The document provides guidance on creating an effective employer brand. It explains that recruitment is now candidate-driven due to low unemployment. Developing a strong employer brand can reduce costs and improve hiring. The key steps are to understand your employee value proposition by talking to current employees, get leadership buy-in, build an engaged candidate community through proactive outreach, create employee stories to communicate your culture, and measure the impact of employer branding efforts. Automation tools can also help scale your employer branding.

1. How to
CREATE AN EMPLOYER BRAND
that your candidates love

2. Any damn fool can put on a deal, but it
takes genius, faith and perseverance to
create a brand.
- David Ogilvy
Founder, Ogilvy and Mather
Known as Father of Advertising

3. Why do I need to create an employer brand?

4. Recruitment
market is now
candidate-driven

5. 4.6%
lowest unemployment rate in the US in 10 years

6. 10%
more cost of hire if you have bad employer brand

7. 60%
CEOs handle employer branding themselves

8. Future scope of employer branding

9. How do I find my employer brand?

10. Talk to your team and know what is it they love the
most about your company.
Your Employee Value Proposition (EVP) is at the core
of your employer branding activities.
Find your EVP

11. Today candidates are more aware than ever.
Talking to your candidates would allow you to know
where your current reputation stacks.
Talk to candidates

12. Hiring is a team sport!
Get everyone including your leadership team
onboard.
Do a NPS survey as an employer within your team.
Get your team onboard

13. How do I create an employer brand?

14. Engage with your community time to time, even if they
are not actively looking for a job
Build Candidate Community not database

15. Engage proactively with your candidate community
Run drip email campaigns to reach out to a large number
of candidates automatically using tools like Recruiterflow
Proactive Engagement

16. To hire the right talent, you need to build candidate
persona.
Your employer brand marketing should target candidates
with this persona.
Build Candidate Persona

17. Creating employee stories and sharing it on your website
and social media pages gets your message directly to the
candidate
Communicate directly

18. Feel free use images and videos as collateral to enhance
your employer brand.
Create your culture deck so your candidates get a chance
to know more about your company.
Use Multimedia to get attention

19. Measure data at each point
Track Hiring speed, NPS for candidates/employees,
Source ROI and Pipeline Status
Data is the key

20. Always try to add a layer of automation wherever you
can without compromising the human side of it.
Tools like Recruiterflow help you expand the reach of
your employer branding efforts.
Use Technology

21. A good employer branding is the essence of
your recruitment engine!

22. Want to learn more?
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