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PRESENTS
TIPS TO BUILD YOUR
PERSONAL
BRAND
FROM 37 EXPERTS
Having a strong personal brand is a tremendous
asset to every entrepreneur. While brands and
businesses might be built around ideas, they’re still
ultimately represented by people.
Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from
a wonderful blogpost by Navid Moazzez, featuring
37 experts.
IDENTIFY, DEFINE AND CRAFT
YOUR IDENTITY
1 NO SUGAR COATING.NO SUGAR COATING.
I’ve interviewed 100+ of Ramit Sethi’s
students. A big reason why they buy
his courses is they see Ramit as a guy
that tells it like it is. And Ramit has told
me himself this isn’t some sort of show
he puts on. That’s what I try to do. I try
to talk like myself and be myself.
MICHAEL ALEXIS
LAWYER & WRITER
2 BEING YOURSELF ALLOWS
YOUR AUDIENCE TO CONNECT
BEING YOURSELF ALLOWS
YOUR AUDIENCE TO CONNECT
If you try to be someone other than your
true self online, it won’t last, and it will
eventually ruin your brand altogether.
JOHN LEE DUMAS & KATE ERICKSON
FOUNDER & CONTENT CREATOR,
ENTREPRENEURONFIRE
Be yourself. As simply complicated as that!
PAUL JARVIS
AUTHOR, THE GOOD CREATIVE
3 TO WIN SOME, YOU HAVE
TO LOSE OTHERS
TO WIN SOME, YOU HAVE
TO LOSE OTHERS
Don’t be afraid to talk about
things other people won’t say.
It might make you polarizing,
but it will also make you
powerful. There are people who
won’t like you or your brand no
matter what – embrace it.
MARLEE WARD
FOUNDER, RADICAL ENTREPRENEUR
3 TO WIN SOME, YOU HAVE
TO LOSE OTHERS
TO WIN SOME, YOU HAVE
TO LOSE OTHERS
The minute I opened up and was
unapologetically myself, in all I did and
said, that’s when my brand was really
formed and made unique, and that’s
when my tribe started gathering around
me. No use trying to hide behind
something you’re not, and definitely no
value in trying to please everyone.
NATALIE SISSON
FOUNDER & AUTHOR,
THE SUITCASE ENTREPRENEUR
4 WHAT MAKES YOU DIFFERENT,
BETTER? LEVERAGE THAT.
WHAT MAKES YOU DIFFERENT,
BETTER? LEVERAGE THAT.
Figure out what you are
uniquely good at and showcase
your talents in ways that will
attract others. This will position
you for success.
JIM JOSEPH
AUTHOR, THE EXPERIENCE EFFECT
SERIES
Be unique. Don’t create a brand
that’s just like everyone else’s.
JEET BANERJEE
CO-FOUNDER, STATFUSE.COM
NORMAL T-SHIRTS
T-SHIRT
68
°F
WORLD’S FIRST
SMART T-SHIRT WITH
TEMPERATURE SENSORS
AND BUILT-IN COMPUTER
Find your unique selling proposition (USP) and get
clear over your message and brand. It will really help
you and set yourself apart from the competition.
NAVID MOAZZEZ
FOUNDER, NAVIDMOAZZEZ.COM
5 USE VISUALS / DIFFERENT
MEDIA TO STAND OUT
USE VISUALS / DIFFERENT
MEDIA TO STAND OUT
If your competitors pictures
themselves in dark suits, put on
a red. If you have a passion for
quirky glasses, highlight them
in your profile pic. Transform
your webpage into something
bold and bright that reflects
the essence of you.
ANNA RYDNE
WRITER, STEAMFEED.COM
& COMMUNICATE [YOUR] SKILLS
5 USE VISUALS / DIFFERENT
MEDIA TO STAND OUT
USE VISUALS / DIFFERENT
MEDIA TO STAND OUT
If you have the
personality for it, try a
YouTube channel that
positions you as an
expert in your topic.
JUN LOAYZA
CREATOR, DROP SHIP
DOMINATION SYSTEM
6 PEOPLE KNOW WHEN
YOU’RE FAKING IT
PEOPLE KNOW WHEN
YOU’RE FAKING IT
In “To Sell is Human” Daniel Pink writes
about information asymmetry … the old
“buyer beware” world where the salesman
knew more than the buyer. But today we are
much closer to “seller beware,” which he
calls information parity. The old “secret”
information is now there for the world to see,
and because of technology it’s getting easier
to spot the fakes a mile away. But this is
good for you and your audience, because
honesty prevails in the end.
CRAIG MCBREEN
FOUNDER, MCBREEN DESIGN
Being honest helps build
trust and credibility with
your audience, which will
lead to a loyal following who
knows, likes and trusts you.
JOHN LEE DUMAS & KATE
ERICKSON
FOUNDER & CONTENT CREATOR,
ENTREPRENEURONFIRE
6 PEOPLE KNOW WHEN
YOU’RE FAKING IT
PEOPLE KNOW WHEN
YOU’RE FAKING IT
THE SENSORS
KEEP
CRASHING!
THE MOST
UNCOMFORTABLE
T-SHIRT. EVER.
THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!
7 BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
Why not use your past experiences to craft great copy? Tell the world
about your big mistakes and the lessons you’ve learned. There is
nothing wrong with showing the world your private parts.
CRAIG MCBREEN
FOUNDER, MCBREEN DESIGN
THE SENSORS
KEEP
CRASHING!
THE MOST
UNCOMFORTABLE
T-SHIRT. EVER.
THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!
7 BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
Always be truthful and share your strengths as well as your weaknesses.
Share content that will benefit people and teach them something. Make
them feel like they want to keep coming back for more.
ADRIENNE SMITH
FOUNDER, ADRIENNESMITH.NET
THE SENSORS
KEEP
CRASHING!
THE MOST
UNCOMFORTABLE
T-SHIRT. EVER.
THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!
7 BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
BLEED A LITTLE: SHARE YOUR
STRENGTHS AND PAST FAILURES
Show up with your whole imperfect self. Imperfection is friendly and
memorable. Like that story of the Norwegian singer Samsaya who has a
3mm gap between her front teeth. When the major record labels told her
to get it fixed, she refused and went on to create her own record label
and called it 3MM Records. You aren’t going to forget that one, are you?
ANAÏS BOCK
BULLSHIT ELIMINATION,
MEETANAIS.COM
FIRMWARE
UPDATE
FOR SMART
T-SHIRT
ADDITIONAL
TIPS
TO
HELP
MAKE
YOUR
SMART
T-SHIRT
LAST
LONGER
NEW
SLETTER
Day 1
COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS!
Day 47 Day 253
8 CONSISTENTLY DELIVER
ON YOUR COMMITMENT
CONSISTENTLY DELIVER
ON YOUR COMMITMENT
Your brand isn’t about your logo, it’s about the total experience you provide to
your people. It’s the promise on which you build your business. If you’re flaky,
why should they invest their time in you? They have a lot of other choices. Show
up. Show up BIG. Show up without fail.
MARLEE WARD
FOUNDER, RADICAL ENTREPRENEUR
FIRMWARE
UPDATE
FOR SMART
T-SHIRT
ADDITIONAL
TIPS
TO
HELP
MAKE
YOUR
SMART
T-SHIRT
LAST
LONGER
NEW
SLETTER
Day 1
COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS!
Day 47 Day 253
8 CONSISTENTLY DELIVER
ON YOUR COMMITMENT
CONSISTENTLY DELIVER
ON YOUR COMMITMENT
Be yourself instead of a clone of someone else. Deliver on
the commitment you’ve made. It’s the best way to brand.
CHRIS BROGAN
FOUNDER, CHRISBROGAN.COM &
OWNER MAGAZINE
9 APPLY YOURSELF
CONSISTENTLY
APPLY YOURSELF
CONSISTENTLY
That way, people will know
what to expect from you
and will appreciate what
you have to offer. Over and
over again.
JIM JOSEPH
AUTHOR, THE EXPERIENCE
EFFECT SERIES
If you are deviating from the look and feel of
your brand – even slightly – it’s confusing. And
it’s because you’re married to your brand that
you have to make sure it really reflects you and
your personality. Always be yourself – when you
are, your brand remains consistent and strong.
JESSICA KUPFERMAN
FOUNDER & HOST, LADY BUSINESS RADIO
10 SHOW SNIPPETS OF
YOURSELF IN WHAT
YOU DO
SHOW SNIPPETS OF
YOURSELF IN WHAT
YOU DO
M
EO
W
~ Be You - This sounds obvious but so
many people don’t do this. Being
transparent, giving your audience the
“real” you is important. For example, I
love hip hop music, so I add snippets
of my favorite songs to my podcast
episodes and my intros.
GREG HICKMAN
HOST, MOBILE MIXED PODCAST
AUTHOR, THE SMS MARKETING HANDBOOK
Every great personal brand has a
great story. Oprah. Martha Stewart.
Steve Jobs. Your story will help
people feel like they know you and
want to hire you.
JESSICA KUPFERMAN
FOUNDER & HOST, LADY BUSINESS RADIO
You need to tell real life stories ; the
most successful personal branders
are real people that we feel a deep
connection to.
KRIS JONES
FOUNDER, KBJ CAPITAL
CHAIRMAN, INTERNET MARKETING NINJAS
11 BUILD A CAREER
NARRATIVE
BUILD A CAREER
NARRATIVE
Start by identifying your key theme, your meta-narrative that ties all
the pieces of your career together. Ask yourself, “What is the overall
theme or story?” Make sure that the story leads to where you want to
take your brand next.
CATHERINE KAPUTA
AUTHOR, YOU ARE A BRAND!
FOUNDER, SELFBRAND.COM
11 BUILD A CAREER
NARRATIVE
BUILD A CAREER
NARRATIVE
YOU NEED TO
DO YOUR HOMEWORK
12 KNOW YOUR AUDIENCE, POSITION
YOURSELF ACCORDINGLY
KNOW YOUR AUDIENCE, POSITION
YOURSELF ACCORDINGLY
The more specific you can position yourself, the clearer your
message will be and the more likely you are to attract your
ideal client. Many entrepreneurs think that if they go broad
they’ll reach a wider audience, but that actually doesn’t work.
ANDREEA AYERS
FOUNDER, LAUNCH GROW JOY
IDEAL AUDIENCE
HATES
PERSPIRING
IN SUMMER
COLD TECH
WATERPROOF
TECH
WANTS A
WATERPROOF
FABRIC
OUR PLAN
13 KNOW YOUR COMPETITORSKNOW YOUR COMPETITORS
WHO ARE THEY?
WHAT DO THEY DO?
HOW DO THEY LOOK?
I GOTTA BE THE OPPOSITE.
ANNA RYDNE
WRITER, STEAMFEED.COM
& COMMUNICATE [YOUR] SKILLS
HOW WOULD I FEEL
IF THIS POST MADE
THE FRONT PAGE OF
TOMORROW’S NEWSPAPER?
WOULD I BE EMBARRASSED
IF MY PROFESSIONAL
NETWORK READ THIS?POST
IF YES, DON’T
POST IT TO
THE WEB.
14 KNOW WHAT YOU’RE
GETTING INTO
KNOW WHAT YOU’RE
GETTING INTO
SAM RICHTER
FOUNDER, SOCIAL SELLING INSTITUTE
AUTHOR, TAKE THE COLD OUT OF COLD CALLING
MAKING
AWESOME
T-SHIRTS
15 IDENTIFY WHAT
LIGHTS YOU UP
IDENTIFY WHAT
LIGHTS YOU UP
Care. Give a damn about something.
When I care about that same thing,
it’s magic. Conversely, if you don’t
care, I can tell, and you’re bland to me;
you’re not worth subscribing.
CHASE REEVES
CO-FOUNDER, FIZZLE.CO
You want to stand for something
that potential customers can identify
with – your ideal customers.
MARS DORIAN
FOUNDER & ILLUSTRATOR,
MARSDORIAN.COM
MAKING
AWESOME
T-SHIRTS
15 IDENTIFY WHAT
LIGHTS YOU UP
IDENTIFY WHAT
LIGHTS YOU UP
Know Your Value - Don’t just talk to
talk. Understand the value you bring
to the table and why people are/and
should be following you. Make sure
you’re always serving your audience.
GREG HICKMAN
HOST, MOBILE MIXED PODCAST
AUTHOR, THE SMS
MARKETING HANDBOOK
I love the quote by Simon Sinek that
“people don’t buy what you do, they
buy WHY you do it.” If you are
passionate and truly get your “why”,
this will be so much easier to translate
to your brand, your message and the
image that you project.
KIM GARST
CEO & CO-FOUNDER, BOOM! SOCIAL
16 ARTICULATE YOUR
BRAND CLEARLY
ARTICULATE YOUR
BRAND CLEARLY
Define and design your
brand. Get a great logo done
that’s representative of your
focus (doesn’t have to be
expensive, but does
have to look sharp).
JESSE KRIEGER
AUTHOR, LIFESTYLE ENTREPRENEUR
CREATOR, BUSINESS IN A WEEKEND
You’ve got to know what you stand for and be
able to articulate your value – the benefit that
you bring to a professional situation – in a clear,
crisp, compelling sentence. After all, if you
can’t define what’s special about yourself, how
can you expect others to figure it out?
CATHERINE KAPUTA
AUTHOR, YOU ARE A BRAND!
FOUNDER, SELFBRAND.COM
16 ARTICULATE YOUR
BRAND CLEARLY
ARTICULATE YOUR
BRAND CLEARLY
Brands that resonate with us do so because they are able to communicate their
brand effectively. Many businesses have very good products or services yet don’t
experience the type of success they are trying to achieve because they do not
know how to effectively communicate their brand message to people. It doesn’t
matter how much value you offer, how innovative your product is or how
amazing you are at what you do, if you cannot communicate it to your audience.
OMAR ZENHOM
FOUNDER, BUSINESS REPUBLIC
Commit to a Goal. Determine what you
want out of life and map a course to go after
it. Run your life, don’t let your life run you.
JIM JOSEPH
AUTHOR, THE EXPERIENCE EFFECT SERIES
PROFESSOR, NEW YORK UNIVERSITY
Don’t do 7 different things.
Figure out what your differential is
in the market and play up that.
JAIME TARDY
FOUNDER & HOST, EVENTUAL MILLIONAIRE
AUTHOR, THE EVENTUAL MILLIONAIRE
MAKING THE
COOLEST T-SHIRT
IN THE WORLD
17 PICK ONE THING
AND FOCUS ON IT
PICK ONE THING
AND FOCUS ON IT
Nowadays it’s very common to
see very “floaty” specialties
people are branding themselves
with. These aren’t going to get
you many paying clients.
You need to weave your story
into a very specific call to action
that solves a very specific pain.
Start with the pain you're going
to cure, then craft your brand
around that in the most artistic
way you know how.
NATE BUNGER
FOUNDER, DREAM LIFE ACADEMY
MAKING THE
COOLEST T-SHIRT
IN THE WORLD
17 PICK ONE THING
AND FOCUS ON IT
PICK ONE THING
AND FOCUS ON IT
GROW YOUR BRAND, ESTABLISH
PUBLIC FACINGELEMENTS
yourname.com
CREATE HELPFUL CONTENT
TO SHAPE OTHERS’
OPINIONS OF YOU
CREATE HELPFUL CONTENT
TO SHAPE OTHERS’
OPINIONS OF YOU18
Create and publish the best
contagious content you can in a
variety of media including text, video
and images. Build online credibility
by publishing a book. You can now
self publish on Amazon, Apple and
on your own blog and get paid for it!
JEFF BULLAS
SOCIAL MEDIA MARKETING BLOGGER
FOUNDER, JEFFBULLAS.COM
How to feel
comfortable
wherever
you are
Sharing your opinions, knowledge and
perspective through a blog is the easiest
way to show people who you really are.
JEET BANERJEE
CO-FOUNDER, STATFUSE.COM
AUTHOR, LIMITLESS THINKING
CREATE HELPFUL CONTENT
TO SHAPE OTHERS’
OPINIONS OF YOU
CREATE HELPFUL CONTENT
TO SHAPE OTHERS’
OPINIONS OF YOU18
By producing high-quality content
that your target audience finds
valuable, you will attract prospects
to you versus trying to track
them down and sell to them the
old-fashioned way by bombarding
them with ad after ad
begging them to buy.
OMAR ZENHOM
FOUNDER, BUSINESS REPUBLIC
How to feel
comfortable
wherever
you are
Always try to exceed expectations. That
will help you get noticed and build your
tribe (Email list!) in a very honest and
authentic way around your vision.
NAVID MOAZZEZ
FOUNDER, NAVIDMOAZZEZ.COM
A weak online identity is like a
weak reputation. The place to
begin is LinkedIn, the number one
career site. Take the time to write
a compelling headline sentience
and career summary, both of
which appear “above the fold”
when people look you up on
LinkedIn. It’s important to have a
flattering photo that is
appropriate for your career arena.
CATHERINE KAPUTA
AUTHOR, YOU ARE A BRAND!
FOUNDER, SELFBRAND.COM
linkedin.com
yourname.com
19 CREATE A STRONG
ONLINE IDENTITY
CREATE A STRONG
ONLINE IDENTITY
Even if you don’t use YourName.com to
host your blog or main website, make sure
you use it as a “home base” for everything
that you do. Think about everything you’d
want someone to know about you within
the first five minutes of Googling you and
put that on YourName.com.
CALEB WOJCIK
CO-FOUNDER, FIZZLE.CO
OPEN FOR BUSINESS:
CONNECT WITHCUSTOMERS & STAKEHOLDERS
THANKS FOR THE
RECOMMENDATION! :)
ANYONE KNOWS WHERE I CAN
GET A PAIR OF NICE BOOTS AT THIS HOUR?
I KNOW A PLACE!
HOW ABOUT THIS?
WHERE DID YOU
GET THAT T-SHIRT FROM?
LOOKS PRETTY GOOD!
THANK YOU!
I GOT IT
FROM...
T-SHIRT
LOVER
20 BE HUMAN, BUILD STRONG
RELATIONSHIPS
BE HUMAN, BUILD STRONG
RELATIONSHIPS
Stop trying to do social media and
just be social. Treat social media
platforms and new connections just
as you would in real life.
JEET BANERJEE
CO-FOUNDER, STATFUSE.COM
AUTHOR, LIMITLESS THINKING
Be in good company - nobody ever gets
anywhere alone. Aligning yourself with other
individuals that stand for things you believe in
and that share similar beliefs will amplify your
exposure and elevate your personal brand.
GREG HICKMAN
HOST, MOBILE MIXED PODCAST
AUTHOR, THE SMS MARKETING HANDBOOK
WHERE DID YOU
GET THAT T-SHIRT FROM?
LOOKS PRETTY GOOD!
THANK YOU!
I GOT IT
FROM...
T-SHIRT
LOVER
20 BE HUMAN, BUILD STRONG
RELATIONSHIPS
BE HUMAN, BUILD STRONG
RELATIONSHIPS
Pay special attention to building a
strong strategic network of people
who are at your level (more or less)
who mutually support each other,
share tips, contacts and support.
CATHERINE KAPUTA
AUTHOR, YOU ARE A BRAND!
FOUNDER, SELFBRAND.COM
You should work to integrate your personality
into your expression of who you are online so
that people get a feeling for what you would
be like in “real life.” They will be more drawn
and connected to you if you are more human.
JOHN CORCORAN
FOUNDER, SMART BUSINESS
REVOLUTION
21 GIVE AUDIENCES A
REASON TO STICK AROUND
GIVE AUDIENCES A
REASON TO STICK AROUND
Look for opportunities to
make people feel that you
care and that you are
approachable and available
to connect. Thank your
most loyal followers as
often as possible publicly
and privately. Look for
opportunities to be
unscripted and authentic.
KRIS JONES
FOUNDER, KBJ CAPITAL
CHAIRMAN, INTERNET
MARKETING NINJAS
THANKS FOR THE
RECOMMENDATION! :)
ANYONE KNOWS WHERE I CAN
GET A PAIR OF NICE BOOTS AT THIS HOUR?
I KNOW A PLACE!
HOW ABOUT THIS?
Being present is so important because if you’re
not engaging with your audience, then they’ll
have no reason to stick around. Continue building
upon those relationships and you’ll find that your
loyal followers will soon become your raving fans.
JOHN LEE DUMAS & KATE ERICKSON
FOUNDER & CONTENT CREATOR,
ENTREPRENEURONFIRE
21 GIVE AUDIENCES A
REASON TO STICK AROUND
GIVE AUDIENCES A
REASON TO STICK AROUND
Make helping and collaborating with others part of your personal brand.
You don’t want to be known as the person who asks for favors, but then
takes a month to respond to any requests for help that they receive.
ODALIS SALAZAR MULLINS
FOUNDER & CEO, PROMETHEAN BRAND
THANKS FOR THE
RECOMMENDATION! :)
ANYONE KNOWS WHERE I CAN
GET A PAIR OF NICE BOOTS AT THIS HOUR?
I KNOW A PLACE!
HOW ABOUT THIS?
BLOG COMMENTS SOCIAL MEDIA FORUMS
22 GO EVERYWHERE,
RESPOND TO EVERYONE
GO EVERYWHERE,
RESPOND TO EVERYONE
I’ve always made sure that I respond to all of my personal emails and
always get back to all interview requests. Anyone that takes the time to
get in touch with me deserves my attention, and that’s why my brand has
become what it is today.
ZAC JOHNSON
FOUNDER, ZACJOHNSON.COM
TESTIMONIALS
GAGA: I NEED A GREAT T-SHIRT
FOR MY EVENT TONIGHT.
HEY I’M SENDING OVER A PIECE!
IT’S ON ITS WAY. :)
GAGA: OH WOW THANK YOU.
THIS IS A FANTASTIC T-SHIRT!
THIS IS A
FANTASTIC
T-SHIRT!
23 HELP PROMINENT PEOPLE,
GET THEIR ENDORSEMENTS
HELP PROMINENT PEOPLE,
GET THEIR ENDORSEMENTS
How do you get testimonials from influencers? The secret comes down to
consistently adding value to those you respect and admire. When you find great
ways to make a busy, influential person’s life easier, they’ll naturally thank you.
With their permission, that “thank you” can become a testimonial on your website.
SELENA SOO
FOUNDER, S2 GROUPE
Find the convergence point
where your passion and your
customer’s needs overlap.
MARS DORIAN
FOUNDER & ILLUSTRATOR,
MARSDORIAN.COM
PASSION
YOUR
“ESSENCE”
/VALUE
KEEP
PROVIDING
THIS!
CUSTOMERS’
NEEDS
24 ADD VALUE, BUT DON’T
EXPECT IMMEDIATE RETURNS
ADD VALUE, BUT DON’T
EXPECT IMMEDIATE RETURNS
You can’t imagine the
wonders that a small
gift like a $5 Starbucks
gift card can do for you
and your brand.
MARLEE WARD
FOUNDER, RADICAL
ENTREPRENEUR
25 SHOW GRATITUDESHOW GRATITUDE
AT THE END OF THE DAY:
REFLECT, REGROUP,
PLAN FOR THE FUTURE
WHY?
26 OVER-DELIVER.
EXCEED EXPECTATIONS.
OVER-DELIVER.
EXCEED EXPECTATIONS.
FIREPROOF
SMART T-SHIRT
THAT CHANGES
COLOUR VIA
SMARTPHONE
NEXT PROJECT:
T-SHIRT
Plan on being at the top. What
would a top 10 do? Think as if you
are already a massive brand.
JAIME TARDY
FOUNDER & HOST, EVENTUAL MILLIONAIRE
AUTHOR, THE EVENTUAL MILLIONAIRE
Imagine the guy at the top of your
niche visited your blog. What would
you change to keep that person
reading your content? This will help
elevate your game.
MIKE KIM
CMO, MEK REVIEW
26 OVER-DELIVER.
EXCEED EXPECTATIONS.
OVER-DELIVER.
EXCEED EXPECTATIONS.
FIREPROOF
SMART T-SHIRT
THAT CHANGES
COLOUR VIA
SMARTPHONE
NEXT PROJECT:
T-SHIRT
I love to quote Steve Martin: “Be as
good they can’t ignore you”. That’s
my number one rule for success.
ANNA RYDNE
WRITER, STEAMFEED.COM
& COMMUNICATE [YOUR] SKILLS
Exceed expectations. When you do
this, you stand out from the crowd
and push through mediocrity.
ADAM SMITH
FOUNDER & WRITER, ASMITHBLOG.COM
27 GET ADVICE FROM PEOPLEGET ADVICE FROM PEOPLE
HEY RYAN!
CAN I GET
SOME ADVICE
FROM YOU?
SURE!
HAPPY
TO HELP.
RYAN
BABENZIEN
CEO, GREATS
Invest on advice. It’s hard
to out of your own box.
Ask people that have done
it before what you should
do.
JAIME TARDY
FOUNDER & HOST, EVENTUAL
MILLIONAIRE
AUTHOR, THE EVENTUAL
MILLIONAIRE
28 DARE TO FAIL,
LEARN & MOVE ON
DARE TO FAIL,
LEARN & MOVE ON
My motto: The road to success
is trying. It means that you
should dare to fail and keep an
agile mindset along the way.
ANNA RYDNE
WRITER, STEAMFEED.COM
& COMMUNICATE [YOUR] SKILLS
Never stop learning. Before you can pour into
others, you have to fill yourself up. To give back,
you need to have something to give. Consume
more information and give back more.
ADAM SMITH
FOUNDER & WRITER, ASMITHBLOG.COM
29 DONE IS BETTER
THAN PERFECT
DONE IS BETTER
THAN PERFECT
Become Aware of Your
Perfection Mindfuck. Everyone
has it. Becoming aware of it is the
first step to getting over it.
ANAÏS BOCK
BULLSHIT ELIMINATION, MEETANAIS.COM
Don’t aim for perfection when it
comes to website design and let
the branding evolve over time
(it took some time for me!)
NAVID MOAZZEZ
FOUNDER, NAVIDMOAZZEZ.COM
Allow your brand to evolve naturally over time. Focus on providing value
to your audience and getting more clear on your message and brand, and
from there you’ll know what you need to include or remove from your site.
NATHALIE LUSSIER
DIGITAL STRATEGIST & HOST,
OFF THE CHARTS SHOW
29 DONE IS BETTER
THAN PERFECT
DONE IS BETTER
THAN PERFECT
30 ASK YOURSELF AGAIN:
WHY?
ASK YOURSELF AGAIN:
WHY?
WHY?
HOW?
FOR
WHOM?
WHAT IS THE VALUE
I DESIRE TO ADD?
If you have embarked on the
entrepreneurial journey it means
you have put in a bunch of work to
figure out what defines you, who
you really want to work with, what
your true voice sounds like. You’ve
created, texted and talked. You
probably have an entire Evernote
database and 7 notebooks full of
useful text snippets and stories.
From time to time it is good to just
take a blank piece of paper and ask
yourself the big questions again.
ANAÏS BOCK
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30 Tips To Build Your Personal Brand From 37 Experts

  • 1. PRESENTS TIPS TO BUILD YOUR PERSONAL BRAND FROM 37 EXPERTS
  • 2. Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, they’re still ultimately represented by people. Are you doing your brand justice? To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts.
  • 3. IDENTIFY, DEFINE AND CRAFT YOUR IDENTITY
  • 4. 1 NO SUGAR COATING.NO SUGAR COATING. I’ve interviewed 100+ of Ramit Sethi’s students. A big reason why they buy his courses is they see Ramit as a guy that tells it like it is. And Ramit has told me himself this isn’t some sort of show he puts on. That’s what I try to do. I try to talk like myself and be myself. MICHAEL ALEXIS LAWYER & WRITER
  • 5. 2 BEING YOURSELF ALLOWS YOUR AUDIENCE TO CONNECT BEING YOURSELF ALLOWS YOUR AUDIENCE TO CONNECT If you try to be someone other than your true self online, it won’t last, and it will eventually ruin your brand altogether. JOHN LEE DUMAS & KATE ERICKSON FOUNDER & CONTENT CREATOR, ENTREPRENEURONFIRE Be yourself. As simply complicated as that! PAUL JARVIS AUTHOR, THE GOOD CREATIVE
  • 6. 3 TO WIN SOME, YOU HAVE TO LOSE OTHERS TO WIN SOME, YOU HAVE TO LOSE OTHERS Don’t be afraid to talk about things other people won’t say. It might make you polarizing, but it will also make you powerful. There are people who won’t like you or your brand no matter what – embrace it. MARLEE WARD FOUNDER, RADICAL ENTREPRENEUR
  • 7. 3 TO WIN SOME, YOU HAVE TO LOSE OTHERS TO WIN SOME, YOU HAVE TO LOSE OTHERS The minute I opened up and was unapologetically myself, in all I did and said, that’s when my brand was really formed and made unique, and that’s when my tribe started gathering around me. No use trying to hide behind something you’re not, and definitely no value in trying to please everyone. NATALIE SISSON FOUNDER & AUTHOR, THE SUITCASE ENTREPRENEUR
  • 8. 4 WHAT MAKES YOU DIFFERENT, BETTER? LEVERAGE THAT. WHAT MAKES YOU DIFFERENT, BETTER? LEVERAGE THAT. Figure out what you are uniquely good at and showcase your talents in ways that will attract others. This will position you for success. JIM JOSEPH AUTHOR, THE EXPERIENCE EFFECT SERIES Be unique. Don’t create a brand that’s just like everyone else’s. JEET BANERJEE CO-FOUNDER, STATFUSE.COM NORMAL T-SHIRTS T-SHIRT 68 °F WORLD’S FIRST SMART T-SHIRT WITH TEMPERATURE SENSORS AND BUILT-IN COMPUTER Find your unique selling proposition (USP) and get clear over your message and brand. It will really help you and set yourself apart from the competition. NAVID MOAZZEZ FOUNDER, NAVIDMOAZZEZ.COM
  • 9. 5 USE VISUALS / DIFFERENT MEDIA TO STAND OUT USE VISUALS / DIFFERENT MEDIA TO STAND OUT If your competitors pictures themselves in dark suits, put on a red. If you have a passion for quirky glasses, highlight them in your profile pic. Transform your webpage into something bold and bright that reflects the essence of you. ANNA RYDNE WRITER, STEAMFEED.COM & COMMUNICATE [YOUR] SKILLS
  • 10. 5 USE VISUALS / DIFFERENT MEDIA TO STAND OUT USE VISUALS / DIFFERENT MEDIA TO STAND OUT If you have the personality for it, try a YouTube channel that positions you as an expert in your topic. JUN LOAYZA CREATOR, DROP SHIP DOMINATION SYSTEM
  • 11. 6 PEOPLE KNOW WHEN YOU’RE FAKING IT PEOPLE KNOW WHEN YOU’RE FAKING IT In “To Sell is Human” Daniel Pink writes about information asymmetry … the old “buyer beware” world where the salesman knew more than the buyer. But today we are much closer to “seller beware,” which he calls information parity. The old “secret” information is now there for the world to see, and because of technology it’s getting easier to spot the fakes a mile away. But this is good for you and your audience, because honesty prevails in the end. CRAIG MCBREEN FOUNDER, MCBREEN DESIGN
  • 12. Being honest helps build trust and credibility with your audience, which will lead to a loyal following who knows, likes and trusts you. JOHN LEE DUMAS & KATE ERICKSON FOUNDER & CONTENT CREATOR, ENTREPRENEURONFIRE 6 PEOPLE KNOW WHEN YOU’RE FAKING IT PEOPLE KNOW WHEN YOU’RE FAKING IT
  • 13. THE SENSORS KEEP CRASHING! THE MOST UNCOMFORTABLE T-SHIRT. EVER. THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT! 7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES Why not use your past experiences to craft great copy? Tell the world about your big mistakes and the lessons you’ve learned. There is nothing wrong with showing the world your private parts. CRAIG MCBREEN FOUNDER, MCBREEN DESIGN
  • 14. THE SENSORS KEEP CRASHING! THE MOST UNCOMFORTABLE T-SHIRT. EVER. THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT! 7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES Always be truthful and share your strengths as well as your weaknesses. Share content that will benefit people and teach them something. Make them feel like they want to keep coming back for more. ADRIENNE SMITH FOUNDER, ADRIENNESMITH.NET
  • 15. THE SENSORS KEEP CRASHING! THE MOST UNCOMFORTABLE T-SHIRT. EVER. THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT! 7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURES Show up with your whole imperfect self. Imperfection is friendly and memorable. Like that story of the Norwegian singer Samsaya who has a 3mm gap between her front teeth. When the major record labels told her to get it fixed, she refused and went on to create her own record label and called it 3MM Records. You aren’t going to forget that one, are you? ANAÏS BOCK BULLSHIT ELIMINATION, MEETANAIS.COM
  • 16. FIRMWARE UPDATE FOR SMART T-SHIRT ADDITIONAL TIPS TO HELP MAKE YOUR SMART T-SHIRT LAST LONGER NEW SLETTER Day 1 COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS! Day 47 Day 253 8 CONSISTENTLY DELIVER ON YOUR COMMITMENT CONSISTENTLY DELIVER ON YOUR COMMITMENT Your brand isn’t about your logo, it’s about the total experience you provide to your people. It’s the promise on which you build your business. If you’re flaky, why should they invest their time in you? They have a lot of other choices. Show up. Show up BIG. Show up without fail. MARLEE WARD FOUNDER, RADICAL ENTREPRENEUR
  • 17. FIRMWARE UPDATE FOR SMART T-SHIRT ADDITIONAL TIPS TO HELP MAKE YOUR SMART T-SHIRT LAST LONGER NEW SLETTER Day 1 COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS! Day 47 Day 253 8 CONSISTENTLY DELIVER ON YOUR COMMITMENT CONSISTENTLY DELIVER ON YOUR COMMITMENT Be yourself instead of a clone of someone else. Deliver on the commitment you’ve made. It’s the best way to brand. CHRIS BROGAN FOUNDER, CHRISBROGAN.COM & OWNER MAGAZINE
  • 18. 9 APPLY YOURSELF CONSISTENTLY APPLY YOURSELF CONSISTENTLY That way, people will know what to expect from you and will appreciate what you have to offer. Over and over again. JIM JOSEPH AUTHOR, THE EXPERIENCE EFFECT SERIES If you are deviating from the look and feel of your brand – even slightly – it’s confusing. And it’s because you’re married to your brand that you have to make sure it really reflects you and your personality. Always be yourself – when you are, your brand remains consistent and strong. JESSICA KUPFERMAN FOUNDER & HOST, LADY BUSINESS RADIO
  • 19. 10 SHOW SNIPPETS OF YOURSELF IN WHAT YOU DO SHOW SNIPPETS OF YOURSELF IN WHAT YOU DO M EO W ~ Be You - This sounds obvious but so many people don’t do this. Being transparent, giving your audience the “real” you is important. For example, I love hip hop music, so I add snippets of my favorite songs to my podcast episodes and my intros. GREG HICKMAN HOST, MOBILE MIXED PODCAST AUTHOR, THE SMS MARKETING HANDBOOK
  • 20. Every great personal brand has a great story. Oprah. Martha Stewart. Steve Jobs. Your story will help people feel like they know you and want to hire you. JESSICA KUPFERMAN FOUNDER & HOST, LADY BUSINESS RADIO You need to tell real life stories ; the most successful personal branders are real people that we feel a deep connection to. KRIS JONES FOUNDER, KBJ CAPITAL CHAIRMAN, INTERNET MARKETING NINJAS 11 BUILD A CAREER NARRATIVE BUILD A CAREER NARRATIVE
  • 21. Start by identifying your key theme, your meta-narrative that ties all the pieces of your career together. Ask yourself, “What is the overall theme or story?” Make sure that the story leads to where you want to take your brand next. CATHERINE KAPUTA AUTHOR, YOU ARE A BRAND! FOUNDER, SELFBRAND.COM 11 BUILD A CAREER NARRATIVE BUILD A CAREER NARRATIVE
  • 22. YOU NEED TO DO YOUR HOMEWORK
  • 23. 12 KNOW YOUR AUDIENCE, POSITION YOURSELF ACCORDINGLY KNOW YOUR AUDIENCE, POSITION YOURSELF ACCORDINGLY The more specific you can position yourself, the clearer your message will be and the more likely you are to attract your ideal client. Many entrepreneurs think that if they go broad they’ll reach a wider audience, but that actually doesn’t work. ANDREEA AYERS FOUNDER, LAUNCH GROW JOY IDEAL AUDIENCE HATES PERSPIRING IN SUMMER COLD TECH WATERPROOF TECH WANTS A WATERPROOF FABRIC OUR PLAN
  • 24. 13 KNOW YOUR COMPETITORSKNOW YOUR COMPETITORS WHO ARE THEY? WHAT DO THEY DO? HOW DO THEY LOOK? I GOTTA BE THE OPPOSITE. ANNA RYDNE WRITER, STEAMFEED.COM & COMMUNICATE [YOUR] SKILLS
  • 25. HOW WOULD I FEEL IF THIS POST MADE THE FRONT PAGE OF TOMORROW’S NEWSPAPER? WOULD I BE EMBARRASSED IF MY PROFESSIONAL NETWORK READ THIS?POST IF YES, DON’T POST IT TO THE WEB. 14 KNOW WHAT YOU’RE GETTING INTO KNOW WHAT YOU’RE GETTING INTO SAM RICHTER FOUNDER, SOCIAL SELLING INSTITUTE AUTHOR, TAKE THE COLD OUT OF COLD CALLING
  • 26. MAKING AWESOME T-SHIRTS 15 IDENTIFY WHAT LIGHTS YOU UP IDENTIFY WHAT LIGHTS YOU UP Care. Give a damn about something. When I care about that same thing, it’s magic. Conversely, if you don’t care, I can tell, and you’re bland to me; you’re not worth subscribing. CHASE REEVES CO-FOUNDER, FIZZLE.CO You want to stand for something that potential customers can identify with – your ideal customers. MARS DORIAN FOUNDER & ILLUSTRATOR, MARSDORIAN.COM
  • 27. MAKING AWESOME T-SHIRTS 15 IDENTIFY WHAT LIGHTS YOU UP IDENTIFY WHAT LIGHTS YOU UP Know Your Value - Don’t just talk to talk. Understand the value you bring to the table and why people are/and should be following you. Make sure you’re always serving your audience. GREG HICKMAN HOST, MOBILE MIXED PODCAST AUTHOR, THE SMS MARKETING HANDBOOK I love the quote by Simon Sinek that “people don’t buy what you do, they buy WHY you do it.” If you are passionate and truly get your “why”, this will be so much easier to translate to your brand, your message and the image that you project. KIM GARST CEO & CO-FOUNDER, BOOM! SOCIAL
  • 28. 16 ARTICULATE YOUR BRAND CLEARLY ARTICULATE YOUR BRAND CLEARLY Define and design your brand. Get a great logo done that’s representative of your focus (doesn’t have to be expensive, but does have to look sharp). JESSE KRIEGER AUTHOR, LIFESTYLE ENTREPRENEUR CREATOR, BUSINESS IN A WEEKEND You’ve got to know what you stand for and be able to articulate your value – the benefit that you bring to a professional situation – in a clear, crisp, compelling sentence. After all, if you can’t define what’s special about yourself, how can you expect others to figure it out? CATHERINE KAPUTA AUTHOR, YOU ARE A BRAND! FOUNDER, SELFBRAND.COM
  • 29. 16 ARTICULATE YOUR BRAND CLEARLY ARTICULATE YOUR BRAND CLEARLY Brands that resonate with us do so because they are able to communicate their brand effectively. Many businesses have very good products or services yet don’t experience the type of success they are trying to achieve because they do not know how to effectively communicate their brand message to people. It doesn’t matter how much value you offer, how innovative your product is or how amazing you are at what you do, if you cannot communicate it to your audience. OMAR ZENHOM FOUNDER, BUSINESS REPUBLIC
  • 30. Commit to a Goal. Determine what you want out of life and map a course to go after it. Run your life, don’t let your life run you. JIM JOSEPH AUTHOR, THE EXPERIENCE EFFECT SERIES PROFESSOR, NEW YORK UNIVERSITY Don’t do 7 different things. Figure out what your differential is in the market and play up that. JAIME TARDY FOUNDER & HOST, EVENTUAL MILLIONAIRE AUTHOR, THE EVENTUAL MILLIONAIRE MAKING THE COOLEST T-SHIRT IN THE WORLD 17 PICK ONE THING AND FOCUS ON IT PICK ONE THING AND FOCUS ON IT
  • 31. Nowadays it’s very common to see very “floaty” specialties people are branding themselves with. These aren’t going to get you many paying clients. You need to weave your story into a very specific call to action that solves a very specific pain. Start with the pain you're going to cure, then craft your brand around that in the most artistic way you know how. NATE BUNGER FOUNDER, DREAM LIFE ACADEMY MAKING THE COOLEST T-SHIRT IN THE WORLD 17 PICK ONE THING AND FOCUS ON IT PICK ONE THING AND FOCUS ON IT
  • 32. GROW YOUR BRAND, ESTABLISH PUBLIC FACINGELEMENTS yourname.com
  • 33. CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU18 Create and publish the best contagious content you can in a variety of media including text, video and images. Build online credibility by publishing a book. You can now self publish on Amazon, Apple and on your own blog and get paid for it! JEFF BULLAS SOCIAL MEDIA MARKETING BLOGGER FOUNDER, JEFFBULLAS.COM How to feel comfortable wherever you are Sharing your opinions, knowledge and perspective through a blog is the easiest way to show people who you really are. JEET BANERJEE CO-FOUNDER, STATFUSE.COM AUTHOR, LIMITLESS THINKING
  • 34. CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU18 By producing high-quality content that your target audience finds valuable, you will attract prospects to you versus trying to track them down and sell to them the old-fashioned way by bombarding them with ad after ad begging them to buy. OMAR ZENHOM FOUNDER, BUSINESS REPUBLIC How to feel comfortable wherever you are Always try to exceed expectations. That will help you get noticed and build your tribe (Email list!) in a very honest and authentic way around your vision. NAVID MOAZZEZ FOUNDER, NAVIDMOAZZEZ.COM
  • 35. A weak online identity is like a weak reputation. The place to begin is LinkedIn, the number one career site. Take the time to write a compelling headline sentience and career summary, both of which appear “above the fold” when people look you up on LinkedIn. It’s important to have a flattering photo that is appropriate for your career arena. CATHERINE KAPUTA AUTHOR, YOU ARE A BRAND! FOUNDER, SELFBRAND.COM linkedin.com yourname.com 19 CREATE A STRONG ONLINE IDENTITY CREATE A STRONG ONLINE IDENTITY Even if you don’t use YourName.com to host your blog or main website, make sure you use it as a “home base” for everything that you do. Think about everything you’d want someone to know about you within the first five minutes of Googling you and put that on YourName.com. CALEB WOJCIK CO-FOUNDER, FIZZLE.CO
  • 36. OPEN FOR BUSINESS: CONNECT WITHCUSTOMERS & STAKEHOLDERS THANKS FOR THE RECOMMENDATION! :) ANYONE KNOWS WHERE I CAN GET A PAIR OF NICE BOOTS AT THIS HOUR? I KNOW A PLACE! HOW ABOUT THIS?
  • 37. WHERE DID YOU GET THAT T-SHIRT FROM? LOOKS PRETTY GOOD! THANK YOU! I GOT IT FROM... T-SHIRT LOVER 20 BE HUMAN, BUILD STRONG RELATIONSHIPS BE HUMAN, BUILD STRONG RELATIONSHIPS Stop trying to do social media and just be social. Treat social media platforms and new connections just as you would in real life. JEET BANERJEE CO-FOUNDER, STATFUSE.COM AUTHOR, LIMITLESS THINKING Be in good company - nobody ever gets anywhere alone. Aligning yourself with other individuals that stand for things you believe in and that share similar beliefs will amplify your exposure and elevate your personal brand. GREG HICKMAN HOST, MOBILE MIXED PODCAST AUTHOR, THE SMS MARKETING HANDBOOK
  • 38. WHERE DID YOU GET THAT T-SHIRT FROM? LOOKS PRETTY GOOD! THANK YOU! I GOT IT FROM... T-SHIRT LOVER 20 BE HUMAN, BUILD STRONG RELATIONSHIPS BE HUMAN, BUILD STRONG RELATIONSHIPS Pay special attention to building a strong strategic network of people who are at your level (more or less) who mutually support each other, share tips, contacts and support. CATHERINE KAPUTA AUTHOR, YOU ARE A BRAND! FOUNDER, SELFBRAND.COM You should work to integrate your personality into your expression of who you are online so that people get a feeling for what you would be like in “real life.” They will be more drawn and connected to you if you are more human. JOHN CORCORAN FOUNDER, SMART BUSINESS REVOLUTION
  • 39. 21 GIVE AUDIENCES A REASON TO STICK AROUND GIVE AUDIENCES A REASON TO STICK AROUND Look for opportunities to make people feel that you care and that you are approachable and available to connect. Thank your most loyal followers as often as possible publicly and privately. Look for opportunities to be unscripted and authentic. KRIS JONES FOUNDER, KBJ CAPITAL CHAIRMAN, INTERNET MARKETING NINJAS THANKS FOR THE RECOMMENDATION! :) ANYONE KNOWS WHERE I CAN GET A PAIR OF NICE BOOTS AT THIS HOUR? I KNOW A PLACE! HOW ABOUT THIS? Being present is so important because if you’re not engaging with your audience, then they’ll have no reason to stick around. Continue building upon those relationships and you’ll find that your loyal followers will soon become your raving fans. JOHN LEE DUMAS & KATE ERICKSON FOUNDER & CONTENT CREATOR, ENTREPRENEURONFIRE
  • 40. 21 GIVE AUDIENCES A REASON TO STICK AROUND GIVE AUDIENCES A REASON TO STICK AROUND Make helping and collaborating with others part of your personal brand. You don’t want to be known as the person who asks for favors, but then takes a month to respond to any requests for help that they receive. ODALIS SALAZAR MULLINS FOUNDER & CEO, PROMETHEAN BRAND THANKS FOR THE RECOMMENDATION! :) ANYONE KNOWS WHERE I CAN GET A PAIR OF NICE BOOTS AT THIS HOUR? I KNOW A PLACE! HOW ABOUT THIS?
  • 41. BLOG COMMENTS SOCIAL MEDIA FORUMS 22 GO EVERYWHERE, RESPOND TO EVERYONE GO EVERYWHERE, RESPOND TO EVERYONE I’ve always made sure that I respond to all of my personal emails and always get back to all interview requests. Anyone that takes the time to get in touch with me deserves my attention, and that’s why my brand has become what it is today. ZAC JOHNSON FOUNDER, ZACJOHNSON.COM
  • 42. TESTIMONIALS GAGA: I NEED A GREAT T-SHIRT FOR MY EVENT TONIGHT. HEY I’M SENDING OVER A PIECE! IT’S ON ITS WAY. :) GAGA: OH WOW THANK YOU. THIS IS A FANTASTIC T-SHIRT! THIS IS A FANTASTIC T-SHIRT! 23 HELP PROMINENT PEOPLE, GET THEIR ENDORSEMENTS HELP PROMINENT PEOPLE, GET THEIR ENDORSEMENTS How do you get testimonials from influencers? The secret comes down to consistently adding value to those you respect and admire. When you find great ways to make a busy, influential person’s life easier, they’ll naturally thank you. With their permission, that “thank you” can become a testimonial on your website. SELENA SOO FOUNDER, S2 GROUPE
  • 43. Find the convergence point where your passion and your customer’s needs overlap. MARS DORIAN FOUNDER & ILLUSTRATOR, MARSDORIAN.COM PASSION YOUR “ESSENCE” /VALUE KEEP PROVIDING THIS! CUSTOMERS’ NEEDS 24 ADD VALUE, BUT DON’T EXPECT IMMEDIATE RETURNS ADD VALUE, BUT DON’T EXPECT IMMEDIATE RETURNS
  • 44. You can’t imagine the wonders that a small gift like a $5 Starbucks gift card can do for you and your brand. MARLEE WARD FOUNDER, RADICAL ENTREPRENEUR 25 SHOW GRATITUDESHOW GRATITUDE
  • 45. AT THE END OF THE DAY: REFLECT, REGROUP, PLAN FOR THE FUTURE WHY?
  • 46. 26 OVER-DELIVER. EXCEED EXPECTATIONS. OVER-DELIVER. EXCEED EXPECTATIONS. FIREPROOF SMART T-SHIRT THAT CHANGES COLOUR VIA SMARTPHONE NEXT PROJECT: T-SHIRT Plan on being at the top. What would a top 10 do? Think as if you are already a massive brand. JAIME TARDY FOUNDER & HOST, EVENTUAL MILLIONAIRE AUTHOR, THE EVENTUAL MILLIONAIRE Imagine the guy at the top of your niche visited your blog. What would you change to keep that person reading your content? This will help elevate your game. MIKE KIM CMO, MEK REVIEW
  • 47. 26 OVER-DELIVER. EXCEED EXPECTATIONS. OVER-DELIVER. EXCEED EXPECTATIONS. FIREPROOF SMART T-SHIRT THAT CHANGES COLOUR VIA SMARTPHONE NEXT PROJECT: T-SHIRT I love to quote Steve Martin: “Be as good they can’t ignore you”. That’s my number one rule for success. ANNA RYDNE WRITER, STEAMFEED.COM & COMMUNICATE [YOUR] SKILLS Exceed expectations. When you do this, you stand out from the crowd and push through mediocrity. ADAM SMITH FOUNDER & WRITER, ASMITHBLOG.COM
  • 48. 27 GET ADVICE FROM PEOPLEGET ADVICE FROM PEOPLE HEY RYAN! CAN I GET SOME ADVICE FROM YOU? SURE! HAPPY TO HELP. RYAN BABENZIEN CEO, GREATS Invest on advice. It’s hard to out of your own box. Ask people that have done it before what you should do. JAIME TARDY FOUNDER & HOST, EVENTUAL MILLIONAIRE AUTHOR, THE EVENTUAL MILLIONAIRE
  • 49. 28 DARE TO FAIL, LEARN & MOVE ON DARE TO FAIL, LEARN & MOVE ON My motto: The road to success is trying. It means that you should dare to fail and keep an agile mindset along the way. ANNA RYDNE WRITER, STEAMFEED.COM & COMMUNICATE [YOUR] SKILLS Never stop learning. Before you can pour into others, you have to fill yourself up. To give back, you need to have something to give. Consume more information and give back more. ADAM SMITH FOUNDER & WRITER, ASMITHBLOG.COM
  • 50. 29 DONE IS BETTER THAN PERFECT DONE IS BETTER THAN PERFECT
  • 51. Become Aware of Your Perfection Mindfuck. Everyone has it. Becoming aware of it is the first step to getting over it. ANAÏS BOCK BULLSHIT ELIMINATION, MEETANAIS.COM Don’t aim for perfection when it comes to website design and let the branding evolve over time (it took some time for me!) NAVID MOAZZEZ FOUNDER, NAVIDMOAZZEZ.COM Allow your brand to evolve naturally over time. Focus on providing value to your audience and getting more clear on your message and brand, and from there you’ll know what you need to include or remove from your site. NATHALIE LUSSIER DIGITAL STRATEGIST & HOST, OFF THE CHARTS SHOW 29 DONE IS BETTER THAN PERFECT DONE IS BETTER THAN PERFECT
  • 52. 30 ASK YOURSELF AGAIN: WHY? ASK YOURSELF AGAIN: WHY? WHY? HOW? FOR WHOM? WHAT IS THE VALUE I DESIRE TO ADD? If you have embarked on the entrepreneurial journey it means you have put in a bunch of work to figure out what defines you, who you really want to work with, what your true voice sounds like. You’ve created, texted and talked. You probably have an entire Evernote database and 7 notebooks full of useful text snippets and stories. From time to time it is good to just take a blank piece of paper and ask yourself the big questions again. ANAÏS BOCK BULLSHIT ELIMINATION, MEETANAIS.COM
  • 53. We love seeing ecommerce brands flourish. Drop by referralcandy.com to see how we can help yours do the same! CRAFTED BY Source: http://www.navidmoazzez.com/personal-branding-tips/