1. 1. Introductory (why is social selling important, understand the changed buyer’s behaviour, B2B data)
2. Inbound Sales (inbound sales methodology, personalize the sales experience to the buyer’s context)
3. Portfolio analysis (learn the 4 quadrant and what to do in each)
4. LinkedIn Profile (create an excellent and professional profile, start to build up your own brand)
5. Connections (find the right people and prospects, use LinkedIn Advanced Search, engage with insights)
6. Build up relationships (start conversation, get introduction, create personalized messages -InMail)
7. Marketing (what to share, have a relevant online presence, create content to the buyer’s journey)
8. Experts said (Social Selling Experts share their knowledge)
9. Sales Navigator (how it works, 4 pillars, how to use Sales Navigator, how to increase SSI score)
Social Selling training - Agenda