Hope Is Not A Strategy - Ivor Sequiera, Neustar

1. HOPE IS NOT A STRATEGY!
Protect with NeustarWe’re more than just registry.
Ivor Sequeira
Senior Director
Global Channel Management & Business Development
October 18, 2013

2. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
2

3. NEUSTAR POWERS
THE CONNECTIONS
THAT KEEP
BUSINESSES RUNNING.
IT & SECURITY
MARKETING
NETWORKING & OPERATIONS

4. NEUSTAR HELPS YOU
PROTECT & PROMOTE
YOUR BUSINESS ONLINE
DNS &
DDoS
Web
Performance
IP
Intelligence
Domain
Name
Registry
Digital
Marketing

5. NYSE: NSR
1.5K Employees
14k Customers
$831M Rev
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6. ›Number Portability
(N. America, Taiwan and Brazil)
›Order Management
›4B Calls Routed Daily
›3.8B Global Phone Numbers
Proprietary and Confidential
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7. ›Internet Infrastructure
- Managed DNS (UltraDNS)
- Web monitoring & load testing
- DDoS (SiteProtect)
- IP Intelligence/GeoLocation
- Audience Targeting Solution
›Registry Services
- .biz and .us
- .travel, .tel, .co
- nTLDs: .nyc + 350 more
Proprietary and Confidential
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8. (U.S.)
›Identification/Caller ID (U.S)
›Verification & Analytics
›Local Search & Licensed Data
›Answers to over 30 Billion
Queries (Daily)
›13.9M Business Listings
Proprietary and Confidential
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9. Registry Services
9
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10. Partners & Clients
Major telecom carriers
in N. America &
internationally
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11. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
11

12. The World is Online
 2 Billion Users
 Global competition
 Brand and revenue at stake
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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13. New World – New Requirements
3.4B
By 2016, 3.4B users will access the internet to
generate 1.3 zettabytes of traffic a year*
76.9B
People love their mobile apps. IDC predicts that
global downloads will reach 76.9 billion in 2014 and
will be worth US$35 billion.
287M
The tablet market is expected to increase to 287M
by 2016.* In 2012, 122.3M tablets were shipped
with the introduction of new iPad mini.
* Cisco, IDC
,
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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14. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
14

15. DNS: Mission Critical in a Wired World
» DNS is used to connect every website and every email
inbox
» If your DNS isn’t working, you lose your ability to connect
to outside world and be connected to your customers
» Works so well that we forget about it (until it breaks)
15
15

16. UltraDNS Timeline
Pioneered BGP
and IP Anycast
for DNS
Developed
origination-based
routing and
directional DNS
Extended security
and performance
with DNS Shield
2005
1998
Invented real-time
change
propagation
1999
Introduced Stand-alone
SiteProtect DDoS Mitigation
Service
First to Offer Dedicated
Resolvers & name server
Announcements
2009
2008
Delivered first
managed service for
internal DNS
2 011
2012
Centralized Internetwide change repository
First to offer unique 3Tiered Network Architecture
• Founded by Internet pioneer and Neustar Cyber Threat Expert, Rodney Joffe
• First to combine and implement BGP and IP Anycast for DNS infrastructure
• Deeply involved in Internet community bodies: IETF, RFCs, Security Working Groups
and DNSSEC specifications
• 14+ yrs as the Premier Provider of Enterprise Managed DNS
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
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17. UltraDNS Services
Performance
Reliability
Security
UltraDNS Delivers Superior Performance and
Security with:

A powerful global directory platform

Carrier-grade, highly redundant network

Industry’s most comprehensive SLAs

Expert Support 24/7

Competitive Advanced Services
Because Your Customers Expect 100% Uptime
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18. Why UltraDNS?
» Performance- Our global IP Anycast network of carrier-grade nodes
provide fast DNS resolutions and fewer dropped queries
» Security- Protection against DNS DDoS attacks, plus DNSSEC to
safeguard against cache poisoning
» Availability- Guaranteed SLAs including 100% uptime, fast response
times and low drop rates, even during maintenance windows
» Scalability- Global DNS network to seamlessly accommodate your
growth
» Proven Success- UltraDNS has a proven track record in the industry.
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL

19. Neustar Network Global
Footprint
Neustar Current Network
Planned Expansion
Western
North America (6)
Central
North America (4)
Eastern
North America (6)
Europe (10)
Asia (8)
Other (6)
Los Angeles, CA
Chicago, Il
Ashburn-1, VA
Amsterdam, Netherlands
Beijing, China
Bogota, Colombia
Phoenix, AZ
Dallas , TX
Ashburn-2, VA
Dublin, Ireland
Chennai, India
Buenos Aires, Argentina
Portland, OR
Denver, CO
Atlanta, GA
Copenhagen, Sweden
Shanghai, China
Johannesburg, South Africa
San Jose, CA
Minneapolis, MN
Miami, FL
Frankfurt, Germany
Hong Kong, China
Perth, Australia
Seattle, WA
New York, NY
Istanbul, Turkey
Mumbai, India
Sao Paulo, Brazil
Vancouver, Canada
Toronto, Canada
London, England
Singapore, Singapore
Sydney, Australia
Madrid, Spain
Taipei, Taiwan
Milan, Italy
Tokyo, Japan
Paris, France
Warsaw, Poland

20. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
20

21. Web Performance
Management
» Because Time is Money.

22. Every second counts
0.25 Seconds delay
Can lose a customer
Microsoft/New York Times
0.50 Seconds delay
Can drop traffic 20%
Google
1.0 Seconds delay
Can drop conversions 7%
Aberdeen Group
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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23. Web Performance Management
FIND and FIX website performance problems:
Availability
Functionality
Testing on a regular basis
• Testing various versions of
their code
• Testing on various
browsers
•
Maintained desired state of
performance
• Uptime - location and
region
• compliance, business
objectives
•
Performance
Average site loadtimes
Perceived user experience
• Min/max load times
• Establish a baseline to
understand performance
•
•
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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24. It’s busy enough without delays
» Neustar Load Testing keeps you in front of trouble:
Real Browsers: Load test with real browsers to ensure 100% of
traffic and load is what an actual user would cause
Scaling: Cloud based testing ensures that the right amount of
traffic is generated for your site for those critical traffic days
Save Time: Use automated testing on all browsers to save
time
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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25. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
26

26. DDOS – DISTRIBUTED DENIAL OF SERVICE
Filling up your network
capacity.
©2013 CONFIDENTIAL & PROPRIETARY
27

27. The Reality of Attacks
More than 7,000 attacks happen every day
 Attacks are increasingly more complex and harder to
mitigate
 Anyone can launch an attack:

Free tools and how to videos

DDoS for hire sites

$67 a day to rent a botnet
*Forrester® Consulting, The Trends and Changing Landscape of DDoS Threats and Protection
**Forrester® Consulting, DDoS: A Threat You Can’t Afford to Ignore, January 2009.
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28. DDoS Attack? It WILL Happen …

29. March 7, 2013
“Samrat Agrawal (28), an entrepreneur from Dugri, recently started an online
portal to sell artificial jewellery. Business was good and Agrawal was getting
orders from around the world. But suddenly, the flourishing business
nosedived. Agrawal tried everything, from refurbishing the website to making
it more user-friendly but all in vain.
At last, he contacted cyber experts, who told him he was a
victim of Distributed Denial of Service (DoS) attack by
his rival businessmen.”
©2013 CONFIDENTIAL & PROPRIETARY
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30. Challenge: Weighing Risks
Damage to Your Brand
Brand
Loss of Revenue
Loss of Revenue
For every 1% variance in brand equity, there’s a
corresponding 1% variance in stock return
The Financial Impact of a DDoS Attack
runs $100K/Hour
Sales
Infrastructure/
Resources
Expense of Mitigation Solutions
I want to be covered but we have limited
staff and budget.
It takes only ¼ of a second to
lose a customer.
Online
Presence
Customer
Service
Bad Customer Experience
Call centers get overwhelmed and
customer frustration skyrockets when our
site is down.
Customer Service impact from an attack can last 46x longer than the attack.
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
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31. Any Firm Can Be Targeted with DDoS
Financial
Services
Online Retail
Cloud
Services
Governments
32
Gaming
Education

32. Concerns for DDoS att
Growing concern
A recent IDG
Study found:
Concerns for DDoS attacks during peak traffic
periods
n=201
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33. Investments not comf
A recent IDG
Study found:
“Solutions” in place?
Nearly 60% have investments, but remain
concerned about performance
n=201
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34. DDoS Mitigation Options
Telco/ISP
•Simple Add-on
•Limited DDoS Attack
expertise
•Layer 4 (IP) mechanisms
•Needed for every Telco used
Do-ItYourself
CDN
•Customized to your needs
•Integrated monitoring
•Large Capex investment
•Needs expert support
•Needs extensive bandwidth
•Needs Diversity
•CDN Benefits
•Limited DDoS Attack
expertise
•Overage fees for extra traffic
•Lacks ‘Origin Server’
Protection
Cloud-based
Service
•No CAPEX required
•Leverage specialized
expertise
•Keeps ‘Dirty’ traffic away
from your network
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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35. Neustar’s Solution:
SiteProtect - Intelligent DDoS Protection
The Industry’s Best People, Processes and Technologies:
 Sophisticated attacks blocked in minutes to minimize
revenue losses, customer impact
 Security operations experts working for you 24/7
 Diverse blend of mitigation technologies
Financial
Impact of a
DDoS Attack
$100K
an hour
Experienced, 24x7 Security Operations Center
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36. Join security professionals across the globe and gain the
knowledge you need to fight DDoS attacks and protect your
organization.
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL

37. agenda
 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS
 HOW DOES THIS HELP YOU?
38

38. India
13% YOY
growth in
online users
100 million
people who
are online
35 Million
SMB
Enterprises
identified
Only 2M of those
businesses are online
79% of those businesses believe the Internet
will provide the greatest reach to customers
8% of the world’s population

39. NOW MORE THAN EVER,
IT’S IMPORTANT FOR
BUSINESSES TO PROTECT
THEIR ONLINE PRESENCE.
40

40. Two ways to use services
» Protect your own infrastructure and
websites
» Offer services to your customers and
generate additional revenue
©2013 CONFIDENTIAL & PROPRIETARY
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41. The Solution for Partners
Managed DNS via the Neustar Partner Portal
DNS Core Service
•Built on the Global UltraDNS network
•Easy to use DNS Manager with integrated contextual help
•Web Forwarding capabilities
Add On Advanced Services
•Site Monitoring: Monitors the availability of your clients
website
•Site Failover: Automatically detects website failures and
switches to a new server IP
•Regional Routing: Routes traffic to the best servers
based on the location of the user
•Load Balancing: Balances traffic across multiple servers
Neustar Partner Platform Key Benefits:
•Partner defined packages and bundles
•Co-Brand or Private Label Customer UI
•Administrative tools for reporting, customer
support and service management
• REST API for Partner systems integration
(e.g., Billing, Provisioning, Partner UI, etc)
with monitoring & automatic load balancing
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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42. The Easy Way to Offer Managed DNS
Designed with a Partners Ecosystem in Mind
 Decrease time to market and generate new revenue
streams
 Easily manage accounts and users, provision, and
support your end users.
 Provide options for end-user management on a
branded User Interface
 Access detailed usage reporting down to the end user
level
 Integrate into existing UI or other automated
provisioning systems via REST API
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
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43. A Platform Designed for Partners
Simplified Interface, Flexible and Cross Functional
Neustar: Work Flow and
Partner Enablement
Partner/Distributor: Manage
Customers Services Platform
Customer: Services Detail
View & Management
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44. A Compelling Business Model
Generate New Revenue, Package or Bundle with Core Solutions
A lucrative business model
A simple query based pricing model
Flexibility to price, package or bundle your way.
Advanced traffic management services and add-on’s.
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
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45. Ready To Get Started?
Take the Next Step and See the Benefits
Boost your bottom line
Accelerate new business
Improve loyalty and retention
Enhance your position with industry
leading solutions
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
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46. Dialogue
Visit www.neustar.biz to live chat with a representative.
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
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