Tourism OverviewFigures from the Slovenian Tourist Board (STB) showed that 1.77mn foreign tourists visited Sloveniaover the course of 2008. The most important source market was Italy (376,135), followed by Germany(196,007) and Austria (195,195). These three countries account for over 40% of total visitors.Looking ahead, arrivals will fall by around 5% over 2009, as the global economic crisis bites. Beyond thispoint, there should be scope for a stronger recovery towards the end of our forecast period.Spotlight On Adria AirwaysIn 2008, Slovenia's national carrier, Adria Airways, carried 1.3mn passengers, an increase of 14% yearon-year (y-o-y). This year has been more challenging, with the airline only carrying 503,438 passengersin the first six months, a decline of 16% y-o-y. However, Adria Airways attributed this to a higher thanexpected base of comparison, as Slovenia held the presidency of the EU during the first six months of2008.This year has also changed the cost dynamic. Whereas EU officials had been travelling in business classin 2008, 2009 has seen an increase in economy passengers, who generate less revenue for the airline.Bearing this in mind, the airline's management has revised down its expectations for 2009, believing thatrevenues may come in up to 15% below forecast and earnings before interest and tax (EBIT) will actuallybe -EUR3.2mn. That said, the airline is confident it can stave off insolvency.Tough Times For HitIn December 2008, Slovene casino operator Hit announced that some form of staff retrenchment wouldbe inevitable, given current market conditions. Although visitor numbers were up by 0.3% during the first10 months of the year, to 1.36mn, the amount of money being spent per guest was down sharply.Revenues were down by 11% on the same period last year.Hit has called on the government to cut the taxes levied on gaming in order to help it weather theeconomic slowdown.

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Slovenia Tourism Report 2009
Published on October 2009
Report Summary
Tourism Overview
Figures from the Slovenian Tourist Board (STB) showed that 1.77mn foreign tourists visited Slovenia
over the course of 2008. The most important source market was Italy (376,135), followed by Germany
(196,007) and Austria (195,195). These three countries account for over 40% of total visitors.
Looking ahead, arrivals will fall by around 5% over 2009, as the global economic crisis bites. Beyond this
point, there should be scope for a stronger recovery towards the end of our forecast period.
Spotlight On Adria Airways
In 2008, Slovenia's national carrier, Adria Airways, carried 1.3mn passengers, an increase of 14% yearon-
year (y-o-y). This year has been more challenging, with the airline only carrying 503,438 passengers
in the first six months, a decline of 16% y-o-y. However, Adria Airways attributed this to a higher than
expected base of comparison, as Slovenia held the presidency of the EU during the first six months of
2008.
This year has also changed the cost dynamic. Whereas EU officials had been travelling in business class
in 2008, 2009 has seen an increase in economy passengers, who generate less revenue for the airline.
Bearing this in mind, the airline's management has revised down its expectations for 2009, believing that
revenues may come in up to 15% below forecast and earnings before interest and tax (EBIT) will actually
be -EUR3.2mn. That said, the airline is confident it can stave off insolvency.
Tough Times For Hit
In December 2008, Slovene casino operator Hit announced that some form of staff retrenchment would
be inevitable, given current market conditions. Although visitor numbers were up by 0.3% during the first
10 months of the year, to 1.36mn, the amount of money being spent per guest was down sharply.
Revenues were down by 11% on the same period last year.
Hit has called on the government to cut the taxes levied on gaming in order to help it weather the
economic slowdown.
Table of Content
Executive Summary 5
SWOT Analysis........6
Slovenia Tourism SWOT............ 6
Slovenia Political SWOT............ 6
Slovenia Economic SWOT......... 7
Slovenia Business Environment SWOT....... 7
Industry Forecast Scenario.....8
Arrivals ..... 8
Table: Arrivals Data, 2005-2013 ('000)....... 8
Accommodation......... 8
Table: Accommodation Data, 2005-2013 ('000, unless otherwise stated) ....... 9
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Expenditure................ 9
Table: Expenditure Data, 2005-2013 ........... 9
Inbound Tourism ..... 10
Table: Inbound Tourism, 2005-2013 ('000)................ 10
Outbound Tourism... 11
Table: Outbound Tourism, 2005-2013 ('000, unless otherwise stated) .......... 11
Market Overview ' Travel .......13
Commercial Airlines 13
Global Oil Products Market Review.......... 13
Table: Global Oil Prices, 2003-2013 (US$ per barrel) 17
Market Overview ' Hospitality ................18
Table: Accommodation Data, 2005-2013 ('000, unless otherwise stated) ..... 18
Accommodation Developments 19
Gaming ... 19
Infrastructure ........... 19
Business Environment ..........20
Table: Central And Eastern Europe Travel And Tourism Business Environment Rating ................ 20
Tourism Business Environment Ratings .... 20
BMI's Security Ratings............. 20
Table: Europe Regional Security Risk Ratings ........... 21
Table: Europe State Terrorism Vulnerability Index .... 22
Slovenia's Security Risk Rating 22
Europe Regional Security Overview.......... 23
Currency Forecast.30
Global Assumptions ..............33
Table: BMI's Global Assumptions, 2007-2013 .......... 33
Table: Global And Regional Real GDP Growth, 2008-2011 ........ 34
Table: Developed Market Exchange Rates, 2008-2011 (average) 35
Table: Key Emerging Market Exchange Rates, 2008-2011 (average against US dollar) 35
Company Profiles..36
Adria Airways.......... 36
Terme Cate'............. 37
Hit........... 38
Methodology ..........39
How We Generate Our Industry Forecasts. 39
Tourism Industry ..... 39
Tourism Ratings ' Methodology ............... 40
Table: Tourism Business Environment Indicators ...... 41
Table: Weighting of Components .............. 42
Sources ........ 42
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