This presentation summarizes the marketing strategies of Toyota at Ansari Toyota Kashmir. It discusses Toyota's history and global presence. It analyzes data from a survey of 100 people on their ownership and satisfaction with Toyota vehicles. Key findings are that 76% own Toyota cars and are generally satisfied, though feel the cars could be more affordable. The presentation recommends Toyota focus on increasing affordability, offering cheaper spare parts and more service stations to improve customer satisfaction.

1. PRESENTATION ON SUMMER INTERNSHIP
TOPIC
MARKETING STRATEGIES OF TOYOTA
AT ANSARI TOYOTA KASHMIR
SUBMITED BY
ISHFAQ AHMAD DAR
SUBMITED TO
MR PUNKAJ SHARMA

2. INTRODUCTION
The story of Toyota Motor Corporation began in September 1933 when Toyota
Automatic Loom created a new division devoted to the new production of
automobiles under the direction of founder’s son, Kiichiro Toyoda. Soon thereafter,
the division produced its first type A Engine in 1934, which was used in the first
model A1 passenger car in May 1935 and the G1 truck in August 1935. Production
of the model AA passenger car started in 1936.
Toyota has factories all over the world, manufacturing or assembling vehicles for
local markets, including its most popular model, the corolla Toyota Has
manufacturing assembly plants in the united states, Australia, Canada, Indonesia,
Poland, south Africa, Pakistan, turkey the united kingdom, France, brazil, India,
Argentina and Philippines. Toyota also builds and sells cars in china in a joint
venture with Tianjin Xiali Japan and Australia. Cars from these plants are after often
exported to other countries

3. CONTD…
In March 2014 Toyota's corporate structure consisted
of 338,875 employees worldwide as of October 2016
was the ninth largest company in the world by
revenue. As of 2016 Toyota is the world’s largest
automotive manufacturer to produce more than 10
million vehicles per year. As of the end of December
2016 Toyota conducts its business worldwide 53
overseas manufacturing companies in 28 countries.
Toyota’s vehicles are sold in more than 170 countries.

4. TOP TEN PLAYERS IN INDIAN AUTOMOBILE
SECTOR
• Maruti Suzuki India
• Hero Motors Limited
• Tata Group
• Bajaj Auto Limited
• Mahindra Group
• Ashok Leyland
• Yamaha Motor India
• Hyundai Motors India Limited
• Toyota Kirloskar Motor Private Limited
• Honda siel car India limited

5. OBJECTIVES OF THE STUDY
The object of report is not only to focus on competitors but also to get the
competitive position in the national as well as international market through
customer satisfaction. These are as follows.
 To discover and translate the needs and desire of customer into products and
services so as to create the demand of the product (through planning and
producing planned product).
 To serve the customer through channel of distribution.
 To face the keen competition.
 To know about the marketing strategies used by Toyota.
 To know about the marketing strategies of the competitors of Toyota.

6. RESEARCH METHODOLOGY
This project depends upon the primary as well as secondary sources which are as
follows.
Primary Source:
 Observation
 Talking with consumers, and distributor
Secondary Source:
 Internet
 Company website

7. CONTD…
SAMPLE SIZE AND AREAS COVERED
A customer-based survey was conducted in which 100 people were asked to fill the
questionnaire in which 50 people belong to Jammu and Kashmir.
Because it was not possible to consider each and every person of those cities or of villages so,
PROBABILITY SAMPLE or RANDOM SAMPLE was taken.
LIMITATIONS OF THE STUDY
 Questionnaire method involves some uncertainty of response. Co-operation on the part of
informants, in some cases, was difficult to presume.
 It is possible that the information supplied by the informants may be incorrect. So, the study
may lack accuracy

8. ANALYSIS OF DATA
PERCENTAGE OF TOYOTA OWNERS
Inference
 24% of the respondents were owners of Honda
 76% of the respondents were owners of Toyota
YES
24%
NO
76%
Owner's of TOYOTA

9. CUSTOMER SATISFACTION RATING
Inference
 83% of the Respondents were satisfied with their cars and the services of TOYOTA
 However 17% of the Respondents were dissatisfied at the same time.
Satisfied
83%
Dissatisfied
17%
Customer Satisfaction

10. THE FEATURES OF TOYOTA AS COMPARED TO OTHER CARS
Inference
 70% of the respondents felt that the features of the Toyota are good.
 While 8% of respondents thought it was not so good, 10% thought it was very good and
12% felt satisfactory about the features
70%
10%
8%
12%
FEATURE OF TOYOTA
GOOD VERY GOOD NOT SO GOOD SATISFACTORY

11. WHAT SHOULD BE DONE TO IMPROVE TOYOTA
Inference
 If Toyota is made more affordable then it would win more customers, a theory which was
backed by 72% of the respondents.
 15% and 13% respectively want cheaper spare parts and more service stations.
72%
15%
13%
What should be done to impove TOYOTA
Make it more affordable Cheaper spare parts Mosre service center station

12. FINDINGS
 76% of the respondents were owners of Toyota
 83% of the Respondents were satisfied with their cars and the services of TOYOTA, However
17% of the Respondents were dissatisfied at the same time
 18% of the respondents would prefer to buy a Toyota car against its competitors
 78% of the respondents felt that Toyota has the most fuel efficiency
 70% of the respondents felt that the features of the Toyota are good. While 8%
of respondents thought it was not so good, 10% thought it was very good and 12% felt
satisfactory about the features
 Toyota is best known for its design & comfort. Then comes Handling and Fuel Efficiency.
 If Toyota is made more affordable then it would win more customers, a theory which was
backed by 72% of the respondents.15% and 13% respectively want cheaper spare parts
and more service stations.

13. RECOMMENDATIONS
 Toyota should adopt the defensive marketing strategy because as being the second largest
car producer in the international market,
 Toyota must at the moment carry out a feasibility study for launching a vehicle in the
domestic market where it has models like the Innova and Camry amongst others.
 Toyota should conduct market survey in Indian market in order to know the perception of
Indian consumers.
 Toyota should adopt an offensive marketing strategy for entering in the small car segment.
This market is dominated by Maruti Suzuki and Hyundai in the Indian domestic auto
market.
 Toyota must plan out an ideal marketing producing capacity, because it faces the problem of
over and under capacity in case of upturn and downturn of the market.

14. CONCLUSION
Today Toyota is the largest car maker in the world leading general motors and the
top selling automaker. The backbone of their success being their sharp, well
thought out and excellent implemented strategies. It yielded excellent result over
the years it brought them to the no 1 position and if maintained , there is no doubt
about the fact that they’ll maintain their position for years to come.
 Toyota has sources of strong competitive advantages in global automotive industry
, such as TPM, value chain, strong brand, wide product offering and hybrid vehicles
 Major recalls, economic crisis, natural disasters and intense global competition
have posed serious challenge for Toyota.
 Growing emerging markets shifting customers demands offer opportunities for
Toyota to attain superior profitability and growth
 Toyota must sustain its competitive advantages to retain its position and achieve
future success.