Global demand to advance 12.3% yearly through 2014 In a rebound from depressed 2009 levels, global demand for light vehicle original equipment manufacturer (OEM) automotive electronics will advance 12.3 percent annually to $174 billion in 2014. Beyond the expected recovery from the 2009 recession, automotive electronics demand will find uplift from increasing regulatory pressure and the continued search among automakers for cost-effective ways to differentiate their products. Emerging markets focus on standard electronics The automotive OEM electronics industry in developed markets is largely mature, with even mass-market vehicles featuring up to nine airbags, advanced electronic stability program (ESP) technologies and the latest entertainment systems. Emerging markets typically have more basic electronics needs and focus on technologies long-standard in developed countries. Examples include safety technologies such as standard airbags and antilock brake systems (ABS), and powertrain and emissions applications like port fuel injection and closed-loop catalytic converter systems. Another growing dynamic in many emerging markets is the focus on comfort, convenience and entertainment offerings such as power windows, doorlocks and powerful audio heads, which car buyers value for their visible status. Features such as ABS and ESP provide real functional differentiation, yet remain largely invisible. The 2009 recession caused developed and emerging automotive markets to take significantly different paths, with the former suffering from massive sales drop-offs while the latter moved forward strongly after a mild downturn. For example, light vehicle sales in the key developed markets of the US, Western Europe and Japan fell 9.2, 2.1 and 4.4 percent per year, respectively, from 2004 to 2009, while emerging markets Brazil, China, and India grew 14.1, 26.4 and 12.1 percent, respectively, during the same period. While the faster-growing emerging markets will likely set the global pace going forward, they do not produce the same per-vehicle electronics revenues because many of the electronics technologies they currently contain and will use in the future have already been commoditized in terms of price. Safety, security electronics to register biggest increase Safety and security electronics will register the biggest increase through 2014, as more advanced safety features percolate down into mass market vehicles. Powertrain electronics will also experience strong demand, driven by stringent new fuel economy and emissions standards in developed markets, particularly the US and Western Europe. Growing from a small base, communication and navigation electronics systems will see rapid increases as more OEMs integrate these handy technologies into their vehicles. Instrumentation and comfort, convenience and entertainment electronics will experience lower but still attractive growth rates as more emerging market players install these features in their vehicles to meet customer demand. Study coverage Details on these and other findings are contained in World OEM Automotive Electronics. It presents historical demand data for the years 1999, 2004 and 2009, plus forecasts for 2014 and 2019 by automotive electronics type (e.g., engine and drivetrain; safety and security; comfort, convenience and entertainment; navigation and instrumentation), world regional market and for 23 national markets. The study also assesses market environment factors, evaluates company market shares and profiles 36 industry competitors including Bosch, DENSO, Valeo, Continental and Delphi.

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World OEM Automotive Electronics Market
Published on February 2011
Report Summary
Global demand to advance 12.3% yearly through 2014
In a rebound from depressed 2009 levels, global demand for light vehicle original equipment manufacturer (OEM) automotive
electronics will advance 12.3 percent annually to $174 billion in 2014. Beyond the expected recovery from the 2009 recession,
automotive electronics demand will find uplift from increasing regulatory pressure and the continued search among automakers for
cost-effective ways to differentiate their products.
Emerging markets focus on standard electronics
The automotive OEM electronics industry in developed markets is largely mature, with even mass-market vehicles featuring up to
nine airbags, advanced electronic stability program (ESP) technologies and the latest entertainment systems. Emerging markets
typically have more basic electronics needs and focus on technologies long-standard in developed countries. Examples include safety
technologies such as standard airbags and antilock brake systems (ABS), and powertrain and emissions applications like port fuel
injection and closed-loop catalytic converter systems. Another growing dynamic in many emerging markets is the focus on comfort,
convenience and entertainment offerings such as power windows, doorlocks and powerful audio heads, which car buyers value for
their visible status. Features such as ABS and ESP provide real functional differentiation, yet remain largely invisible. The 2009
recession caused developed and emerging automotive markets to take significantly different paths, with the former suffering from
massive sales drop-offs while the latter moved forward strongly after a mild downturn. For example, light vehicle sales in the key
developed markets of the US, Western Europe and Japan fell 9.2, 2.1 and 4.4 percent per year, respectively, from 2004 to 2009,
while emerging markets Brazil, China, and India grew 14.1, 26.4 and 12.1 percent, respectively, during the same period. While the
faster-growing emerging markets will likely set the global pace going forward, they do not produce the same per-vehicle electronics
revenues because many of the electronics technologies they currently contain and will use in the future have already been
commoditized in terms of price.
Safety, security electronics to register biggest increase
Safety and security electronics will register the biggest increase through 2014, as more advanced safety features percolate down into
mass market vehicles. Powertrain electronics will also experience strong demand, driven by stringent new fuel economy and
emissions standards in developed markets, particularly the US and Western Europe. Growing from a small base, communication and
navigation electronics systems will see rapid increases as more OEMs integrate these handy technologies into their vehicles.
Instrumentation and comfort, convenience and entertainment electronics will experience lower but still attractive growth rates as more
emerging market players install these features in their vehicles to meet customer demand.
Study coverage
Details on these and other findings are contained in World OEM Automotive Electronics. It presents historical demand data for the
years 1999, 2004 and 2009, plus forecasts for 2014 and 2019 by automotive electronics type (e.g., engine and drivetrain; safety and
security; comfort, convenience and entertainment; navigation and instrumentation), world regional market and for 23 national markets.
The study also assesses market environment factors, evaluates company market shares and profiles 36 industry competitors
including Bosch, DENSO, Valeo, Continental and Delphi.
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Table of Content
TABLE OF CONTENTS
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 6
World Economic Outlook 8
World Population Overview 11
World Households 13
World Light Vehicle Overview 15
Light Vehicle Production 15
Light Vehicle Sales 19
Environmental & Regulatory Factors 21
Regulatory Convergence 26
Drivers of Regulatory Change 28
Pricing Trends 30
Automotive Electronics 32
Electronics Technology Evolution 33
Software Standardization & In-Vehicle Networks 36
Technology Penetration Profiles 38
Market Pull 40
Regulatory Push 40
Rapid Penetration 41
Niche 41
Electronics Integration 42
III. OVERVIEW 47
General 47
OEM Automotive Electronics Demand & Vehicle Production 49
Demand by Product 52
Powertrain & Emissions Electronics 56
Electronic Transmissions 59
Electronic Fuel Injection Systems 60
Engine Management Systems 61
Cruise Control Systems 62
Exhaust/Emission & Other Controls 63
Safety & Security Electronics 64
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Airbag Systems 66
Other Safety Electronics 67
ABS/ESP/TCS 68
Security Electronics Systems 69
Comfort, Convenience & Entertainment Electronics 70
Entertainment Systems 72
Other CCE Electronics 74
Instrumentation Electronics 75
Dashboard Instruments & Displays 76
Backup Monitors & Head-Up Displays 77
Other Related Systems 78
Communication & Navigation Electronics 78
Wireless Devices & Adapters 79
Telematics & Navigation Systems 80
Foreign Trade in OEM Automotive Electronics 81
IV. NORTH AMERICA 83
General 83
OEM Automotive Electronics Demand 86
United States 89
Canada 97
Mexico 102
V. WESTERN EUROPE 108
General 108
OEM Automotive Electronics Demand 110
Germany 113
France 119
Spain 125
United Kingdom 129
Italy 135
Belgium 140
Sweden 143
Other Western Europe 149
VI. ASIA/PACIFIC 153
General 153
OEM Automotive Electronics Demand 155
Japan 158
China 165
South Korea 171
India 177
Thailand 182
Australia 186
Other Asia/Pacific 190
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VII. OTHER REGIONS 195
Central & South America 195
Macroeconomic & Light Vehicle Overview 195
OEM Automotive Electronics Demand 198
Brazil 199
Argentina 205
Other Central & South America 208
Eastern Europe 212
Macroeconomic & Light Vehicle Overview 212
OEM Automotive Electronics Demand 215
Poland 216
Czech Republic 220
Russia 224
Other Eastern Europe 230
Africa/Mideast 234
Macroeconomic & Light Vehicle Overview 234
OEM Automotive Electronics Demand 237
Turkey 238
Iran 242
Other Africa/Mideast 246
VIII. INDUSTRY STRUCTURE 250
General 250
Industry Composition & Market Share 252
Bosch 254
DENSO 255
Aisin Seiki 255
Hitachi 255
Others 256
Research & Product Development 257
Manufacturing 259
Strategic Alliances & Cooperative Agreements 261
Marketing & Distribution 268
Financial Issues & Requirements 270
Mergers, Acquisitions & Industry Restructuring 271
Competitive Strategies 274
Company Profiles 277
Advanced Driver Information Technology, see DENSO
ADVICS, see Aisin Seiki, DENSO and Toyota Motor
Aisin Seiki Company Limited 278
Alpine Electronics, see Alps Electric
Alps Electric Company Limited 282
Arnecom, see Yazaki
ArvinMeritor Incorporated 285
Autoliv Incorporated 287
Behr-Hella Thermocontrol, see Hella
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BorgWarner Incorporated 289
Bosch (Robert) GmbH 293
Calsonic Kansei Corporation 299
Clarion, see Hitachi
Continental AG 301
Delphi Automotive LLP 306
DENSO Corporation 310
EnTire Solutions, see TRW Automotive Holdings
Fiat SpA 316
Ford Motor Company 320
General Motors Company 322
Hamlin, see Key Safety Systems
Hella KGaA Hueck & Company 324
Hitachi Limited 327
Intedis, see Hella
Inteva Products LLC 331
Johnson Controls Incorporated 333
Key Safety Systems Incorporated 335
Lear Corporation 338
Magna International Incorporated 341
Magneti Marelli, see Fiat
Meritor WABCO Vehicle Control Systems,
see ArvinMeritor
Microsoft Corporation 346
Mitsubishi Electric Corporation 348
NXP BV 351
OMRON Corporation 353
OnStar, see General Motors
OSRAM Opto Semiconductors, see Siemens
Panasonic Corporation 356
Pioneer Corporation 358
Renesas Electronics, see Hitachi and Mitsubishi Electric
Shenzhen Hangsheng Electronics Company Limited 360
Siemens AG 362
SKF AB 364
STMicroelectronics NV 366
Takata Corporation 369
TK Holdings, see Takata
Toyota Motor Corporation 371
TRW Automotive Holdings Corporation 374
Valeo SA 378
Valeo Sylvania, see Siemens and Valeo
Visteon Corporation 383
Yanfeng Key Shanghai Automotive Safety Systems,
see Key Safety Systems and Visteon
Yazaki Corporation 388
ZF Lenksysteme, see Bosch
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LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 11
2 World Population by Region 13
3 World Households by Region 14
4 World Light Vehicle Production by Region 19
5 World Light Vehicle Sales by Region 21
SECTION III -- OVERVIEW
1 World OEM Automotive Electronics Demand by Region 49
2 World OEM Automotive Electronics Demand
by Product Class 56
3 World Powertrain & Emissions Electronics Demand 59
4 World Safety & Security Electronics Demand 66
5 World Comfort, Convenience & Entertainment Electronics
Demand 72
6 World Instrumentation Electronics Demand 76
7 World Communication & Navigation Electronics Demand 79
SECTION IV -- NORTH AMERICA
1 North America: Macroeconomic Environment 86
2 North America: OEM Automotive Electronics Demand 89
3 United States: Macroeconomic Environment 92
4 United States: OEM Automotive Electronics Demand 97
5 Canada: Macroeconomic Environment 99
6 Canada: OEM Automotive Electronics Demand 101
7 Mexico: Macroeconomic Environment 104
8 Mexico: OEM Automotive Electronics Demand 107
SECTION V -- WESTERN EUROPE
1 Western Europe: Macroeconomic Environment 110
2 Western Europe: OEM Automotive Electronics Demand 113
3 Germany: Macroeconomic Environment 116
4 Germany: OEM Automotive Electronics Demand 119
5 France: Macroeconomic Environment 121
6 France: OEM Automotive Electronics Demand 124
7 Spain: Macroeconomic Environment 127
8 Spain: OEM Automotive Electronics Demand 129
9 United Kingdom: Macroeconomic Environment 132
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10 United Kingdom: OEM Automotive Electronics Demand 135
11 Italy: Macroeconomic Environment 137
12 Italy: OEM Automotive Electronics Demand 139
13 Belgium: Macroeconomic Environment 141
14 Belgium: OEM Automotive Electronics Demand 143
15 Sweden: Macroeconomic Environment 145
16 Sweden: OEM Automotive Electronics Demand 148
17 Other Western Europe: Macroeconomic Environment 150
18 Other Western Europe: OEM Automotive Electronics
Demand 152
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Macroeconomic Environment 155
2 Asia/Pacific: OEM Automotive Electronics Demand 158
3 Japan: Macroeconomic Environment 161
4 Japan: OEM Automotive Electronics Demand 165
5 China: Macroeconomic Environment 168
6 China: OEM Automotive Electronics Demand 171
7 South Korea: Macroeconomic Environment 174
8 South Korea: OEM Automotive Electronics Demand 176
9 India: Macroeconomic Environment 179
10 India: OEM Automotive Electronics Demand 182
11 Thailand: Macroeconomic Environment 184
12 Thailand: OEM Automotive Electronics Demand 186
13 Australia: Macroeconomic Environment 188
14 Australia: OEM Automotive Electronics Demand 190
15 Other Asia/Pacific: Macroeconomic Environment 192
16 Other Asia/Pacific: OEM Automotive Electronics Demand 194
SECTION VII -- OTHER REGIONS
1 Central & South America: Macroeconomic Environment 197
2 Central & South America: OEM Automotive Electronics
Demand 199
3 Brazil: Macroeconomic Environment 202
4 Brazil: OEM Automotive Electronics Demand 204
5 Argentina: Macroeconomic Environment 206
6 Argentina: OEM Automotive Electronics Demand 208
7 Other Central & South America: Macroeconomic
Environment 210
8 Other Central & South America: OEM Automotive
Electronics Demand 212
9 Eastern Europe: Macroeconomic Environment 214
10 Eastern Europe: OEM Automotive Electronics Demand 216
11 Poland: Macroeconomic Environment 218
12 Poland: OEM Automotive Electronics Demand 220
13 Czech Republic: Macroeconomic Environment 222
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14 Czech Republic: OEM Automotive Electronics Demand 224
15 Russia: Macroeconomic Environment 227
16 Russia: OEM Automotive Electronics Demand 229
17 Other Eastern Europe: Macroeconomic Environment 232
18 Other Eastern Europe: OEM Automotive Electronics
Demand 234
19 Africa/Mideast: Macroeconomic Environment 236
20 Africa/Mideast: OEM Automotive Electronics Demand 238
21 Turkey: Macroeconomic Environment 240
22 Turkey: OEM Automotive Electronics Demand 242
23 Iran: Macroeconomic Environment 244
24 Iran: OEM Automotive Electronics Demand 246
25 Other Africa/Mideast: Macroeconomic Environment 248
26 Other Africa/Mideast: OEM Automotive Electronics
Demand 249
SECTION VIII -- INDUSTRY STRUCTURE
1 OEM Automotive Electronics Sales by Company, 2009 253
2 Selected Cooperative Agreements 262
3 Selected Acquisitions & Divestitures 273
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Evolution of Automotive Electronics 34
2 Framework for Assessing Automotive Technology Penetration 39
3 Automotive Electronics Integration Issues 44
SECTION III -- OVERVIEW
1 OEM Automotive Electronics Demand & Vehicle Production,
2009 52
SECTION VIII -- INDUSTRY STRUCTURE
1 World OEM Automotive Electronics Market Share, 2009 254
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