IntroductionHow Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Scope*A thorough analysis of the way customer shop in the clothing sector, complete with profiles of the following 12 retailers:*Asda, Bonmarch

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How Britain Shops Clothing 2009
Published on July 2009
Report Summary
Introduction
How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing,
where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
*A thorough analysis of the way customer shop in the clothing sector, complete with profiles of the following 12 retailers:
*Asda, Bonmarché, Burton, Debenhams, Marks & Spencer, Matalan, New Look, Next, Primark, River Island, Tesco, TK Maxx
*How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for
loyalty/disloyalty.
*Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed
over a four year period.
Highlights
Recession spurs retailers to improve. Despite falling consumer confidence, the share of the total population shopping for clothing
increased for the first time since 2006, rising 5.0 percentage points to 82.1%.
Conversion rates slip for the second consecutive year. The total conversion rate has declined by 1.2 percentage points since 2007,
showing how hard it is for retailers to convert visitors into main users. Consumers are shopping around and browsing more stores to
get the best value.
Loyalty has reached a five year high. Loyalty rates have improved across all demographics. All retailers profiled have seen an
improvement in loyalty scores with the highest increases won by Debenhams, TK Maxx and Primark.
Reasons to Purchase
*How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
*Use this report to understand what drives the loyalty of your customers and find out where they also shop at.
*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of
your customers.
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Table of Content
ABOUT CDNA 4
EXECUTIVE SUMMARY 5
Key Findings 5
Shopper Profile 6
Shopper Penetration 8
Retailer Usage 9
Main User Share by Region 10
Conversion Rates 11
Shopping Around 12
Loyalty 13
Drivers of Loyalty 15
ASDA 19
Visitors 21
Main Users 22
Conversion Rates 23
Loyalty 24
Competitors 26
BONMARCHE 27
Visitors 29
Main Users 30
Conversion Rates 31
Loyalty 32
Competitors 34
BURTON 35
Visitors 37
Main Users 38
Conversion Rates 39
Loyalty 40
Competitors 42
DEBENHAMS 43
Visitors 45
Main Users 46
Conversion Rates 47
Loyalty 48
Competitors 50
MARKS & SPENCER 51
Visitors 53
Main Users 54
Conversion Rates 55
Loyalty 56
Competitors 58
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MATALAN 59
Visitors 61
Main Users 62
Conversion Rates 63
Loyalty 64
Competitors 66
NEW LOOK 67
Visitors 69
Main Users 70
Conversion Rates 71
Loyalty 72
Competitors 74
NEXT 75
Visitors 77
Main Users 78
Conversion Rates 79
Loyalty 80
Competitors 82
PRIMARK 83
Visitors 85
Main Users 86
Conversion Rates 87
Loyalty 88
Competitors 90
RIVER ISLAND 91
Visitors 93
Main Users 94
Conversion Rates 95
Loyalty 96
Competitors 98
TESCO 99
Visitors 101
Main Users 102
Conversion Rates 103
Loyalty 104
Competitors 106
TK MAXX 107
Visitors 109
Main Users 110
Conversion Rates 111
Loyalty 112
Competitors 114
CDNA METHODOLOGY 115
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