunity to interact
      with more consumers.
                                                                                                                SOCIAL
12
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers “Like” Facebook
      There are 155 million Facebook users in the U.S.20 and over 955 million active monthly
      users in the world.21 Chances are, many people in your target marketing audience are using Facebook.



                                                                24% Ages 18-24
                                                                                                                          23% Ages 25-34



      155 Million
      Facebook Users
      in the U.S.
                                              }          9% Ages 13-17
                                                                                                                              17% Ages 35-44



                                                                 14% Ages 55+
                                                                                                                  13% Ages 45-54



                                                                             Percentage of U.S. Facebook user base by age22




      No matter who your target audience is, Facebook is a good place to
      target your messages and connect with consumers.                                                                        SOCIAL
13
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Socialize on Many Platforms


               107                             63                               50                                      21.5
               Million                         Million                          Million                                 Million
               Accounts                        Members                          Users                                   Visits




      Twitter                          LinkedIn                         Instagram                               Pinterest
      There are over 107 million       LinkedIn has almost 63 million   Instagram made headlines in             Pinterest is currently the fastest-
      Twitter accounts in the U.S.     members in the U.S.26 Users      2012 when Facebook purchased            growing social networking site
      alone, accounting for 28% of     spend an average of 17 minutes   it for $1 billion.28 Currently, there   in the U.S.31 Unique visits have
      worldwide usage.23 There are     on LinkedIn per month.27*        are over 50 million Instagram           reached 21.5 million, a 30x
      more than 175 million tweets a                                    users worldwide29 uploading and         increase in just 6 months.32 The
      day worldwide.24 Consumers                                        sharing a total of more than            average time spent on Pinterest is
      spend an average of 36 minutes                                    5 million photos a day.30               1 hour and 17 minutes a month.33
      per month on Twitter.25*                                                                                                      *Not including mobile



      In addition to Facebook, there are a variety of social media platforms
      with large user bases that are important to consider for your online
      marketing efforts.
                                                                                                                           SOCIAL
14
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Online Reputation Affects
      Consumer Decisions
      Online reviews and recommendations are playing an important role in how consumers
      make their purchasing decisions. In fact, 76% of consumers reported considering online reviews when
      determining which local business to use. 72% of consumers surveyed said they trust online reviews as much as they trust personal
      recommendations. And 52% of consumers said they were more likely to use a local business that has a positive reputation.34



      7 out of 10
      Consumers said they trust online
      reviews as much as personal
      recommendations.




      5 out of 10
      Consumers said they were
      more likely to use a local
      business that has a positive
      reputation.


      Your offline reputation isn’t the only one that matters. Now, what people
      are saying about your business online and how you react and respond to
      those mentions can affect a consumer’s decision to buy from you.
                                                                                                                                    SOCIAL
15
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Local Businesses are on Social Media
      83% of small businesses using social media believe it is important to their business.35 In fact,
      more than 9 million small businesses are now using Facebook.36 However, many small businesses have
      not yet invested financially in social media marketing: 42% of small businesses allocate $0 to social media marketing and 17% spend
      less than $100.37



      Percentage of Small Business Owners Who Consider These Sites Valuable




                         86             %                            71    %                                 60        %


               Percentage of SMBs who reported value by platform38




      Now that most small businesses value social media, consider hiring
      someone to help manage your presence on the social media platforms
      that make the most sense for your business.
                                                                                                                                  SOCIAL
16
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Watch Videos Online
      Globally, consumers watch over 200 billion videos online per month.39 Most of these videos are
      from YouTube. In 2011, there were 3 billion hours of video watched per month,40 over 4 billion video views per day, and about 60
      hours of video uploaded every minute.41 Plus, with more consumers looking for video content online, YouTube is now the second-
      largest search engine, with 3 billion unique searches per month.42




     There are 7 Billion...


      People on the Planet                      Video Views                     Hours Watched                        Unique Searches
                                               Every 1.5 days                   Every 2.3 Days                        Every 70 Days




      Consumers are spending more time online watching and looking for videos.
      Your business should be investing more time creating them.                                                                    VIDEO
17
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Engage with Business
      Videos Online
      Because online videos are becoming more mainstream, consumers are becoming more
      willing to watch them to get the information they want.




      8.5 out of 10
      People may watch a video if it
      contains product information.




      8.7 out of 10
      People reported they may watch
      demonstrations of a product.


      Percentage of respondents likely to watch types of business videos43




      Because consumers now use videos as a way to get information about
      businesses, you can use this tool to build credibility and influence
      purchasing decisions.	
                                                                                        VIDEO
18
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                 Consumers Have Used
                   Their Phones To...                       Consumers are
                                                            Always Connected
                                                            The typical mobile user spends an average of
                                                            2 hours a day using their mobile phone.44
               74%          50%           49%               Communicating with others is one of the main reasons people use
             Send Text     Download       Use a             mobile devices, but they are also spending a substantial amount of
             Messages        Apps        Browser            time on the mobile Web.




               36%          33%           25%
            Access Blogs     Play       Listen to
              or Social     Games        Music
             Networks                                       Percentage of mobile phone owners reporting using their phones for these activities45




      The rise of mobile gives you a chance to stay connected to
      consumers wherever they go.                                                                                                     MOBILE
19
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Love Mobile
      Approximately 234 million Americans use mobile devices regularly.46 And for some, “use”
      actually means “can’t live without.” One survey in the U.K. found that 66% of respondents suffered from nomophobia, the fear of
      being without a mobile phone.47 Almost 66% of smartphone subscribers even admit to sleeping with their phones close to them.48


      “I would rather give up                                                            than my phone for a week.”



                      70%                                                 63%
                                                                          Chocolate
                                                                                                                 33%                      22%
                      Alcohol                                                                                    Sex                      Toothbrush




      What respondents reported they would rather give up than their phone by percentage49




                         nomophobia                                                          : is the fear of being out of mobile phone contact

      Term coined during study by U.K. Post Office50




      Since consumers don’t want to be disconnected from their phones,
      you shouldn’t ignore the importance of mobile marketing as a way
      to reach them.
                                                                                                                                            MOBILE
20
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      The Rise of the Smartphone
      The growth of mobile Internet usage is made possible by the rise in smartphone ownership.
      In fact, almost half (49.7%) of U.S. mobile subscribers own a smartphone.51 That’s more than 106 million people.52 And by 2016, 192 million people
      in the U.S. are projected to own a smartphone. 53 Of all smartphone operating systems, Android has the most shares in the U.S. market.54




                                                           23% Apple
      59% Android                                                                    To date, approximately

                                                                                     175 Million
                                                                         8% Other    iPhones have been sold
                                                                                     around the globe.55

                                                                      7% Symbian
                       6%
                       Blackberry



               Current market share of smartphone operating systems in the U.S.54




      Smartphones are empowering consumers to communicate, search
      for businesses, and even purchase, no matter where they are.                                                             MOBILE
21
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Tablet Ownership is on the Rise
      Not only are consumers using smartphones to access the mobile Web, but they are now
      using tablets as well. Studies predict that by 2015, over half the population of Internet users will own a tablet.56




                        Tablet Ownership in the U.S.
                                                                                                           51.9%
                                                                                                  47.5%
                                                                                          40.4%
                                                                                 29.1%
                                                             14.5%
                                           5.8%
                                             2010              2011                2012   2013*    2014*   2015*
                      Recent and projected* growth of tablet ownership in the U.S.57



      Tablets are powerful devices that give consumers a robust mobile
      Web experience. As more consumers use tablets, having a mobile
      marketing strategy is essential to reach them.
                                                                                                                     MOBILE
22
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers are Multitasking
      Consumers aren’t always replacing one screen with another. Many people use multiple
      screens at the same time.58



                                         85%                                            66%


                         Use a tablet or a phone                               Use a tablet or phone while on
                          while watching TV.                                   a computer and watching TV.


           Percentage of respondents using multiple devices simultaneously58




      Consumers are juggling many types of devices. So your marketing
      should not only reach them on all of these platforms, but you
      should also have one clear and consistent marketing message.
                                                                                                           MOBILE
23
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Search on Mobile
      Studies show that by the year 2016, mobile searches will overtake PC searches for local search.59
      Within the past 2 years, the number of Google searches on mobile devices has grown by 500%, making Google the leader in mobile
      search.60 Likewise, Google also owns the majority of local mobile searches.61 By the end of 2011, 61% of smartphone owners had searched
      for a local business on their phone.62


                                                                                Car     Italian
                                                                               Repair             Spa
                                                                                         Food




      3 out of 5
      Consumers search for
      local businesses on their
      smartphone.




      Smartphone owners who use their phone to search for local businesses62




      Consumers are searching for local businesses via mobile. Having
      a mobile website and claiming and optimizing your Google+ Local
      page can help them find yours.
                                                                                                                             MOBILE
24
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Rely on Mobile Maps
      Not only are consumers searching on Google’s mobile browser and app, but they are
      also finding places directly in Google Maps on mobile devices.




                                                              200+ Million
                                                      }       Users per Month
                                                              on Mobile Google
                                                              Maps. That’s 40% of All Usage.
                                                                                           63




      Now, consumers can find any business when they are on the go.
      Make sure they can find you.                                                   MOBILE
25
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      People Socialize via Mobile
      Consumers spend a growing amount of time on social media sites via mobile devices.
      In some instances, the average mobile user spends more of their social media time using a mobile device than they do using a computer.




                 441                                                 114
                                                                     Minutes
                                                                                               53
                                                                                               Minutes
                                                                                                                            13
                                                                                                                            Minutes
                 Minutes
                 per                                                 per                       per                          per
                 month                                               month                     month                        month




         Average minutes spent by a mobile user via mobile browser and mobile app combined64




      Because mobile access allows consumers to constantly stay
      connected to social media sites, it’s important to frequently add
      new, fresh content to your social media pages.
                                                                                                                               MOBILE
26
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      Consumers Shop via Mobile
      Consumers are now using mobile devices to make purchasing decisions. 47.5% of U.S. consumers
      have used mobile devices to search for products and services online,65 and this only increases with smartphone owners.66



      Smartphone Owners Use Phones to Aid in Shopping...




                                                                       }
                                                                                               38              44
                                                                                                                        While in the Aisle
                                                                                                %   While at
                                                                                                                 %
        66%
                                  To Make                                                           a Store             Where Product is
                                  Purchasing                                                                            Sold
                                  Decisions

      Smartphone owners reporting using a mobile device for respective shopping activities67




      Consumers can now decide what to buy when at the store or even
      while standing in front of the product, making a mobile presence
      even more critical than ever.
                                                                                                                                 MOBILE
27
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                                                                           2012
                                                                                                                                                     13%
                                                                                  1%
      The Shift to Online                                                  2013
                                                                                                                                                      14%
      Marketing                                                              -1%
      Local businesses are now spending more of
                                                                           2014
      their advertising budgets on online, interactive,
                                                                                                                                                      14%
      and digital advertising, with a predicted                                   1%
      growth from $21.2 billion in 2011 to $35 billion
      by 2015.68 This predicted growth is significantly higher than        2015
      what is projected for traditional ad spending.                                                                                                 13%
                                                                            -1%
                                                                                    Traditional Ad                                      Online Ad
                                                                                    Growth                                              Growth

                                                                      Predicted percent change year over year in online vs. traditional ad spend68




      Because consumers are searching locally, online advertising is
      an essential tool for even the smallest businesses to reach more
      local consumers.
                                                                                                        ADVERTISING
28
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                                                                                                                                                    $39
                                                                                                                                                   Billion
                                                                         $36
                                                                         Billion

                                                                                                   $32                    $33
                                                                                                                         Billion

      Investment in                                                                               Billion



      Online Advertising




                                                                                                   Online Advertising




                                                                                                                                                    Online Advertising
      is Growing




                                                                            Print Advertising




                                                                                                                             Print Advertising
      In 2012, the spend on online advertising
      is predicted to surpass the spend on print
      advertising.69




                                                                           }
                                                                                                                           }
                                                                                                2011                                             2012
                                                                   Past and expected annual U.S. spend on traditional print and online advertising69



      More advertisers are adapting their marketing budgets to
      include online advertising. This shows how essential online
      advertising has become to reach consumers.
                                                                                                                   ADVERTISING
29
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




      All Online Advertising is Growing

      Search                                Display                             Mobile                              Social


                                                                                    Mobile
            Plumber in Tampa, FL

                                                                  24%
                                                                                     Ad
                                                                                             128%                                      23.6%
                                   28 %
                                                                 Growth                      Growth
                                                                                                                                       Growth
                                   Growth

      $19.5 Billion                         $15 Billion                         $4.2 Billion                        $4.8 Billion
      Projected Spend                       Projected Spend                     Projected Spend                     Projected Spend
      In 2012, search advertising           In 2012, the spend on display      Mobile ad spending in the            The spend on social media
      spending is expected to rise          advertising is estimated to grow   U.S. is set to reach $4.2 billion    advertising is estimated to reach
      by 28% to $19.5 billion in            by 24.1% to $15.4 billion in the   by the end of 2012, a 128%           $4.8 billion in 2012. This is up
      the U.S.70                            U.S. alone.71                      growth from early 2012.72            23.6% from 2011.73




      As online advertising continues to grow, it’s more important than
      ever to invest in a variety of ways to reach consumers online.                                               ADVERTISING
30
150 Smart Stats: Online Marketing Trends Every Business Needs to Know




                     How Does the Web Affect
                     Your Business?
                     The Web is dramatically influencing
                     consumer behavior and changing how your
                     business connects with potential customers
                     online. The information available online today
                     gives consumers power that they haven’t had
                     before, and this will only continue to grow.
                     That’s why you need a Web presence that
                     allows consumers to find you, connect with
                     you, support you, and do business with you
                     online. This isn’t just a trend. It’s a new way of
                     doing business.
31
150 Smart Stats: Online Marketing Trends Every Business Needs to Know



             Like our stats?
             There are many ways to learn more...


                                               ReachLocal Newsletter
                                               reachlocal.com/newsletter




                                                 ReachLocal Learning Center
                                                 resource.reachlocal.com



             Call Us                          866.822.7358
                                                          blog.reachlocal.com                                                     twitter.com/reachlocal
             Follow Us
                                                          facebook.com/reachlocal                                                 youtube.com/reachlocal


               reachlocal.com | 866.822.7358
               © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
32
150 Smart Stats: Online Marketing Trends Every Business Needs to Know


  Sources
    1	     Local Consumer Review Survey (2012)	      http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
    2	     BusinessNewsDaily			                      http://www.businessnewsdaily.com/1973-google-places-adwords-small-business-tools.html
    3	     BIA/Kelsey				                            http://www.biakelsey.com/Company/Press-Releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp
    4	     Pew Internet			                           http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Whos-Online.aspx
    5	     comScore				                              http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_US_Internet_in_Q1_2012
    6	     Social Media Today			                     http://socialmediatoday.com/node/504064
    7	     Pew Internet			                           http://www.flowtown.com/blog/what-are-people-doing-online
    8	     comScore				                              http://www.comscore.com/Press_Events/Press_Releases/2012/6/comScore_Releases_May_2012_U.S._Search_Engine_Rankings
    9	     comScore				                              http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Search_Engine_Rankings
    10	    CNET				                                  http://news.cnet.com/2100-1025_3-6091289.html
    11	    Pew Internet			                           http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx
    12	    Pew Internet			                           http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx
    13	    Forrester				                             http://www.searchenginejournal.com/10-stats-to-justify-seo/36762/
    14	    Search Engine Journal			                  http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    15	    Google Research Blog			                   http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html
    16	    Pew Internet			                           http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-less-detail.aspx
    17	    comScore				                              http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
    18	    Pew Internet			                           http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-less-detail.aspx
    19	    Edison Research			                        http://www.edisonresearch.com/wp-content/uploads/2012/06/The-Social-Habit-2012-by-Edison-Research.pdf
    20	    Socialbakers			                           http://www.socialbakers.com/facebook-statistics/united-states
    21	    Facebook Q2 Earnings Report (2012)	       http://investor.fb.com/releasedetail.cfm?ReleaseID=695976
    22	    CheckFacebook			                          http://www.checkfacebook.com/
    23	    Semiocast				                             http://semiocast.com/publications/2012_01_31_Brazil_becomes_2nd_country_on_Twitter_superseds_Japan
    24	    Mediabistro			                            http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
    25	    Mediabistro			                            http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
     26	   LinkedIn Press Center			                  http://press.linkedin.com/about
    27	    Mediabistro			                            http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
    28	    CNET				                                  http://news.cnet.com/8301-1023_3-57419349-93/facebooks-$1b-instagram-deal-$300m-in-cash-rest-in-stock/
    29	    ZDNet				                                 http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250
    30	    Instagram				                             http://allthingsd.com/20120403/instagram-by-the-numbers-1-billion-photos-uploaded/
    31	    comScore				                              http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_US_Internet_in_Q1_2012
    32	    Experian Marketing Services		             http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download
    33	    Mediabistro			                            http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
    34	    Local Consumer Review Survey (2012) 	     http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
    35	    Social Media Marketing Industry Report	   http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
    36	    Intuit				                                http://www.intuit.com/websites/small-business-social-media-infographic/
    37	    Intuit				                                http://www.intuit.com/websites/small-business-social-media-infographic/




                     reachlocal.com | 866.822.7358
                     © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
33
150 Smart Stats: Online Marketing Trends Every Business Needs to Know


  Sources
    38	   Intuit				                               http://www.intuit.com/websites/small-business-social-media-infographic/
    39	   comScore				                             http://www.comscore.com/Press_Events/Press_Releases/2011/12/More_than_200_Billion_Online_Videos_Viewed_Globally_in_October
    40	   YouTube Press Room			                    http://www.youtube.com/t/press_statistics
    41	   YouTube Blog			                          http://youtube-global.blogspot.com/2012/01/holy-nyans-60-hours-per-minute-and-4.html
    42	   Yell Limited				                         http://marketing.yell.com/web-design/youtube-as-a-search-engine/
    43	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1008959
    44	   InMobi				                               http://www.simplyzesty.com/mobile/people-now-spend-more-time-daily-on-mobile-than-tv-or-computers/
    45	   comScore				                             http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share
    46	   comScore				                             http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share
    47	   SecurEnvoy			                            http://www.securenvoy.com/blog/2012/04/19/so-is-a-token-weaker-than-tokenless-authentication
    48	   Telenav				                              http://www.telenav.com/about/pr-summer-travel/2011/infographic_phonewars_lrg.jpg
    49	   Telenav				                              http://www.telenav.com/about/pr-summer-travel/2011/infographic_phonewars_lrg.jpg
    50	   Wikipedia				                            http://en.wikipedia.org/wiki/Nomophobia
    51	   Nielsen				                              http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us/
    52	   comScore				                             http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share
    53	   eMarketer				                            http://www.idc.com/getdoc.jsp?containerId=prUS23503312
    54	   IDC Worldwide Mobile Phone Tracker	      http://www.idc.com/getdoc.jsp?containerId=prUS23503312
    55	   ZDNet				                                http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717
    56	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1009120
    57	   Pew Internet			                          http://pewinternet.org/Infographics/2012/A-Closer-Look-at-Gadget-Ownership.aspx
    58	   Online Publishers Association		          http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_%28Public%29.pdf
    59	   BIA/Kelsey				                           http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
    60	   The Mobile Playbook			                   http://www.themobileplaybook.com/#/4_1
    61	   BIA/Kelsey				                           http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
    62	   Localeze/comScore			                     http://www.localsearchstudy.com/Local%20Search%20Study%202012.pdf
    63	   BIA/Kelsey				                           http://blog.kelseygroup.com/index.php/2011/05/25/20-of-google-searches-are-local-40-on-mobile/
    64	   comScore				                             http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
    65	   Oracle				                               http://www.oracle.com/us/industries/communications/oracle-atg-mobile-wp-345770.pdf
    66	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1008971
    67	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1008971
    68	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1008935
    69	   eMarketer				                            http://www.emarketer.com/Article.aspx?id=1008783&R=1008783
    70	   eMarketer				                            http://www.emarketer.com/article.aspx?R=1008804
    71	   eMarketer				                            http://www.emarketer.com/Article.aspx?R=1008926
    72	   Mobile Marketing Watch		                 http://www.mobilemarketingwatch.com/strategy-analytics-says-u-s-mobile-ad-spend-will-double-this-year-22542
    73	   BIA/Kelsey				                           http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-2016.asp
    	




                    reachlocal.com | 866.822.7358
                    © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.

More Related Content

Viewers also liked

EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE.
EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE. EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE.
EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE. Aje Región de Murcia
 
Top 22 Trends in Digital Marketing for 2017
Top 22 Trends in Digital Marketing for 2017Top 22 Trends in Digital Marketing for 2017
Top 22 Trends in Digital Marketing for 2017KEO Marketing Inc
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017Digital Marketing Trends 2017
Digital Marketing Trends 2017Webrepublic
 
Cyber security
Cyber securityCyber security
Cyber securitySiblu28
 
Connecting With the Disconnected
Connecting With the DisconnectedConnecting With the Disconnected
Connecting With the DisconnectedChris Wejr
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
 
Inside scoop to working in Info-security
Inside scoop to working in Info-securityInside scoop to working in Info-security
Inside scoop to working in Info-securityStephanie Vanroelen
 
Personal Data Security
Personal Data SecurityPersonal Data Security
Personal Data SecurityNPowerCR
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 

Viewers also liked (18)

EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE.
EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE. EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE.
EL PUZZLE DIGITAL. COMPONIENDO LA ESTRATEGIA DE MARKETING ONLINE.
 
Online Marketing
Online MarketingOnline Marketing
Online Marketing
 
Breaking branding
Breaking brandingBreaking branding
Breaking branding
 
Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
 
Top 22 Trends in Digital Marketing for 2017
Top 22 Trends in Digital Marketing for 2017Top 22 Trends in Digital Marketing for 2017
Top 22 Trends in Digital Marketing for 2017
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017Digital Marketing Trends 2017
Digital Marketing Trends 2017
 
Cyber security
Cyber securityCyber security
Cyber security
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017
 
Connecting With the Disconnected
Connecting With the DisconnectedConnecting With the Disconnected
Connecting With the Disconnected
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
Inside scoop to working in Info-security
Inside scoop to working in Info-securityInside scoop to working in Info-security
Inside scoop to working in Info-security
 
Personal Data Security
Personal Data SecurityPersonal Data Security
Personal Data Security
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
Online Customer Engagement
Online Customer EngagementOnline Customer Engagement
Online Customer Engagement
 

More from ReachLocal

3 Places to Connect with Consumers on Mobile
3 Places to Connect with Consumers on Mobile 3 Places to Connect with Consumers on Mobile
3 Places to Connect with Consumers on Mobile ReachLocal
 
The Secret Fears of SMBs
The Secret Fears of SMBsThe Secret Fears of SMBs
The Secret Fears of SMBsReachLocal
 
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOElevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing 7 Pillars of Modern Marketing
7 Pillars of Modern Marketing ReachLocal
 
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...ReachLocal
 
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...ReachLocal
 
Facebook Timeline Checklist for Business
Facebook Timeline Checklist for BusinessFacebook Timeline Checklist for Business
Facebook Timeline Checklist for BusinessReachLocal
 
Rethinking the Consumer Buying Process
Rethinking the Consumer Buying ProcessRethinking the Consumer Buying Process
Rethinking the Consumer Buying ProcessReachLocal
 
Web Presence Factbook
Web Presence FactbookWeb Presence Factbook
Web Presence FactbookReachLocal
 
Google 2011: Impacts on Local Internet Marketing
Google 2011: Impacts on Local Internet MarketingGoogle 2011: Impacts on Local Internet Marketing
Google 2011: Impacts on Local Internet MarketingReachLocal
 

More from ReachLocal (10)

3 Places to Connect with Consumers on Mobile
3 Places to Connect with Consumers on Mobile 3 Places to Connect with Consumers on Mobile
3 Places to Connect with Consumers on Mobile
 
The Secret Fears of SMBs
The Secret Fears of SMBsThe Secret Fears of SMBs
The Secret Fears of SMBs
 
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOElevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing 7 Pillars of Modern Marketing
7 Pillars of Modern Marketing
 
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...
How to Identify and Leverage Local Influencers to Drive Car Dealership Word o...
 
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey ...
 
Facebook Timeline Checklist for Business
Facebook Timeline Checklist for BusinessFacebook Timeline Checklist for Business
Facebook Timeline Checklist for Business
 
Rethinking the Consumer Buying Process
Rethinking the Consumer Buying ProcessRethinking the Consumer Buying Process
Rethinking the Consumer Buying Process
 
Web Presence Factbook
Web Presence FactbookWeb Presence Factbook
Web Presence Factbook
 
Google 2011: Impacts on Local Internet Marketing
Google 2011: Impacts on Local Internet MarketingGoogle 2011: Impacts on Local Internet Marketing
Google 2011: Impacts on Local Internet Marketing
 

Recently uploaded

UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideHironori Washizaki
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 

150 Smart Stats about Online Marketing

  • 1. 1 150 Smart Stats: Online Marketing Trends Every Business Needs to Know 150 Smart Stats Online Marketing Trends Every Business Needs to Know reachlocal.com | 866.822.7358 © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
  • 2. 2 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Online marketing is a powerful tool for building your brand, connecting to consumers, and getting leads. That’s because now more than ever, consumers rely on the Web to find information about your products and services. This collection of statistics explores the latest in digital trends, giving you valuable insight into how consumers’ behavior today can affect your business and how to capitalize on it. Stats gathered through July 2012.
  • 3. 3 150 Smart Stats: Online Marketing Trends Every Business Needs to Know LOCAL SEARCH SOCIAL Table of Contents VIDEO MOBILE ADVERTISING
  • 4. 4 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Local Businesses Need an Online Presence 85% of consumers are searching for local businesses online.1 But, there’s a big number of small businesses that might not show up online. Approximately 63% of small businesses do not have a website, and another 25% don’t show up in search results.2 Plus, 60% are missing a phone number on their home page, and almost 75% don’t have an email address listed.3 85% 63% 25% { { Consumers Searching for Small Businesses Small Businesses Local Businesses Online Without a Website That Don’t Show Up in Search Results Consumers are searching for local businesses like yours online. Without an optimized Web presence, you will miss the opportunity to attract them. LOCAL
  • 5. 5 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Spend 22% Social 20% Reading Networking Content A Lot of Time 5% Shopping Online 13% Viewing 21% Today, most Americans have access to and Entertainment Searching are using the Internet. In the U.S. alone, 82% of adults use the Internet,4 with the typical user spending an average of 38.8 19% Emailing hours per month online.5 That’s a little over an hour a day. And they spend a lot of that time on social networking, searching, and reading content. Percentage of time spent online6 Your potential customers are spending more of their time online. Is your business marketing to people on the types of places they are spending most of their time? LOCAL
  • 6. 6 150 Smart Stats: Online Marketing Trends Every Business Needs to Know What Consumers Do Online Internet users report performing a wide variety of activities when they are online. In some cases, these online activities replace the tasks they used to do offline. 92% 92% 81% 76% 71% Sent or Used Search Watched Checked Weather Read News Read Email Engines Videos 71% 65% 65% 61% 37% Purchased Used Social Made Travel Used Online Rated Products Products Networking Reservations Banking or Services Types of activities consumers reported performing online7 This is what your potential customers are doing online. Are you reaching them? LOCAL
  • 7. 7 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Use Search Engines There are over 17.5 billion explicit searches conducted each month in the U.S. among various search engines.8 Of these, Google leads with the majority of primary searches. And in 2011, Bing surpassed Yahoo! to claim the number 2 spot. 15.4% Bing 66.7% Google 13.4% Yahoo! { goo•gle verb goo•gled | goo•gling 3.0% Ask.com : to use the Google search engine to obtain information about someone or something on the World Wide Web 1.5% AOL “Google” as a verb added to English-language dictionaries10 Core search engine market share9 Consumers rely on Google, Yahoo!, and Bing to help them find information, making these search engines important tools in your online marketing strategy. SEARCH
  • 8. 8 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Value Search Today’s consumers rely on search engines, with 91% using search to find information on the Web and 59% doing so on a daily basis.11 Plus, search engine users find search engine results to be reliable, educational, and unbiased. 91% 86% 73% 66% 50% Found What Learned Believed Said Search Found Info They Were Something New Information was Engines are Fair They Didn’t Looking For or Important Accurate and and Unbiased Think They Trustworthy Could Percentage of search engine users reporting these experiences with search engine results12 Consumers regularly rely on search engines to find information they need. Can they find information about your business via search? SEARCH
  • 9. 9 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Search Engine Rank Matters How well you rank in search engine results significantly affects whether or not consumers find your business, products, and services. And, consumers tend to focus on the first page of results, making it incredibly important to show up there for important keywords. Plumber in Atlanta, GA Page 1 Paid Search Organic Ads Listing 93% Of consumers begin 75% Of searchers never 50% Paid search ads provide on a search engine.13 scroll past the first 50% incremental clicks even page of search results.14 when a business ranks #1 for a keyword in organic search.15 Both paid search advertising and organic search engine optimization are essential tools to help you show up in search engine results. SEARCH
  • 10. 10 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Social Media Use is on the Rise Since 2005, social networking has been the fastest-growing online activity. 66% of adult Internet users access social media.16 This has grown significantly from only 8% of online adults using social media in 2005. In fact, today Internet users spend 1 out of 6 online minutes using social media.17 712 % Growth in 7 Years zombies attacked 2005 2006 2007 2008 2009 2010 2011 Growth in number of adults using social media18 As the use of social media continues to grow, it’s becoming more important for your business to be active in this space. SOCIAL
  • 11. 11 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Socialize Online Social networking is one of the most popular activities online. For some consumers, posting updates to their social media profiles has become part of their daily routines. 35% Post at least 18% 17% 16% 10% 4% Post nearly Post at Post many Post less Never once per every least once times than once post an week. day. per month. per day. per month. update. { { { { { { Percentage of people posting social media updates19 People are engaging on social media. So as a business, using social media frequently and consistently gives you an opportunity to interact with more consumers. SOCIAL
  • 12. 12 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers “Like” Facebook There are 155 million Facebook users in the U.S.20 and over 955 million active monthly users in the world.21 Chances are, many people in your target marketing audience are using Facebook. 24% Ages 18-24 23% Ages 25-34 155 Million Facebook Users in the U.S. } 9% Ages 13-17 17% Ages 35-44 14% Ages 55+ 13% Ages 45-54 Percentage of U.S. Facebook user base by age22 No matter who your target audience is, Facebook is a good place to target your messages and connect with consumers. SOCIAL
  • 13. 13 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Socialize on Many Platforms 107 63 50 21.5 Million Million Million Million Accounts Members Users Visits Twitter LinkedIn Instagram Pinterest There are over 107 million LinkedIn has almost 63 million Instagram made headlines in Pinterest is currently the fastest- Twitter accounts in the U.S. members in the U.S.26 Users 2012 when Facebook purchased growing social networking site alone, accounting for 28% of spend an average of 17 minutes it for $1 billion.28 Currently, there in the U.S.31 Unique visits have worldwide usage.23 There are on LinkedIn per month.27* are over 50 million Instagram reached 21.5 million, a 30x more than 175 million tweets a users worldwide29 uploading and increase in just 6 months.32 The day worldwide.24 Consumers sharing a total of more than average time spent on Pinterest is spend an average of 36 minutes 5 million photos a day.30 1 hour and 17 minutes a month.33 per month on Twitter.25* *Not including mobile In addition to Facebook, there are a variety of social media platforms with large user bases that are important to consider for your online marketing efforts. SOCIAL
  • 14. 14 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Online Reputation Affects Consumer Decisions Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions. In fact, 76% of consumers reported considering online reviews when determining which local business to use. 72% of consumers surveyed said they trust online reviews as much as they trust personal recommendations. And 52% of consumers said they were more likely to use a local business that has a positive reputation.34 7 out of 10 Consumers said they trust online reviews as much as personal recommendations. 5 out of 10 Consumers said they were more likely to use a local business that has a positive reputation. Your offline reputation isn’t the only one that matters. Now, what people are saying about your business online and how you react and respond to those mentions can affect a consumer’s decision to buy from you. SOCIAL
  • 15. 15 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Local Businesses are on Social Media 83% of small businesses using social media believe it is important to their business.35 In fact, more than 9 million small businesses are now using Facebook.36 However, many small businesses have not yet invested financially in social media marketing: 42% of small businesses allocate $0 to social media marketing and 17% spend less than $100.37 Percentage of Small Business Owners Who Consider These Sites Valuable 86 % 71 % 60 % Percentage of SMBs who reported value by platform38 Now that most small businesses value social media, consider hiring someone to help manage your presence on the social media platforms that make the most sense for your business. SOCIAL
  • 16. 16 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Watch Videos Online Globally, consumers watch over 200 billion videos online per month.39 Most of these videos are from YouTube. In 2011, there were 3 billion hours of video watched per month,40 over 4 billion video views per day, and about 60 hours of video uploaded every minute.41 Plus, with more consumers looking for video content online, YouTube is now the second- largest search engine, with 3 billion unique searches per month.42 There are 7 Billion... People on the Planet Video Views Hours Watched Unique Searches Every 1.5 days Every 2.3 Days Every 70 Days Consumers are spending more time online watching and looking for videos. Your business should be investing more time creating them. VIDEO
  • 17. 17 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Engage with Business Videos Online Because online videos are becoming more mainstream, consumers are becoming more willing to watch them to get the information they want. 8.5 out of 10 People may watch a video if it contains product information. 8.7 out of 10 People reported they may watch demonstrations of a product. Percentage of respondents likely to watch types of business videos43 Because consumers now use videos as a way to get information about businesses, you can use this tool to build credibility and influence purchasing decisions. VIDEO
  • 18. 18 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Have Used Their Phones To... Consumers are Always Connected The typical mobile user spends an average of 2 hours a day using their mobile phone.44 74% 50% 49% Communicating with others is one of the main reasons people use Send Text Download Use a mobile devices, but they are also spending a substantial amount of Messages Apps Browser time on the mobile Web. 36% 33% 25% Access Blogs Play Listen to or Social Games Music Networks Percentage of mobile phone owners reporting using their phones for these activities45 The rise of mobile gives you a chance to stay connected to consumers wherever they go. MOBILE
  • 19. 19 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Love Mobile Approximately 234 million Americans use mobile devices regularly.46 And for some, “use” actually means “can’t live without.” One survey in the U.K. found that 66% of respondents suffered from nomophobia, the fear of being without a mobile phone.47 Almost 66% of smartphone subscribers even admit to sleeping with their phones close to them.48 “I would rather give up than my phone for a week.” 70% 63% Chocolate 33% 22% Alcohol Sex Toothbrush What respondents reported they would rather give up than their phone by percentage49 nomophobia : is the fear of being out of mobile phone contact Term coined during study by U.K. Post Office50 Since consumers don’t want to be disconnected from their phones, you shouldn’t ignore the importance of mobile marketing as a way to reach them. MOBILE
  • 20. 20 150 Smart Stats: Online Marketing Trends Every Business Needs to Know The Rise of the Smartphone The growth of mobile Internet usage is made possible by the rise in smartphone ownership. In fact, almost half (49.7%) of U.S. mobile subscribers own a smartphone.51 That’s more than 106 million people.52 And by 2016, 192 million people in the U.S. are projected to own a smartphone. 53 Of all smartphone operating systems, Android has the most shares in the U.S. market.54 23% Apple 59% Android To date, approximately 175 Million 8% Other iPhones have been sold around the globe.55 7% Symbian 6% Blackberry Current market share of smartphone operating systems in the U.S.54 Smartphones are empowering consumers to communicate, search for businesses, and even purchase, no matter where they are. MOBILE
  • 21. 21 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Tablet Ownership is on the Rise Not only are consumers using smartphones to access the mobile Web, but they are now using tablets as well. Studies predict that by 2015, over half the population of Internet users will own a tablet.56 Tablet Ownership in the U.S. 51.9% 47.5% 40.4% 29.1% 14.5% 5.8% 2010 2011 2012 2013* 2014* 2015* Recent and projected* growth of tablet ownership in the U.S.57 Tablets are powerful devices that give consumers a robust mobile Web experience. As more consumers use tablets, having a mobile marketing strategy is essential to reach them. MOBILE
  • 22. 22 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers are Multitasking Consumers aren’t always replacing one screen with another. Many people use multiple screens at the same time.58 85% 66% Use a tablet or a phone Use a tablet or phone while on while watching TV. a computer and watching TV. Percentage of respondents using multiple devices simultaneously58 Consumers are juggling many types of devices. So your marketing should not only reach them on all of these platforms, but you should also have one clear and consistent marketing message. MOBILE
  • 23. 23 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Search on Mobile Studies show that by the year 2016, mobile searches will overtake PC searches for local search.59 Within the past 2 years, the number of Google searches on mobile devices has grown by 500%, making Google the leader in mobile search.60 Likewise, Google also owns the majority of local mobile searches.61 By the end of 2011, 61% of smartphone owners had searched for a local business on their phone.62 Car Italian Repair Spa Food 3 out of 5 Consumers search for local businesses on their smartphone. Smartphone owners who use their phone to search for local businesses62 Consumers are searching for local businesses via mobile. Having a mobile website and claiming and optimizing your Google+ Local page can help them find yours. MOBILE
  • 24. 24 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Rely on Mobile Maps Not only are consumers searching on Google’s mobile browser and app, but they are also finding places directly in Google Maps on mobile devices. 200+ Million } Users per Month on Mobile Google Maps. That’s 40% of All Usage. 63 Now, consumers can find any business when they are on the go. Make sure they can find you. MOBILE
  • 25. 25 150 Smart Stats: Online Marketing Trends Every Business Needs to Know People Socialize via Mobile Consumers spend a growing amount of time on social media sites via mobile devices. In some instances, the average mobile user spends more of their social media time using a mobile device than they do using a computer. 441 114 Minutes 53 Minutes 13 Minutes Minutes per per per per month month month month Average minutes spent by a mobile user via mobile browser and mobile app combined64 Because mobile access allows consumers to constantly stay connected to social media sites, it’s important to frequently add new, fresh content to your social media pages. MOBILE
  • 26. 26 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Consumers Shop via Mobile Consumers are now using mobile devices to make purchasing decisions. 47.5% of U.S. consumers have used mobile devices to search for products and services online,65 and this only increases with smartphone owners.66 Smartphone Owners Use Phones to Aid in Shopping... } 38 44 While in the Aisle % While at % 66% To Make a Store Where Product is Purchasing Sold Decisions Smartphone owners reporting using a mobile device for respective shopping activities67 Consumers can now decide what to buy when at the store or even while standing in front of the product, making a mobile presence even more critical than ever. MOBILE
  • 27. 27 150 Smart Stats: Online Marketing Trends Every Business Needs to Know 2012 13% 1% The Shift to Online 2013 14% Marketing -1% Local businesses are now spending more of 2014 their advertising budgets on online, interactive, 14% and digital advertising, with a predicted 1% growth from $21.2 billion in 2011 to $35 billion by 2015.68 This predicted growth is significantly higher than 2015 what is projected for traditional ad spending. 13% -1% Traditional Ad Online Ad Growth Growth Predicted percent change year over year in online vs. traditional ad spend68 Because consumers are searching locally, online advertising is an essential tool for even the smallest businesses to reach more local consumers. ADVERTISING
  • 28. 28 150 Smart Stats: Online Marketing Trends Every Business Needs to Know $39 Billion $36 Billion $32 $33 Billion Investment in Billion Online Advertising Online Advertising Online Advertising is Growing Print Advertising Print Advertising In 2012, the spend on online advertising is predicted to surpass the spend on print advertising.69 } } 2011 2012 Past and expected annual U.S. spend on traditional print and online advertising69 More advertisers are adapting their marketing budgets to include online advertising. This shows how essential online advertising has become to reach consumers. ADVERTISING
  • 29. 29 150 Smart Stats: Online Marketing Trends Every Business Needs to Know All Online Advertising is Growing Search Display Mobile Social Mobile Plumber in Tampa, FL 24% Ad 128% 23.6% 28 % Growth Growth Growth Growth $19.5 Billion $15 Billion $4.2 Billion $4.8 Billion Projected Spend Projected Spend Projected Spend Projected Spend In 2012, search advertising In 2012, the spend on display Mobile ad spending in the The spend on social media spending is expected to rise advertising is estimated to grow U.S. is set to reach $4.2 billion advertising is estimated to reach by 28% to $19.5 billion in by 24.1% to $15.4 billion in the by the end of 2012, a 128% $4.8 billion in 2012. This is up the U.S.70 U.S. alone.71 growth from early 2012.72 23.6% from 2011.73 As online advertising continues to grow, it’s more important than ever to invest in a variety of ways to reach consumers online. ADVERTISING
  • 30. 30 150 Smart Stats: Online Marketing Trends Every Business Needs to Know How Does the Web Affect Your Business? The Web is dramatically influencing consumer behavior and changing how your business connects with potential customers online. The information available online today gives consumers power that they haven’t had before, and this will only continue to grow. That’s why you need a Web presence that allows consumers to find you, connect with you, support you, and do business with you online. This isn’t just a trend. It’s a new way of doing business.
  • 31. 31 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Like our stats? There are many ways to learn more... ReachLocal Newsletter reachlocal.com/newsletter ReachLocal Learning Center resource.reachlocal.com Call Us 866.822.7358 blog.reachlocal.com twitter.com/reachlocal Follow Us facebook.com/reachlocal youtube.com/reachlocal reachlocal.com | 866.822.7358 © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
  • 32. 32 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Sources 1 Local Consumer Review Survey (2012) http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 2 BusinessNewsDaily http://www.businessnewsdaily.com/1973-google-places-adwords-small-business-tools.html 3 BIA/Kelsey http://www.biakelsey.com/Company/Press-Releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp 4 Pew Internet http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Whos-Online.aspx 5 comScore http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_US_Internet_in_Q1_2012 6 Social Media Today http://socialmediatoday.com/node/504064 7 Pew Internet http://www.flowtown.com/blog/what-are-people-doing-online 8 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/6/comScore_Releases_May_2012_U.S._Search_Engine_Rankings 9 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Search_Engine_Rankings 10 CNET http://news.cnet.com/2100-1025_3-6091289.html 11 Pew Internet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx 12 Pew Internet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx 13 Forrester http://www.searchenginejournal.com/10-stats-to-justify-seo/36762/ 14 Search Engine Journal http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ 15 Google Research Blog http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html 16 Pew Internet http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-less-detail.aspx 17 comScore http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus 18 Pew Internet http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-less-detail.aspx 19 Edison Research http://www.edisonresearch.com/wp-content/uploads/2012/06/The-Social-Habit-2012-by-Edison-Research.pdf 20 Socialbakers http://www.socialbakers.com/facebook-statistics/united-states 21 Facebook Q2 Earnings Report (2012) http://investor.fb.com/releasedetail.cfm?ReleaseID=695976 22 CheckFacebook http://www.checkfacebook.com/ 23 Semiocast http://semiocast.com/publications/2012_01_31_Brazil_becomes_2nd_country_on_Twitter_superseds_Japan 24 Mediabistro http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914 25 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798 26 LinkedIn Press Center http://press.linkedin.com/about 27 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798 28 CNET http://news.cnet.com/8301-1023_3-57419349-93/facebooks-$1b-instagram-deal-$300m-in-cash-rest-in-stock/ 29 ZDNet http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250 30 Instagram http://allthingsd.com/20120403/instagram-by-the-numbers-1-billion-photos-uploaded/ 31 comScore http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_US_Internet_in_Q1_2012 32 Experian Marketing Services http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download 33 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798 34 Local Consumer Review Survey (2012) http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 35 Social Media Marketing Industry Report http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/ 36 Intuit http://www.intuit.com/websites/small-business-social-media-infographic/ 37 Intuit http://www.intuit.com/websites/small-business-social-media-infographic/ reachlocal.com | 866.822.7358 © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.
  • 33. 33 150 Smart Stats: Online Marketing Trends Every Business Needs to Know Sources 38 Intuit http://www.intuit.com/websites/small-business-social-media-infographic/ 39 comScore http://www.comscore.com/Press_Events/Press_Releases/2011/12/More_than_200_Billion_Online_Videos_Viewed_Globally_in_October 40 YouTube Press Room http://www.youtube.com/t/press_statistics 41 YouTube Blog http://youtube-global.blogspot.com/2012/01/holy-nyans-60-hours-per-minute-and-4.html 42 Yell Limited http://marketing.yell.com/web-design/youtube-as-a-search-engine/ 43 eMarketer http://www.emarketer.com/Article.aspx?R=1008959 44 InMobi http://www.simplyzesty.com/mobile/people-now-spend-more-time-daily-on-mobile-than-tv-or-computers/ 45 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share 46 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share 47 SecurEnvoy http://www.securenvoy.com/blog/2012/04/19/so-is-a-token-weaker-than-tokenless-authentication 48 Telenav http://www.telenav.com/about/pr-summer-travel/2011/infographic_phonewars_lrg.jpg 49 Telenav http://www.telenav.com/about/pr-summer-travel/2011/infographic_phonewars_lrg.jpg 50 Wikipedia http://en.wikipedia.org/wiki/Nomophobia 51 Nielsen http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us/ 52 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share 53 eMarketer http://www.idc.com/getdoc.jsp?containerId=prUS23503312 54 IDC Worldwide Mobile Phone Tracker http://www.idc.com/getdoc.jsp?containerId=prUS23503312 55 ZDNet http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717 56 eMarketer http://www.emarketer.com/Article.aspx?R=1009120 57 Pew Internet http://pewinternet.org/Infographics/2012/A-Closer-Look-at-Gadget-Ownership.aspx 58 Online Publishers Association http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_%28Public%29.pdf 59 BIA/Kelsey http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/ 60 The Mobile Playbook http://www.themobileplaybook.com/#/4_1 61 BIA/Kelsey http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/ 62 Localeze/comScore http://www.localsearchstudy.com/Local%20Search%20Study%202012.pdf 63 BIA/Kelsey http://blog.kelseygroup.com/index.php/2011/05/25/20-of-google-searches-are-local-40-on-mobile/ 64 comScore http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior 65 Oracle http://www.oracle.com/us/industries/communications/oracle-atg-mobile-wp-345770.pdf 66 eMarketer http://www.emarketer.com/Article.aspx?R=1008971 67 eMarketer http://www.emarketer.com/Article.aspx?R=1008971 68 eMarketer http://www.emarketer.com/Article.aspx?R=1008935 69 eMarketer http://www.emarketer.com/Article.aspx?id=1008783&R=1008783 70 eMarketer http://www.emarketer.com/article.aspx?R=1008804 71 eMarketer http://www.emarketer.com/Article.aspx?R=1008926 72 Mobile Marketing Watch http://www.mobilemarketingwatch.com/strategy-analytics-says-u-s-mobile-ad-spend-will-double-this-year-22542 73 BIA/Kelsey http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-2016.asp reachlocal.com | 866.822.7358 © 2012 ReachLocal, Inc. All Rights Reserved. ReachLocal® is a registered trademark. All other marks are the property of their respective owners.