For the complete report, get in touch with us at : info@netscribes.com High usage of internet usage coupled with the presence of abundant cyber threat prone devices in India is the primary source to catalyze growth in the security software market. Currently, the market is estimated to hover around INR 8.4 bn and is expected to achieve a CAGR of 15.3% to reach a market value of INR 12.8 bn by 2014. With the ongoing rate of mass computerization, security software products and solutions are expected to experience a tremendous demand which will fuel growth in the security software market. The report commences with an overview of the overall market in India, listing of key reasons for growth and the current competitive landscape in the market, the section also depicts the market size and growth figures of security software in India, thereby giving a clear picture of the current and future market scenario. Moving along, the report explains the various available categories of security software and also highlights the usage of the most crucial security products for a deeper understanding. Types of Cyber Attacks section in the report comprises of a list of the most popular cyber attacks, wherein it explains all the mentioned attacks thoroughly and lists any relevant real life case of the particular type of attack. This report also features a section on the various possible preventive measures which can be followed in order to maintain a proper IT security framework. It talks about the various steps and initiatives individuals or even organizations can adhere to, so as to stay protected and up to date with the latest cyber threats.

1. Security Software Market – India
September 2011

2. Executive Summary
Presently, security software market in India is estimated to hover around INR XX bn and is
expected to achieve a CAGR of YY% to reach INR ZZ bn by 20--
Market The market is broadly classified into consumer, SMBs and corporate segment wherein vendors
offer specific products for individual segments
Security software vendors sell their products through various means, some of which include
LE
direct sales, online portals, salesforce and channel partners
Drivers &
Drivers:
MP
Rapid Computerization
Abundant Presence of Smart Handheld Devices
Challenges:
Free of Cost Availability of Pirated
Softwares
A
Increased Internet Usage
Challenges
S
Frequent Usage of Storage Peripherals Tendency to Avoid Software
Rapidly Growing E-Commerce Upgrades
Rising Cyber Attacks
Increased Security Awareness
Government Initiative
Rapid change and advancement in technology is resulting in the emergence of newer and more
sophisticated malicious softwares
Future Trends Some of the future trends identified comprise of frequent attacks on crucial IT infrastructure, rise
in the frequency of zero day vulnerability threats, change in IT security tools and consumers will
focus primarily on encryption technologies
Major Security Software Vendors
Competition Player 1 Player 2 Player 3 Player 4
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 2

3. • Security Software Market – Overview
• Security Software Categories
• Types of Cyber Attacks
• Preventive Measures
• Drivers and Challenges
• Channel Partners
• Major Vendors
• Key Users
• Recent Developments
• Future Trends
• Strategic Recommendation
• Appendix – Cyber Threats
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 3

4. Frequent use of internet enabled systems and handheld
devices is primarily driving security software market in India
Security Software Market - Overview
• Security software market in India is witnessing a steady growth and finds fair adoption amongst both the consumer as
well business segment
Currently, the Indian security software market is estimated to be around INR xx bn and is expected to grow at a CAGR of yy% to reach
INR zz bn by 20--
LE
• Internet based business concepts such as enterprise mobility and cloud computing is resulting in rapid computerization
and heavy usage of internet and thus is expected to offer ample opportunity for security software vendors
MP
Malicious softwares such as Trojans, Worms, Viruses and other malwares mainly intrude through the internet
Factors like the frequent usage of storage peripherals and handheld devices is further fueling the rate of cyber attacks
• The security software market is flooded with established players wherein the consumer segment is primarily
SA
dominated by players such as Player 1, Player 2 and Player 3 whereas the enterprise and SMB segment in the market is
majorly driven by Player 4, Player 5 and Player 6
Security Software – Market Size & Growth
INR bn
+15.3%
a aa
ab
bb ba
b bc
c
0
20-- 20-- 20-- 20-- 20--
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 4

5. Security Software Categories (x/x)
abc • xxx
def • yyy
PLE
SAM
ghi • zzz
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 5

6. Several Types of Cyber Attacks (x/x)
SAMPLE
xyz • xxx
abc • aaa
pqr • ppp
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 6

7. Preventive Measures (x/x)
Some general guidelines that can be implemented so as to protect the systems from any prevailing malicious softwares
and applications can be enlisted as below:
Guidelines Description
Install xsd • xsd
PLE
SAM
Operating System xxx • xxx
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 7

8. Drivers & Challenges – Summary
Drivers
Rapid Computerization
Abundant Presence of Smart Handheld
Devices
Increased Internet Usage
Frequent Usage of Storage Peripherals
Challenges
Rapidly Growing E-Commerce Free of Cost Availability of Pirated
Softwares
Rising Cyber Attacks Tendency to Avoid Software Upgrades
Increased Security Awareness
Government Initiative
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 8

9. Channel partners act as a key distribution medium for the
security software vendors in the market
Channel Partner – Security Software (India)
•Indian security software market comprises of a huge number of channel partners wherein they
collaborate with various established players and distribute the products in the market
•Depending on the area of operation, these channel partners adjust their work and business model
LE
On a broad category, the market can be segregated into Tier xyz and Tier abc cities and depending on the type of
city, channel partners follow a business model
P
This difference in the work model is illustrated as below:
M
S
Tier xyz Cities
A xxx yyy zzz
Channel
Partners
Tier abc Cities aaa bbb ccc
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 9

10. SAMPLE
Distribution of Key Channel Partners – Security Softwares
City 1
City 2
City 3
City 4
City 5
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 10

11. Key Channel Partners – Region Wise (x/x)
xxx Region
SAMPLE
Channel Partner City Brands Served Industry Verticals
xxx City 1 Brand a, Brand b abc, bcd, efg,ghi
abc Region
Channel Partner City Brands Served Industry Verticals
yyy City 2 Brand d Abc, def
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 11

12. Security Software Vendors (x/x)
Company Snapshot: Player 1
SAMPLE
Corporate Information Business Highlights
• Offers a range of security software products capable of
Head Quarters City z, Country y
providing reliable security to both business as well as
Industry consumer segment
Xyz • It offers free access to download its antivirus and internet
Classification
security solution to its users through its official website
No. of. • Products and services includes xyz, abc 123
---
Employees
Contact No. 123456789 000
Sales Intelligence
Mr. xyz Ms. abc Mr. pqr
abc def ghi
Professional History Professional History Professional History
xxx xxx
xxx
Other Other Other
xxx xxx xxx
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 12

13. Major Users – Security Software (India)
SAMPLE
Vertical 1 User 1, User 2, User 3…
Vertical 2 User 1, User 2, User 3…
Vertical 3 User 1, User 2, User 3…
Vertical 4 User 1, User 2, User 3…
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 13

14. Future trends in the security software market (x/x)
It is anticipated that during 20--, Indian security software market will witness a series of trends in the cyber
attacks, some of the major ones are listed as below:
abc
• abc
SAMPLE
xyz
• xyz
Source: xyz
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 14

15. Strategic Recommendations
xxx
aaa
•aaa
PLE
SAM
•bbb
bbb
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 15

16. Thank you for the attention
The Security Software Market – India report is a part of Research on India’s Information
Technology Series. For more detailed information or customized research requirements
please contact:
Kalyan Banga Our other offerings in the IT Series:
•CRM Market in India 2011
Phone: +91 33 4064 6215 •ERP Market in India 2011
E-Mail: kalyan.banga@netscribes.com •Enterprise Mobility Market in India 2011
•Tablet PC market in India 2011
Gagan Uppal •Cloud Computing Market in India 2011
Phone: +91 22 4098 7530 •ICT Adoption in Healthcare Industry India 2011
E-Mail: gagan.uppal@netscribes.com •ICT Adoption in Education Sector in India
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.
or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior
permission is required for guidelines on reproduction.
SECURITY SOFTWARE MARKET - INDIA 2011.PPT 16