How much buzz has the UCL Final in Milan generated on Twitter? Who is talking about the UCL Final? What is the value of a digital activation about UCL Final?

1. UCL FINAL
SOCIAL MEDIA CASE STUDY
HOW MUCH BUZZ DOES #UCLFINAL GENERATE ON TWITTER?
WHO IS TALKING ABOUT #UCLFINAL?
UNDERSTAND FANS AND THEIR PASSIONS
WHAT IS THE VALUE OF A DIGITAL ACTIVATION ABOUT #UCLFINAL?
1
3
2

2. UCL FINAL
SOCIAL MEDIA CASE STUDY
SOCIAL MEDIA MONITORING
CASE STUDY – #UCLFINAL
DIGITAL
SOLUTIONS
480.000+
MENTIONS
@Cristiano
TOP MENTIONS
0
20000
40000
60000
80000
100000
120000
1/5 3/5 5/5 7/5 9/5 11/5 13/5 15/5 17/5 19/5 21/5 23/5 25/5 27/5 29/5
#APorLaUndecima
#NuncaDejesDeCreer
VS
@SergioRamos
@AntonioGriezmann
210.000+ MENTIONS
100.000+MENTIONS
SEMI-FINAL
BAY-ATL
SEMI-FINAL
RMA-MAN
FINAL
#UCLfinal

3. UCL FINAL
SOCIAL MEDIA CASE STUDY
SOCIAL MEDIA MONITORING
CASE STUDY – #UCLFINAL
DIGITAL
SOLUTIONS
GEOGRAPHY
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
22/5 23/5 24/5 25/5 26/5 27/5 28/5 29/5
#UCLfinal
2.5 Mio.
Posts
FINAL
SPAIN
440.000 Posts
USA
214.000 Posts
UK
165.000 Posts
#UCLfinal

4. UCL FINAL
SOCIAL MEDIA CASE STUDY
SOCIAL MEDIA AFFINITY
CASE STUDY – #UCLFINAL
DIGITAL
SOLUTIONS
8x
7x
4x
3x
CELEBRITY
FORMULA ONE
WORLD CUP
ATP
WORLD TOUR
E-SPORTS
More than on Twitter
More than on Twitter
More than on Twitter
More than on Twitter
More than on Twitter
16x
AFFINITIES
Affinities tool provides valuable
insights about users.
Affinities analysis identifies the shared
attributes within an audience and
quantifies the occurrence of specific
interests, indexing against the larger
“digital” population or the conversation
surrounding a competitor.
#UCLfinal

5. UCL FINAL
SOCIAL MEDIA CASE STUDY
SOCIAL MEDIA VALUATION
CASE STUDY – #UCLFINAL
DIGITAL
SOLUTIONS
Likes 18.740
Shares 3.064
Comments 882
Views 495K
56.186.334
Facebook Likes
Media Value for
NISSAN
€ 100.374
1x social media posts
BRAND ENGAGEMENT
#UCLfinal

6. 6
UCL FINAL
SOCIAL MEDIA CASE STUDY
3 Mio.
POSTS
ON
TWITTER
FACEBOOK
GLOBAL
FROM
1 TO 29
MAY
OWERVIEW
OVERVIEW
CASE STUDY – #UCLFINAL
DIGITAL
SOLUTIONS
Social Media Monitoring: a tool to monitor the digital engagement. The report presents
data on the online traffic generated by fans regarding #uclfinal as well as data obtained
from the monitoring of the social follow of teams and players.
Social Media Listening: a tool to monitor discussions and conversations on the web.
The analysis of such discussions allows to identify the opinion drivers that characterized
the online buzz.
Affinity Analysis: a tool to identify and analyze relevant interests of the users who
talked online about #uclfinal. The output of such analysis enhances the creation of
different clusters based on specific categories of interest (sport, engaged channels,
events).
Digital Valuation: Understand the potential value of partners sponsoring
rights holder content. Digital Valuation captures media value of fan engagement with
branded content (i.e when a sponsor is actively integrated into a social post)
#UCLfinal

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