RJ. Liow share his experience in international marketing with students @ Monash University.

1. International Marketing Strategy
RJ. Liow
Entrepreneur. Author. Speaker

2. About AYS

3. AYS Group:
Our Vision
A specialty partner for
International Market Entry,
Halal Ecosystem and MICE
Our Mission:
“To assist our customer partners to
be successful in their business
endeavor.”

4. AYS is the Executive Committee
Member of Malaysia Exporters
Association

5. AYS is the Executive Treasurer of
Malaysia-Iraq Business Council

6. AYS’ investment in
FMCG markets: Halal
Ready to Eat Meals
We have an excellent &
proven track record in
creating winning brands

7. AYS is a MICE Specialist:
“We build Brand, not just an event”

8. Strong
Endorsement
from the industry
A 1-InnoCert Double A’s
Rating Company

9. AYS is an Award Winning
Industry Thought Leader
We think out of the box, and are able to assist you to fine tuning
your operation, prepare and connect you to the international markets

10. We speak & share our
views in international
conferences:
1. World Halal Week Conference 2013 & 2014,
Kuala Lumpur
2. World HRD Congress 2013, Mumbai, India
3. Food Ingredients Asia - MEGAtrends 2013,
Bangkok, Thailand
4. Healthcare Supply Chain Conference 2013
5. Effective Entry into Indonesia Halal Market

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Introducing AYS’s
unique expertise…
Wealth of knowledge &
hands on experience in
the Halal New Economy
CEO of AYS
receiving
“Best Halal
Product
Award” from
the former
Prime Minister
of Malaysia

13. Media coverage:
Print & TV
www.marketinghalal.com.my

14. “Halal Entrepreneurship”
A 3-Stage Learning Program
Stage 1: Primary Stage
Setting Up A Credible Halal Business
Stage 2: Intermediate Stage
Managing A Profitable & World Class Halal
Business
Stage 3: Advance Stage
Effective Marketing Strategies of Halal
Products for Domestic and Global Markets

15. International Marketing Strategy

16. Marketing:
• Process to direct an organization's goods and
services to consumers in order to make a
profit.
International Marketing:
• Similar process but takes place in more than
one country.

17. International market:
• Incredibly diverse
• Untapped potential
• Profitable opportunities
• More complex
Requiring coordination of processes in order to
be successful.

18. • Basic marketing principles are applicable to all
markets around the world.
• The difference: apply those principles in
different environments
• Issues are outside of their direct control
• Need to adapt their strategies

19. • Examples of issues:
• political, economic, cultural, technological and
social situations experienced in different
countries.
• As an international marketer, your task is:
• Formulate your marketing mix
• Adapt them to work within your target market

20. • There is no guarantee that what works in one
country or region will work in another.
• The key to success is your market research and
understanding, and how you use it to
effectively adapt your products and services.

21. Marker Selection Consideration
5 most commonly considered factors in practice:
Product nature
Importation regulations
Past experience
Available export led network
Distance to home market

22. International Market Entry Strategies
5 most commonly used strategies:
Export
Contract Manufacturing
Foreign Direct Investment
Joint venture
Acquisition

23. Building a sustainable business
1. The Fundamental:
• Vision, Leadership, Winning Team
2. Critical Success Factors:
• Intellectual properties, Marketing mix, Operating systems,
Communication, Cash flow
3. Managing Downside:
• Gross margin, Reduction in cost of goods, Overheads
4. Going Global:
• Expand market coverage

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Google “Liow Ren Jan”
Connect with me at Facebook & LinkedIn
Email us: info@ays.com.my