8. types d’engagement
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives Relax In The Air
Source: Social Technographics, Forrester Research
10. accès à internet
85%
Internet par grouPes d’âge
100
75
des ménages 50
suisses sont 25
connectés à 95.5 96.8 91.1 82.7 79.1 58.4 25.7
Internet. 0
-19 -2
9
-3
9
-4
9 5 9
-6
9
70
+
14 2 0 30 4 0 5 0- 60
Relax In The Air
Source: MA-Net; Net-Metrix-Base, 2010
11. ContextE
internet access via mobile
Mobile subscribers in switzerland
23 % Postpaid
Postpaid Broadband
Prepaid
44 %
33 % 3.1 Millions
Relax In The Air
Source: OFCOM, 2011
12. Facebook = Eldorado?
Defining Social Networks in Switzerland 2011#1
Get your free copy or read it online.
September 2010
March 2011 Suisse - Pénétration (03.2011)
70 %
61.0 %
60 %
50 %
40 %
Site traffic only, no apps
30 %
20 %
9.2 %
10 % 6.3 % 5.7 % 5.1 % 4.7 %
2.6 % 2.6 % 2.2 % 2.0 % 1.6 % 1.5 %
0.6 % 0.5 % 0.4 % 0.4 % 0.4 % 0.4 % 0.3 % 0.2 %
0%
facebook.com
dailymotion.com
twitter.com
posterous.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
vimeo.com
orkut.com
scribd.com
tumblr.com
slideshare.net
ning.com
stumbleupon.com
digg.com
twitpic.com
last.fm
delicious.com
Relax In The Air
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
13. defining social networks in switzerland 2011 #1
main social networks TOP 20
CH - Age Span (03.2011)
facebook.com 0-17
dailymotion.com 18-24
twitter.com 25-34
35-44
flickr.com 45-54
linkedin.com 55-64
myspace.com 65
hi5.com
xing.com
orkut.com
vimeo.com Age Span |
scribd.com
tumblr.com
slideshare.net The 25-44 segment is the most
ning.com
present on social networks. The
stumbleupon.com
digg.com 18-24 segment is underrepresented
twitpic.com here. Those informations are
last.fm
delicious.com estimated as they are combining
posterous.com sample user data from various
0% 25 % 50 % 75 % 100 % Google products and services and
opt-in direct-measured site-centric
data.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
Relax In The Air
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
14. Et nos voisins?
Social Reach - Swiss Neighbors (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
Switzerland France Germany Italy Global
facebook.com youtube.com twitter.com wordpress.com dailymotion.com
flickr.com linkedin.com myspace.com orkut.com scribd.com
blogger.com tumblr.com hi5.com slideshare.net vimeo.com
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
Relax In The Air
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
15. defining social networks in switzerland 2011 #1
facebook
Social Reach - Facebook (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
61.0 % 68.5 % 56.0 % 68.6 % 82.6 % 62.0 % 50.8 % 67.3 % 24.3 % 46.8 % 11.2 % 46.7 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
Relax In The Air
15
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
16. defining social networks in switzerland 2011 #1
Twitter
Social Reach - Twitter (03.2011)
30 %
25 %
20 %
15 %
10 %
5%
6.3 % 6.4 % 7.7 % 15.1 % 5.8 % 11.3 % 24.0 % 13.5 % 8.6 % 24.3 % 26.7 % 9.4 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
Relax In The Air
16
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
17. defining social networks in switzerland 2011 #1
Linkedin
Social Reach - Linkedin (03.2011)
25 %
20 %
15 %
10 %
5%
5.1 % 3.9 % 2.6 % 9.2 % 5.2 % 5.7 % 21.4 % 12.0 % 1.0 % 4.3 % 0.3 % 4.3 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
Relax In The Air
17
Source: Defining Social Networks in Switzerland 2011#1 by Relax In The Air
21. ha ha ha
Augmenter sa visibilité
Rajeunir la marque
Etre interactif
Etre sur Facebook
22. Forces d’engagement
Segmentation online
Brand Management
Business Dev. - Data Analytics
Marketing - Comm. de crise - Business Intelligence
Publicité - RP - Service clients - Vente
23. Quelques chiffreS - Suisse
Votre entreprise a-t-elle une stratégie sociale?
8 % Oui
13 % 22 %
17 %
20 % Non,
Oui
20 % pas planifié
Non, pas planifié
Planifié dans 1-3 mois
Planifié dans 4-6 mois
Planifié dans 6-12 mois
Planifié dans plus de 12 mois
Relax In The Air
Frage: Verfügt Ihr Unternehmen über eine schriftliche Social Media Strategie
(Konzept für die Nutzung von Social Media Plattformen wie Facebook, Twitter o. ä.)? N = 60
Source: Bernet PR, Social Media Studie Schweiz: Von Web 2.0 zum Online-Dialog, mars 2011
24. Quelques chiffreS - Global
Twitter
28
31
Twitter est un outil
45
77
prédominant pour
les entreprises.
Facebook 30
61
28
Youtube 35
57
25
Blog 18
36
Suisse
Allemagne
Relax In The Air
Monde - Fortune 100
Source: Suisse + Allemagne - Bernet PR, Social Media Studie Schweiz: Von Web 2.0 zum Online-Dialog, mars 2011
Fortune 100 - Burson-Marsteller, The Global Social Media Check-up 2011, février 2011
26. La marque
Mon produit est remarquable. C’est
le truc le plus cool de la planète dont
tout le monde parle et que tout le
monde utilise (ou devrait).
28. Regards croisés
Relax In The Air
Source: IBM - http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-crm-whitepaper.html
29. L’utilisateur
Ce qui est important,
ce n’est pas ce que la marque dit,
mais ce que la marque fait pour moi.
30. Vos Clients sont votre meilleur..
Marketing Manager
R&D Department
31. Etre utile
Your focus should be on how you will
make the consumer's experience more
rewarding and satisfying, not merely
on how you will convey brand
attributes.
Godfrey Parkin
36. mobile
By 2015, digital strategies, such as
social and mobile marketing, will
influence at least 80% of consumers’
spending.
Adam Sarner, Gartner INC.
38. Keep in Touch
Office Relax In The Air Sàrl www.relaxintheair.com
Rue de Genève 97 www.twitter.com/relaxintheair
CH-1004 Lausanne www.facebook.com/relaxintheair
hello@relaxintheair.com
Management Sabine DUFAUX, Co-Founder & Strategic Planner - www.twitter.com/sdufaux
MC CASAL, Co-Founder & Digital Art Director - www.twitter.com/mccasal
a RITA talk
