31. LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-PAGE
SEO
CONTENT
MARKETING
In 2014,
SEO is This
32.
33.
34.
35.
36.
37.
38.
39.
40. Understanding the Customer Journey
The customer shopping journey can classified into sequential stages.
Awareness
Consideration
Intent
Due Diligence
Decision
Not common,
mostly occurs
with high ticket
items
http://gweb-think-tools.appspot.com/customer-journey-to-purchase/
After an FTC ruling told the major search engines that they had to be more visible about what is an ad and what isn’t, Google has been quietly testing the impact of these changes.
Google testing large banner ads on brand terms. What this tells us is that Google seems to be more open than ever to testing everything and anything that will debatably improve the user experience.
It’s now common for searchers to type out entire questions, with the expectation that search engines will understand their intent and deliver a relevant result.
Takeaway: be open to producing content with titles you might find on a forum, Q&A website, or Frequently Asked Questions page, even if they’re phrased in 1st person and sound less creative/more practical.
http://reefdigital.com.au/blog/seo/4-shifts-in-online-searcher-behaviour-that-most-seos-missed/
Fueled by the sheer amount of content production today, searchers can be very explicit about what they want, what the product looks like, how much the service costs, and so on. Searchers know what the statistics suggest: longer queries yield more relevant results (resulting in higher click-through percentage).
Takeaway: make sure to optimize your content with any words that may provide even more description to the page. This includes colors, sizing, locations, and anything else that provides added detail.
Along with more content, there’s greater attention to getting more relevant content. Searchers know that the right information may change over time. Information from a year ago may be obsolete. And searchers are taking this into account.
Takeaway: if information in your content is likely to change, include the current year in your post title and content as a relevancy signal. Update old content with new year numbers if the content is still relevant or gets search traffic.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
Grown up family pic
Grown up family pic
Grown up family pic
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever.
Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
Typically offline and online departments all create content which are siloed occasionally at times in the year some of these will overlap
Having a centralised combined force will allow for much better quality content to be released
All channel considerations will be taken into account