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Air Care Market Outlook – Increasing Western Influence Fuelling Demand for Air Care in India
Netscribes, Inc. launches a report on the Air Care Market in India 2017 covering a market with strong
growth potential. It is a part of Netscribes’ Consumer Goods Industry Series.
Mumbai, India – Feb 15, 2017 – Global market intelligence firm, Netscribes, Inc. released its latest report
on the ‘Air Care Market in India 2017’. Rising demand for sophisticated and value added air care
products from urban consumers to maintain hygiene in home and cars is driving the growth of the
market. The market for air care products is forecasted to witness a double digit growth in the next few
years.
Netscribes’ latest market research report titled Air Care Market in India 2017, finds the growing
awareness coupled with increasing income among urban consumers to be one of the key reasons for the
growth of the sector. Though the Indian air care category is still nascent with low penetration and
involvement, but the rising disposable income has enabled higher out of pocket expenditure on FMCG
products by the Indian consumers. Growth in the awareness regarding benefits of air fresheners and the
need to maintain a clean environment is further leading to increased demand for air care products. Car
fresheners dominate the air care market followed by home and bathroom fresheners.
However, challenges associated with retailing of air care products are hampering growth of the segment.
Consumers who are aware of the presence of toxic ingredients in various air care products are generally
averse to using these products, which hinders the growth of the market. Despite these challenges, the air
care market is expected to grow over the next five years and exhibit a strong CAGR as the market has
started to evolve with brands introducing innovations in products and aggressively promoting their
offerings through target-specific marketing campaigns for urban consumers of the country. Dabur has a
long established leadership in air care under its brand Odonil which has continued to enjoy huge
popularity among consumers for years.
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