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1. Pet Food Market – India
August 2017
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2. Pet Food Market in India 2017
Executive Summary
Market Overview
Drivers and
Challenges
• The global pet food market is projected to grow at a CAGR of X% during 2015-2020 to reach INR X tn in 2020
• The pet food market in India is expected to expand at a CAGR of X% between FY 2016 and FY 2022 to reach a value of INR X tn from its value of INR X
tn in 2016
• With the emergence of middle and upper class population along with increased knowledge about the health of pets, the demand for pet food is
increasing in India
• According to GST guidelines, imported pet food is expected to attract ~X% GST and pet treats such as dog biscuits, chicken sticks, and chews are
expected to fall under the zero tax rate category
• Several startups such as Khanal Foods Pvt. Ltd. and Doggie Dabbas has forayed into the Indian pet food market that sell organic food for dogs
• Pedigree and Royal Canin are the most preferred brand among pet owners
Drivers
 Urbanization
 Rising disposable income
 Increasing number of pet adoptions
 Easy availability
Challenges
 Increase in pet food prices
 Lack of organized retail store
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Competitive
Landscape
Major Players
Agro Food Industries Pvt. Ltd. Avanti Overseas Pvt. Ltd.
Bharat International Pet Foods Pvt.
Ltd.
Cuddleup Diet Products Pvt. Ltd.
Frigorifico Allana Pvt. Ltd. Gitwako Farms (I) Pvt. Ltd. Mars International India Pvt. Ltd. Venky’s (India) Ltd.
Trade Analysis
 Export of pet food (HS Code 23091000) has increased at a CAGR of ~X% during FY2013-FY2017 in value terms to reach INR X bn
 Germany, Vietnam, USA, the Netherlands, and Belgium are the major importers of pet food from India
 Import of pet food (HS Code 23091000) has increased at a CAGR of ~X% during FY2013-FY2017 in value terms to reach INR X bn
 France, Thailand, Netherlands, Italy, and Spain are the major exporters of pet food to India

3. Socioeconomic Indicators
Market Overview
Market Influencers
Competitive Landscape
Recent Developments
Appendix
3
Trade Analysis

4. Pet Food Market in India 2017
Socioeconomic Indicators
Total Population
4
Population Density
1,500
1,000
500
0
mn
X%
20202019201820172016201520142013201220112010
0
100
200
300
400
500
2016 20202010 2011 2012 2013 20172015
X%
Persons per sq. km
20182014 2019

5. Pet Food Market in India 2017
SAMPLE
Market Definition and Structure
5
Pet Market
XPet Food MarketX
X XX
• Pet food is a blend of ingredients that include meat, fish, vegetables, and vitamins to fulfill the nutritional requirements of a pet
• Pet food includes packaged and ready-to-eat products for consumption by dogs, cats, birds, and other pets
• Pet food can also be distinguished based on the product type, such as dry food and wet food
• This type of food provides complete nutrition and is available in dry, wet, and snack form
• Dry food is popular in the dog food segment while cats prefer wet food
Focus of Study

6. Pet Food Market in India 2017
Market Overview – Global
6
Market Size and Growth Forecast
6
4
2
0
INR tn
X%
2020e2019e2018e2017e20162015
Cat Food
Other Pet Food
Dog Food
Asia Pacifc
Eastern Europe
North America
Latin America
Western Europe
Others
Global Market Segmentation – Type of Pet (2016) Global Market Segmentation – Region-wise (2016)
• Globally, North America is the largest market in the pet food industry, with USA leading the
market share in the region
• xx

7. Pet Food Market in India 2017
Market Overview – India
7
Market Size & Growth Forecast
0
10
20
30
40
50
FY 2019eFY 2018eFY 2017eFY 2016FY 2015
X%
FY 2022eFY 2021eFY 2020e
INR tn
FY 2014
Current Market Scenario
• The pet food market in India is expected to expand at a CAGR of X% between FY 2016 and FY 2020 to reach a value of INR X tn from its 2016 value of INR X tn
• There is a paradigm shift toward pet’s diet, health, and grooming with the change in lifestyle and increase in pet adoption in the country
 With increasing adoption of foreign breeds, pet owners are willing to spend more on pet products such as food and treats to provide healthy nutrition to their pets
• xx

8. Pet Food Market in India 2017
SAMPLEMarket Segmentation
8
• With the availability of wide retail networks, Mars International India Pvt.
Ltd. and Royal Canin India Ltd. hold more than X% of the market
• Mars International Pvt. Ltd. is a major player in the pet food industry
• xx
Others
GOA Medicos Pvt. Ltd.
Cuddle Up Diet Product Pvt. Ltd.
Indian broiler Group
Royal Canin India Pvt. Ltd.
Mars International India Pvt. Ltd.
Player-Wise Segmentation (2015)
Pet Population – Dog vs Others (2013)
Others
Dog
• In India, dogs are more popular pets than other animals such as cats,
birds, and fishes
• xx

9. Pet Food Market in India 2017
SAMPLEExport: 23091000
9
Export (Value)
0
1,000
2,000
3,000
4,000
INR mn
X%
FY 2017FY 2016FY 2015FY 2014FY 2013
0
5,000
10,000
15,000
20,000
FY 2013
X%
FY 2017FY 2016FY 2015FY 2014
‘000 Kgs
Export (Volume)
HS Code 23091000 refers to dog or cat food for retail sale

10. Pet Food Market in India 2017
SAMPLE
10
Country-Wise Segmentation (Value-Wise)
FY 2016 FY 2017
Country-Wise Segmentation (Volume-Wise)
Others
Netherland
Thailand
Belgium
USA
Germany
Vietnam
Belgium
Vietnam
Sri Lanka
Others
Netherland
USA
Germany
FY 2016 FY 2017
Vietnam
Germany
UK
Thailand
USA
Others
Sri Lanka
Vietnam
UK
USA
Others
Sri Lanka
Netherland
Germany
Export Segmentation : 23091000
HS Code 23091000 refers to dog or cat food for retail sale

11. Pet Food Market in India 2017
Market Drivers
11
• In urban India, there is a growing trend of
owning pets and taking proper care of
them
• xx
Urbanization
• Per capita disposable income in India is
increasing at a steady rate
• xx
Rising disposable income
• Over the last few years, the country has
seen a rise in pet adoptions and
subsequent increase in demand for animal-
derived pet food
• xx
Increasing number of pet adoptions

12. Pet Food Market in India 2017
Competition
12
List of Major Players
Name Website
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10

13. Pet Food Market in India 2017 13
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Public: Domestic Company – Company A
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

14. Pet Food Market in India 2017 14
Key RatiosFinancial Snapshot
Key Financial Performance Indicators
Indicators Value
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars 2013 2014 2015 2016
Profitability Ratios
Gross Margin %
Net Income Margin %
EBITDA Margin %
EBITA Margin %
EBIT Margin %
Return on Assets %
Return on Capital %
Return on Equity %
Return on Common Equity %
Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Total Debt/Equity
Total Debt/Capital
Interest Coverage
Efficiency Ratios
Total Asset Turnover
Fixed Asset Turnover
Accounts Receivable Turnover
Inventory Turnover
Net Profit / LossTotal Income
x
z
x
c
d
e
a
b
c
d
e
f0
y
FY 2016FY 2015FY 2014FY 2012
Public: Domestic Company – Company A (Contd.)

15. Pet Food Market in India 2017 15
Key Business Segments Key Geographic Segments
0%
20%
40%
60%
80%
100%
FY 2015FY 2014FY 2013 FY 2016
Segment 3Segment 2Segment 1
0%
20%
40%
60%
80%
100%
2016FY 2015FY 2014FY 2013
Country 1 Country 2
Public: Domestic Company – Company A (Contd.)

16. Pet Food Market in India 2017 16
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Private: Domestic Company – Company B
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

17. Pet Food Market in India 2017
Recent Developments
17
Date Category Description Impact
May 6, 2017 Product Launch Medium
Feb 28, 2017 Promotions and Branding Medium
Feb 6, 2017 Product Launch Medium
Sep 26, 2016 Restructuring Medium
Jul 13, 2016 Capacity Expansion Medium
Dec 18,2015 Product Expansion High

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