SynopsisWMI's Debenhams plc contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.SummaryThis SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Debenhams plc's business.WMI's 'Debenhams plc SWOT Analysis & Company Profile' reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.Scope' Examines and identifies key information and issues about (Debenhams plc) for business intelligence requirements' Studies and presents Debenhams plc's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.' The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.Reasons

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Debenhams plc: SWOT Analysis & Company Profile
Published on April 2010
Report Summary
Synopsis
WMI's Debenhams plc contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT
analysis of the company.
Summary
This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key
information concerning Debenhams plc's business.
WMI's 'Debenhams plc SWOT Analysis & Company Profile' reports utilize a wide range of primary and secondary sources, which are
analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to
ensure high levels of data quality and these characteristics guarantee a unique report.
Scope
' Examines and identifies key information and issues about (Debenhams plc) for business intelligence requirements
' Studies and presents Debenhams plc's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic
and operational business information is objectively reported.
' The profile contains business operations, the company history, major products and services, prospects, key competitors, structure
and key employees, locations and subsidiaries.
Reasons To Buy
' Quickly enhance your understanding of the company.
' Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
' Increase business/sales activities by understanding your competitors' businesses better.
' Recognize potential partnerships and suppliers.
' Obtain yearly profitability figures
Key Highlights
Debenhams plc (Debenhams) is engaged in operating a department store chain, offering a wide range of merchandise. Its product
line includes menswear, womenswear, childrenswear, lingerie, cosmetics, accessories and homeware. Its stores have its own
exclusive brands such as Mantaray, Maine, New England, Bluezoo and others as well as third-party brands. In addition, it has an
exclusive designer line under the banner - Designers at Debenhams. The company retails the merchandise through 154
company-owned stores, 52 franchise stores and website. Debenhams plc principally operates in the UK and Ireland through the
company-owned stores and in 17 international locations through its franchised stores. The company is headquartered in London,
United Kingdom.
News Headlines
Debenhams partners with Mobile Phone Xchange
Debenhams acquires Magasin du Nord
Debenhams to open a store in Malta
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Debenhams acquires Magasin du Nord
Debenhams to acquire Magasin
TPG sells its stake in Debenhams for $160 million
Debenhams partners with Amazon
Debenhams sells a departmental store
Debenhams partners with Sir Steve Redgrave
Debenhams completes Initial Public Offer
Debenhams acquires eight department stores from Allders
Table of Content
1 Company Overview
2 Business Description
2.1 Business Overview
2.2 Operating units
2.3 Key Employees
2.3.1 Key Employee Biographies
2.4 Locations & Subsidiaries
3 SWOT Analysis
3.1 Overview
3.2 Strengths
3.3 Weaknesses
3.4 Opportunities
3.5 Threats
4 Financial Deals
4.1 Five Year Deal Analysis
5 News and Events
5.1 News
5.2 Company History
6 APPENDIX
6.1 Research Methodology
6.2 Additional Notes
6.3 About WMI
List of Tables
Table 1: Debenhams plc, Key Facts
Table 2: Debenhams plc, Key Employees
Table 3: Debenhams plc, Key Employee Biographies
Table 4: Debenhams plc, Locations
Table 5: Debenhams plc, Subsidiaries
Table 6: Debenhams plc, SWOT Analysis
Table 7: Debenhams plc, Financial Deals
Table 8: Debenhams plc, History
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