In 2009 skin care saw good current value growth despite the economic crisis, with a performance that was in fact higher than the review period CAGR. Consumer demand shifted towards masstige products, with companies giving more weight to product advertising. A significant factor for growth in the category was the high number of important product promotions, such as price promotions of on average 40%, as well as gift promotions. The advantage of being able to pay in monthly instalments using a...Euromonitor International's Skin Care Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Body Care, Facial Care, Hand Care Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Beauty and Personal Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Skin Care - Turkey
Published on May 2010
Report Summary
In 2009 skin care saw good current value growth despite the economic crisis, with a performance that was in fact higher than the
review period CAGR. Consumer demand shifted towards masstige products, with companies giving more weight to product
advertising. A significant factor for growth in the category was the high number of important product promotions, such as price
promotions of on average 40%, as well as gift promotions. The advantage of being able to pay in monthly instalments using a...
Euromonitor International's Skin Care Products in Turkey report offers a comprehensive guide to the size and shape of the market at
a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to
2014 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Skin Care in Turkey
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Beauty and Personal Care Continue To Grow Despite Economic Crisis
Price Promotions Play Important Role in Growth
Multinational Companies Lead
Health and Beauty Retailers the Leading Distribution Channel
Positive Constant Value Performance Expected Over Forecast Period
Key Trends and Developments
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Beauty and Personal Care Registers Positive Growth Despite Economic Crisis
Rapid Urbanisation and Young Population Stimulate Growth
Beauty Salons Face Threat of A Rising DIY Trend
Avon Maintains Lead Despite Small Loss of Share
Continued Investment for Advertising of Beauty and Personal Care Products
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Akat Kozmetik Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Summary 3 Akat Kozmetik Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2009
Aromel Kozmetik Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 5 Aromel Kozmetik Sanayii ve Ticaret AS: Key Facts
Summary 6 Aromel Kozmetik Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 7 Aromel Kozmetik Sanayii ve Ticaret AS: Production Statistics 2008
Competitive Positioning
Summary 8 Aromel Kozmetik Sanayii ve Ticaret AS: Competitive Position 2009
Evyap Sabun Yag Gliserin Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 9 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Key Facts
Summary 10 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 11 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2008
Competitive Positioning
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Summary 12 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2009
Hobi Kozmetik As
Strategic Direction
Key Facts
Summary 13 Hobi Kozmetik AS: Key Facts
Summary 14 Hobi Kozmetik AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Hobi Kozmetik AS: Competitive Position 2009
Kopas Kozmetik Pazarlama San As
Strategic Direction
Key Facts
Summary 16 Kopas Kozmetik Pazarlama San AS: Key Facts
Summary 17 Kopas Kozmetik Pazarlama San AS: Operational Indicators
Company Background
Production
Summary 18 Kopas Kozmetik Pazarlama San AS: Production Statistics 2008
Competitive Positioning
Summary 19 Kopas Kozmetik Pazarlama San AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Skin Care by Subsector: Value 2004-2009
Table 16 Sales of Skin Care by Subsector: % Value Growth 2004-2009
Table 17 Skin Care Premium Vs Mass % Analysis 2004-2009
Table 18 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 19 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 20 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 21 Nourishers/Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 22 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 23 Skin Care Company Shares 2005-2009
Table 24 Skin Care Brand Shares by GBN 2006-2009
Table 25 Facial Moisturisers Brand Shares by GBN 2006-2009
Table 26 Nourishers/Anti-agers Brand Shares by GBN 2006-2009
Table 27 Firming/Anti-cellulite Body Care Brand Shares by GBN 2006-2009
Table 28 General Purpose Body Care Brand Shares by GBN 2006-2009
Table 29 Skin Care Premium Brand Shares by GBN 2006-2009
Table 30 Forecast Sales of Skin Care by Subsector: Value 2009-2014
Table 31 Forecast Sales of Skin Care by Subsector: % Value Growth 2009-2014
Table 32 Forecast Skin Care Premium Vs Mass % Analysis 2009-2014
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