Managing Director and Co-Founder of Octane.in, Punit Modhgil talks to us about the trends the online Indian market is going to see in the coming year & what this means for Indian marketers.

1. Hello.
नमस्ते|

2. The Digital DNA
5th India Annual State of e-Marketing
Report 2015
Punit Modhgil
punitm@octane.in
@modhgil

3. About Octane.in @octanein
• India’s no. 1 ESP platform for opt-in, permission based email marketing;
started the No-Spam movement in India; we don’t sell or buy or rent mailing
lists. ever
• Reseller Model: Enterprise Class, Secure, Reliable and Scalable
• Ongoing conversation with 800+ marketers in India with at least 250+ in
unique person connects every year – Octane Research
• 150+ Top brands, 120mn unique inboxes, ~1bn emails per month; our
assessment is that we drive Rs. 250-300 crores of revenue per month though
email campaigns on our platform
• Flexibility  Onsite (Premise) & Online (Cloud); 100% DIY
• Digital 1:1 Marketing  Email + SMS, Transactional and Promotional
• Best in Class Product Engg, from India
• India’s Top 20 Hottest Tech 2012, Red Herring 2014 Asia Pacific Top 100
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4. 465 India marketers across industries
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5. Participating Companies by Revenue
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6. Use of technology for marketing
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7. Decision Making
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8. Primary e-Marketing Activity in 2014
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9. Revenue contribution in 2014
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23% India
marketers
report over 31%
of their revenue
contribution from
e-Marketing
activities in 2014

10. ROI by e-Marketing Channel 2014
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11. Importance of Content marketing
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12. How do you deploy content
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13. Max customer engagement by channel
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14. Email Marketing in meeting goals
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52% India
marketers
report Email
Marketing
being Effective
or Very
Effective in
meeting goals

15. Impact of behavioral targeting in email
marketing
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16. Social Media influences Email Marketing?
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17. Primary Marketing Goal in 2015
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18. Increase in e-Marketing Budget 2015
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38 % India
marketers
will increase
their e-marketing
budgets by over
11% in 2015

19. In 2015, which e-Marketing channels will
you increase your investments
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20. Emails opened on Mobile Devices in 2015
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39% India
marketers
predict that
over 50% of
their email
campaigns will
be opened on
mobile devices
in 2015

21. 2015: My impressions
India consumers are leading the disruption; challenging
India marketers who in turn are demanding more from their
IT and vendors
• Data & Analytics is key area for marketers in 2015
• Mobile and mobile related marketing products
• Storytelling (authenticity) driven digital campaigns
• Online Video consumption will record quantum growth
• 30%+ increase in digital marketing investments
All Rights Reserved © 2014 :: Octane Marketing

22. धन्यवाद|
Thank You and let’s continue
our conversation online…

23. The Digital DNA
5th India Annual State of e-Marketing
Report 2015
Punit Modhgil
punitm@octane.in
@modhgil
@octanein