The document discusses .GLOBAL, a new generic top-level domain (gTLD) that signals being international, ambitious, and non-discriminatory. Some key points: - .GLOBAL is well-known in many languages, giving it universal recognition and it supports generic and internationalized domain names. - It is positioned as valuable for brands seeking a global online presence and for acquiring generic domain names as potential investments. - The .GLOBAL registry operates marketing activities and events to promote sales and works with resellers to help registrants maximize the value of .GLOBAL domains.

1. Rolf Larsen
CEO & Founder

2. .GLOBAL is an opportunity
to get the perfect
multinational domain name
● Signals: international, ambitious,
large, strong, borderless and non
discriminatory
● Global is a well-known word in
many languages, giving it
universal recognition. .GLOBAL
also supports IDNs.
● Great for brands
● Strong generic names
IN SHORT

3. .GLOBAL has been frequently featured
in media and is operated by an
inventive international team.
 Sponsoring events
 Live Auctions
 Direct Marketing
 Print / Online Marketing / Social Media
 PR
ResellerClub and the .GLOBAL registry
would now like to assist YOU in getting the
most out of the .GLOBAL extension.
ACTIVITIES & .GLOBAL IN THE PRESS

4.  Mid-range pricing
 A clean namespace
 Good margin  less volume “needed”
 Room for great revenue per sold domain
 Reduced likelihood of becoming a TLD used
for spam, phishing etc.
 The factors above lead to a trusted name
space, that will be a positive and
professional part of the internet for
registrants to be associated with.
PRICING

5. FOCUS ON MARGIN
January 2015

6. ● .global is the 3rd best-selling
new TLD for premium names.
● Industry relevant words and
generic phrases combined with
.global create excellent keyword
rich global domain names.
● Great generic names have the
potential to be good investments,
as well as a way to attract extra
internet traffic due to SEO
qualities.
HIGHLY VALUED TLD FOR GENERIC NAMES

7. AS PART OF A BRANDING STRATEGY
You can’t harvest what you haven’t planted.

8. IT’S NOT AN EITHER-OR THING
• Umbrella hierarchy
• Unified strategy
• Diversified use of TLDs
• Complete domain name portfolio
• Easier navigation
• Front/first impression/main entrance
to a brand’s online identity

9. ENCOURAGING DREAMS & REACH
Reminder: You don’t
have to be big to be
global.
One-man start-up, stay at home mom or
new non-profit registrant? Doesn’t
matter. Ideas, intentions, plans and
visions can all be borderless and global,
even without being attached to a
business with several physical locations.

10. Want to help your customers to go
global and to increase your .global
numbers?
– no problem
 Custom marketing collateral
 Introduction video available for marketing or
for embedding on website
 Help to create guides/posts/articles.
SHARED SUCCESS IS DOUBLE SUCCESS

11. READY SET GO
Questions?
THANK YOU FOR YOUR TIME!