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1. FOR IMMEDIATE RELEASE
India Pet Food Market Outlook – Increased pet health awareness fuelling demand for pet food
Netscribes, Inc. launches a report on Pet Food Market in India 2015 covering a market with strong growth
potential. It is a part of Netscribes’ Retail and Services Industry Series.
Mumbai, India – April 28, 2015 – Global market intelligence firm, Netscribes, Inc. released its latest
report on the ‘Pet Food Market in India 2015’. The increasing number of pet shops and advertisements
for pet food brands, combined with increased concern about pet health and welfare, are driving the shift
towards pet food market.
Netscribes’ latest market research report titled Pet Food Market in India 2015 highlights the changing
lifestyle in form of rise in nuclear families and double income households that have encouraged the
growth of pet ownership in urban areas of India. Pet owners are more willingly spending on the pet food
and pet care products than ever before. This trend has spawned an entire industry, with a growing
emphasis on pet care and its growth prospects in the coming years. The Pet Food Market is experiencing
rising demand due to various driving factors which, in turn, have been instrumental in providing immense
opportunities to manufacturers to grow and operate in the market lucratively. The report provides a
snapshot of the market overview of the Pet Food Market in India. It also highlights the global market
scenario of the pet food market.
The pet food market in terms of pet type has been has been segmented into dog food, cat food, and
others. The dog food segment holds the largest market share in pet food market in India. Increasing
population of dogs as pets and increasing trend of nuclear family are the major factors fueling the
demand for dog food in India. There are certain factors that have predominantly worked towards
enabling the pet food market sector to grow in recent years which aimed at improving the status of the
sector to support future demand.
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