How the coronavirus affected the online grocery shopping in Hungary? Most people look for information about the pandemic and one third of the respondents consider buying groceries online instead of going to stores. According to our research Tesco Online Shopping is the most popular choice for online grocery shopping in Hungary.

1. Impact of coronavirus on the online
grocery shopping in Hungary
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Excerpt
March 2020

2. Executive summary
⁄ Women, older people, those with higher education and those with higher household income are more actively informed
about the coronavirus in Hungary.
⁄ The general shopping habits of almost four-fifths of respondents will be affected by the spread of the coronavirus.
⁄ Men, younger people and those with higher personal incomes have been shopping online more than the average in the
last year.
⁄ The three best known online grocery stores in Hungary are Tesco, Auchan and SPAR. Kifli.hu, a newcomer to the
domestic market, was mentioned by one-tenth of the respondents.
⁄ Mostly the members of the youngest age group, those from Budapest (since most of these services are only available
there) and those with higher household incomes have been buying food online in the past year.
⁄ The three most popular offline stores are Lidl, SPAR and Tesco.
⁄ As a result of the spread of the coronavirus about 100,000 buyers in Budapest and Pest county are planning to shop for
groceries online within one month (and up to another 150,000 likely to buy).
⁄ The online grocery stores mainly cover Budapest and Pest county. Residents here will most likely choose the web store
of Tesco or Auchan.
⁄ Tesco Online Shopping is the most popular among people who will (almost) certainly buy groceries online.
⁄ Potential online shoppers are much more afraid of the nationwide spread of the coronavirus than the average adult
internet users.
⁄ Tesco Online Shopping is popular with customers of all offline grocery stores.

3. Research background: online survey among internet users over 18
Research topic: the impact of the spread of coronavirus on online grocery shopping in
Hungary
Research method: self-administered online survey distributed in VeVa (Véleményem
Van) online research community
Duration of data collection: March 12-15, 2020
Population: approx. 5,9 million Hungarian residents
Sample size: n=1.048 person
Margin of error: +/- 3,1% in case of 50% answer distribution (yes/no)

4. Infographic about the main results

5. Please contact us with any
questions
Róbert Pintér PhD
Business Development Director
+36 30 999 65 95
robert.pinter@reacty.digital