China Chocolate Market Overview 2009-2010_The Guidance For Selling Chocolate In China

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China Chocolate Market Overview 2009-2010_The Guidance For
Selling Chocolate In China
Published on November 2009

Report Summary

Brief Introduction

This report presents a full view of China's chocolate market, provides analysis and suggestions on how to entering this fast growing
market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export
changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for
exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China;
provides full forecast to 2010 and key statistical data.

What will you get from this report'

· To understand current and future development condition of the chocolate market in China;
· To find the characteristics of the consumer and their preference;
· To understand the market competitive situation;
· To catch the entry opportunities from the multiple aspects of chocolate market;
· To know the market size and entry barriers;
· To obtain objective and reasonable advice to help you make marketing strategy.

For convenience of readers, we use a form of illustration plus text analysis and presentation to visually present with a snapshot of the
Chinese market conditions as well as guidance for entry. Based on the selection of abundant detailed and reliable information and
materials, the report presents an overview of the chocolate market with in-depth strategic and quantitative analysis on the feasibilities
of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical
standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects'

Scope of this report

· Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption
trend;
· Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
· Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related
inspection basis and indicators, related standard, related supervision institute;
· Necessary resource for foreign companies in China: related industrial association, importer's list, and related exhibition.

Why we write this report'

China's economy has achieved a stable development in the recent years, even under the global economy depressed. At present,
China has already become one of the potential consumption markets for the chocolate manufacturer. However, foreign enterprises
often find it is difficult to formulate their entry strategy in Chinese chocolate markets based on their past experiences in the face of
special local market environment. In addition, Chinese government has been consciously guiding the transformation of China from the
'world production center' into a combination of 'production center' and 'demand center'. Thus, to learn about the actual local market

China Chocolate Market Overview 2009-2010_The Guidance For Selling Chocolate In China Page 1/7


environment in China, has become a compulsory course for enterprises to exploit the chocolate market in China.

Table of Content

CONTENT
PART 1 MARKET ANALYSIS 1
CHAPTER 1 PRODUCT DEFINITION 2
1.1 PRODUCT DEFINITION 2
1.2 PRODUCT CLASSIFICATION 2
1.3 RELATED PRODUCTS 3
CHAPTER 2 INTRODUCTION TO DOMESTIC INDUSTRIAL ENVIRONMENT 4
2.1 CHINA'S ECONOMY: BASIC FACTS 4
2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 5
2.3 RELEVANT POLICIES AND LAWS AND REGULATIONS 7
2.3.1 Relevant Industrial Policies 7
2.3.2 Relevant Laws and Regulations 9
2.4 EXTERNAL COOPERATION AGREEMENT 10
CHAPTER 3 THE CURRENT SITUATION OF PRODUCT MARKET 12
3.1 THE ANALYSIS OF MARKET SCALE 12
3.2 INDUSTRY OPERATION CONDITION 15
3.3 ANALYSIS OF UPSTREAM AND DOWNSTREAM INDUSTRIAL CHAIN 18
3.3.1 Analysis of upstream industrial chain 18
3.3.2 Analysis of downstream industries 21
CHAPTER 4 THE ANALYSIS OF CONSUMPTION TREND OF CHOCOLATE PRODUCTS 22
4.1 THE CONSUMPTIVE FEATURES ANALYSIS OF CHOCOLATE PRODUCTS 22
4.2 CONSUMPTION TREND ANALYSIS OF CHOCOLATE PRODUCTS 25
PART 2 FOREIGN TRADE STRUCTURE 28
CHAPTER 5 ANALYSIS OF CHOCOLATE PRODUCTS IMPORT 29
5.1 ANALYSIS OF THE CHANGE OF IMPORT CHOCOLATE PRODUCTS IN CHINA 29
5.2 THE MAIN SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS 33
5.3 THE DOMESTIC TARGET AREAS OF IMPORT CHOCOLATE PRODUCTS IN CHINA 37
CHAPTER 6 ANALYSIS OF THE CHANGE OF CHOCOLATE PRODUCTS EXPORTS 42
6.1 THE CHANGES AND REASONS FOR CHOCOLATE PRODUCTS EXPORTS IN RECENT YEARS 42
6.2 THE MAIN TARGET AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS 46
6.3 THE MAIN SOURCE AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS 49
PART 3 MARKET ENTRY ANALYSIS 52
CHAPTER 7 TAX BURDEN OF IMPORT PRODUCTS 53
7.1 IMPORT TARIFF 53
7.2 VAT 54
7.3 CONSUMPTION TAX 55
CHAPTER 8 IMPORT FLOW OF CHOCOLATE PRODUCTS 55
8.1 IMPORT FLOW CHART OF CHOCOLATE PRODUCTS 55
8.2 INSTRUCTION TO IMPORT FLOW FO CHOCOLATE PRODUCTS 57
CHAPTER 9 INSPECTION & QUARANTINE AND STANDARDS SYSTEM 59
9.1 PROCEDURES OF IMPORT CHOCOLATE PRODUCTS INSPECTION AND QUARANTINE 59
9.2 MAIN DETECTION FACTS AND MEASUREMENT INDICATORS 60
9.2.1 HEALTH SUPERVISION AND INSPECTION OF IMPORTING FOOD 60



9.2.2 IMPORTING ANIMAL AND PLANT PRODUCT QUARANTINE 66
9.3 RELATIVE STANDARD OF CHOCOLATE PRODUCTS 67
9.4 MAIN REGULATORS 68
CHAPTER 10 COMPETITION STRUCTURE OF DOMESTIC CHOCOLATE PRODUCTS MARKET 69
10.1 ANALYSIS ON CONCENTRATION RATIO OF VARIOUS ENTERPRISES SALES REVENUES 69
10.2 CONCENTRATION RATIO ANALYSIS OF VARIOUS REGIONS SALES REVENUES 72
10.3 THE POSITION OF IMPORT CHOCOLATE PRODUCTS IN DOMESTIC MARKET 72
10.4 INTRODUCTION TO THE TOP TEN ENTERPRISES IN SALE OF CHINESE CHOCOLATE MANUFACTURING 75
10.4.1 MARS FOOD CO., LTD. IN CHINA 75
10.4.2 DONGGUAN HSU FU CHI FOOD CO., LTD. 76
10.4.3 SHANGHAI JINSIHOU GROUP CORP 77
10.4.4 JIANGSU LIANGFENG FOOD GROUP CORPORATION 77
10.4.5 JINGUAN (CHINA) FOOD CO. , LTD. 78
10.4.6 NESTLE TIANJIN CO., LTD. 79
10.4.7 FUJIAN YAKE FOOD CO., LTD. 79
10.4.8 WUXI HUADONG COCOA FOOD JOINT STOCK COMPANY 80
10.4.9 COFCO LECONTE FOOD (SHENZHEN) CO., LTD. 81
10.4.10 SHANGHAI TAISHANG FOODSTUFFS CO., LTD. 81
10.5 CONSIDERABLE-SIZED ENTERPRISES SCATTERGRAM IN CHINA 83
CHAPTER 11 MARKETING CHANNEL OF CHOCOLATE PRODUCTS 85
11.1 MARKETING CHANNEL OF CHOCOLATE PRODUCTS OVERVIEW 85
11.2 DIAGRAMMATIC PRESENTATION OF MAIN CHOCOLATE PRODUCTS MARKETING CHANNELS 86
11.3 ANALYSIS OF MAIN CHOCOLATE PRODUCTS MARKETING CHANNELS 87
CHAPTER 12 MARKET ACCESS ANALYSIS 90
12.1 OPPORTUNITY ANALYSIS OF MARKET ACCESS IN CHINA 90
12.2 CHINESE MARKET ACCESS NON-TARIFF BARRIER ANALYSIS 93
12.3 MAIN CONCLUSION AND SUGGESTION 94
PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA 98
CHAPTER 13 MAIN IMPORTERS LIST 99
CHAPTER 14 RELATED ASSOCIATIONS 101
14.1 THE CONFECTIONERY COMMITTEE OF CHINA NATIONAL FOOD INDUSTRY ASSOCIATION 101
14.2 CHINA SUGAR ASSOCIATION 102
14.3 CHINA ASSOCIATION OF BAKERY & CONFECTIONERY INDUSTRY 102
CHAPTER 15 MAIN EXHIBITIONS 104
15.1 SWEETS CHINA 2009, CHINA CANDY FESTIVAL 104
15.2 2009 CHINA (JINJIANG) INTERNATIONAL FOOD & TECHNOLOGY 105
15.3 THE FOURTH INTERNATIONAL CANDY AND CONFECTIONERY & LEISURE FOOD RAW MATERIAL & MECHANICAL
PACKING EXHIBITION 107
15.4 CHINA INTERNATIONAL CONFECTIONERY AND BAKING INDUSTRIAL EXPO 108

TABLE CONTENT
TABLE 1 THE TYPES OF CHOCOLATE PRODUCTS 2
TABLE 2 THE TYPES OF RELATED PRODUCTS 3
TABLE 3 CHINA'S MACRO-ECONOMY INDEX IN 2008 4
TABLE 4 THE COMPARISON OF MAIN ECONOMIC INDICATORS OF CANDY AND CHOCOLATE MANUFACTURING FROM
JANUARY TO NOVEMBER IN 2006 TO 2008 17
TABLE 5 THE COMPARISON OF THE OPERATIONAL STATUS AMONG THE CONSIDERABLE-SIZED ENTERPRISES WITH
DIFFERENT OWNERSHIPS FROM JANUARY TO NOVEMBER IN 2008 18
TABLE 6 THE QUANTITY AND GROWTH RATE OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO 2008(UNIT: KG)



30
TABLE 7 THE VALUE AND GROWTH RATE OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO 2008(UNIT: USD)
31
TABLE 8 THE IMPORT VOLUME AND PROPORTION OF SEGMENTED IMPORT CHOCOLATE PRODUCT OF CHINA IN 2008 32
TABLE 9 THE TOP TEN QUANTITIES SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO
2008(UNIT:KG) 36
TABLE 10 C27THE TOP TEN VALUE SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO
2008(UNIT:KG) 36
TABLE 11 THE TARGET QUANTITY AREAS AND ANNUAL GROWTH RATES OF IMPORT CHOCOLATE PRODUCTS IN CHINA
FROM 2004 TO 2008(UNIT: KG) 40
TABLE 12 THE TARGET VALUE AREAS AND ANNUAL GROWTH RATES OF IMPORT CHOCOLATE PRODUCTS IN CHINA
FROM 2004 TO 2008(UNIT: US DOLLARS) 40
TABLE 13 EXPORT QUANTITY AND GROWTH RATE OF CHINA'S EXPORT CHOCOLATE PRODUCTS FROM 2004 TO
2008(UNIT: KG) 44
TABLE 14 EXPORT VALUE AND GROWTH RATE OF CHINA'S EXPORT CHOCOLATE PRODUCTS FROM 2004 TO 2008 (UNIT:
KG) 44
TABLE 15 THE EXPORT VOLUME AND PROPORTION OF SEGMENTED IMPORT CHOCOLATE PRODUCTS OF CHINA IN 2008
45
TABLE 16 THE RANK OF MAIN TARGET AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS IN 2008 47
TABLE 17 THE QUANTITY TARGET AREAS AND ANNUAL GROWTH RATES OF EXPORT CHOCOLATE PRODUCTS IN CHINA
IN 2008(UNIT: KG) 48
TABLE 18 THE VALUE TARGET AREAS AND ANNUAL GROWTH RATES OF EXPORT CHOCOLATE PRODUCTS IN CHINA IN
2008(UNIT: USD) 48
TABLE 19 THE RANK OF QUANTITY AND SUM OF MAIN SOURCE AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS IN
2008 49
TABLE 20 THE TOP TEN QUANTITY SOURCE AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS AND ANNUAL
GROWTH RATE IN 2008(UNIT:KG) 50
TABLE 21 THE TOP TEN VALUE SOURCE AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS AND ANNUAL GROWTH
RATE IN 2008(UNIT:USD) 50
TABLE 22 TARIFFS OF CHOCOLATE PRODUCTS 53
TABLE 23 RELATIVE PHYSICAL-CHEMICAL STANDARDS OF CHOCOLATE AND CHOCOLATE PRODUCTS 62
TABLE 24 RELATIVE MICROORGANISM STANDARDS OF CHOCOLATE AND CHOCOLATE PRODUCTS 62
TABLE 25 BASIC COMPONENTS STANDARD OF CHOCOLATE AND CHOCOLATE PRODUCTS 63
TABLE 26 RELATIVE PHYSICAL-CHEMICAL STANDARD OF FOOD PACKAGING PAPER USED 64
TABLE 27 RELATIVE MICROORGANISM INDEXES OF FOOD PACKAGING PAPER USED 65
TABLE 28 RELEVANT STANDARD OF MARKING NET CONTENT OF PREPACKAGING CHOCOLATE PRODUCTS 65
TABLE 29 RELATIVE MANDATORY STATE STANDARDS AND RECOMMEND STATE STANDARD OF CHOCOLATE PRODUCTS
67
TABLE 30 ECONOMIC OPERATION CONDITIONS OF CONSIDERABLE-SIZED ENTERPRISES OF CHINA CANDY AND
CHOCOLATE MANUFACTURING IN MAIN REGIONS FROM JANUARY TO NOVEMBER IN 2008(UNIT: RMB THOUSAND YUAN)
73
TABLE 31 LIST OF DOMESTIC VARIOUS REGIONS CANDY AND CHOCOLATE MANUFACTURING CONSIDERABLE-SIZED
ENTERPRISE NUMBER FROM JANUARY TO NOVEMBER IN 2008 83

FIGURE CONTENT
FIGURE 1 THE RANKING LIST OF PER CAPITA CONSUMPTION OF WORLD MAJOR CHOCOLATE CONSUMPTION
COUNTRIES(UNIT:KG) 13
FIGURE 2 THE COMPARISON BETWEEN THE OPERATIONAL STATUS OF CONSIDERABLE-SIZED ENTERPRISES OF CANDY
AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2006 TO 2008 (UNIT: ENTERPRISES/ 100 MILLION



YUAN) 15
FIGURE 3 THE COMPARISON BETWEEN THE INDEXES OF ECONOMIC BENEFITS OF CONSIDERABLE-SIZED ENTERPRISES
OF THE CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2006 TO 2008 (UNIT:
ENTERPRISES/ 100 MILLION YUAN) 16
FIGURE 4 THE COMPARISON OF THE OPERATIONAL STATUS AMONG THE ENTERPRISES OF ALL THE OWNERSHIPS
FROM JANUARY TO NOVEMBER IN 2008 (UNIT: %) 17
FIGURE 5 THE QUANTITY CHANGES OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO 2008(UNIT: KG) 29
FIGURE 6 THE VALUE CHANGES OF CHINA'S IMPORT CHOCOLATE PRODUCTS FROM 2004 TO 2008(UNIT: DOLLAR) 30
FIGURE 7 THE PROPORTION OF TRADE MODES OF CHINA'S IMPORT CHOCOLATE PRODUCTS IN 2008(CALCULATED BY
IMPORT VOLUME) 31
FIGURE 8 IMPORT PROPORTION OF ALL SEGMENTED TYPES OF CHOCOLATE PRODUCTS IN 2008(CALCULATED BY
IMPORT VOLUME) 32
FIGURE 9 THE TOP TEN QUANTITIES SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS IN 2008 33
FIGURE 10 THE TOP TEN VALUE SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS IN 2008 33
FIGURE 11 THE VARIATION TREND OF THE MAIN QUANTITIES SOURCE AREAS OF CHOCOLATE PRODUCTS IMPORTED
BY CHINA IN PAST YEARS (UNIT: %) 34
FIGURE 12 THE VARIATION TREND OF THE MAIN VALUE SOURCE AREAS OF CHINA'S IMPORT CHOCOLATE PRODUCTS IN
2008(UNIT: %) 35
FIGURE 13 THE TOP TEN AREAS OF THE IMPORT CHOCOLATE PRODUCTS OF CHINA IN 2008 37
FIGURE 14 THE VARIATION TREND OF THE MAIN DOMESTIC AREAS' ANNUAL IMPORT VOLUMES OF THE CHOCOLATE
PRODUCTS( UNIT: %) 38
FIGURE 15 THE TOP TEN VALUE AREAS OF THE CHINA'S IMPORT CHOCOLATE PRODUCTS IN 2008 39
FIGURE 16 THE VARIATION TREND OF THE ANNUAL IMPORT VALUE OF THE MAIN CHOCOLATE PRODUCTS IMPORT
AREAS IN CHINA (UNIT:%) 39
FIGURE 17 THE EXPORT QUANTITY AND THE GROWTH RATES OF CHINA'S CHOCOLATE PRODUCTS FROM 2004 TO
2008(UNIT:KG) 42
FIGURE 18 THE EXPORT VALUE AND THE GROWTH RATES OF CHINA'S CHOCOLATE PRODUCTS FROM 2004 TO
2008(UNIT:US DOLLARS) 43
FIGURE 19 THE EXPORT PROPORTION OF ALL SEGMENTED CHOCOLATE PRODUCTS (CALCULATED BY EXPORT
VOLUME) 44
FIGURE 20 TOP TEN QUANTITIES TARGET AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS IN 2008 46
FIGURE 21 TOP TEN VALUE TARGET AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS IN 2008 46
FIGURE 22 THE MAIN SOURCE AREAS OF CHINA'S EXPORT CHOCOLATE PRODUCTS IN 2008(UNIT: KG DOLLAR) 49
FIGURE 23 IMPORT FLOW CHART OF CHOCOLATE PRODUCTS IN CHINA 55
FIGURE 24 IN 2008, THE PROPORTION OF THE SALES OF TEN MAIN ENTERPRISES OF CANDY AND CHOCOLATE
MANUFACTURES TO THE SALES OF ALL CONSIDERABLE-SIZED ENTERPRISES IN THIS INDUSTRY IN CHINA 69
FIGURE 25 BUSINESS CONDITIONS COMPARISON BETWEEN FOREIGN-INVESTMENT AND OTHER ENTERPRISES IN
CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2008 71
FIGURE 26 PROPORTION OF SALES OF TOP TEN REGIONS TO THE GROSS SALES OF WHOLE NATIONAL
CONSIDERABLE-SIZED ENTERPRISES 72
FIGURE 27 CHINESE CANDY AND CHOCOLATE MANUFACTURING CONSIDERABLE-SIZED ENTERPRISES NATIONAL
SCATTERGRAM 83
FIGURE 28 DIAGRAMMATIC PRESENTATIONS OF MAIN CHOCOLATE PRODUCTS MARKETING CHANNELS 86



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