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Abstract :
Netscribes’ latest market research report titled Elevator and Escalator Market in India 2015 captures the overall domestic elevator and escalator market. The elevator market can be classified on the basis of hoist mechanism, building height, special uses and end-user sector. Globally, the industry is expected to grow at a steady pace due to the rising demand from emerging countries, especially India and China. Indian elevator and escalator market is also registering steady growth. Increased real estate activity along with rising disposable income stimulates the demand for elevators and escalators. Increased migration to urban areas, rise in aged population, and foreign direct investment inflow in construction comprises some of the key factors propelling the elevator and escalator market in India.
However, the industry also has to contend with several bottlenecks.Safety issues arising out of ill-maintained equipment pose a hindrance to the growth of the industry. Smarter and faster elevators are slowly gaining prominence. The market has huge opportunity with an increase in upcoming residential, hospital, hotel, airport and metro rail projects. Indian elevator and escalator market is poised to grow over the coming years along with the steady economic growth of the country.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12– 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly(Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual(2010-11– 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 5: Elevator Market – Classification based on Hoist Mechanism
Slide 6: Elevator Market – Classification based on Building Height, Classification Based on Special Uses
Slide 7: Elevator Market – Classification based on End User Sector
Market Overview
Slide 8: Global Elevator and Escalator Market– Overview, Market Size and Growth (Value-Wise; 2013 – 2018e)
Slide 9: Global New Elevator and Escalator Installations – Overview, Market Size and Growth (Volume-Wise; 2013 – 2018e)
Slide 10: Indian Elevator Market – Overview, Market Size & Growth (Volume-Wise; FY 2013 – FY 2018e)
Slide 11: Indian Escalator Market – Overview, Market Size & Growth (Volume-Wise; FY 2013 – FY 2018e)
Slide 12: Indian Elevator and Escalator Market – Business Segments
Export-Import
Slide 13-14: Export of Lifts used in Buildings(Value and Volume – Wise; FY 2011 –FY 2015), Export Based on Value – Country-Wise (FY 2013, FY 2014), Export Based on Volume – Country-Wise (FY 2013, FY 2014)
Slide 15-16: Import of Lifts used in Buildings (Value and Volume – Wise; FY 2011 –FY 2015), Import Based on Value – Country-Wise
2. 2
Executive Summary
Drivers:
Real Estate Development
Increased Migration to Urban Areas
Growth in Disposable Income as well as
Aged Population
Continuous FDI Inflow
Growth in Infrastructure Investment
Market
Overview
Drivers &
Challenges
Competitive
Landscape
Global elevator and escalator market is expected to grow at a CAGR of x% through 20-- to 20-- to
reach INR yy bn in 20--
Indian elevator market is expected to grow at a CAGR of z% through FY 20-- to FY 20-- to reach p
units in FY 20--
Key Trends
Challenges:
Safety Issues due to Ill-Maintained
Equipment
Lack of Trained Manpower and Non-
Mandatory Regulations
Introduction of Green Elevators
Emergence of Smarter and Faster Elevators
Increasing Role of Elevator Consultants
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Key Players
Company A Ltd. Company B Pvt. Ltd. Company C Pvt. Ltd.
Company D Pvt. Ltd. Company E Pvt. Ltd. Company F Pvt. Ltd.
4. 4
SAMPLE
Rising real estate demand from emerging countries to boost
global elevator and escalator market
• Global elevator and escalator market is expected to grow at a CAGR of P% through 20-- to 20-- to reach INR x6 bn in
20-
• Elevator and escalator market is primarily composed of two segments – new equipment installations and
maintenance and modernization segments of already installed equipment
• Emerging markets such as China, India and Brazil are driving the new equipment installation market while the
maintenance and modernization segment is recording stable growth in Europe and the Americas
• OTIS, Schindler, ThyssenKrupp and KONE dominates the global elevator and escalator market with a market share of
around z%
Market Overview – Global (1/2)
y4
y3
y2
y1
0
INR bn
P%
20--e
x6
20--e
x5
20--e
x4
20--e
x3
20--e
x2
20--
x1
Global Elevator and Escalator Market – Size and Growth (Value-wise)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
5. 5
SAMPLE
Second largest elevator market in the world, Indian elevator
market holds huge growth potential
• Indian elevator market is expected to grow at a CAGR of
p% through FY 20-- to FY 20-- to reach x6 units in FY 20--
• Indian elevator market is expected to be driven by the
residential real estate sector with the market opting for
safer and energy efficient auto-door elevators
• The average cost of buying and installing an elevator
varies from INR z1 to few millions depending upon the
technology, brand, number of stops and complexity faced
during installation
Market Overview – India (1/2)
0
y4
y3
y2
y1
y5
Unit
P%
FY 20--e
x6
FY 20--e
x5
FY 20--e
x4
FY 20--e
x3
FY 20--e
x2
FY 20--
x1
Indian Elevator Market – Size and Growth (Volume-wise)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Market Segmentation – Product-wise
q1%
q2%
Others
Residential
6. 6
SAMPLE
Exports Based on Value – Country-Wise
a3
a2
a1
0
FY 20--
b2
FY 20--
b1
INR mn Z%
FY 20--
b4
FY 20--
b3
Exports Based on Value – Country-Wise
x7
x6
x5
x4
x3
x2
x1
p7
p6
p5
p1
p4
p3
p2
y1
y4y7
y3
y6
y2
y5
q4
q7
q3
q6
q2
q5
q1
FY2013 FY2014
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
HS Code: 84282020 (1/4)
Export of Elevators (Value-Wise)
7. 7
Drivers & Challenges – Summary
Drivers
Real Estate Development
Increased Migration to Urban Areas
Growth in Disposable Income as well
as Aged Population
Continuous FDI Inflow
Growth in Infrastructure Investment
Challenges
Safety Issues Due to Ill-Maintained
Equipment
Lack of Trained Manpower and Non-
Mandatory Regulations
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
8. 8
SAMPLE
Booming real estate sector is expected to generate huge
demand for elevators
•Real estate sector comprises residential housing, commercial offices, trading spaces and industrial
parks
•Government initiatives such as the implementation of the Special Economic Zone Act, liberalization of
FDI investments and PE investments in real estate has led to the development of the sector and has
indirectly contributed to an increase in application of elevators and escalators
•Use of elevators and escalators has also increased owing to rise in residential and non-residential
projects in tier II and tier III cities
•Development of the real estate sector will translate into a growth in demand for elevators in India
y3
y2
y1
0
INR tn
2018e
x6
2017e
x5
2016e
x4
2015e
x3
2014e
x2
2013
x1
p2
p1 Commercial
Residential
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
ImpactReal Estate Development
Real Estate Market – Size and Growth Real Estate Market Segmentation 20--
9. 9
Trends – Summary
Key
Trends
Introduction of Green
Elevators
Increasing Role of Elevator
Consultants
Emergence of Smarter and
Faster Elevators
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
10. 10
SAMPLEPorter’s Five Forces Analysis
Competitive RivalryBargaining Power of Suppliers Bargaining Power of Buyers
Threat of Substitutes
Threat of New Entrants
Impact
Impact
Impact
Impact
Impact
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
11. 11
SAMPLEKey Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/4)
Competitive Benchmarking (1/3)
a4
a3
a2
a1
0
%
Company C
y3
x3
Company B
y2
x2
Company A
y1
x1
Net MarginOperating Margin
• Company B recorded highest operating margin of x2%, followed by Company C and Company A which recorded
operating margin of x3% and x1% respectively
• Company B recorded a net margin of y2%, higher than that of Company A and Company C which recorded net margin
of y1% and y3%
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
12. 12
SAMPLE
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Name Designation
Person 1
Person 2
Head OfficeHead Office
Category Products/Services
V
X
Y
Z
Private: Domestic Company – Company A Ltd. (1/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Mumbai
13. 13
SAMPLEShareholders of the Company Ownership Structure
Name No. of Shares held
P X1
Q X2
R X3
S X4
X X5
Y X6
Z X7
Total X8
Private: Domestic Company – Company A Ltd. (2/5)
Note: AGM as of 22nd Sep 2014
x5
x1
x2
x3
x4
Foreign Holdings
Nationalized or Other Banks
Bodies Corporate
Other Top Fifty
Shareholders
Others
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
14. 14
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR y4 mn in FY 20--, as compared to
net profit of INR y3 mn in FY 20--
• The company reported total income of INR x4 mn in FY 20--, registering an
increase of p% over FY 20--
• The company earned an operating margin of z1% in FY 20--, an increase of
z2 percentage points over FY 20--
Particulars
y-o-y change
(2014-13)
2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Private: Domestic Company – Company A Ltd. (3/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Net Profit/LossTotal Income
b3
a2
b1
b4
b2
a3
a1
INR mn
INR mn
20--
y4
x4
20--
y3
x3
20--
y2
x2
20--
y1
x1
15. 15
SAMPLEBusiness Highlights
Description News
Overview
• Company A Ltd. manufactures, installs, maintains and modernizes escalators, elevators and moving walkways
• Installed base of more than zz escalators and elevators throughout India
Manufacturing
Facility
• Manufacturing unit in Bangalore which was expanded in 20-- to thrice its initial size
Major Projects
• Bagged a contract to supply xx escalators to Delhi Metro Rail Corporation for phase III of Delhi Metro project in 20-
-
• Entered into an agreement to supply yy elevators and pp escalators to Hyderabad Metro Rail project in 20--
Private: Domestic Company – Company A Ltd. (4/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
18. 18
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ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT