Online Recruiting and Job Pollution: Taking a quick look at the evolution of online recruiting, job boards, job aggregator sites, social recruiting, and the impact on the candidate experience.
15. Building “Flair” and SEO Pages for Rank Hiring Company Pages Indexed Target 40,240 General Mills 5,800 Cargill 9,720 Medtronic 10,600 3M 6,930 Express Scripts 1,400 US Bank 25,300 Morgan Stanley 10,600 Supervalu 3,870 TOTALS: 114,740
16. Actual Jobs, vs. Jobs & Pages on Indeed.com Hiring Company # Jobs Open Jobs on Indeed Pages Indexed Target 1,073 2,529 40,240 General Mills 103 388 5,800 Cargill 238 490 9,720 Medtronic 505 1,816 10,600 3M 626 869 6,930 Express Scripts 153 386 1,400 US Bank 1,590 3,076 25,300 Morgan Stanley 1,891 2,613 10,600 Supervalu 162 571 3,870 TOTALS: 6,341 12,730 114,740
19. The Lure from Sponsors Selling candidates on services A candidate’s Resume is now available to thousands of recruiters and companies – for you to now compete against
We’ve made the shift from newspapers to job boards, and we’re entering into the social recruiting era. But the question I’ve got is - NEXT SLIDE
By a show of hands, how many of you think recruiting is easier today than 5 or 10 years ago? How many of you think it’s harder? NEXT SLIDE
Throughout the next 45 minutes, I will ask you to consider a few of the reasons why I believe recruiting isn’t easier today than it was in previous years. One of the takeaways from my presentation today is about “job pollution”. Job pollution is an output of everything that’s taking place today on the web with regards to online job advertisements and postings. NEXT SLIDE
What’s the result of the pollution? We’re posting the same jobs and duplicating content all over the web. Last month CLC Recruiting , formerly the Recruiting Roundtable (CEB) released results from a member survey. These may or may nor surprise you based on everything you’ve heard the past 6 months in the recruiting space… NEXT SLIDE
Hopefully I’ve peaked your interest enough to stay and listen. 7 people from AMP have to stay. So you know what you can expect – and what you’ll hear about: NEXT SLIDE
Let’s take a look at how online recruiting has evolved over nearly 2 decades. The first job board launched 18 years ago. CHANGE SLIDE
Do these look familiar? Anyone remember Monster’s original mascot - “Jabba The Hunt”
In 18 years, the base functionality of job boards has not changed that much. (Post jobs, apply online, Resume database). Sure, things have evolved significantly, but the premise of what the boards were built on remains the same. But today isn’t just about job boards – and I’ll spend a majority of my time talking about the past 5 years – to the right of the red line. Aside from web 2.0 technology – and engaging in social media for recruiting, one of the biggest changes came with the introduction of aggregators, starting with Indeed in 2004.
There are quite a few aggregators out there – from indeed and simplyhired to oodle and careerjet. More and more aggregators are launching – and job boards are getting into the aggregator business as well – on their own.
Average over 1 million jobs per week – how many are duplicate?
Indeed is now saying 17 million
They, like job boards, know how candidates search for jobs and the strings they use.
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