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New York | Atlanta Nasdaq CM: O L B
OnLine | InStore | OnMobile
These slides and any accompanying oral presentation contain forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995 and other Federal securities laws. These forward-looking statements are identified by the use of words such as
“believe,” “expect,” “prepare,” “anticipate,” “target,” “launch,” and “create,” or similar expressions including statements about commercial
operations, technology progress, growth and future financial performance of The OLB Group, Inc. and its subsidiaries (the “Company”).
Forward-looking statements in this presentation are subject to certain risks and uncertainties inherent in the Company’s business that could
cause actual results to vary, including such risks that the Company’s security applications may be insufficient; the Company’s ability to adapt to
rapid technological change; adverse effects on the Company’s relationships with automated clearing houses, bank sponsors and credit card
associations; the Company’s ability to comply with federal or state regulations; the Company’s exposure to credit risks, data breaches, fraud or
software failures, and other risks detailed from time to time in the Company’s filings with the Securities and Exchange Commission including its
Registration Statement on Form S-1 (file No.333-23268) initially filed with the Securities and Exchange Commission on June 26, 2019, as
amended. One or more of these factors may have affected, and in the future could affect, the Company’s businesses and financial results and
could cause actual results to differ materially from plans and projections. All forward-looking statements made in this release are based on
information presently available to the Company’s management as of the date of this presentation and speaks only as of the date on which it is
made. The Company disclaims any obligation to update these forward-looking statements, except as required by law. This presentation
contains statistics and other data that has been obtained from or compiled from information made available by third parties service providers.
The Company has not independently verified such statistics or data. The information presented in this presentation is as of November 16 ,2020
unless indicated otherwise.
FORWARD
LOOKING
STATMENT
4
A Suite of FinTech Products &
Payment Facilitator
WHO
WE ARE?
seek to Improve
merchant's
profitability and
efficiency by fitting
the right tools and
services to their
verticals
7
MERCHANT
VERTICALS
Cloud-based business
management platform that provides
Omni Commerce Solutions
• onLine
• inStore
• onMobile
• Underwriting
• Risk Monitoring
• Customer Support
• Sales Force
• Merchant Boarding
• Residual Payments
Payment gateway and virtual
terminal with proprietary business
management tools
• Certified By Visa/MC
• Level II and
• Level III
Platform to raise capital for
Issuers and broker dealers
• Debt
• Equity
• Donations
• Peer 2 Peer lending
CORE
BUSINESS
Integrated Products & Services
PRODUCTS MERCHANT SERVICES
PLATFORM PAYMENT GATEWAY PLATFORM
PRODUCTS
& SERVICES
Synergies
PAYMENT
FACILITATOR
PayFac
Business Flow
GROSS vs NET
PAYFAC WE BOOK ALL REVENUES AND
THE ADDITIONAL SOFTWARE SERVICES
Revenue recognition
demonstration
MARKET
SHIFT
Providing just payment with no
history or any data analytics and
no access through any other
device.
Contactless Payment plus
order history and analytics on all
devices.
To OMNIcommerce Benefits of OMNIcommerce
1) Affordable price
2) Robust marketing tools
3) Full customization
4) High-end Security
OLD NEW
APP FEATURES
PayFac-Split Pay Cloud Billing
School Project Funding
PCI Compliance
eCommerce Retail
Seed-to-Sale
Appointment Setup
Omni Commerce Restaurants
EMV Integration
Buy Button Social Media
Facebook eCommerce
PLATFORM OMNIcommerce
COMPLIANCE
MARKET
PRICE
Cloud-Based products
Affordable Price
SaaS Products
Web-Site Builder $19.00 - $250.00
Marketing Tools $49.00 - $149.00
POS System $49.00 - $250.00
Gift & Loyalty Cards $35.00 - $70.00
Payment Gateway $15.00 - $50.00
All Products Combined $167.00 - $769.00
OLB Bundled Price $99.00 - $199.00
Price Range/Monthly
Average Market
PAYMENT
GATEWAY
- Customizable payment
gateway
- Virtual terminal with
proprietary business
management tools
- Integrated with all our
applications
- Certified for Level II and
Level III
- Listed on Visa and
MasterCard sites.
Enables merchants to reduce
transaction costs by removing
the need for a third-party
payment gateway.
Proprietary solution
Features
MERCHANT
SERVICES
Sales channels
§ Independent Sales Organizations (ISOs),
§ Direct sales
§ Independent Software Vendors (“ISVs”)
§ Agent banks/Credit Unions
FEATURES
1. MERCHANT BOARDING online system
2. UNDERWRITING department
3. RISK MANAGEMENT team
4. CUSTOMER SUPPORT team
5. SALES AGENTS support system
6. RESIDUAL PAYMENTS accounting team
CROWD
FUNDING
PLATFORM
For capital raise
• $1MM -$50MM
Including securities
• 506c,
• Reg CF
• Reg A+
• S-1
§ eCommerce
§ Retail
§ Restaurants
§ Cloud Billing
§ OmniCommerce
§ PayFac
§ Facebook Commerce
§ EMV Integration
§ PCI Compliance
§ Buy Button Social Media
§ School Project Funding
§ Appointment Setting
8,500
23,500,000
MERCHANTS
NATIONWIDE
TRANSACTIONS
EXPECTED
INCREASE IN
REVENUE &
PROFIT
To OLB Group,
=
INTEGRATED
PRODUCTS
+
INTEGRATED
PARTNERS
ACQUISITION
STRATEGY
Purchase merchants' base companies for under $10,000 merchants not on the radar
screen of the big processors.
Acquire portfolios of merchants which produce average revenue of $150 monthly from
SMB’s.
Integrate OLB's cloud-based applications and services to increase the revenue and
improve profitability of each merchant.
Based on past conversion rates, OLB anticipates the conversion of 25% of acquired
merchants into cloud-based merchants
Company strategy to acquire low-tech merchants at average price of $3,000-
$5,000/per merchant and enhance their enterprise value by incorporating OLB's
technologies.
ORGANIC
GROWTH
STRATEGY
In-house sales and marketing acquisition cost estimated at
$500-$750 /per merchant.
Sales Reps – Paid on commissions and residuals.
Agent Banks- Small Banks to send referrals and receive as a
split of the merchant revenues.
FINANCIALS The OLB Group, Inc. and Subsidiaries
Consolidated Statements of
Operations
About Non-GAAP Measures The
Company reports its financial results in
compliance with U.S. generally
accepted accounting principles
(“GAAP”), but also provides additional
non-GAAP measures of its operating
results. The Company defines EBITDA
as operating income (loss), before
interest, taxes, depreciation and
amortization. The Company defines
adjusted EBITDA as EBITDA, as
defined above, plus non-cash stock
option expenses and certain non-
recurring items, such as costs incurred
with completing acquisitions. These
measures may not be comparable to
similarly titled measures reported by
other companies. Management
believes the use of EBITDA and
adjusted EBITDA is appropriate to
enhance the understanding by the
Company’s investors of its historical
performance through use of a metric
that seeks to normalize earnings.
2020 2019 2020 2019
Total revenue 2,308,037 2,477,432 6,922,065 7,650,266
Total operating expenses 2,733,459 2,562,562 7,768,546 8,003,574
Loss from operations -425,422 -85,130 -846,481 -353,308
Total other expense -231,936 -316,729 -863,493 -928,334
Net Loss -657,358 -401,859 -1,709,974 -1,281,642
Amortization and depreciation 200,808 210,150 616,813 632,652
Interest expense 233,211 316,389 865,397 929,143
EBITDA -424,147 124,680 -227,764 280,153
Stock based compensation 236,320 66,262 385,512 132,525
Adjusted EBITDA -187,827 190,942 157,748 412,678
For The Three Months Ended For the Nine Months Ended
September 30, September 30,
INDUSTRY
COMPS
& NEWS
IPO’s IN 2020
01/15/2021
INVESTMENT
HIGHLIGHTS
Established operational foundation that generated $9.7 million in trailing
12-month revenue.
Recently up-listed to NASDAQ with initial research analyst reports
anticipated
Acquisition of DoubleBeam in May, 2020
added 12 Million in annual transaction volume
Capital Raise of $6.45 Million provides capital for acquisition strategy
Pandemic has accelerated growth in eCommerce
Increase in number of bricks and mortar merchants emphasizing
Commerce component of business plans
§ 25 plus years of ecommerce software and
development experience
§ Developed eCommerce solutions for
Fortune 500 and 1000 companies
§ Established ecommerce platform for
AT&T employees wholesale
shopping. This platform included 180,000
AT&T employees
§ Developed and maintained
extranet/intranet infrastructure that
provided advertising services to 50 of the
top financial institutions for Doremus, an
Omnicom Communication subsidiary
Ronny Yakov
Chairman
Chief Executive Officer
Patrick Smith
VP Finance and Operations
§ 20 plus years of finance, accounting, operational and
business development experience in the merchant
services industry
§ Experience working with large sales organizations in
payments industry such as Cynergy Data, an ISO with
over 75,000 merchants
§ Worked with Pay by Touch, a biometric payments start
up. Part of finance team that raised over $300m in
capital funding
§ Concord EFS, responsibilities included internal audit,
financial analyst and VP/ Controller. Worked with
diligence team on several large acquisitions including
the Star and EPS debit networks. Acquired by First Data
in April 2004
§ 20 plus years of accounting experience
working with public companies, including
GAAP and SEC requirements
§ Public filing and SEC experience
§ Audit Senior for HJ & Associates, LLC
§ Employed by Walt Disney’s GO.com as an
ecommerce accountant
§ Worked as an ABAS associate for PWC
§ Licensed CPA
Rachel Boulds
Chief Financial Officer
KEY
MANAGEMENT

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OLB Investor Deck 2021

  • 1. 1 New York | Atlanta Nasdaq CM: O L B OnLine | InStore | OnMobile
  • 2. These slides and any accompanying oral presentation contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. These forward-looking statements are identified by the use of words such as “believe,” “expect,” “prepare,” “anticipate,” “target,” “launch,” and “create,” or similar expressions including statements about commercial operations, technology progress, growth and future financial performance of The OLB Group, Inc. and its subsidiaries (the “Company”). Forward-looking statements in this presentation are subject to certain risks and uncertainties inherent in the Company’s business that could cause actual results to vary, including such risks that the Company’s security applications may be insufficient; the Company’s ability to adapt to rapid technological change; adverse effects on the Company’s relationships with automated clearing houses, bank sponsors and credit card associations; the Company’s ability to comply with federal or state regulations; the Company’s exposure to credit risks, data breaches, fraud or software failures, and other risks detailed from time to time in the Company’s filings with the Securities and Exchange Commission including its Registration Statement on Form S-1 (file No.333-23268) initially filed with the Securities and Exchange Commission on June 26, 2019, as amended. One or more of these factors may have affected, and in the future could affect, the Company’s businesses and financial results and could cause actual results to differ materially from plans and projections. All forward-looking statements made in this release are based on information presently available to the Company’s management as of the date of this presentation and speaks only as of the date on which it is made. The Company disclaims any obligation to update these forward-looking statements, except as required by law. This presentation contains statistics and other data that has been obtained from or compiled from information made available by third parties service providers. The Company has not independently verified such statistics or data. The information presented in this presentation is as of November 16 ,2020 unless indicated otherwise. FORWARD LOOKING STATMENT
  • 3.
  • 4. 4
  • 5.
  • 6. A Suite of FinTech Products & Payment Facilitator WHO WE ARE? seek to Improve merchant's profitability and efficiency by fitting the right tools and services to their verticals
  • 8. Cloud-based business management platform that provides Omni Commerce Solutions • onLine • inStore • onMobile • Underwriting • Risk Monitoring • Customer Support • Sales Force • Merchant Boarding • Residual Payments Payment gateway and virtual terminal with proprietary business management tools • Certified By Visa/MC • Level II and • Level III Platform to raise capital for Issuers and broker dealers • Debt • Equity • Donations • Peer 2 Peer lending CORE BUSINESS Integrated Products & Services PRODUCTS MERCHANT SERVICES PLATFORM PAYMENT GATEWAY PLATFORM
  • 10. PAYMENT FACILITATOR PayFac Business Flow GROSS vs NET PAYFAC WE BOOK ALL REVENUES AND THE ADDITIONAL SOFTWARE SERVICES Revenue recognition demonstration
  • 11. MARKET SHIFT Providing just payment with no history or any data analytics and no access through any other device. Contactless Payment plus order history and analytics on all devices. To OMNIcommerce Benefits of OMNIcommerce 1) Affordable price 2) Robust marketing tools 3) Full customization 4) High-end Security OLD NEW
  • 12. APP FEATURES PayFac-Split Pay Cloud Billing School Project Funding PCI Compliance eCommerce Retail Seed-to-Sale Appointment Setup Omni Commerce Restaurants EMV Integration Buy Button Social Media Facebook eCommerce PLATFORM OMNIcommerce COMPLIANCE
  • 13. MARKET PRICE Cloud-Based products Affordable Price SaaS Products Web-Site Builder $19.00 - $250.00 Marketing Tools $49.00 - $149.00 POS System $49.00 - $250.00 Gift & Loyalty Cards $35.00 - $70.00 Payment Gateway $15.00 - $50.00 All Products Combined $167.00 - $769.00 OLB Bundled Price $99.00 - $199.00 Price Range/Monthly Average Market
  • 14. PAYMENT GATEWAY - Customizable payment gateway - Virtual terminal with proprietary business management tools - Integrated with all our applications - Certified for Level II and Level III - Listed on Visa and MasterCard sites. Enables merchants to reduce transaction costs by removing the need for a third-party payment gateway. Proprietary solution
  • 15. Features MERCHANT SERVICES Sales channels § Independent Sales Organizations (ISOs), § Direct sales § Independent Software Vendors (“ISVs”) § Agent banks/Credit Unions FEATURES 1. MERCHANT BOARDING online system 2. UNDERWRITING department 3. RISK MANAGEMENT team 4. CUSTOMER SUPPORT team 5. SALES AGENTS support system 6. RESIDUAL PAYMENTS accounting team
  • 16. CROWD FUNDING PLATFORM For capital raise • $1MM -$50MM Including securities • 506c, • Reg CF • Reg A+ • S-1
  • 17. § eCommerce § Retail § Restaurants § Cloud Billing § OmniCommerce § PayFac § Facebook Commerce § EMV Integration § PCI Compliance § Buy Button Social Media § School Project Funding § Appointment Setting 8,500 23,500,000 MERCHANTS NATIONWIDE TRANSACTIONS EXPECTED INCREASE IN REVENUE & PROFIT To OLB Group, = INTEGRATED PRODUCTS +
  • 19. ACQUISITION STRATEGY Purchase merchants' base companies for under $10,000 merchants not on the radar screen of the big processors. Acquire portfolios of merchants which produce average revenue of $150 monthly from SMB’s. Integrate OLB's cloud-based applications and services to increase the revenue and improve profitability of each merchant. Based on past conversion rates, OLB anticipates the conversion of 25% of acquired merchants into cloud-based merchants Company strategy to acquire low-tech merchants at average price of $3,000- $5,000/per merchant and enhance their enterprise value by incorporating OLB's technologies.
  • 20. ORGANIC GROWTH STRATEGY In-house sales and marketing acquisition cost estimated at $500-$750 /per merchant. Sales Reps – Paid on commissions and residuals. Agent Banks- Small Banks to send referrals and receive as a split of the merchant revenues.
  • 21. FINANCIALS The OLB Group, Inc. and Subsidiaries Consolidated Statements of Operations About Non-GAAP Measures The Company reports its financial results in compliance with U.S. generally accepted accounting principles (“GAAP”), but also provides additional non-GAAP measures of its operating results. The Company defines EBITDA as operating income (loss), before interest, taxes, depreciation and amortization. The Company defines adjusted EBITDA as EBITDA, as defined above, plus non-cash stock option expenses and certain non- recurring items, such as costs incurred with completing acquisitions. These measures may not be comparable to similarly titled measures reported by other companies. Management believes the use of EBITDA and adjusted EBITDA is appropriate to enhance the understanding by the Company’s investors of its historical performance through use of a metric that seeks to normalize earnings. 2020 2019 2020 2019 Total revenue 2,308,037 2,477,432 6,922,065 7,650,266 Total operating expenses 2,733,459 2,562,562 7,768,546 8,003,574 Loss from operations -425,422 -85,130 -846,481 -353,308 Total other expense -231,936 -316,729 -863,493 -928,334 Net Loss -657,358 -401,859 -1,709,974 -1,281,642 Amortization and depreciation 200,808 210,150 616,813 632,652 Interest expense 233,211 316,389 865,397 929,143 EBITDA -424,147 124,680 -227,764 280,153 Stock based compensation 236,320 66,262 385,512 132,525 Adjusted EBITDA -187,827 190,942 157,748 412,678 For The Three Months Ended For the Nine Months Ended September 30, September 30,
  • 23. INVESTMENT HIGHLIGHTS Established operational foundation that generated $9.7 million in trailing 12-month revenue. Recently up-listed to NASDAQ with initial research analyst reports anticipated Acquisition of DoubleBeam in May, 2020 added 12 Million in annual transaction volume Capital Raise of $6.45 Million provides capital for acquisition strategy Pandemic has accelerated growth in eCommerce Increase in number of bricks and mortar merchants emphasizing Commerce component of business plans
  • 24. § 25 plus years of ecommerce software and development experience § Developed eCommerce solutions for Fortune 500 and 1000 companies § Established ecommerce platform for AT&T employees wholesale shopping. This platform included 180,000 AT&T employees § Developed and maintained extranet/intranet infrastructure that provided advertising services to 50 of the top financial institutions for Doremus, an Omnicom Communication subsidiary Ronny Yakov Chairman Chief Executive Officer Patrick Smith VP Finance and Operations § 20 plus years of finance, accounting, operational and business development experience in the merchant services industry § Experience working with large sales organizations in payments industry such as Cynergy Data, an ISO with over 75,000 merchants § Worked with Pay by Touch, a biometric payments start up. Part of finance team that raised over $300m in capital funding § Concord EFS, responsibilities included internal audit, financial analyst and VP/ Controller. Worked with diligence team on several large acquisitions including the Star and EPS debit networks. Acquired by First Data in April 2004 § 20 plus years of accounting experience working with public companies, including GAAP and SEC requirements § Public filing and SEC experience § Audit Senior for HJ & Associates, LLC § Employed by Walt Disney’s GO.com as an ecommerce accountant § Worked as an ABAS associate for PWC § Licensed CPA Rachel Boulds Chief Financial Officer KEY MANAGEMENT