Medical professionals are beginning to demand user-friendly interfaces similar to their smartphones for healthcare products. User experience designers are advancing mobile conventions and simplifying interfaces to meet rising consumer expectations and improve the user experience. As data sharing increases across platforms, designers are challenged to create interfaces that function independently but also integrate with other applications and share information as needed. Personalized experiences based on individual user preferences and context are becoming more important, requiring designers to think through customization in digital health interfaces. Consistency across product suites through a unified design language allows users to easily learn and transition between related products and services.

1. MAINSTREAMDECLINING EMERGING
MEETING and EXCEEDING
CONSUMER EXPECTATIONS
Medical professionals, looking at their iPhones
and other smart electronic devices, are
beginning to demand the same user-friendly
performance features from healthcare products.
UX designers are advancing mobile conventions,
shifting tone and improving visual UI to better
align with consumers’ expectations.
THE POWER OF FLAT UIFROM FORMAL TO CONVERSATIONAL:MAINSTREAM MOBILE HEALTH
Users are often intimidated by the technical
medical terminology expressed in healthcare
interfaces. Thankfully, we’re seeing a shift
towards virtual assistants and more
conversational tones providing a friendlier
language throughout many medical UIs.
In healthcare, a poor UX can be a matter
of life and death. Therefore, designers are
stripping the stylistic features from interfaces
to provide medical professionals with the
clearest, simplest screens possible.
UX FOR HEALTHCARE
The rise in smartphone use among consumers
has made mobile conventions in healthcare a
norm. Designers are now expected to create
interfaces that accurately organize and display
data in a way that is conducive for mobile use.

2. MAINSTREAMDECLINING EMERGING
PROPRIETARY, but CONNECTED
As the need for good data increases, health systems
are taking a much more collaborative approach to
working with external partners. As a result, designers
are being challenged to create interfaces that not only
operate independently, but also play nicely with
other applications.
GOOGLE FITWEIGHT WATCHERS APPAPPLE’S HEALTH KIT
The weight loss application is built on a
proprietary points system that can function
alone or connect with other health programs
such as FitBit and MyFitnessPal.
Google’s fitness app allows users to measure,
track and store fitness information. The
application is accessible via desktop, mobile
device or Android wearable.
UX FOR HEALTHCARE
The Apple app gives users an easy-to-read
dashboard for fitness and health data.
HealthKit works with third-party apps and
gives the user control over the information
he/she shares.

3. THE RIGHT DATA
at THE RIGHT TIME
It is critical that all healthcare professionals receive
the data they need, when they need it. Contextual
design satisfies the user’s needs based on time,
location and current situation, resulting in a more
efficient and customized user experience.
SPOTIFY RUNNINGLEVERAGING THE “LOGIN”USTWO’S IN-CAR CLUSTER
Products are recognizing specific usernames
and passwords, resulting in a more tailored
collection of data that is customized to the
user’s needs.
Themusiccompanybuiltanewuserexperience
designed for runners, where the app curates a
customizableplaylistmatchedtotheuser’sspeed.
UX FOR HEALTHCARE
Current car dashboards cram a lot of data
onto a small screen, so the digital design
studio came up with an “adaptive hierarchy”
concept to de-clutter instrument clusters. The
data shown to the driver is determined by what
is happening inside and outside of the car.
MAINSTREAMDECLINING EMERGING

4. PERSONALIZATION
over STANDARDIZATION
State-of-the-art interfaces are those that recognize
its user’s behavior and offer a curated and
personalized experience based on the preferences
expressed by each individual. This newly required
level of customization is challenging UX designers
to think through the meaning and importance of
creating personalized digital health interfaces.
PILL PACKPERK HEALTH
Pill Pack is a full-service pharmacy delivery
service that pre-sorts and packages your
medication into small pouches based on the
day and time of each dose.
VIDA
This personalized health coach application
allows you to select your desired coaching
style, health goals and availability for a
tailored, one-of-a-kind diet and fitness plan.
UX FOR HEALTHCARE
Perk is a wellness application that uses
a virtual coach–”Kevin”– to tailor unique
fitness approaches based on one’s
personality assessment and profile.
Perk users earn prizes for their activity
and monitor the progress of their peers.
MAINSTREAMDECLINING EMERGING

5. MAINSTREAMDECLINING EMERGING
DESIGNING for PRODUCT SUITES
Enter the era of the digital design language, where
all of a company’s interfaces look, function and feel
like a single user experience. Consistent copy,
page layouts, colors, gestures and branding are a
few elements that create visual cohesiveness and
predictability across a product suite. This allows users
to easily interact with existing products, while
shortening the learning required with the introduction
of new products. Time is also saved on the design
side as developers work from existing guidelines.
FITBITMEDTRONIC APPSGOOGLE & MATERIAL DESIGN
Medtronic created a multi-product suite made
up of healthcare-related applications, designed
for Android device users. These apps are
identifiable to the Medtronic brand based on
consistent use of a unified design language.
Fitbit designed a unified family of products,
including wearable trackers, mobile and
desktop dashboards that allow users to monitor
fitness behavior. UX design is often digital, but
should take cues from any hardware associated
with the overall experience.
UX FOR HEALTHCARE
Google created a unified suite of productivity
and collaboration tools that offer cohesive
navigation and design features, both pillars
of their Material Design language, resulting
in high user retention and brand loyalty.

6. Have more to share about these trends
or want to continue the conversation?
Please feel free to reach out:
REED ROBINSON
rrobinson@worrell.com
WORRELL DESIGN
worrell.com @worrelldesign