Ss media planning manual objectives, strategies, and plan development

Red Shoe Planet Foundation’s Media Planning Manual: Objectives, Strategies, and Plan Development

Big Strategic Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Need to Understand Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And Core Strategic Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tensions Between Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Determining Media Value ,[object Object],[object Object],[object Object]

Primary Objective Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]

Secondary Objective Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subjective Criteria ,[object Object],[object Object],[object Object],[object Object]

Media Plan Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Flowchart Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The value of a media plan is related to how well it delivers the designated marketing targets at the lowest cost with the least amount of waste. The total number of target impressions, coupled with the reach and frequency associated with those impressions, within the designated budget , form the nucleus of an effective media plan

Ss media planning manual objectives, strategies, and plan development

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Ss media planning manual objectives, strategies, and plan development

Similar to Ss media planning manual objectives, strategies, and plan development (20)

More from Marcus Vannini

More from Marcus Vannini (20)

Ss media planning manual objectives, strategies, and plan development