'Best of the 33 things I know about Art Direction'
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here the best of that series. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
153. 1. Be on time. Be enthusiastic, positive and be yourself.
Visit Don’s site and have three questions to ask him about the job.
2. Begin with a great idea.
And end with an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats
thirty three average ones.
154. 5. Remember you’re an Art Director,
so presentation is extremely important
Portfolio Vs iBook Vs iPad?
(Don was a copywriter,
so always consider your
audience carefully)
155. 6. Show a wide range of work across multiple channels,
products and brands
7. Always adapt your book for your audience and rehearse
your presentation.
8. Show at least one fully Art Directed campaign.
9. Talk about your creative interests
outside of advertising.
10. Listen carefully to all the feedback and
act on the advice that feels right for you.