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1. Alcoholic Beverages Market – India
July 2017
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2. Alcoholic Beverages Market in India 2017
Executive Summary
Competitive
Landscape
Market Overview
• Alcoholic beverages market in India is the third largest liquor market in the world
• Alcoholic beverages market in India is expected to expand at a CAGR of X% between FY 2016 and FY 2026, to reach a value of INR X tn from its FY
2016 value of INR X tn
• Ban on alcohol in some regions of India such as Bihar, Kerala, Gujarat has adversely affected the alcoholic beverages market in the country
• Rise in income and increasing social acceptance are expected to support the growth of alcoholic beverages market in India
• Major competitors such as Pernod Ricard, SABMiller, United Spirit Ltd. are launching new products in the premium segment to lure upper class people
Drivers and
Challenges
Drivers
 Rising income and increased spending on alcoholic
beverages
 Increased rural consumption
 Increased alcohol accessibility and availability
 Premiumization
 Favorable Demographics
 Growing urbanization and changing lifestyle
Challenges
 High cost of operation
 Ban on advertisements
 Tax reforms
2
Major Players
Allied Blenders and Distillers Pvt. Ltd. Carlsberg India Pvt. Ltd. John Distilleries Ltd. Mohan Meakin Ltd.
Pernod Ricard India Pvt. Ltd. Radico Khaitan Ltd. Tilaknagar Industries Ltd. United Breweries Ltd.

3. Socioeconomic Indicators
Market Overview
Market Influencers
Competitive Landscape
Recent Developments
Appendix
3
Trade Analysis

4. Alcoholic Beverages Market in India 2017
Socioeconomic Indicators
Total Population
4
Population Density
1,500
1,000
500
0
mn
X%
20202019201820172016201520142013201220112010
0
100
200
300
400
500
Persons per sq. km
X%
20202019201820172016201520142013201220112010

5. Alcoholic Beverages Market in India 2017
SAMPLE
Market Definition & Structure
5
• Alcoholic beverages are drinks that contain ethanol or ethyl alcohol
• Alcohol is prepared through a process called fermentation
• Fermentation is a natural process when the yeast converts the sugar contained in fruit, cereals, and sugar-canes into alcohol
• As the yeast is fed by sugar, alcohol and carbon dioxide are produced
Sugar → energy + alcohol + carbon dioxide
Alcoholic Beverages
XX X
X
X
XXX
XX X
Focus of study

6. Alcoholic Beverages Market in India 2017
Market Overview
6
Market Size & Growth Forecast
0
2
4
6
X%
FY 2026eFY 2025eFY 2024eFY 2023eFY 2022eFY 2021eFY 2020e
INR tn
FY 2019eFY 2018eFY 2017eFY 2016
Current Market Scenario
• Alcoholic beverages market in India is expected to expand at a CAGR of X% between FY 2016 and FY 2026, to reach a value of INR X tn from its FY 2016 value of INR X tn
 Alcoholic beverages market in India is the third largest liquor market in the world in terms of sales
 It is considered as a sunrise industry owing to its high growth potential and increasing social acceptance
• xx

7. Alcoholic Beverages Market in India 2017
SAMPLE
7
Indian Made Foreign Liquor (IMFL) Market in India
FY 2016
INR X
FY 2026e
INR X
Market Size
X%
CAGR (FY 2016 - FY 2026)
Market Overview (Continued)
Beer Market in India
FY 2012
INR X
FY 2017e
INR X
Market Size
X%
CAGR (FY 2012 - FY 2017)

8. Alcoholic Beverages Market in India 2017
SAMPLE
8
States
Revenue from Alcohol
(INR bn)
Tamil Nadu
Haryana
Maharashtra
Karnataka
Uttar Pradesh
Telangana
Andhra Pradesh
Madhya Pradesh
Rajathan
Punjab
0%
20%
40%
60%
80%
100%
120%
SouthEast WestNorth
Mt. Shivalik
OthersAB-Inbev
Carlsberg India
SABMiller
United Breweries
State-Wise Sales (FY 2016) Region-Wise Domestic Sales (FY 2016)
Market Overview (Continued)

9. Alcoholic Beverages Market in India 2017
SAMPLE
9
Market Overview (Continued)
States With Highest Consumption of Toddy (Per Capita / Per Week) (FY 2016)
Rural Urban
States With Highest Consumption of Country Liquor (Per Capita / Per Week) (FY 2016)
Rural Urban
0
200
400
600
800
ml
Madhya
Pradesh
KeralaJharkhandBiharAndhra
Pradesh
0
20
40
60
80
ml
ChattisgarhKeralaArunachal
Pradesh
BiharAndhra
Pradesh
0
200
400
600
800
1,000
ml
TripuraNagalandJharkhandAssamArunachal
Pradesh
0
200
400
600
JharkhandOdishaArunachal
Pradesh
ml
AssamManipur

10. Alcoholic Beverages Market in India 2017
SAMPLE
10
Market Overview (Continued)
States With Highest Consumption of Beer (Per Capita / Per Week) (FY 2016)
States With Highest Consumption of Foreign Liquor/ Wine (Per Capita / Per Week) (FY 2016)
0
50
100
150
200
250
KarnatakaSikkimArunachal
Pradesh
ml
Tamil NaduRajasthan
0
100
200
300
400
ml
DelhiAndhra
Pradesh
GoaSikkimArunachal
Pradesh
Rural Urban
Rural Urban
0
20
40
60
80
100
Arunachal
Pradesh
KarnatakaAndhra
Pradesh
KeralaSikkim
ml
0
50
100
150
200
250
SikkimArunachal
Pradesh
ml
MeghalayaKeralaHimachal
Pradesh

11. Alcoholic Beverages Market in India 2017
SAMPLE
11
Player-Wise Sales of Beer
OthersMount ShivalikMohan MeakinCarlsbergSabMillerUnited Breweries
OthersJohn DistilleriesRadico KhaitanAllied Blenders & DistillersPernod RicardDiageo
Market Segmentation
Player-Wise Sales of Spirits
FY 2014 FY 2015
FY 2014 FY 2015

12. Alcoholic Beverages Market in India 2017
SAMPLE
12
Brand-Wise Sales of Beer
OthersCarlsbergTuborgKingfisher Haywards knock Out
Officers ChoiceMcDowell’s ImperialRoyal Stag OthersOld Tavern
Market Segmentation
Brand-Wise Sales of Spirits
FY 2014 FY 2015
FY 2014 FY 2015

13. Alcoholic Beverages Market in India 2017
SAMPLEExport : HS Code 2204
13
Export (Value)
0
200
400
600
INR mn
X%
FY2017FY2016FY2015FY2014FY2013
Country-Wise Segmentation (Value-Wise)
Others
Bhutan
UK
Japan
Sri Lanka
Netherland
UAE
Sri Lanka
Netherland
Others
Japan
UK
France
UAE
FY2016 FY2017
HS Code 2204 refers to wine of fresh grapes, including fortified wines; grape must other than that of heading 2009

14. Alcoholic Beverages Market in India 2017
SAMPLE
14
Import (Value)
0
500
1,000
1,500
2,000
INR mn
X%
FY2017FY2016FY2015FY2014FY2013
Country-Wise Segmentation (Value-Wise)
Others
USA
Chile
UK
Italy
Australia
France
USA
Chile
UK
Italy
Australia
France
Others
FY2016 FY2017
Import : HS Code 2204
HS Code 2204 refers to wine of fresh grapes, including fortified wines; grape must other than that of heading 2009

15. Alcoholic Beverages Market in India 2017
Market Drivers
15
• Per capita disposable income in India is
increasing at a steady rate and is resulting
in demand for alcohol
• xx
Rising income and increased spending on
alcoholic beverages
• Increase in literacy level in rural areas has
improved standard of living of rural
consumers, and they are more inclined to
buy Indian Made Foreign Liquor instead of
country liquor
• xx
Increased rural consumption
• There are a variety of alcoholic brands
available in the market that caters to
people belonging to different income
groups such as low-end brands and high-
end brands
• xx
Increased alcohol accessibility and
availability

16. Alcoholic Beverages Market in India 2017
Competition
16
List of Major Players
Name Website
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10

17. Alcoholic Beverages Market in India 2017 17
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Public: Domestic Company – Company A
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

18. Alcoholic Beverages Market in India 2017 18
Key RatiosFinancial Snapshot
Key Financial Performance Indicators
Indicators Value
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars 2013 2014 2015 2016
Profitability Ratios
Gross Margin %
Net Income Margin %
EBITDA Margin %
EBITA Margin %
EBIT Margin %
Return on Assets %
Return on Capital %
Return on Equity %
Return on Common Equity %
Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Total Debt/Equity
Total Debt/Capital
Interest Coverage
Efficiency Ratios
Total Asset Turnover
Fixed Asset Turnover
Accounts Receivable Turnover
Inventory Turnover
Net Profit / LossTotal Income
x
z
x
c
d
e
a
b
c
d
e
f0
y
FY 2016FY 2015FY 2014FY 2012
Public: Domestic Company – Company A (Contd.)

19. Alcoholic Beverages Market in India 2017 19
Key Business Segments Key Geographic Segments
0%
20%
40%
60%
80%
100%
FY 2015FY 2014FY 2013 FY 2016
Segment 3Segment 2Segment 1
0%
20%
40%
60%
80%
100%
2016FY 2015FY 2014FY 2013
Country 1 Country 2
Public: Domestic Company – Company A (Contd.)

20. Alcoholic Beverages Market in India 2017 20
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Private: Domestic Company – Company B
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

21. Alcoholic Beverages Market in India 2017
Recent Developments
21
Date Category Description Impact
May 6, 2017 Product Launch Medium
Feb 28, 2017 Promotions and Branding Medium
Feb 6, 2017 Product Launch Medium
Sep 26, 2016 Restructuring Medium
Jul 13, 2016 Capacity Expansion Medium
Dec 18,2015 Product Expansion High

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