Mobile Marketing for Recruitment session presented by Chris Hoyt (Associate Director of Talent Attraction at AT&T and of www.RecruiterGuy.net) and Michael Marlatt (Recruitment Manager at Hewitt & Associates and of www.CloudRecruiting.net) at the Social Recruiting Summit 2009 on Google's campus in Mt. View, CA. (Interactive version of this presentation can be found here: http://l.recruiterguy.net/srs09-presi Video version of this presentation can be found here: http://l.recruiterguy.net/video ) ~~ Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves what’s keeping them from accepting the mobile platform as a method of attracting and recruiting talent. Shattering myths that mobile marketing is simply spam, hype, or for the youth market, this interactive session brings evidence to the palm of your hand proving otherwise. Showing how simple a mobile recruitment campaign can be to implement and track the discussion will expand on much more than just the current buzz. More personal than traditional marketing and with measurable results that are more instant than any other form of print media mobile devices are a form of communication and recruitment that no company can afford to ignore. Join the conversation and be part of the experience that will share methods that allow forward thinking companies to tap into a service that boasts over 138 million U.S. subscribers who are sending and receiving text messages at a rate of 2.5 billion a day. #socialrecruiting

1. Mobile Marketing
Presented by…
Chris Hoyt
RecruiterGuy.net
Twitter.com/TheRecruiterGuy
Go Mobile: Txt RecruiterGuy to 41411
Michael Marlatt
CloudRecruiting.net
Twitter.com/MichaelMarlatt
Go Mobile: Txt Cloud to 41411

2. What are the challenges?

3. Are we connecting to the right talent?

4. Are we using the right technology?

5. Speed of communication?

6. What is Mobile Recruiting?

7. Mobile Recruiting
…is the ability to market to prospective talent
with or on a mobile device.

9. Mobile is !
just ?!

10. is an!
extension of who we are…!

11. The stats in perspective…
4B!
3B!
1.7B!
1.5B!
1.4B!
1.35B!
1.3B!
1.3B!
1B!
850M!
800M!
700M!
480M!
* Value Represented in Billions Source: Tomi Ahonen Almanac 2009.

12. Don’t wait. Move.
Mobile is only used by
the youth generation.!

13. Text-Messaging Surpasses Voice
Calls within the 25-44 Age Group.
U.S. Wireless Phone Calls Text Messages
Subscribers
Nielsen Mobile Survey
All Subscribers 204 357
Average number of
12 & Under 137 428 monthly calls vs. text
messages among U.S.
wireless subscribers.
Ages 13 - 17 231 1742 (By Age Group)
Ages 18 - 24 265 790
* The research provided
Ages 25 - 34 239 331 comes from Nielsen
Mobile, a service of The
Nielsen Company. The
Ages 35 - 44 223 236 survey measured the
billing activity through an
Ages 45 - 54 193 128 “opt-in” panel of more
than 50,000 U.S. mobile
Ages 55 - 64 145 38 Lines across the top four
mobile carriers.
Ages 65+ 99 14

14. Mobile Marketing is
equivalent to SPAM.!

15. What makes mobile marketing powerful is the
fact that it is 100% “opt-in” (permission-based).
Short Code: 36569!

17. …with understanding comes !
Original Design by Aaron Nace

19. 5 Benefits of Mobile:
1. Mobile is ubiquitous.
2. Mobile is immediate.
3. Mobile is private.
4. Mobile is convenient.
5. Mobile is actionable.

20. It’s demo time…

21. “ProveIt” = Keyword
Text
to “95495” = Short Code

22. SMS, what’s in it for me?
SMS (Text-Message)
Marketing offers…
» “Opt-In” Talent Pool
» Flexibility (Easy-to-create
Push & Pull Campaigns)
» Personalization & Privacy
» Timely Communications
» Pinpoint/Target-Marketing
» SMS has a 94% Read Rate
» 15-20% Response Rate vs.
1% for Traditional Media.
» Group Broadcasting
» Job Alert Notifications
» Special Event Promotions
(e.g., Career Fair, Open-
House, Campus Recruiting)
» Surveys, Polling, & Quizzes
» Profiling/Skills segmentation
» Easily Integrates with other
Social Media Channels
» Real-time Analytics
» Cost-Savings

24. Joining AT&T’s Talent Network is
easy to do. Subscribers “opt-in”
by completing a brief online
registration form.

27. AT&T Jobs iPhone App

30. RecruiterGuy.net CloudRecruiting.mobi
Think:
“Mobile-Optimize”

31. "Social networking sites are helping the mobile Internet reach its tipping
point. We are now seeing an increasing number of people taking a real
multi-channel approach to their communications with the growth in the use
of email, Facebook and Twitter on the mobile, no doubt assisted by newer,
technically advanced handsets like the iPhone.”
- Abid Warsi, Sr. Consultant at Webcredible

33. Image Credits & Acknowledgements…
Slide 1 – Intro: iStock
Slide 2 – Recruiting Challenges?: iStock Slide 18 – 5 Benefits of Mobile: iStock
Slide 3 – Right Talent?: iStock Slide 19 – 5 Benefits /Blackberry: Flickr
Slide 20 – Demo Time: Flickr
Slide 4 – Best Technology?: Flickr
Slide 22 – SMS, What’s in it for me?: Flickr
Slide 5 – Speed of Communication?: Flickr
Slide 23 , 24, 25 – A T&T Talent Network
Slide 6 – What is Recruiting?: Flickr Slide 26 – AT&T’s Career Dev Program
Slide 7 – Mobile Recruiting Definition: Flickr Slide 28 – CloudRecruiting.net Blog
Slide 8 – 3 Mobile Myths: Flickr Slide 29 – RecruiterGuy.net Blog
Slide 9 – Myth 1: iStock Slide 31 – Mobile Social Integration: Flickr
Slide 10 – Mobile is an extension by Keegan Slide 32 – AT&T Social Media Directory
Slide 11 – Mobile Stats by Tomi Ahonen Slide 33 – Credits: Flickr
Slide 12 – Myth 2: Flickr
Slide 13 – Fact 2 stats from Nielsen Mobile‐2008
Slide 14 – Myth 3: Flickr * A special thanks to the
Slide 15 – Coke‐cola Txt Campaign by MyCoke Social Recruiting Summit!
Slide 16 – Consider a new perspective: Flickr
Slide 17 – Overcoming Fear: Original design by
Aaron Nace (www.NaceDesign.com)

34. Mobile Marketing
Presented by…
Chris Hoyt
RecruiterGuy.net
Twitter.com/TheRecruiterGuy
Go Mobile: Txt RecruiterGuy to 41411
Michael Marlatt
CloudRecruiting.net
Twitter.com/MichaelMarlatt
Go Mobile: Txt Cloud to 41411