For the complete report, get in touch with us at: info@netscribes.com The Toys and Games market is valued at INR 40 bn in 2010 and is expected to grow rapidly in the future. The perception towards toys and games as a necessity for all round development of child will drive the market. The report begins with an overview of the industry indicating market size, growth and the various types of toys in the market. Major manufacturing hubs in India have also been highlighted. An analysis of the drivers explains growth factors such as growing disposable income, growth in preschool, large population of children, changing people’s perception, increasing awareness of quality issues, developing mall culture and National Program for the Development of Toy Industry. The key challenges identified include large scale imports of toys from China, old technology and obsolete design. The report identifies the key trends including preference among parents towards educational toys and games, growth in movies and cartoons character toys and entry of major foreign players. Competition section provides the share of organized and unorganized players. It also provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

1. Toys and Games Market – India
June 2010

2. Executive Summary
Toys and games have become an instrument for the all round development of a child
The Indian toys and games market is pegged at INR A bn (organized and un-organized) in 20--
Market
Contribution of Indian toy producers is ~b% of the world toy production
Drivers: Challenges:
– Growing disposable income – Large scale imports of toys from
LE
– Growth in playschools China
P
– Large population of children – Old technology and obsolete design
Drivers & – Change in people’s perception
Challenges
M
– Increasing awareness of quality issues
A
– Developing mall culture
S
– National Program for the Development of
Toy Industry
Preference among parents towards educational toys and games
Trends Movies and Cartoons Character Toys
Entry of major foreign players
Toy and games market is dominated by unorganised players accounting c% of the market
Domestic Players Foreign Players
Competition
Company 1 Company 2 Company 3 Company X Company Y Company Z
TOYS AND GAMES MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
TOYS AND GAMES MARKET IN INDIA 2010.PPT 3

4. Demand for toys and games is expected to grow rapidly as it
has become a tool for all round development of a child
Overview Organized Market Size and Growth
• Toys and games are being viewed as instruments for
INR bn
the all round development of a child a%
25 C
• The Indian toys and games market is pegged at INR A B
20
bn (organized and un-organized) in 20-- A
LE
15
It is a developing market in comparison to its global 10
P
counterparts, namely China and US, whose markets are
pegged at INR B bn and INR C bn respectively
M
Indian toy and games producers account for D% of the
5
0
A
20-- 20--e 20--e
total world production
S
• Indian toy industry is characterized by small-scale
establishments and is highly labour intensive
E un-organized manufacturing units are operational
Market Segmentation
Electronic Toys Mechanical Toys
F different designs are available in India and about G new
designs are introduced every month
Educational Toys
• Electronic toys is the dominant segment in the
market and is followed by plastic board games,
puzzles and stuffed toys Board Games Soft Toys
TOYS AND GAMES MARKET IN INDIA 2010.PPT 4

5. Drivers & Challenges – Summary
Drivers
Growing disposable income
Growth in playschools
Large population of children
Challenges
Change in people’s perception
Large scale imports of toys from China
Increasing awareness of quality issues
Old technology and obsolete design
Developing mall culture
National Program for the
Development of Toy Industry
TOYS AND GAMES MARKET IN INDIA 2010.PPT 5

6. Trends – Summary
Preference among parents
towards educational toys and
games
Key
Trends
Movies and Cartoons Character
Entry of major foreign players
Toys
TOYS AND GAMES MARKET IN INDIA 2010.PPT 6

7. Highly competitive market with a large fraction of players in
the unorganized sector
Competition Market Segmentation
•Majority of Indian players are un-organized,
manufacturing products with low quality and Un-Organised
obsolete design Organised
There has been a gradual shift toward the B%
organized sector as Indian consumers are willing
to pay a premium price for high-quality products
LE
A%
About c% of consumers plan their purchase and as
many as d% of these look for a specific toy or
game
MP
•To tap the growing toys and games market,
large foreign toy manufacturing company are Major Player
SA
entering India either directly, via licensing or
through franchises
Company A signed a 20-year franchise agreement
with Company A1 Company 1
Domestics Foreign
Company A
Company 1 got exclusive rights for distribution of
Company X and also represent many foreign Company 2 Company B
brand in India
Company B launched e categories of toys with r Company 3 Company C
different design in metros
Company C too has a strong presence in India
TOYS AND GAMES MARKET IN INDIA 2010.PPT 7

8. Major Domestic Player (1/3)
Company Snapshot: Company 1
Corporate Information Financial Performance
Headquarters Sate 1 Net Income
INR mn INR mn
Net Profit
Company Type Listed 8000 800
6000 600
Founded 19__ 4000 400
Mr. A – Chairman & MD 2000 200
Key People 0 0
Mr. B – Director
20__ 20__ 20__ 20__
Business Highlight Product Detail
• Engages in the manufacture and export of stuffed • Offers soft toys made with acrylic/polyester fabric
LE
toys and home furnishings in India and abroad and stuffed with polyester staple fiber
• Formerly known as Company (India) Limited, • Holds license for the distribution of Company Y
20__
MP
changed its name to Company Limited in January characters for soft toys in India
• Provides stuffed toys under Brand 1 and Brand 2
SA
• Manufacturing units in the Noida’s Special Economic
Zone (NSEZ) with a single window clearance for all
imports/exports
• Major overseas markets are in Country 1, Country 2,
Country 3, Country 4 and Country 5
TOYS AND GAMES MARKET IN INDIA 2010.PPT 8

9. Thank you for the attention
The Toys and Games Market - India report is part of Research on India’s Consumer Goods
industry.
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