The Life Insurance in Denmark industry profile is an essential resource for top-level data and analysis covering the Life Insurance industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Life Insurance in Denmark's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Life Insurance in Denmark* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move.For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

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Life Insurance in Denmark
Published on November 2010
Report Summary
The Life Insurance in Denmark industry profile is an essential resource for top-level data and analysis covering the Life Insurance
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Life Insurance in Denmark's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Life Insurance in Denmark
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings
plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market
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depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this
report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to
move.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Danica Pension 23
Nordea Liv 27
PensionDanmark Holding A/S 28
PFA Pension 29
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
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LIST OF TABLES
Table 1: Denmark life insurance market value: $ billion, 2005'09 10
Table 2: Denmark life insurance market segmentation I:% share, by value, 2009 11
Table 3: Denmark life insurance market segmentation II: % share, by value, 2009 12
Table 4: Denmark life insurance market share: % share, by value, 2009 13
Table 5: Danica Pension: key facts 23
Table 6: Danica Pension: key financials ($) 24
Table 7: Danica Pension: key financials (DKK) 24
Table 8: Danica Pension: key financial ratios 25
Table 9: Nordea Liv: key facts 27
Table 10: PensionDanmark Holding A/S: key facts 28
Table 11: PFA Pension: key facts 29
Table 12: PFA Pension: key financials ($) 30
Table 13: PFA Pension: key financials (DKK) 30
Table 14: PFA Pension: key financial ratios 30
Table 15: Denmark life insurance market value forecast: $ billion, 2009'14 32
Table 16: Denmark size of population (million), 2005'09 33
Table 17: Denmark gdp (constant 2000 prices, $ billion), 2005'09 33
Table 18: Denmark gdp (current prices, $ billion), 2005'09 33
Table 19: Denmark inflation, 2005'09 34
Table 20: Denmark consumer price index (absolute), 2005'09 34
Table 21: Denmark exchange rate, 2005'09 34
LIST OF FIGURES
Figure 1: Denmark life insurance market value: $ billion, 2005'09 10
Figure 2: Denmark life insurance market segmentation I:% share, by value, 2009 11
Figure 3: Denmark life insurance market segmentation II: % share, by value, 2009 12
Figure 4: Denmark life insurance market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the life insurance market in Denmark, 2009 14
Figure 6: Drivers of buyer power in the life insurance market in Denmark, 2009 16
Figure 7: Drivers of supplier power in the life insurance market in Denmark, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the life insurance market in Denmark, 2009 18
Figure 9: Factors influencing the threat of substitutes in the life insurance market in Denmark, 2009 20
Figure 10: Drivers of degree of rivalry in the life insurance market in Denmark, 2009 21
Figure 11: Danica Pension: revenues & profitability 25
Figure 12: Danica Pension: assets & liabilities 26
Figure 13: PFA Pension: assets & liabilities 31
Figure 14: Denmark life insurance market value forecast: $ billion, 2009'14 32
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