2. Spectrum Publishing is built on the belief that literacy is a
birthright for every child and learning should be a happy and
enjoyable process. We recognize the vast diversity among our
elementary and young adult readers and aim to bring them
educational and entertaining books that reflect the rich spectrum
of their experiences.
At Spectrum, we are committed to stories that not only open
our readers’ hearts and minds, but delight them at the same time!
Whether they are just learning to read or have been reading for a
long time, we hope our books will always remind our readers of the
joy of learning something new.
Mission Statement
3. Overview
• Spectrum Publishing was founded in 2001 by * located in 551
5th
Ave, New York City
• Approximately 400 titles annually
• 800 employees and can distribute its titles in physical and
digital editions in more than 50 countries and territories around
the world
• Spectrum has publishing and distribution capabilities in the
United States and Canada, as well as an international sales
presence in every major market.
• Until 2014, 528 titles on the New York Times bestseller list,
including 52 #1 bestsellers
16. BOOK PROPOSALS
- What Do You See: New York City
by Nick Ryan and Mia Johnson
- When I lived with Big Huang And
Little Honda by Sunny Huang
- E/M by Imogen Jones
17. What Do You See: New York City
by Jessica Plutchok
❏ Children’s Interactive Travel Guide Book
❏ 25 Pages
❏ $9.90
❏ English and Foreign Language rights
18. Editor: Jessica Plutchok
- Received proposal from first time authors Nick Ryan and Mia Johnson
- Nick Ryan is a former editor for a travel website and Mia Johnson is an
elementary school teacher. The two have been friends for over 15 years.
- Proposal sent to Spectrum in December 2014.
- Spectrum decided to acquire the title believing it would expand markets in
the children’s book industry.
- Focusing on the combination of content and imagery from the authors’
proposal.
- We believe the What Do You See guides will capture the “edutainment”
theme of Spectrum.
- Spectrum acquired Ryan and Johnson’s What Do You See through a team
acquisition meeting for $7,500.
19. Marketing and Sales Strategy
What Do You See: New York City
- Plan to use a limited promotional event for What Do You See: New York
City. We have plans to include a copy of the children’s book as a gift when
families book vacations through Expedia and Priceline, indicate that they
are traveling to New York City with at least one child. This limited time offer
will only last for one month in order to promote the sale and recognition of
the title.
- Authors have been in contact with Food and Travel Magazine to promote
the book at upcoming travel expos and conferences.
- Spectrum social media accounts and blog will support and promote What
Do You See: New York City.
20. What Do You See: New York City P&L (per book)
Item Description Hardcover Total
Advance Author's Advance $25,000 $25,000
Cover Price $9.9 $9.9
Gross Copies Sold Estimated number 50,000 50,000
Net Copies Sold Gross Copies Sold-Return 32,500 32,500
Total Cost PP&B, Freight and Shipping,
Marketing, Authors' roylaty,
Overheads
$281,000 $281,000
Net Profit Gross Profit-Total Cost $15,750 $15,750
21.
22. When I lived with Big Huang And Little
Honda By Sunny Huang
• SALES HANDLE:
Sunny Huang, a Caldecott Medal winner, produces a sweet and enjoyable story
with her stuffed toys to inspire the audiences to build picture books by their own
creative way.
23. Book Description:
When I lived with Big Huang And Little Honda
Big Huang and little Honda are author’s two bunny neighbors, a newlywed
lived in her next door. Sunny found many interesting story happened in their
loving lives, which really touched her to learn how to love others. She took
pictures for their lives and narrated their stories with her own tone.
Quotes:
★ “Delightful, cheerful, wonderfully designed story of life and love.” -- Sophie
Blackall
★ “What a creative and funy picture book I read!” -- Nicholas Davvi
24. When I lived with Big Huang And Little
Honda
Author Sunny Huang
Category Picture Books
Price $18.00
Pages: 36
Trim Size: 10.25 X 10.55 inches
Format: Hardcover
Designer: David Xiao
On Sale: 12/10/2015
Editor: Jing Huang
Territories: World English, Audio
25. Author Information
When I lived with Big Huang And Little Honda
★ Published 11 books since 2001
★ Caldecott Medal in 2010, Why I can’t Read In A Library, with more
than
200, 000, 000 sales until 2014
○ Society Of Illustrators Founders Award
○ Publishers Weekly Best Children’s Book
○ New York Top Ten Picture Book
★ Her books have been translated to more than 5 languages
★ Living with her husband and two babies in Brooklyn
27. Author’s Marketing Possibility
When I lived with Big Huang And Little Honda
Social
Media
Personal Website
Facebook, Twitter,
Instagram
Platform
New York Public
Library
Book
Industry
New York
Magazine Interview
28. Selling Points:
When I lived with Big Huang And Little Honda
Selling
Points
Broad
Audience
Ideal
Author
Fine Art
Endless
Value
29. Comparison and Competition:
When I lived with Big Huang And Little Honda
● NO accordant book in its category.
● Almost all of the children’s picture book are illustrated by drawing works,
not by the toys which are one of closest friends for children .
● Several comparative title created with the same intention: encouraging
children to create their own books or find a beautiful mind by their own
views.
● Created You Own Pop-Up Books, Creativity For Kids, but none of them
have been updated by uncertain years.
30. Marketing Plan:
When I lived with Big Huang And Little Honda
• Book Reviews
• Event in Book
Festival Fair
Book
Industry
• Writer Signing in
Barnes & Noble
• Spectrum Book Club
Reader
Relationship
• A New Book Series
• Audiobook
• Cartoon
Expand
Value
31. When I lived with Big Huang And Little Honda P&L
Item Description Hardcover Total
Advance Author's and
Designer's
Advances
$200,000 $200,000
Cover Price $18 $18
Gross Copies
Sold
Estimated
number
100,000 100,000
Net Copies Sold Gross Copies
Sold-Return
65,000 65,000
Total Cost PP&B, Freight
and Shipping,
Marketing,
Authors' roylaty,
Overheads
$452,000 $452,000
Net Profit Gross
Profit-Total Cost
$518,000 $518,000
32. E/M by Imogen Jones
• Young adult literary fiction, ages 14+
• 320 pages; trim size of 5.5 x 8.3 inches
• No illustrations
• Paperback
33. E/M by Imogen Jones
“A multicultural, modern adaptation of Jane Austen’s Sense and
Sensibility written for a young adult audience. E/M tackles issues of
ethnicity and migration and explores the enduring bond between two
sisters.”
Editor: Rebecca Nicolasa Mbanugo
• Received book proposal from author’s literary agent, Fran
Holloway in November 2014
• Initial impression: great concept of putting new spin on a
well-loved classic
• Fits in with Spectrum’s core mission of showcasing diverse stories
that speak to a multicultural audience
• Acquired project through acquisition meeting for sum of $40,000
34. • Story unfolds in the 21st century
• Personalities of heroines Ella and Mia Davies mirror that of
original sisters Elinor and Marianne Dashwood:
Ella: reserved and practical
Mia: extroverted and impulsive
• However, reimagined pair are teenagers of mixed Nigerian,
English, and American heritage
overvie
w
35. Excerpt from Book
Proposal:
After the untimely death of their father and the subsequent collapse of his business,
teenaged Ella and Mia Davies are forced to abandon the comfortable life they’ve
known in Marin County, CA and relocate to their mother’s childhood neighborhood
of Peckham in southeast London.
...As the girls bear with their grief over their late father and endeavor to settle into
their new lives abroad, they encounter a multitude of challenges, ranging from
adjusting to the mercurial weather and dealing with smaller and cramped living
arrangements, to adapting to the many idiosyncrasies of British culture and
reconciling themselves to their reality as foreigners in an unfamiliar land.
...In the midst of all this, Ella and Mia encounter…[an] awkward and bookish
neighbor [named] Ian Fry and James Kingsley, Mia’s attractive and adventurous
classmate...Through their relationships with Ian and James, Ella and Mia each
experience the rush of first love. However, when their budding romances
inadvertently lead to familial and social conflicts, the sisters must help each other
overcome the crushing pain of heartbreak.
36. Author Bio: Imogen Jones
Background
• Grew up in London
• Of Anglo-Nigerian heritage
• Received BA (Hons) in English Literature from Kingston
University in London and MFA in Creative Writing from
UC Davis
• Professor of English at UC Berkeley
• Currently resides in Berkeley, CA
37. Author Bio: Imogen Jones
Published Work
• Wandering Notions. Chronicle Books, 2007
• Pidgin Dreams. Harper Collins/Amistad, 2010
• Published essays in Granta magazine and the London
Review of Books
• Short stories featured in McSweeney’s
Awards and Recognition
• School Library Journal Starred Review--Wandering
Notions (2007)
• William C. Morris YA Debut Award--Pidgin Dreams
(2011)
38. Marketing and Promotion
Author Platform Media Exposure Speaking
Engagements
Website:
www.imogenjones.com
(launched in 2011)
80,000 unique visits per
month
Los Angeles Times
Festival
of Books
Facebook:
4,000 likes
NPR Books
interview
Museum of the
African
Diaspora
(MOAD)
in San Francisco
Twitter:
300,000 followers
NYPL Kicks Off
Summer Reading
39. Comparative and Competitive Titles
• For Darkness Shows the Stars by Diana Peterfreund.
Harper Collins/Balzer + Bray, 2013. (Paperback,
hardcover, and e-book for NOOK).
--Update of Persuasion, while E/M is a reimagining of
Sense and Sensibility
--Dystopic tale set in post-apocalyptic world; E/M is a
work of contemporary realistic fiction.
40. Comparative and Competitive Titles
• YA novels of Claire LaZebnik:
Epic Fail. Harper Collins, 2011. (Paperback and e-book
formats ).
The Trouble with Flirting. Harper Collins, 2013. (Paperback
and e-book for NOOK).
The Last Best Kiss. Harper Collins, 2014. (Paperback and
NOOK e-book).
-- Contemporary adaptations of Pride and Prejudice,
Mansfield Park, and Persuasion
-- Set in one city and focus solely on experiences of white
characters
-- E/M set on two continents and highlights development of
and relationship b/w two ethnically
mixed sisters
41. Comparative and Competitive Titles
• The Dashwood Sister’s Secrets of Love by Rosie
Rushton. Hyperion, 2006. (Paperback).
--Set solely in UK, while E/M has transatlantic setting
-- E/M puts completely new twist on characters and plot
of original novel
-- Rushton’s novel retains exact character names and
most of the situations found in original
42. Sample Material
Excerpt from Chapter One
Mia sat at a small table by the window, her face hidden behind the assigned reading for her
English literature class. She looked at the words printed on the page before her, but did not read them.
The book was her excuse for being in a coffee shop and not in her bedroom, as her mother expected.
But it was also a shield—a pretense to discourage conversation. It wasn’t conversation but noise that
she wanted.
Lately, “conversation” was really code for something else entirely. With her mother, it actually
meant talking at her rather than to her. With Ella, it meant talking around the one thing neither of them
could bring themselves to talk about directly. Worse when the three of them were not pretending to
have conversations, they simply weren’t talking at all, leaving the house to fill up with silence and the
growing number of boxes full of their belongings. Mia needed an escape, even if just for a few hours.
She shifted her book to one hand, so she could get a handle on her mug. As she sipped her now
lukewarm peppermint tea, she decided to people-watch and glanced over at the table next to her. A
guy and a girl were studying. Mia guessed college students from their clothing. The guy alternated
between looking down at his notes and typing on a laptop. The girl pressed the cap of a ballpoint pen
against her chin as she read and flipped through the pages of a textbook. Absorbed in their own work,
they did not say anything to each other. Mia wondered if they were a couple, but they didn’t seem to
show any of the signs of affection that couples do. Perhaps they were only friends. Or maybe they
were a couple after all and had inexplicably grown distant. Watching them sit, seemingly oblivious of
each other’s presence, suddenly made her think of her mother. How lonely Mom must feel, Mia
thought, now that her husband is gone. A lump rose in her throat and she decided to look away.
43. E/M P&L
Item Description Paperback Total
Advance Author's
Advance
$40,000 $40,000
Cover Price
$9.99 $9.99
Gross Copies
Sold
Estimated
number
50,000 50,000
Net Copies
Sold
Gross Copies
Sold-Return
32,500 32,500
Total Cost PP&B, Freight
and Shipping,
Marketing,
Authors'
roylaty,
Overheads
$192,000 $192,000
Net Profit Gross
Profit-Total
Cost
$92,675 $92,675
45. Spectrum’s Future Plan
- continue the What Do You See title into a series including guides for other
cities such as San Francisco, Paris, London, Tokyo, etc.
- create a smartphone application for the book series
- create audio book for When I lived with Big Huang And Little Honda By
Sunny Huang and other titles on our backlist
- convert some of our young adult titles to ebooks in order to expand our
markets
- Potential
