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RECTICEL Strategy Update KBC – Small Cap Seminar 30 November 2010 Olivier Chapelle Chief Executive Officer
Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Process
Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
Through this exercise, we will try to provide answers to the following observations  :  Recticel remains with a too   high debt level , despite significant debt reduction over the last three years,  Recticel has insufficient financial means to properly invest in and develop its four business segments,  Recticel is currently concentrated in  Europe  (>95 % of sales),  Recticel is highly dependant on Insulation profits in Belgium, and exposed to the structural long term risks of the Automotive Industry. Recticel Today : strategic observations
Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
The global PU application market represented about €38Bn globally in 2009 :  About 11 million tons of raw materials were converted into PU applications worldwide % in volumes : sources BASF & Dow Polyurethane market : Size
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Polyurethane : Leading Markets & Applications sources : BASF, Dow, Bayer, Huntsman
% in volumes : sources BASF & Dow    Footwear and Textile segments are mainly located in Asia    All other segments are represented in all four regions Polyurethane : Leading Markets & Applications
Polyurethane Market : Global Shift   Global MDI (70% of isocyanates volumes) 2010 YTD5 volumes already higher than pre-crisis 2008 YTD5.... !! (Source : Huntsman) Investment Priorities in raw material capacities : - #1 is Asia/China - Selective in EU - No more investments in USA   (Sources : Huntsman, BASF, DOW, Bayer) Source: t, 2010 Asia Europe Americas
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global Megatrends : Positive PU contributions Source : McKinsey & Co
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global Megatrends : Positive PU contributions
The PU application market is very fragmented  :  More than 100 foamers (Flexible Foam, Insulation, Seating) in Europe  Recticel (€1.3Bn), Inoac (€1.4Bn), Carpenter (€1Bn), Foamex (€0.5Bn), Vita (€0.6Bn), Foamline (€0.4Bn), Organica (€0.3Bn) together represent 13% of worldwide PU foaming market  By comparison, Bayer, BASF and Dow represent 50% of worldwide PU raw material market, resulting in tremendous power to control raw material pricing Polyurethane Market : Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market : Conclusions
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interiors : Strategic Scenario
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proseat : Strategic Scenario
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bedding : Strategic Scenario
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flexible Foam : Strategic Scenario
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insulation : Strategic Scenario
Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9-Box Grid : positioning of the 5 Recticel segments
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recticel : Strategy
Q & A Thank you for your attention

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Strategy Presentation 30 NOV 2010

  • 1. RECTICEL Strategy Update KBC – Small Cap Seminar 30 November 2010 Olivier Chapelle Chief Executive Officer
  • 2. Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
  • 3. Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
  • 4.
  • 5. Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
  • 6. Through this exercise, we will try to provide answers to the following observations :  Recticel remains with a too high debt level , despite significant debt reduction over the last three years,  Recticel has insufficient financial means to properly invest in and develop its four business segments,  Recticel is currently concentrated in Europe (>95 % of sales),  Recticel is highly dependant on Insulation profits in Belgium, and exposed to the structural long term risks of the Automotive Industry. Recticel Today : strategic observations
  • 7. Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
  • 8. The global PU application market represented about €38Bn globally in 2009 :  About 11 million tons of raw materials were converted into PU applications worldwide % in volumes : sources BASF & Dow Polyurethane market : Size
  • 9.
  • 10. % in volumes : sources BASF & Dow  Footwear and Textile segments are mainly located in Asia  All other segments are represented in all four regions Polyurethane : Leading Markets & Applications
  • 11. Polyurethane Market : Global Shift Global MDI (70% of isocyanates volumes) 2010 YTD5 volumes already higher than pre-crisis 2008 YTD5.... !! (Source : Huntsman) Investment Priorities in raw material capacities : - #1 is Asia/China - Selective in EU - No more investments in USA (Sources : Huntsman, BASF, DOW, Bayer) Source: t, 2010 Asia Europe Americas
  • 12.
  • 13.
  • 14. The PU application market is very fragmented :  More than 100 foamers (Flexible Foam, Insulation, Seating) in Europe  Recticel (€1.3Bn), Inoac (€1.4Bn), Carpenter (€1Bn), Foamex (€0.5Bn), Vita (€0.6Bn), Foamline (€0.4Bn), Organica (€0.3Bn) together represent 13% of worldwide PU foaming market  By comparison, Bayer, BASF and Dow represent 50% of worldwide PU raw material market, resulting in tremendous power to control raw material pricing Polyurethane Market : Competition
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Agenda 1. Strategic Review Process 2. Strategic Observations 3. Polyurethane Market 4. Individual Business Line Strategies 5. Recticel Portfolio & Strategy
  • 23.
  • 24. 9-Box Grid : positioning of the 5 Recticel segments
  • 25.
  • 26. Q & A Thank you for your attention