Datamonitor's Fast Food in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Fast Food industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Fast Food in Asia-Pacific's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Fast Food in Asia-Pacific* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself. For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan. The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe. The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

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Fast Food in Asia-Pacific
Published on December 2010
Report Summary
Datamonitor's Fast Food in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Fast Food
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Fast Food in Asia-Pacific's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Fast Food in Asia-Pacific
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated
eating areas shared with other foodservice operators, or for consumption elsewhere.. Datamonitor's definition excludes sales through
vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values
are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not
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the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark
up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of
the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using
constant 2008 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice
locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.
The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is
broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations.
QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways
are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of
revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either
individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined
as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres,
Racecourses etc.) that the Leisure operator owns and operates itself. For the purpose of this report Asia-Pacific is deemed to
comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan. The global figure is deemed to comprise of the
Americas, Asia-Pacific and Europe. The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the
US. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland,
Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Burger King Corporation 21
Domino's Pizza, Inc. 24
McDonald's Corporation 28
Yum! Brands, Inc. 32
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
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Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Asia-Pacific fast food market value: $ billion, 2005'09 10
Table 2: Asia'Pacific fast food market volume: billion transactions, 2005'09 11
Table 3: Asia-Pacific fast food market segmentation I:% share, by value, 2009 12
Table 4: Asia-Pacific fast food market segmentation II: % share, by value, 2009 13
Table 5: Burger King Corporation: key facts 21
Table 6: Burger King Corporation: key financials ($) 22
Table 7: Burger King Corporation: key financial ratios 22
Table 8: Domino's Pizza, Inc.: key facts 24
Table 9: Domino's Pizza, Inc.: key financials ($) 26
Table 10: Domino's Pizza, Inc.: key financial ratios 26
Table 11: McDonald's Corporation: key facts 28
Table 12: McDonald's Corporation: key financials ($) 30
Table 13: McDonald's Corporation: key financial ratios 30
Table 14: Yum! Brands, Inc.: key facts 32
Table 15: Yum! Brands, Inc.: key financials ($) 34
Table 16: Yum! Brands, Inc.: key financial ratios 34
Table 17: Asia-Pacific fast food market value forecast: $ billion, 2009'14 36
Table 18: Asia'Pacific fast food market volume forecast: billion transactions, 2009'14 37
LIST OF FIGURES
Figure 1: Asia-Pacific fast food market value: $ billion, 2005'09 10
Figure 2: Asia'Pacific fast food market volume: billion transactions, 2005'09 11
Figure 3: Asia-Pacific fast food market segmentation I:% share, by value, 2009 12
Figure 4: Asia-Pacific fast food market segmentation II: % share, by value, 2009 13
Figure 5: Forces driving competition in the fast food market in Asia-Pacific, 2009 14
Figure 6: Drivers of buyer power in the fast food market in Asia-Pacific, 2009 16
Figure 7: Drivers of supplier power in the fast food market in Asia-Pacific, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the fast food market in Asia-Pacific, 2009 18
Figure 9: Factors influencing the threat of substitutes in the fast food market in Asia-Pacific, 2009 19
Figure 10: Drivers of degree of rivalry in the fast food market in Asia-Pacific, 2009 20
Figure 11: Burger King Corporation: revenues & profitability 23
Figure 12: Burger King Corporation: assets & liabilities 23
Figure 13: Domino's Pizza, Inc.: revenues & profitability 27
Figure 14: Domino's Pizza, Inc.: assets & liabilities 27
Figure 15: McDonald's Corporation: revenues & profitability 31
Figure 16: McDonald's Corporation: assets & liabilities 31
Figure 17: Yum! Brands, Inc.: revenues & profitability 35
Figure 18: Yum! Brands, Inc.: assets & liabilities 35
Figure 19: Asia-Pacific fast food market value forecast: $ billion, 2009'14 36
Figure 20: Asia'Pacific fast food market volume forecast: billion transactions, 2009'14 37
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